Tradeshows

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  • Using Video To Leverage Your Trade Show Booth After The Show

    Skyline Trade Show Tips
    Judy Fairbanks
    4 May 2012 | 10:04 am
    According to the Content Marketing Institute (CMI), 56% of companies hold some kind of education-based customer or prospect event during the year. We all know that trade show exhibits are a treasure trove of content marketing opportunities, but some event marketers forget or fail to capture content during the event. Follow these strategies, and you’ll be in the enviable position of being able to create great trade show marketing materials — all through the year. Shoot Photo & Video Footage While On-Site Cover your booth as though it were a news story, electronic news gathering…

  • Anaheim, Los Angeles and Orlando CVBs All Need to Fill Top Post

    TSNN Tradeshow News Network
    rwimberly
    14 May 2012 | 8:10 pm
    May 14, 2012 by Rachel Wimberly It’s an extraordinary time in the world of DMOs, with three large city’s bureaus - the Los Angeles Tourism & Convention Board, the Anaheim/Orange County Convention & Visitor Bureau and Visit Orlando - currently looking to find someone to fill their top posts.   After nine years running the bureau in Los Angeles, Mark Liberman recently announced he is going to retire to spend more time with his wife, Karen, as well as increase his work with the Alzheimer’s Association.   “The friendships, experiences and rewards have…

  • Buy Wholesale Products - Using Trade Shows to Find Suppliers

    Trade Show Blog
    13 May 2012 | 7:12 pm
    Here's how to use trade shows to find suppliers and buy wholesale products for your...

  • Doug Ducate’s Comments On the Predict Conference

    CEIR Blog
    Joyce
    15 May 2012 | 8:14 am
    The Center for Exhibition Industry Research (CEIR) announces the second annual, industry outlook conference, Predict, which will be held on Thursday, 13 September 2012 at 10 on the Park at the Time Warner Center in New York City. The event will be limited to C-level executives. Predict will focus on the results of the CEIR Index which provides an objective measure of the annual performance of the exhibition industry, measuring year-over-year changes and predictions through 2014. Attendees will interact with presenters and colleagues throughout the day to share best practices, ideas and future…

  • PeopleVisionFX Creates 'Worldwide Store' for US Army Sustainment Command

    Exhibitor News Network
    9 May 2012 | 7:00 pm
    PeopleVisionFX created a unique trade show exhibit for the U.S. Army Sustainment Command (ASC) for the Association of the United States Army annual me...
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    TSNN Tradeshow News Network

  • Anaheim, Los Angeles and Orlando CVBs All Need to Fill Top Post

    rwimberly
    14 May 2012 | 8:10 pm
    May 14, 2012 by Rachel Wimberly It’s an extraordinary time in the world of DMOs, with three large city’s bureaus - the Los Angeles Tourism & Convention Board, the Anaheim/Orange County Convention & Visitor Bureau and Visit Orlando - currently looking to find someone to fill their top posts.   After nine years running the bureau in Los Angeles, Mark Liberman recently announced he is going to retire to spend more time with his wife, Karen, as well as increase his work with the Alzheimer’s Association.   “The friendships, experiences and rewards have…

  • Offshore Technology Conference, Coverings Sees Double-digit Attendee Increases

    rwimberly
    14 May 2012 | 11:32 am
    May 14, 2012 by Rachel Wimberly Optimism on the showfloors from wide-ranging industries continues to abound with two more shows – the Offshore Technology Conference and Coverings – both posting substantial increases in attendance and other metrics.   The Offshore Technology Conference, held April 30-May 3 at Reliant Park in Houston drew a 30-year high attendance of 89,400, the third highest in show history and up 14 percent from last year.   Attendance surpassed the 2011 total of 78,645, and the sold-out exhibition was the largest in event history at 641,350 square feet…

  • Meeting Industry Controversy – I Wrote My Congressman

    rwimberly
    13 May 2012 | 8:06 pm
    May 13, 2012 by Thom Singer I wrote to my representative in Congress this week.  As a proud participant in the Meetings Industry, I am concerned about the backlash that has popped up around the abuses by people working for the GSA in regards to inappropriate use of money spent in regards to conferences.  Similar bad press rumbled around in 2008 because of the WordCom fiasco and the 2011 "MuffinGate". Waste should not be tolerated by government agencies, companies, associations or anyone who plans meetings. But people who overstep common sense (and the laws) are not proof…

