Tradeshows

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  • Trade Show Freight Services - Tips on Managing Shipping and Logistics

    Trade Show Blog
    25 Nov 2014 | 9:17 pm
    Effectively coordinating trade show freight services and logistics to transport your tradeshow booth display takes...
  • Trends on Integrating Digital in Exhibit Programs – Join Me in Atlanta Next Week

    CEIR Blog
    CEIR Blog
    7 Nov 2014 | 11:19 am
    By Nancy Drapeau, PRC, Director of Research I am looking forward to sharing trends with brand marketers who are attending EXHIBITOR FastTrak next week in Atlanta. This session offers an intense 1.5 hour discussion of current trends in the use of digital tactics in exhibit marketing programs. Along with sharing research insights, this session includes case study examples and peer-to-peer discussions. Adam Polaszewski, Director of Marketing at INXPO, will dial in and share his personal experience using digital tactics that generated outstanding results in meeting overall objectives for his…
  • TRUSST Introduces New CT Clamp for Rigging Lights and Audio Gear

    Exhibitor News Network
    19 Nov 2014 | 4:00 pm
    Now it's safer, easier and quicker than ever to hang lighting fixtures, audio gear and decorative elements inside tents at outdoor events. The new...
  • IAEE Rocks Out for A Place Called Home

    News and Events
    24 Nov 2014 | 10:00 pm
    DALLAS, 25 November 2014 – The International Association of Exhibitions and Events™ (IAEE) gears up for its sixth annual Humanity Rocks: A Celebration with a Cause to be held 10 December during Expo! Expo! IAEE’s Annual Meeting & Exhibition 2014 in Los Angeles, Calif.
  • T3 Expo Spotlight: Eventgineer and Account Executive Laura Burce

    e-Vent
    Chris Young
    18 Nov 2014 | 2:37 pm
    1. What initially drew you to the event and trade show industry? As a middle-school student, I attended a buying show with my parents who own a small business and was fascinated by the entire experience. From the vendors to the amount of attendees and everything in between – event registration, the show “map,” and of course the amenities – I couldn’t believe the size and scope of the event. Needless to say, I was hooked! 2. What do you love most about your job? Working at T3? I love working with all of our passionate team members. From start to finish, everyone is all in on an event…
 
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    CEIR Blog

  • Trends on Integrating Digital in Exhibit Programs – Join Me in Atlanta Next Week

    CEIR Blog
    7 Nov 2014 | 11:19 am
    By Nancy Drapeau, PRC, Director of Research I am looking forward to sharing trends with brand marketers who are attending EXHIBITOR FastTrak next week in Atlanta. This session offers an intense 1.5 hour discussion of current trends in the use of digital tactics in exhibit marketing programs. Along with sharing research insights, this session includes case study examples and peer-to-peer discussions. Adam Polaszewski, Director of Marketing at INXPO, will dial in and share his personal experience using digital tactics that generated outstanding results in meeting overall objectives for his…
  • Booth Staff Attendee Engagement Techniques that Help Maximize Lead Generation

    mtucker2014
    23 Oct 2014 | 12:30 pm
    By Nancy Drapeau, PRC, CEIR Research Director For many exhibitors, a primary goal of exhibiting is to generate new leads, nurture existing ones and maintain relationships with customers to feed the sales pipeline. Business-to-business exhibitions enjoy the reputation of delivering high value in this area. According to CEIR research, 99 percent of surveyed exhibitors say that business-to-business exhibitions deliver unique value not fulfilled by other marketing channels. The most popular unique value speaks to the ROI of participating, the ability to see a large number of prospects and…
  • Another Case for Infrastructure Investment

    mtucker2014
    16 Oct 2014 | 12:58 pm
    By Cathy Breden, CAE, CMP, Managing Director, Center for Exhibition Industry Research Jeff Werling, one of CEIR’s economists and the executive director of Inforum/University of Maryland, recently sent me a report his team on behalf of the National Association of Manufacturers (NAM) concerning infrastructure investment. Jeff and his team compiled a unique and revealing data set on recent infrastructure investment which implies that real investment in public infrastructure has been falling over a decade, and by investing in public infrastructure benefits the economy in the short- and…
  • Infrastructure Investment Creates Positive Outcomes for the Economy… and the Exhibition Industry