  • LIGHTFAIR International Lights Up Las Vegas

    rwimberly
    13 May 2012 | 1:04 pm
    May 13, 2012 by Lisa Plummer Go to enough trade shows and you’ll notice that every event seems to have its own personality, flavor and attitude. Some shows are innovative and visually appealing, some lively and fun, while others more focused and serious.   LIGHTFAIR International, the world’s largest annual trade show and conference for the architectural and commercial lighting industry, could be described as all of the above.   Held May 7-11 at the Las Vegas Convention Center, the 23rd annual LFI attracted more than a projected 20,000 attendees and more than 500…

  • Visit Orlando’s President and CEO Gary Sain’s Memorial Service Information

    rwimberly
    11 May 2012 | 8:33 am
    May 11, 2012 A week ago, the trade show industry was shocked and saddened by the sudden passing of Gary Sain, president and CEO of Visit Orlando.   Below are the memorial and other arrangements to honor Gary.   Visitation will take place from 3-7 p.m. on Friday, May 11, at Baldwin Fairchild Funeral Home, 301 N.E. Ivanhoe Blvd., Orlando, FL 32804; 407-898-8111. Additional visitation will take place at 10 a.m., immediately prior to the Celebration of Life and Funeral Service set for 11 a.m. on Saturday, May 12, at Northland, A Church Distributed, located at 530 Dog Track Road,…
 
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    CEIR Blog

  • Doug Ducate’s Comments On the Predict Conference

    Joyce
    15 May 2012 | 8:14 am
    The Center for Exhibition Industry Research (CEIR) announces the second annual, industry outlook conference, Predict, which will be held on Thursday, 13 September 2012 at 10 on the Park at the Time Warner Center in New York City. The event will be limited to C-level executives. Predict will focus on the results of the CEIR Index which provides an objective measure of the annual performance of the exhibition industry, measuring year-over-year changes and predictions through 2014. Attendees will interact with presenters and colleagues throughout the day to share best practices, ideas and future…

  • Proposed New York Convention Center – Opinions Shared by Doug Ducate

    Joyce
    10 May 2012 | 12:02 pm
    Last month,  Doug Ducate President & CEO of CEIR, had a discussion with me about the proposed new convention center in New York.  He shares what transpired in a meeting (Friends of Javits) held on February 14th in NYC which was organized by CEIR, and what is currently taking place now.  The Friends of Javits are exhibition organizers that hold event in Javits. In this 12 minute video, Doug gives us the background and developments transpiring for the proposed new convention center. What are your views on this topic? Feel free to share them with us, by commenting on this post.  

  • Exhibition Infographic from GES

    Joyce
    4 May 2012 | 10:28 am
    GES has created a one page infographic, which highlights the research data from The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget. The research results provide insight into how much of marketing funds are allocated to business-to-business exhibitions, what objectives marketers seek to achieve using this medium and how they measure success of participating. GES has titled their one-page infographic, How Exhibitors are Boosting Business – Is Your Strategy on Target? Below is just one sample graph from it: Read GES’ blog post and view the full infographic,…

  • CEIR’s Predict Conference in September

    Joyce
    3 May 2012 | 6:38 am
    CEIR Predict will be held on 13 September 2012 at 10 on the Park at the Time Warner Center in New York City and will unveil key economic indicators for the exhibition industry and the impact it will have on organizations that produce exhibitions for the next three years. The one-day program, limited to C-level executives, is being developed by a Predict Program Task Force chaired by CEIR director Don Pazour, CEO of Access Intelligence LLC. Throughout the highly-intensive and interactive event, speakers will engage attendees by providing a forecast for the CEIR Index’s 14 industry sectors…

  • New York Times: The Trade Show, Updated

    Joyce
    26 Apr 2012 | 9:58 am
    The New York Times published and article on Monday, April 23,2012 titled, The Trade Show, Updated.  Doug Ducate, President & CEO of CEIR is quoted in the article.  We wanted to share this piece with you, in case you missed it. The convention and meetings business is a middle-aged child of the jet age, nurtured by cities that built or greatly expanded exhibition halls, starting in the 1970s, to compete for corporate and association events. But the business has been under pressure in the last few years, beginning in 2008 with bad publicity about the luxury getaway by employees of the…
 
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    News and Events

  • IAEE Public Events Council Releases Survey Report to Evaluate Public Events Industry 2011

    15 May 2012 | 12:00 am
    DALLAS, 15 May 2012 – Today, the International Association of Exhibitions and Events™ (IAEE) Public Events Council released its Public Events Industry 2011 survey report and Supplemental Report: How the Public Event/Consumer Show Engages with the Younger Generations/Professionals. The Public Events Council, in 2009, distributed a survey to public event organizers across 22 public events industry sectors to examine overall industry performance. The report identified which public event industry sectors fared well, which sectors struggled and their expectations for the future. As a follow-up…

  • CEIR Predict: Second Annual Exhibition Industry Outlook Conference Program Announced

    9 May 2012 | 12:00 am
    DALLAS, 9 May 2012 – Today, the Center for Exhibition Industry Research (CEIR) announces the second annual, industry outlook conference, Predict, which will be held on Thursday, 13 September 2012 at 10 on the Park at the Time Warner Center in New York City. The event will be limited to C-level executives and will focus on the results of the CEIR Index which provides an objective measure of the annual performance of the exhibition industry, measuring year-over-year changes and predictions through 2014.

  • IAEE Heads to Frankfurt for IMEX as Exhibitor and Association Day Organizing Association

    9 May 2012 | 12:00 am
    DALLAS, 9 May 2012 –The International Association of Exhibitions and Events™ (IAEE) will be among 3,500 other exhibiting companies from 150 countries lined up to market themselves to nearly 4,000 hosted buyers and 5,000 trade visitors from the international meetings, incentive travel and events industry in Frankfurt this May.

  • IAEE Takes Action on Legislation Resulting from Recent GSA Actions

    3 May 2012 | 12:00 am
    DALLAS, 3 May 2012 - The media frenzy arising from the improper and outrageous acts of several General Services Administration (GSA) employees has resulted in the introduction of legislation in the U.S. House of Representatives and the U.S. Senate. The legislation, written by Senator Coburn (R-OK), is potentially very destructive to the exhibitions and events exhibitions industry. The legislation has been added to two pending bills: The DATA Act in the House (HR 2146) and the 21st Century Postal Service Act of 2012 in the Senate; both passed their respective houses with significant majorities…

  • IAEE Partners with Core-apps for Mobile Applications

    26 Apr 2012 | 12:00 am
    DALLAS, 26 April 2012 – The International Association of Exhibitions and Events™ (IAEE) and Core-apps, LLC., makers of "Follow Me" and "EventLink” the award winning mobile applications for the trade show and event industry, proudly announced today a new partnership.
 
 
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    Let's Talk Trade Shows

  • Using the Trade Show Floor for Timely Research and Rolodex Expansion

    Joyce McKee
    14 May 2012 | 3:50 pm
    The National Restaurant Association (NRA) wrapped up a stellar show in Chicago, as always.  I saw a post about the show and it had the words “ROI” in the title and that pulled me into it.  I want to see how the writer was defining ROI and its impact. The author is Karen Post, the Branding Diva.® She was one of the thousands who attended NRA and was using her time to conduct research, as well as, make contacts.  Smart businesswoman!  I have said in the past, the trade show floor is a giant research lab.  Not only do you see how the companies present themselves, you can hear…

  • Are You a Content Hoarder – Sitting on a Mountain of Valuable Information but Not Sharing It?

    Joyce McKee
    10 May 2012 | 8:36 am
    Everyday, I have conversations with individuals who have solved problems for their clients.  Their solutions have transformed a business process by making it easier, faster or better.  However, only a handful of companies are providing their customers and prospects with pertinent content in the selling cycle about their services or product. Let me define “pertinent content” for you.  Content is information that showcases via case studies, white papers, etc. how a company offering eliminated a business problem. It moves the prospect to the next stage in the sales funnel. They…

  • TSNN Webinar: Getting More Leads & Making Them Count

    Joyce McKee
    7 May 2012 | 12:23 pm
    TSNN’s free webinar series continues, and on Tuesday, May 24th 1pm – 2pm EDT, Michael Thimmesch, Director of Lead Generation and Industry Relations, for Skyline and I will be discussing the important issue of trade show leads. The following is the description of our webinar: The #1 metric used to evaluate trade show success is the number of leads generated, according to CEIR. But are all trade show leads equal? Is that really true that trade show leads are rarely followed-up? Come Learn from two experts in the field of Exhibit Marketing and Lead Generation as they share proven…

  • Exhibitor Marketing Tips from Stephanie Selesnick

    Joyce McKee
    3 May 2012 | 9:05 am
    Last month, Stephanie S. Selesnick, President, International Trade Information sat down with Rick Quinn for one of The Pulse Network’s webinar 3.0 series.  The title of this webinar was: 10 Attendee Marketing Tips in 20 Minutes. Listen in to this great content! What other tips would you add? The Pulse Network is loaded with great content.  I recommend that you check them out regularly. I hope you enjoyed this! Joyce

  • The Numbers Queen for Trade Shows – Joyce McKee

    Joyce McKee
    18 Apr 2012 | 8:33 am
    One of my passions – numbers.  No, I am not an accountant, but I am a researcher who feasts on statistics.  My  inquisitive mind is constant evaluating, what are these numbers telling us?  The next question I ask is – so what?  How can the figures be applied to change, enhance or discontinue a marketing program?  Over the span of my consulting life, which seem like a gazillion years, I have been tasked with determining the ROI on many marketing programs, such as: trade shows private events seminars executive briefings centers permanent exhibit facilities: the former INFOMART…
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    The International Center for Exhibitor and Event Marketing