    mtucker2014
    10 Oct 2014 | 12:17 pm
    Cathy Breden, CAE, CMP, Managing Director, Center for Exhibition Industry Research Executive Director Jeff Werling, of Inforum at the University of Maryland, and one of CEIR’s economists, recently completed a report for the Association of Equipment Manufacturers (AEM). AEM released a White Paper, “The Economic Footprint of the Construction Equipment Industry on the U.S. Economy.” The paper provides a new and innovative estimate of an industry which includes downstream activities such as transportation and distribution. The Building, Construction, Home and Repair (HM) Sector is the…
  • Same Old, Same Old Just Won’t Cut It – Innovate Your Approach Every Year

    mtucker2014
    3 Oct 2014 | 11:30 am
    By Cathy Breden, CAE, CMP, CEIR Managing Director Marco Pardi, President of UBM Tech Events and a panelist at the recent CEIR Predict Conference, suggests that exhibitions in the Communications/IT Sector take a cue from “brick and mortar” companies like IBM, SAP, Oracle, Microsoft and HP. “They’re constantly reinventing because they’re competing with new, lifestyle conferences like South by Southwest, which also vie for their core attendee base,” says Pardi. This is certainly good advice and counsel for any exhibition regardless of industry sector. We must all be thinking about…
 
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    News and Events

  • IAEE Rocks Out for A Place Called Home

    24 Nov 2014 | 10:00 pm
    DALLAS, 25 November 2014 – The International Association of Exhibitions and Events™ (IAEE) gears up for its sixth annual Humanity Rocks: A Celebration with a Cause to be held 10 December during Expo! Expo! IAEE’s Annual Meeting & Exhibition 2014 in Los Angeles, Calif.
  • IAEE’s David DuBois Elected as 2015 Convention Industry Council Chair

    18 Nov 2014 | 10:00 pm
    DALLAS,19 November 2014 – The President & CEO of the International Association of Exhibitions and Events™ (IAEE), David DuBois, CMP, CAE, FASAE, CTA, has been appointed as Chairman of the Board of Directors for the Convention Industry Council (CIC), effective as of 1 November. As a member of the CIC, DuBois has been a strong proponent of the organization’s efforts to expand the global reach of the meetings, exhibitions and events industry.
  • CEIR Announces Predict 2015 in Chicago

    17 Nov 2014 | 10:00 pm
    DALLAS, 18 November 2014 – With the success of this year’s Predict: CEIR’s Annual Exhibition Industry Outlook Conference still resonating, the Center for Exhibition Industry Research is already gearing up for next year’s conference, to be held 16-17 September 2015 in Chicago, Ill.
  • IAEE Announces 2014 Art of the Show Competition Results

    5 Nov 2014 | 10:00 pm
    DALLAS, 6 November 2014 – The International Association of Exhibitions and Events™ (IAEE) announces the recipients of its annual Art of the Show Competition. Of this year’s 162 submissions, 33 entries will be honored for their creative use of several essential marketing elements needed to promote exhibitions and events. The winning entries will be on display at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held 9-11 December 2014 in Los Angeles, Calif.
  • CEIR Foundation Announces 2014 Helen Brett™ Scholars

    29 Oct 2014 | 10:00 pm
    DALLAS, 30 October 2014 – The Center for Exhibition Industry Research (CEIR) Foundation congratulates the recipients of the 2014 Helen Brett™ Scholarship awards: Taylor Dudley, Hope Mckendry, Abigail Rubin and Kathleen Sands. The Helen Brett™ Scholarship was established by Robert Kolinek, CEM, CMP, and named for his grandmother, Helen Brett, who was a pioneer in the trade show industry. The purpose of the scholarship is to assist individuals who are exploring the study of exhibitions and events management with the end goal of advancing their career in this field.
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    e-Vent

  • T3 Expo Spotlight: Eventgineer and Account Executive Laura Burce

    Chris Young
    18 Nov 2014 | 2:37 pm
    1. What initially drew you to the event and trade show industry? As a middle-school student, I attended a buying show with my parents who own a small business and was fascinated by the entire experience. From the vendors to the amount of attendees and everything in between – event registration, the show “map,” and of course the amenities – I couldn’t believe the size and scope of the event. Needless to say, I was hooked! 2. What do you love most about your job? Working at T3? I love working with all of our passionate team members. From start to finish, everyone is all in on an event…
  • T3 Expo Spotlight: Eventgineer and Co-Founder Nate Derby