  • Using Twitter to Augment Trade Show Marketing

    Joyce
    14 May 2012 | 7:38 am
    The use of Twitter can be a vital component to engage and draw traffic to your booth.  In today’s digital environment, a solid percentage of any trade show audience are Twitter users, and as with any technology tool, there are casual users as well as extreme addicts. Creating a plan to better use this marketing tool has many benefits for you, both with the trade show attendees and those who stayed at home.  Twitter allows you to be seen and heard at a show.  Here are some points you should consider as you are planning. Always use the show’s hashtag to connect your tweet with…

  • Are Trade Show Leads Sales Ready?

    Joyce
    11 May 2012 | 7:20 am
    Trade show leads can easily fall through the cracks and may never be followed up on.  It is a phenomenon that plays out once a show is over, and the staff returns to their offices.  Are these companies not interested in filling the sales pipeline with fresh prospects?  Of course they are, but internal dynamics can overshadow the marketing department’s best efforts to hand over sales good leads. In a recent article from Rick McPartlin, Founder of The Revenue Game, he provides a very interesting perspective on the sales side of any corporation.  The title of the article is: What’s…

  • The Four Pillars Of Effective Exhibiting: 3

    The Center
    9 May 2012 | 7:08 am
    Egan’s Entries On Exhibits & Events This is the third in a series of blog entries on the Four Pillars Of Effective Exhibiting, and we’ve now come to the third pillar: Communication That Connects With Attendees. If you missed those previous entries, then join us as we discover some best practices for communication that cuts through the clutter of the trade show floor to get heard, understood and remembered. Pillar #3: Communication That Connects With Attendees Think about your booth graphics for a moment. Do they talk about your great product or service, or do they communicate what…

  • The Impact of Color in Your Exhibition

    Joyce
    7 May 2012 | 6:22 am
    Barry Siskind, President, International Training and Management Company has written this article for us. The success or failure of your exhibition plans can sometimes be linked to something as simple as color. Color appears everywhere from your web-site homepage to your brochure but at a show the place color makes its greatest impact is in your display. Yet without some forethought a small miscalculation in choosing the right color can spell disaster. It used to be so simple. The discussion of color came down to cool or warm colors. Cool colors being blues, greens and whites, the warm colors,…

  • Storytelling at Your Next Show

    Joyce
    4 May 2012 | 7:00 am
    From childhood to adulthood, we love good stories.  They are the fabric of how we learn.  Think back to your favorite  stories growing up, and you can see how easily they are recalled, decades later. Your trade show audience appreciates great storytelling.  It is a proven way to inform and persuade.  Stories can: Deliver facts AND emotions, and Allow listeners to understand the humanity behind the product or service. The emotional component of a great story conveys authenticity, thus is memorable for the listener. A well-crafted story will transcend any demo you might use in your…
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    The Trade Shows Blog

  • Motivators Hits ASI New York!

    My name
    11 May 2012 | 3:05 pm
    I had the pleasure of attending my first industry trade show - ASI New York - and was very impressed. There were so many vendors and products with amazing and unique features, it was a little overwhelming at times. I just didn't know where to look first! With rows and rows of booths set up in Manhattan's Javits Convention Center, we made sure to visit everyone. And we got to see some pretty cool things. Here just a few of the highlights: This pillow separates passengers on a plane for comfort and privacy. I don't know about you, but I could definitely use one of these!  A new kind of…

  • Wireless Conference Touches on Spectrum, Data

    My name
    9 May 2012 | 2:23 pm
    CTIA WIRELESS, a trade show dedicated to "all things mobile," kicked off its New Orleans, Louisiana conference this morning with a variety of speakers from the Federal Communications Commission, MasterCard, Pandora and Cellcom.  And as the day's events progressed, it became clear what people are interested in:  spectrum and data growth.   Spectrum, according to the New York Times, is made up of "the government-rationed radio waves that carry voice calls and wireless data."  The industry asserts that it needs more spectrum in order to keep up with the…

  • BookExpo America

    My name
    7 May 2012 | 11:08 am
    It seems that almost every week we hear about a new life-changing book and at least once a month we hear about a book that is causing so much of a stir, that it is flying off of shelves and next to impossible to find online. We're always hearing stories of a person or celebrity that is writing/publishing a book - despite having almost nothing interesting to say. In the same way, there are common, everyday people with stories and ideas so profound that remain undiscovered for long periods of time.  That's why the concept of BookExpo America is such a desired idea.  The trade show,…

  • The Top 3 Trade Shows of 2011

    My name
    3 May 2012 | 12:47 pm
    If there's one really awful trade show strategy, it's this:  Trying to exhibit at as many as possible. The truth is not all shows are suited for your company or organization, so outdoing your competition will only end up costing you more money. To avoid this common pitfall, it's important to focus on high-quality conventions that will get you maximum exposure. But how do you find the best trade fairs in the country? The Trade Show News Network (TSNN) unveiled its list of the 2011 TSNN Top 250 Trade Shows in the United States yesterday. Shows were ranked by net square footage.