    Chris Young
    23 Oct 2014 | 1:25 pm
    1. How did you get started in the expo and trade show industry? After college, I went into a management training program at the Ritz-Carlton in Southern California. During this process, I was introduced to the trade show industry and was recruited to join Champion Expo in 1998. The tradeshow industry really appealed to me due to the diverse nature of the events, and I was also very interested in traveling at the time. 2. What motivated you to start T3 Expo with Chris Young and Chris Valentine? Many factors went into this decision; however, the main reason was the team. Chris, Chris and I had…
  • T3 Expo Spotlight: Account Executive Manager Pam Mason

    Chris Young
    30 Sep 2014 | 1:41 pm
    Pam Mason, our Account Executive Manager, has extensive experience in the expo and trade show industry and has greatly contributed to our growing number of successful, large-scale events which is why we wanted to profile her in this edition’s Employee Spotlight. 1. What excites you about T3 Expo and drew you to the company? Prior to joining T3 Expo, Chris Young, Chris Valentine, and Nate Derby had a reputation for innovation and know-how within the industry. Once they started gaining momentum, it was clear by the clients they were signing on and the dynamic people they were hiring that…
  • T3 Expo Turns Five!

    Chris Young
    12 Sep 2014 | 10:31 am
    Photo taken on T3’s 5th anniversary, September 10, 2014 showing some of our team working at Intel Developer Forum 2014 in San Francisco. From left to right; Dan Merolla, Chris Hoffman, Jennifer Parisi, Chris Young, Nate Derby, Pam Mason, Flynn Sauer, Laura Burce, Andy Trask and Brian Cooke When Chris Valentine, Nate Derby and I started T3 Expo in September 2009, we could only have dreamed that in five years, we would be where we are right now. The fall season has always been an incredibly busy one – and this season is no different – but we want to pause briefly to recognize that…
  • Globalization: Changing World Views, Changing Events

    Chris Young
    24 Jun 2014 | 9:15 am
    When we founded T3 Expo in 2009, we had big plans for the company, but never anticipated that we would be producing events abroad so soon after our inception.  In the past five years, we have traveled extensively and have had the pleasure of working in North America and Europe, including Toronto, Vancouver, Davos, London, Copenhagen, Dusseldorf, Munich, Paris, to name a few, making our passports as important as our gang boxes. Our success overseas has much to do with our expertise in designing brand experiences, operations and logistics combined with the growing demand for global corporate…
 
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    Promo Tips by Motivators.com

  • Seven Fantastic Winter Promos

    Jill Wisner
    24 Nov 2014 | 6:22 am
    I will admit, the fall has been pretty mild so far, but don’t let that fool you. Winter is coming. I even heard there may be some snow flurries this upcoming weekend. Don’t be caught off guard. Motivators has some great items to keep your promotions in the winter spirit. Here are seven fantastic winter promos! When thinking about winter, I always acknowledge the importance of having an ice scraper or snow brush. There is nothing worse than the first snow of the year, going out to your car, and realizing you don’t have one! I have seen plenty of people using their hands or…
  • Raising Awareness for National Impaired Driving Prevention Month

    Rachel Bernstein
    20 Nov 2014 | 12:17 pm
    December is National Impaired Driving Prevention Month. This includes prevention against drunk, drugged, or distracted driving. This is a very important issue in today’s world, as there are so many car accidents caused by impaired drivers each year. Anything that can be done to prevent even one of these accidents is an important step to take. Below are a few options for promotional products that can definitely help raise awareness for this important cause. Here are three items that will help in raising awareness for national impaired driving prevention month. Thumb Band – Texting…
  • Six Original Phone Chargers & Power Banks

    Alison Derkatch Strauss
    18 Nov 2014 | 11:48 am
    We’ve Got the Power! Since we are all 100% connected, 100% of the time, running out of battery is definitely on the top of my list of nightmares. Whether I am going out with friends, at a work event, or driving home from grandma’s house, the idea of running out of battery terrifies me. Now, this might sound dramatic, but at the end of the day, it has become a reality for most of us. We rely on our phones for more than just texts and emails; we rely on them as an emergency device to help us out when we are in trouble. Whether it is a flat tire, driving directions or how to give CPR, the…
  • Promoting AIDS Awareness on World AIDS Day

    Adam Brown
    14 Nov 2014 | 11:43 am
    Every year on December 1st, the global community holds World AIDS Day. It is a day for everything to encourage, not just awareness of the terrible disease, but also to promote proper testing and to explain the correct ways to prevent the spread of the disease. AIDS awareness organizers were one of the first to identify a single color that symbolizes the fight against the disease. So for many years now, red has been the color for the fight against AIDS. There are a plethora of promotional products that are helpful in promoting awareness and education. Here are eight items that can help in…
  • Six Yummy Holiday Treats

    Jon Borowka
    13 Nov 2014 | 12:27 pm
    The summer is gone, and so are those form fitting summer clothes and bathing suits! While most people might be upset about the colder wintery weather, there is a bright spot about the changing of the seasons. Bring on the holidays and delicious food! Thanksgiving is up first, and no one will forget your company’s name while passing around the Maple Ridge Farms Party Starter Cutting Board Gift Set. This gift set includes medium and mild cheddar, milk chocolate almonds, wafers, sausage, mixed nuts, a bamboo board, and a cheese knife. And the entire thing comes with free shipping! You…
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    Tradeshow Guy Blog

  • How to Issue an RFP for a Custom Tradeshow Exhibit

    Tim Patterson
    21 Nov 2014 | 2:33 pm
    When it comes to sourcing a tradeshow exhibit builder for a new custom booth, you can do a number of things, such as ask colleagues who they have used, ask exhibitors at shows who built that booth, search online or perhaps pull out your tarot cards. No doubt there are hundreds if not thousands of exhibit companies eager to take your money and build you a fabulous booth. Custom tradeshow booth from Bob’s Red Mill But how do you determine which builder is right for you? If you’re starting from scratch and want to review the capabilities of several tradeshow exhibit builders, you can…
  • Using Technology to Optimize Your Exhibit (Infographic)

    Tim Patterson
    12 Nov 2014 | 8:34 am
    Infographics do a great job on illustrating a concept or breaking down a complicated concept to an easily understandable set of images and text. Like this one. I heard from a fellow tradeshow exhibit from the UK who offered to share this particular infographic. By using technology, you can uncover many benefits, as indicated in the original article on the Nomadic Display site: • Social media and other forms of digital communication can enable you to connect with potential leads before a trade show even commences. In this way you’ll have list of warm prospects who are keen to speak to you…
  • Tradeshow Marketing Podcast: Lew Hoff – Bartizan

    Tim Patterson
    6 Nov 2014 | 5:00 am
    Lew Hoff of Bartizan Connects I had a chance to catch up with Lew Hoff, President of Bartizan Connects recently. We spoke a few years ago when the iLeads tradeshow lead tracking tool was fairly new. Its had a chance to grow up a bit since then, so Lew and I discussed what iLead really does in this day and age and how it’s quickly becoming a smartphone and tablet tool that you can use anywhere at the tradeshow – not just on the show floor. http://www.tradeshowguyblog.com/wp-content/uploads/2014/11/TSMPodcast-LewHoff-Bartizan.mp3 Learn more about Bartizan here. Here’s more…
  • 7 Ways to Make Sure Your Tradeshow Exhibit Experience Sucks

    Tim Patterson
    3 Nov 2014 | 9:30 am
    Naah, I don’t want your tradeshow exhibiting experience to suck. But if it does, perhaps its because you did one of the following: Don’t have a plan. Next time you walk a tradeshow floor as an attendee, try to determine which exhibitors actually know what they’re doing there and why. If they have a fishbowl and are giving away an iPad to some random visitor that tosses a business card into the bowl, you can be assured they really don’t have a plan. If they say something simple and innocuous to passersby, such as “hi, how are you?” it becomes apparent they haven’t put any…
  • Tradeshow Marketing Analysis, Part 10: Social Media Engagement

    Tim Patterson
    27 Oct 2014 | 7:00 am
    This is number 10 (and the last) in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth Booth Staff Lead Generation Post-Show Follow Up Record Keeping Since I’ve written and blogged about using social media engagement at events, tradeshows and conferences for years at TradeshowguyBlog.com, I would be remiss if I were to not chime in on that broad topic before this tradeshow marketing email course ran its course! But it’s much too big of a subject to cover in one email. So let’s establish a few things: Social media is…
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    TT Chicago

  • FREE WEBINAR: 18 HIDDEN RULES OF TRADE SHOWS

    Gretchen Makela
    24 Nov 2014 | 9:16 am
    WEDNESDAY, DECEMBER 10, 2014 Two Convenient Times: 11:00 AM CDT & 1:00 PM CDT 1 hour webinar: 30 minutes presentation, 30 minutes Q&A Trade shows are governed by many hidden, unbending rules. But you won’t find these vital rules written in any show book.  Attend this free live webinar to learn 18 unwritten rules that govern how effective you are at your trade shows. Rule topics include: Booth Staffing Exhibit Design Pre-Show Planning At-Show Activities Post-Show Follow Up And more! Then after the presentation, get your burning trade show questions answered in a lively Q&A…
  • FREE WEBINAR: WHAT’S WORKING IN EXHIBITING