  • ASI New York: Next Week!

    My name
    2 May 2012 | 11:46 am
    According to the ASI Show's Web site, as of this writing, ASI New York begins in just five days, 18 hours, 57 minutes and 15 seconds.  There's something about a good, old-fashioned countdown that gets me really excited. Many of my coworkers and I will be attending the huge event, so the office is abuzz with anticipation.      There are a lot of things we're looking forward to at the May 8 - 10, 2012 event. First, Randi Zuckerberg (former marketing director for Facebook) will be delivering a keynote address!  She'll be speaking about social media and its impact on our…
 
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    Tradeshow Guy Blog

  • Ernest Hemingway Would Have Loved Twitter

    Tim Patterson
    15 May 2012 | 11:57 am
    Do you find that trying to learn social media is confusing, confounding and generally flummoxes you? Do you wish for a time when you didn’t have to worry about whether you needed to buy a book a Kindle, or download a PDF or just get the hardback version? Don’t feel lonely or left out. There are thousands – probably millions – in the same boat as you. Look at it this way. History has left some of our most famous folks in the same boat. Benjamin Franklin never sent out a tweet. Alexander Hamilton never checked in to his favorite watering hole with Foursquare. Franklin D Roosevelt never…

  • Tradeshow Social Photo Sharing Do’s and Don’ts

    Tim Patterson
    11 May 2012 | 2:29 pm
    Do: Take pictures of guests and booth visitors. Ask for permission to post the photo online. Post as quickly as you are able. Mention names (first names only are okay). Sarah from Manitoba Harvest posing at Expo West 2012 Mention companies they work for (they love the free publicity). Try to get their logo or tradeshow backdrop in the photo. Remember that your photo-sharing becomes part of your brand legacy. Think before you post. Shoot a lot of photos! If you shoot a photo of someone, tell them you want to take two or three to make sure you get a good one. If you take only one, chances are…

  • Should You Create An App For Your Tradeshow Appearance?

    Tim Patterson
    7 May 2012 | 10:22 am
    With the proliferation of smartphone and tablet apps and the declining difficulty of creating them, is it time to create an app for your own company for your upcoming tradeshow appearance? It’s not as far-fetched as it sounds. There are numerous online tools that make creating an app easier than it used to be. And with more and more of the web’s connectivity moving to stand-alone apps, your clients and prospects may find a lot of value in the app. Admittedly, I’ve never seen a company app built specifically for a tradeshow appearance, or for the tradeshow side of a company’s marketing…

  • 7 Things Your Social Media Consultant Won’t Tell you

    Tim Patterson
    2 May 2012 | 2:43 pm
    Considering hiring a social media consultant to get your tweeting, Facebook posting and YouTubing ramped up, but don’t know where to start? Just because someone calls themselves an expert doesn’t mean they really are the best choice for you. So let’s look at a few things that your potential social media consultant likely won’t tell you: Don’t always start with Facebook. Just because everyone and their mom is on Facebook doesn’t mean your company should be there. It doesn’t mean it SHOULDN’T be there, either. After all, many of your competitors and much of your potential market…

  • 13 Ways to Use QR Codes for Events and Tradeshows

    Tim Patterson
    27 Apr 2012 | 1:47 pm
    Download a White paper or other digital bonus Signage for presentations to access related additional information Live chat: QR Code places a call to someone in your company that can answer a question (how does this work?) Promote your email newsletter with a quick signup on a smart phone. Grab the QR Code Tradeshow Marketing Guide Kindle book here! Facebook page “like” us! Use QR Code in your follow up with prospects and leads Invite people to watch a short video demo or testimonial on YouTube on their smartphone. Set up a Scavenger Hunt starting with a QR Code. Make sure you have a good…
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    Trade Show Tales Blog - classicexhibits.com