    Gretchen Makela
    5 Nov 2014 | 9:32 am
    WEDNESDAY, NOVEMBER 12, 2014 Two Convenient Times: 11:00 AM CDT & 1:00 PM CDT 1 hour webinar: 30 minutes presentation, 30 minutes Q&A Attend this online webinar to discover how your peers are succeeding now at trade shows. Learn the most effective strategies and tactics exhibitors are using to boost their results and stretch their budgets. Discover what exhibitors say is working best for them now in these 7 KEY AREAS: Which social media websites to use first What content works best in social media Many examples of pre-show, at-show, and post-show promotions on social media websites…
  • FIRST SKYRISE™ CLIENT HORN USA, INC. IS IMPRESSED WITH FLEXIBILITY AND STRENGTH

    Gretchen Makela
    29 Oct 2014 | 1:53 pm
    October 2014, TradeTec Skyline and Skyline Corporate worked with Horn USA Inc, to produce their beautiful new SkyRise display for IMTS 2014. TradeTec client, Horn USA, Inc. expanded their IMTS 2014 exhibit to incorporate a two stair, two-tier exhibit with full kitchen, meeting rooms and wall space using the latest innovative SkyRise wall solution from Skyline. The new SkyRise wall system was launched summer of 2014 and was created to help reduce labor costs with its ease of use and flexibility. The panels can be changed out in seconds without dissembling frames and replaced with fabric…
  • WITH THE OVERWHELMING USE OF DIGITAL TECHNOLOGY, IS IT HURTING OR HELPING US SELL OUR PRODUCTS?

    Gretchen Makela
    21 Oct 2014 | 12:13 pm
    I was recently at the IMTS 2014 Event at McCormick Place in Chicago, IL. This show happens every other year and by the look of the exhibits, you can understand why. Each exhibitor brought their latest and greatest product solutions to feature and filled their large show floor space with top machines, lasers, welders, assembly automation and more. Among the show floor were large exhibit structures, meeting rooms, hospitality bars and seating, and topped off with bright LED lighting, looping presentations, videos and eye catching AV. With all this impressive machinery at large, is digital AV…
  • OUT WITH THE OLD IN WITH THE NEW

    Gretchen Makela
    15 Oct 2014 | 3:00 pm
    We all want to save money and get the best bang for our buck. When we first design a new trade show exhibit, we have high hopes it will last us from 3 to maybe 5 years. But how do you keep your booth the same when there are ongoing changes within your industry, technology and even to your brand? So when it comes to exhibits, how can you anticipate the lifespan of your display? Number of shows: It is great if you can pull off using your same exhibit for many years in a row – if it works and isn’t broke, why fix it? The question however is, how many shows do you exhibit at per year…
 
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    Trade Show Tales Blog - classicexhibits.com

  • Attend EXHIBITORLIVE 2015 … FREE!

    Mel
    17 Nov 2014 | 3:08 pm
    EXHIBITORLIVE Who said, “There’s no such thing as a free lunch”? Multiple people, according to the knowitalls at Google. Well, we disagree. Attend EXHIBITORLIVE  FREE compliments of Classic Exhibits Inc. by entering code: 4044 While there, visit us at Booth #1645 where there’s always lots to see and good folks too. We may even throw in a bright red promotional pen. After all, what’s a trade show without some kitschy giveaways? Go to www.exhibitorlive.com/VIP. Cheers! –Mel White http://www.linkedin.com/in/melmwhite mel@classicexhibits.com Based in Portland,…
  • Creating a Game Plan for Victory: Word on the Street — November 10th thru November 14th

    Kevin
    15 Nov 2014 | 1:53 pm
    Kevin Carty, VP Classic Exhibits I Love College Football It’s exciting. It’s fun. It’s often unpredictable. Whatever you think of the current debate about college athletics, I still believe that the college game has far less of the “show and glow” arrogance of pro athletes. To me, the time and effort that goes into creating a winning game plan is amazing. Some teams have a clear defensive mindset, others are more offensive. Which approach creates the highest victory percentage is debatable. But one thing is sure. No matter how great your defensive game plan, you…
  • Dumb Stuff People Do at Trade Shows