  • SKU & You: Word on the Street — May 7th thru May 11th

    Kevin
    13 May 2012 | 9:18 am
    Word on the Street by Kevin Carty Shared Knowledge University & You About this time of year, we normally send the Classic Distributor Network a survey with 15-18 questions. Not this time. We have cleared our schedule on June 12, 13, and 14 to connect with you. We’ll talk, we’ll listen, we’ll learn, and we’ll find answers together. Join us on June 12, 13, and 14 for three days of sharing via Classic’s “SKU & You” sessions. On Tuesday, Wednesday, and Thursday, you can participate in three (3) educational webinars, two (2) topic specific webinars, and two (2)…

  • “New and Improved” Peek-a-Booth — More Webcams!

    mel
    11 May 2012 | 11:47 am
    The New and Improved Peek-a-Booth Peeking just got better. We added another camera in the Purchase Set-up Area for a total of three. Plus, we added two to the Rental Set-up Area. The Purchase and Rental areas are on opposite ends of the Classic Exhibits facility. If my math skills are correct, we improved your peeking ability by 250 percent (from two to five webcams). There are now three unique angles in the purchase staging area (two facing forward, one facing the backside). The rental webcams both face forward. The webcams all have pan, tilt, zoom, and snapshot capabilities. Take a moment…

  • The Dirtiest Word in the RFP Process: Word on the Street — April 30th thru May 4th

    Kevin
    6 May 2012 | 9:05 am
    Word on the Street by Kevin Carty Earmuffs Kids . . . “BUDGET!” There I said it! The dirty word that none of us like to discuss when starting a new design. But it doesn’t have to be that way. Let me be so cavalier as to suggest that we rip the band-aid off when we first start the design process. Don’t get me wrong. Make sure you introduce yourself and show the client around your place or let them give you a tour of theirs . . . whichever applies. But then cut to the chase. Now I know what you’re saying, “But Kevin, you don’t live in our world. You are…

  • In the “Old Days” . . . .

    Reid
    3 May 2012 | 3:14 pm
    Shooting from the Hip by Reid Sherwood It was Better Back When (Except When It Wasn’t) The trade show market seems to be back, maybe not with a vengeance, but certainly with a nice steady fire. (Yes I know all the fire comments are coming — but hey, I asked for it.) Classic Distributors haven’t complained recently about business, but they have all said, “It’s good, but still not like the old days.” The “Old Days” are a little of what I would like to talk about here. Please feel free to add to my jaded perception. In the “Old Days” . . . We had the Luxury of…

  • SKU…What a Pisser: Word on the Street — April 23rd thru April 27th

    Kevin
    28 Apr 2012 | 10:47 pm
    Word on the Street by Kevin Carty What a Pisser If you attended Shared Knowledge University, you know what I am talking about. This past week, we held Shared Knowledge University (SKU) training at Classic Exhibits. Based on the early feedback, I think it was a successful event. We had 24 enthusiastic distributors from as far east as Albany, New York, as far south as New Orleans, and as close as Las Vegas and Orange County. The two day training was conducted at the Classic Exhibits facility and a nearby Courtyard by Marriott. We started each morning with the classroom portion at the Marriott.
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    BlogWorld & New Media Expo Blog

  • How Will You Use Open Google+ Hangouts?

    Allison
    15 May 2012 | 4:05 pm
    Recently, Google opened up Google+ Hangouts so everyone can broadcast on air (previously, this function was only available to a select few). Hangouts are the best Google+ function in my opinion, so I’m excited to see this change. When you’re hanging out, you can also embed to stream on your site, and it will record and post to YouTube automatically. Here’s a video showing what people are doing with Google+ On Air Hangouts: So the question is…how will you use this new function? Here are just a few ideas for online content creators: Run weekly online course Broadcast a…

  • BlogWorld’s Podcasting Team Grows

    Amber Avines
    15 May 2012 | 9:14 am
    Jeffrey Powers has joined the BlogWorld team as Podcasting Editor-in-Chief and will also be producing original videos for our blog. His series, BlogWorld TV, will showcase a variety of topics and feature some of the industry’s up and coming thought leaders (check out his first episode!). Jeffrey joins Cliff Ravenscraft, who produces The Podcast Report each week for BlogWorld, and will be providing readers with useful content on a regular basis. Right now, Jeffrey’s inviting all BlogWorld attendees to shoot a quick video that he’ll use for a future episode of BlogWorld Video. Just say…

  • Using Business Cards at BlogWorld: Some Things to Think About

    Deb Ng
    14 May 2012 | 12:00 pm
    You’re ready. We’re all ready. BlogWorld New York is less than a month away and Twitter and Facebook are a-buzz with conversation. In monitoring these conversations I’d say our attendees’ top item to bring to BlogWorld is business cards. I’m not going to disagree with their importance, but lets talk about their effectiveness and some best practices for using them. You see, the first few times I attended conferences, I also thought business cards to be the most important item to bring along, but over time my views about business cards and how I use them have…

  • Five Questions with Daniel Lewis: BlogWorld New York [Video]

    geekazine
    13 May 2012 | 8:30 pm
    Today's BlogWorld TV segment includes Five Questions with Daniel Lewis of the Ramen Noodle Podcast. Are you going to BlogWorld New Media Expo New York? Let everyone know – we will have opportunities for your voice to be heard! In this first episode of BlogWorld TV, Jeffrey Powers of Geekazine makes the call out to the public. If you are going to BlogWorld New York, feel free to create a 10-second video and he’ll add it to future episodes. All you have to do is get on camera and say: My name is ________ and I am going to BlogWorld & New Media Expo in New York June 5-7!

  • How to Attend BlogWorld Even if You Can’t Make it to New York (or get much more out of it even if you do attend)

    Johnny B. Truant
    13 May 2012 | 7:05 am
    The 2012 New York BlogWorld & New Media Expo (June 5-7) is going to be one of the coolest BlogWorlds yet. I’m not just saying that, either. From listening to The Podcast Report, it’s clear that BlogWorld is becoming the center of the entire new media industry. But what if you realize how cool this year’s event is going to be… but you’re bummed out because you can’t be there? Well, with the Virtual Ticket, you can still “attend” from home! Just like we did for last year’s Los Angeles event, we’ll be recording pretty much all of the conference sessions and providing them…
 
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    EXHIBITOReTrak

  • Trade Show Selling v Field Selling – Does Your Booth Staff Know the Difference?

    Exhibitor_eTrak
    9 May 2012 | 11:00 pm
    Jerry Gerson has been training exhibit staff people for organizations for….well, a long time.  In the process he has developed a pretty thorough analysis of the differences between selling in the field and selling at trade shows. If you’d like to learn more about how you can use this information to educate staffers, inform management, and improve your program, join us for theGerson’s  Exhibit eTrak session Sales Training v Exhibit Training:  Telling and Selling the Difference on Thursday May 14th at 1:00 Central. Basic Stages in Sales Process 1) Account…

  • Corbin Ball Recommends Aps for the Paperless Trade Show Binder

    Exhibitor_eTrak
    9 May 2012 | 4:15 pm
    Have you been toying with the idea of replacing your trade show binder with your laptop or tablet?  If so, here’s a great resource of information for aps that you can use to store all of the forms, charts, and checklists that you keep in that binder.  Corbin Ball, in his Tech Talk Blog has identified eight low-cost aps.  Here’s his intro: The Paperless Conference Binder – Using Tablet Computers and iPads at Events Meeting planners need to track a myriad of details at events (catering orders/guarantees, room/AV sets, staffing, exhibitor requirements, registration numbers,…

  • Marketing Sherpa Ranks Inbound Lead Sources by Importance

    Exhibitor_eTrak
    8 May 2012 | 1:55 pm
    Marketing Sherpa released a report recently showing that social media and SEO are leading the way in importance as a source of leads.  Trade shows are hovering down there among direct mail and telemarketing.  But there’s something important to note about this information.  Notice the question:  which sources of leads have become more important and less important.  The key words are have become.  Of course social media marketing and SEO have become more important to marketers because they are a new source of leads.  When they didn’t exist as a viable source of leads they…

  • 9 Event Marketing Lessons from Radian6

    Exhibitor_eTrak
    3 May 2012 | 4:21 pm
    In a recent blog post at the Radian6 Social Strategy Blog, Shannon Johnson did a great analysis of the social media strategy used by Coachella, a music and arts festival.  She identified 9 components of their strategy that could be used (and, she suggested, should be used) to promote any event. But these nine lessons aren’t just for the event planners.  The same 9 strategies could be adapted and used by any exhibitor to promote their presence at a show.  You don’t have to use all nine of them, select one or two to get started.  It’s just a nice template for an overall…

  • More on Automated eMail for Trade Show Lead Follow-Up

    Exhibitor_eTrak
    2 May 2012 | 7:16 pm
    You won’t typically see press release information on this blog, but since I just published a post on automated email marketing yesterday, I thought this would make a good follow-up.  Here’s a company that has created an automated email solution specifically for trade shows. It seems that the success of these types of systems will depend heavily on a few issues: 1.  WiFi and/or cell phone connectivity at shows 2.  Integration with internal CRM and/or automated email systems 3.  Consistency of survey questions with information collected for internal CRM systems 4.  Speed of…
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    Skyline Trade Show Tips