    Mel
    12 Nov 2014 | 7:03 am
    It’s Maddening Now, I’m not calling anyone “dumb,” so lower your kitchen knives and baseball bats. What I am saying is that people do really dumb stuff at trade shows. Consistently dumb stuff. Anyone who participates in trade shows could write a book on what they’ve seen over the years. Pre-show marketing and post-show leads could cover several hundred pages. So, let’s ignore those and concentrate on the easy, quick fixes, the ones you can change now. The ones you can implement before your next show in a month. Senior Management:  Bring them . . . but not…
  • What You Don’t See at a Trade Show

    Mel
    7 Nov 2014 | 8:27 am
    It’s Human Nature We ignore the familiar. After a while, the pile of messy papers doesn’t exist, and the big coffee stain is invisible. Then, someone comments on it, and we can’t not look at it. Until it disappears — again. Trade show exhibits are no different and maybe even worse. Do you remember your first show with a brand new display? Everything was packed neatly. You took your time to install the graphics perfectly with clean hands. You wiped down every surface and vacuumed the carpet, not once but three times. The brochures were neatly arranged. The promotional…
  • The Mobius Strip Approach to Trade Show Marketing

    Mel
    4 Nov 2014 | 7:34 am
    No Beginning and No Ending Your Comfortable Routine Most of us are creatures of habit. Why change if it’s working? I’ve learned over the years that trade show marketing tends to follow the same, well-traveled road for most companies. Same shows. Similar booths. Little change to the exhibit staffing. Common frustrations year after year. Recently, I chatted with a West Coast seafood broker who exhibits at two shows a year. They do no pre-show marketing. Post-show marketing consists of a few phone calls and emails. Their graphics changed two years ago, but not much.  Before the show…
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    Skyline Trade Show Tips

  • Claiming Your 10′ x 10′ Space With Pop-Up Displays

    Kristie Jones-Damalas
    20 Nov 2014 | 7:48 am
    If you exhibit in a 10’ x 10’ space, don’t let the size get you down. You can still be small but mighty! How do you set yourself apart from other companies in similarly sized spaces? The answer is often with pop-up displays. Why Pop-Up Displays Work Well in Small Spaces Whether you are a new exhibitor or an old hand at the trade show game, the backwall is one of the most distinguishable aspects of your space. That’s where your graphics and message appear for all to see. In a large group, you might have more furniture, but in a 10′ x 10′, your intent is to not clutter…
  • 3 Proven Methods to Draw Attendees to Your Trade Show Display

    Eric Weinberg
    19 Nov 2014 | 7:00 am
    When exhibiting at trade shows, one of the most important objectives of exhibitors is to create an unforgettable impression. How? Industry studies reveal that exhibitors have about three seconds to gain the attention of their audience. Needless to say, it has never been more important to create an unforgettable booth. Read these three methods that have been proven to draw crowds to trade show displays.  #1 – Engage the audience using fun games and hands-on activities. Though this idea may not be revolutionary in and of itself, it has proven to be a great way to draw people to trade…
  • 10 Things You Need to Do for a Highly Successful Trade Show

    Scott Price
    14 Nov 2014 | 7:16 am
    While the advantages of trade show marketing can be extensive, optimal success hinges on careful planning and strategic execution. Having a detailed plan of exactly what you need to do can help ensure that you optimize results yielded at every show. Key Factors to Consider When Planning for Your Trade Show When creating your best practices plan, it’s important to consider several critical factors. Following these 10 simple tips can help you create a finalized plan that covers the most important components of any trade show you attend: Create a checklist: Trade shows, and the display…
  • Using Trade Show Exhibits as Part of Your Rebranding Strategy

    Ken Buckman
    11 Nov 2014 | 9:05 am
    Trade Show Displays Help Minimize the Challenge of Building Brand Image Successful organizations don’t just have an established reputation, successful organizations and businesses also have an established brand. In order to maximize recognition of your brand, you must be continuously and strategically propelling your brand name forward. Whether you’re creating your company brand from scratch, or attempting to rebrand your organization, you will likely find yourself struggling with a slew of challenges and obstacles standing between your company and worldwide consumer acceptance.
  • Top Trade Show Musts to Incorporate Into Your Exhibit

    Jill Amerie
    6 Nov 2014 | 7:35 am
    If you’re ready to take your trade show booth to the next level and command attention from the wandering crowd, it’s important to incorporate a few critical musts. When creating the strategy for your trade show exhibit, consider the following: Updating the material/fabrics used in your trade show display: Yes, wood and metal will always have their place in live marketing exhibits. However, the latest design trends are incorporating various materials throughout the booths to deliver a unique and distinctive final look and feel. Your materials and fabrics should be cohesive with…
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    MC2 eConnections

  • How to Engage With Potential Customers: A Booth Staff Primer

    Editor
    25 Nov 2014 | 8:45 am
    The next time you are gearing up your booth staff for a show, remind them (and yourself) why they are there with these basic guidelines. Read more… The post How to Engage With Potential Customers: A Booth Staff Primer appeared first on MC2 eConnections.
  • 8 Tips for Staying Motivated at Work

    Editor
    18 Nov 2014 | 8:43 am
    It can be tough to stay motivated at work. Here are some ways to stay on top of your game. Read more… The post 8 Tips for Staying Motivated at Work appeared first on MC2 eConnections.
  • 8 Tips for a Superb Trade Show Experience

    Editor
    11 Nov 2014 | 8:41 am
    Eight ways to help you be your best, boost your company’s visibility and attract new customers on the trade show floor. Read more… The post 8 Tips for a Superb Trade Show Experience appeared first on MC2 eConnections.
  • Meet Kristen Barthelman

    Editor
    10 Nov 2014 | 6:32 am
      Kristen Barthelman, Director of Licensing, The Thomas Kinkade Company Where she works: The Thomas Kinkade Company The Thomas Kinkade Company markets the work of popular American painter Thomas Kinkade, known as  “Thomas Kinkade, Painter of Light.” Number of year in the business: I have worked in Licensing for the Thomas Kinkade Company for 7 years. Number of shows each year: Usually two shows per year. We exhibit annually at Licensing International Expo in Las Vegas every June. We also exhibit at Brand Licensing Europe in London in October. Biggest show services…
  • 10 bad habits that can make you healthier, happier and more successful

    Editor
    10 Nov 2014 | 6:02 am
    from Lifehack Who says bad habits lead you down the road to ruin? In this intriguing piece from Lifehack, those habits actually provide value to your productivity and happiness if you know how to look for it. Love to gossip? Then you don’t have to search too hard for that mood boost you get when you do. Read more… The post 10 bad habits that can make you healthier, happier and more successful appeared first on MC2 eConnections.
 
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    FMG Talking PointsFMG Talking Points | The Power to Attract

  • Why Should I Hire a Marketing Agency?

    ejohnson
    25 Nov 2014 | 10:29 am
    I’ve worked at PR agencies, been part of in-house teams and worked with an ad agency as an in-house corporate marketing professional and have now recently joined the FM team. Having participated in these different marketing configurations, I can confidently say that outsourcing some or all marketing services and initiatives can be one of the best investments for your company.  So, why should you hire a marketing agency? Marketing agencies specialize in marketing. We all agree on that, right? The people that make up their teams run the gamut from digital to traditional print, content…
  • Planning Your Booth: A Checklist

    Sarah Kennedy
    14 Nov 2014 | 1:23 pm
    You’ve picked the trade show, expo, convention or fair and you are polishing your sales pitch. You’re looking at hotels and flights, carefully planning your strategies to get the most traffic to your booth, juggling designs and graphics and praying desperately that when you get to the event you have everything you need. Gearing up for an event can be daunting, but we have put together our must-have to-do’s when preparing your booth. Establish Your Message: Before you start designing your booth think about the message and strategy you want to convey this year. Event attendees aren’t…
  • Winning in 2015

    Sarah Kennedy
    27 Oct 2014 | 10:30 am
    It’s hard to believe it’s already time to plan for 2015. While you’re thinking about what worked last year and the things you would change in the next, consider this checklist. These strategies are meant to inspire your marketing to be more relevant, engaging and personal than ever before. If you’re looking for new ways to stand out next to your competition in the coming year, here are some insights that will help you find an edge. Focus on Your Content. Develop an overall strategy designed to change, influence or enhance your consumers’ behavior. Begin by creating data-driven…
  • Should You Give Away or Sell Your Event’s Content?

    ejohnson
    14 Oct 2014 | 1:20 am
    Often a topic of debate among meeting professionals—what can we do with our content? Sell it? Or give it away for free? The case can be made for both sides and the answer largely depends on your organization’s individual goals and capabilities. Is your target audience seeking the content outside of the event? Are they willing to pay for it? Is it more important to use the content for marketing the next event or create a revenue stream? Does your organization have the ability to make the content available? Can you sell sponsorships to cover the cost of giving it away for free? Are your…
  • Before, During & After: Is Your Event Website Meeting Objectives?