  • Trade Show Exhibit Dress Code: Dressing For Success

    Scott Price
    11 May 2012 | 1:41 pm
    Your company’s trade show exhibit is the focal point for any conference or event you’re attending, but it won’t be the only thing representing your business.  You and the rest of the staff will also get plenty of attention.  By understanding the dress code for any event, you can ensure you’ll be putting your best foot forward and impressing attendees. Dress For The Trade Show Exhibit Event Although most venues don’t have a formal dress code, they usually have fairly clear guidelines that attendees and exhibitors are expected to follow.  In most cases, casual…

  • Using Social Media For Trade Show Promotions

    Nicole Huston
    10 May 2012 | 9:00 am
    Social media is a communication channel, and a great tool for you to use in executing your marketing plan; especially at your next trade show. Trade shows are used for the face-to-face marketing, networking, and selling and ultimately aim to build and/or solidify relationships.  What about before and after the show?  Along with traditional marketing techniques, begin thinking of how to incorporate social media tools to augment your tried and true pre-show promotion and post-show follow-up strategies.  These can work regardless if your company is B2C or B2B.  Trade show booth staffers may…

  • 8 Faulty Reasons To Not Exhibit At Trade Shows

    Mike Thimmesch
    7 May 2012 | 9:00 am
    There are many reasons to exhibit at trade shows (here are 22), and many reasons not to.  While there are some valid reasons not to exhibit at shows, you may mistakenly be relying on reasons to avoid shows that don’t hold water.  Here are 8: 1.  Everyone already knows who we are. It may seem that way sometimes, that you’re so well known you don’t need to build awareness anymore.  But that high awareness level has to be invested in to be maintained – there are always new people just moving or hired into your market that have never heard of you before.  However, if you truly are…

  • Using Video To Leverage Your Trade Show Booth After The Show

    Judy Fairbanks
    4 May 2012 | 10:04 am
    According to the Content Marketing Institute (CMI), 56% of companies hold some kind of education-based customer or prospect event during the year. We all know that trade show exhibits are a treasure trove of content marketing opportunities, but some event marketers forget or fail to capture content during the event. Follow these strategies, and you’ll be in the enviable position of being able to create great trade show marketing materials — all through the year. Shoot Photo & Video Footage While On-Site Cover your booth as though it were a news story, electronic news gathering…

  • What Is The First Criteria For Going Green?

    Linda-Marie Martinez
    27 Apr 2012 | 1:59 pm
    The number one factor for determining  if you should have a green exhibit program, is if your exhibit is designed for the most efficient shipping. Consider the fact that trade show exhibits shipping across the country many times per show season, over several years, are spewing thousand of pounds of carbon emissions. Exhibits that ship the most efficiently can have substantial effect in reduction, which leaves a smaller carbon footprint…and that’s a very good thing for everyone! So green exhibiting really does make sense. Custom Modular vs. Traditional Hard Wall Exhibits By…
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    FrostMillerBlog

  • April Showers Bring...Networking Opportunities!

    3 May 2012 | 7:11 am
    The smell of spring in the air can only mean one thing—it’s time to get out and mingle! Our client, APCO International (Association of Public Safety

  • 10 Conference Planning Lessons I Learned from the Middle East

    16 Apr 2012 | 7:39 am
    I’ve never been one to shy away from a challenge, which probably earned me a reputation as the “Mikey” of the organization. “Let’s give that job to Barb, she can do it! “ When I was first promoted to oversee the Conference and Meeting Service Department, I couldn’t cut my teeth on planning just any annual conference, it had to be the organization’s first international conference in years. Albeit, the Conference was in Montreal, however, there were still many logistical and strategic differences to consider when organizing a conference across the border as opposed to a domestic…

  • Marching On!

    10 Apr 2012 | 9:00 am
    Our clients did some really big stuff last month. First, the Washington Building Congress held its 56th Craftsmanship Awards ceremony. In its

  • The Specific Skills Necessary for a Virtual Emcee

    5 Apr 2012 | 7:32 am
    The virtual emcee is similar to a traditional emcee...but there are specific skills required to connect with an audience that cannot be seen, that is spread all across the globe, that is participating throughout many time zones, who may not speak the same language, and who has many demands on their attention. It is much easier for a virtual audience member than a face-to-face audience member to be distracted, so it is a very distinct personality that can hold their attention and keep them engaged in the event. I recommend that you keep the following in mind in order to select a successful…

  • Association Websites 101

    6 Mar 2012 | 8:57 am
    I’ve had the unique opportunity recently to help launch a new website as both the COO of the association as well as the account strategist here at FMG. Launching a new website for any organization is no small feat and my experience with this project has certainly schooled me in the basics of web development and provided me with a rare perspective from both sides of the table that association executives looking to take the new website plunge might find of interest! The website project was one of the final deliverables in an overall brand revitalization strategy for the association.   Their…
 
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