    Sarah Kennedy
    3 Oct 2014 | 7:42 am
    Let’s face it, working on an annual conference can feel a bit like pushing Sisyhus’ proverbial rock up the hill, only to watch it roll all the way back down. Every year we get to the mountain top that is the event, and as soon as the convention hall is cleared and the hotel rooms emptied, it’s time to start thinking about the next one. As a result, event websites often follow this same trajectory — they start out small at the beginning of the year, build and build as the show approaches and then the party sweeps through and they’re left sitting there exhausted. Often they don’t…
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    Trade Show Insights » Trade Show Insights

  • On Gratitude & Giving

    Marlys K. Arnold
    25 Nov 2014 | 6:30 am
    Prefer to listen instead? Just click the play button at the bottom of this entry! It’s Thanksgiving week in the U.S., which unfortunately for many Americans simply means a day to stuff yourself... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly News & Insights: Two Trailblazing Shows Reap the Results

    Marlys K. Arnold
    21 Nov 2014 | 8:14 am
    Sometimes it’s hard to believe that just a few short years ago, shows were struggling to survive. These days, it seems show after show is setting records for attendance, exhibit space, or both.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What are you doing with your leads?

    Marlys K. Arnold
    7 Nov 2014 | 10:41 am
    Most exhibitors are good at generating leads on the show floor, but it’s what you do with them after the show closes that really matters! (Feel free to share this graphic!) You might also enjoy... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Are You Nurturing Your Leads?

    Marlys K. Arnold
    31 Oct 2014 | 9:43 am
    Prefer to listen instead? Just click the play button at the bottom of this entry! Only one out of 50 sales deals happen following the first meeting with a prospect, and 80 percent of deals come on... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly News & Insights: Death of a Trade Show

    Marlys K. Arnold
    24 Oct 2014 | 8:00 am
    Last week, IDG World Expo announced that it’s long-running Macworld/iWorld event was “going on hiatus” in 2015. Here is their complete announcement: “We are announcing today... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    American Image

  • How To Evaluate Your Exhibit To Sell Upper Management (Part One)

    Charles Dugan
    25 Nov 2014 | 9:00 am
    You know it was a good show. Appointments were made with top prospects and customers, staffers gathered lots of promising leads, and the new product launch was well received. There were no strategic or logistical problems. Everything went just as you’d planned. But you’re still a bit uneasy. Why? You don’t have any solid, quantifiable […] The post How To Evaluate Your Exhibit To Sell Upper Management (Part One) appeared first on American Image.
  • How To Make Your Exhibit More Effective With Video

    Charles Dugan
    11 Nov 2014 | 10:00 am
    We all know that trade show attendees are a fickle bunch. As they stroll down the aisles, you have only seconds to capture their attention, persuade them that you offer something of value and make them commit to visit your booth. At the same time, you’re competing with every other exhibitor on the floor for […] The post How To Make Your Exhibit More Effective With Video appeared first on American Image.
  • The 100-to-1 rule: Creating the best headlines

    Jeffrey Dobkin
    5 Nov 2014 | 9:05 am
    Nobody uses the first draft in copywriting — at least none of my friends do. This, of course, depends on their hangover. While I don’t like to waste time writing copy that isn’t going to be used, it’s just as important to edit severely as it is to write succinctly. What does this have to […] The post The 100-to-1 rule: Creating the best headlines appeared first on American Image.
  • How To Build A Better Trade Show Team

    Charles Dugan
    30 Oct 2014 | 3:37 pm
    Whether you staff your company’s show booth alone or you exhibit at a trade show with an army of hired professionals, you increase your chances of making each trade show you invest in a successful marketing event by making your trade show team better at what they do. In the past, we’ve written about the […] The post How To Build A Better Trade Show Team appeared first on American Image.
  • A Short Course In Trade Show Selling

    Charles Dugan
    21 Oct 2014 | 11:00 am
    In previous columns, we’ve written that a trade show or exhibit hall is quite a unique selling environment. It’s totally unlike any other sales situation, and booth staffers have to be prepared to effectively navigate the path to qualifying a prospect or closing a sale on the show floor. Here, we want to provide you […] The post A Short Course In Trade Show Selling appeared first on American Image.
 
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