Tradeshows

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  • Trade Show Perspectives: Opportunities and Challenges

    Trade Show Blog
    16 Dec 2014 | 8:06 am
    If you're a frequent exhibitor or have experience working in any aspect of the trade show business, please share your perspectives on where you think the industry is going...
  • Big Data and Analytics: Hype or Opportunity?

    CEIR Blog
    mtucker2014
    7 Dec 2014 | 6:00 pm
    Stephanie Hedlund, Director, Customer Insights & Analytics Diversified Communications As Expo! Expo! 2014 fast approaches, I’ve been reflecting on my first visit to the event 7 years ago atThe Mandalay Bay in Las Vegas. Concurrent with Expo! Expo!, also at the Mandalay Bay, was the National Conference on Database Marketing. I attended both events and, being the numbers geek that I am, wondered if there was anyone else doing the same. What was the cross-over percentage? If I were marketing one of these events, how would I have identified potential targets for both? Would the conference…
  • NanoLumens to Debut NanoSlim Engage LED Display Solution at ISE 2015

    Exhibitor News Network
    17 Dec 2014 | 4:00 pm
    NanoLumens® will formally make its EMEA market debut at ISE 2015 with the introduction and demonstration of the world's first front installable, front...
  • CEIR Releases Third Quarter Results

    News and Events
    15 Dec 2014 | 10:00 pm
    DALLAS, 16 December 2014 – Today, the Center for Exhibition Industry Research (CEIR) released third quarter data collected for the annual CEIR Index report. Performance of the business to business exhibition industry, as measured by the CEIR Total Index, continued to improve during the third quarter of 2014. The growth accelerated from a revised year-on-year gain of 1.3% in the second quarter to 1.8% (see Figure 1). The third quarter of 2014 marked the seventeenth consecutive quarter of year-over-year growth. Nonetheless, the growth of the exhibition industry index lagged a bit behind GDP…
  • T3 Expo Spotlight: Greg McCormack and Washington, D.C. Presence

    e-Vent
    Chris Young
    16 Dec 2014 | 2:20 pm
    In the past year, we have witnessed remarkable growth, both in the number of trade shows we have produced and also with our corporate operations. At our 5th year anniversary a few months ago, we surpassed more than 50 employees with offices in both Boston and San Francisco. And as we close out 2014, we are thrilled to announce the opening of our third office in the Washington, D.C. area. Leading the charge in D.C. is our newest hire, industry veteran Greg McCormack. Greg has been appointed our Director of National Sales and brings a wealth of industry knowledge and contacts with him to T3. He…
 
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    CEIR Blog

  • Big Data and Analytics: Hype or Opportunity?

    mtucker2014
    7 Dec 2014 | 6:00 pm
    Stephanie Hedlund, Director, Customer Insights & Analytics Diversified Communications As Expo! Expo! 2014 fast approaches, I’ve been reflecting on my first visit to the event 7 years ago atThe Mandalay Bay in Las Vegas. Concurrent with Expo! Expo!, also at the Mandalay Bay, was the National Conference on Database Marketing. I attended both events and, being the numbers geek that I am, wondered if there was anyone else doing the same. What was the cross-over percentage? If I were marketing one of these events, how would I have identified potential targets for both? Would the conference…
  • Email – Consistent and Reliable Performance – The Duct Tape of the Digital Marketing Toolkit

    CEIR Blog
    4 Dec 2014 | 10:59 am
    By Nancy Drapeau, PRC, Research Director I know the title of this blog is a little tongue and cheek though I think the analogy holds, no pun intended. I used this analogy at a recent session at EXHIBITORFastTrak in Atlanta, it resonated with attendees and so I want to share it with you in this blog. Think about it, duct tape is a versatile, consistent performer in addressing so many needs – whether to repair a boat cover, bicycle seat, vacuum hose or whatever else, it is often a solution that does the job well. It even was used to repair the lunar rover during Apollo 17! The same is true of…
  • Trends on Integrating Digital in Exhibit Programs – Join Me in Atlanta Next Week

    CEIR Blog
    7 Nov 2014 | 11:19 am
    By Nancy Drapeau, PRC, Director of Research I am looking forward to sharing trends with brand marketers who are attending EXHIBITOR FastTrak next week in Atlanta. This session offers an intense 1.5 hour discussion of current trends in the use of digital tactics in exhibit marketing programs. Along with sharing research insights, this session includes case study examples and peer-to-peer discussions. Adam Polaszewski, Director of Marketing at INXPO, will dial in and share his personal experience using digital tactics that generated outstanding results in meeting overall objectives for his…
  • Booth Staff Attendee Engagement Techniques that Help Maximize Lead Generation

    mtucker2014
    23 Oct 2014 | 12:30 pm
    By Nancy Drapeau, PRC, CEIR Research Director For many exhibitors, a primary goal of exhibiting is to generate new leads, nurture existing ones and maintain relationships with customers to feed the sales pipeline. Business-to-business exhibitions enjoy the reputation of delivering high value in this area. According to CEIR research, 99 percent of surveyed exhibitors say that business-to-business exhibitions deliver unique value not fulfilled by other marketing channels. The most popular unique value speaks to the ROI of participating, the ability to see a large number of prospects and…
  • Another Case for Infrastructure Investment

    mtucker2014
    16 Oct 2014 | 12:58 pm
    By Cathy Breden, CAE, CMP, Managing Director, Center for Exhibition Industry Research Jeff Werling, one of CEIR’s economists and the executive director of Inforum/University of Maryland, recently sent me a report his team on behalf of the National Association of Manufacturers (NAM) concerning infrastructure investment. Jeff and his team compiled a unique and revealing data set on recent infrastructure investment which implies that real investment in public infrastructure has been falling over a decade, and by investing in public infrastructure benefits the economy in the short- and…
 
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    News and Events

  • CEIR Releases Third Quarter Results

    15 Dec 2014 | 10:00 pm
    DALLAS, 16 December 2014 – Today, the Center for Exhibition Industry Research (CEIR) released third quarter data collected for the annual CEIR Index report. Performance of the business to business exhibition industry, as measured by the CEIR Total Index, continued to improve during the third quarter of 2014. The growth accelerated from a revised year-on-year gain of 1.3% in the second quarter to 1.8% (see Figure 1). The third quarter of 2014 marked the seventeenth consecutive quarter of year-over-year growth. Nonetheless, the growth of the exhibition industry index lagged a bit behind GDP…
  • IAEE Partners with Delta Airlines and SkyTeam Global Meetings

    11 Dec 2014 | 10:00 pm
    MEDIA ALERT: IAEE Partners with Delta Airlines and SkyTeam Global Meetings to offer 10 percent discount effective 1 January 2015.
  • IAEE Congratulates The Expo Group, 2014 Winner of #BoothLove

    11 Dec 2014 | 10:00 pm
    DALLAS, 12 December 2014 – The International Association of Exhibitions and Events™ (IAEE) and BizBash congratulate The Expo Group for its booth at the 2013 Expo! Expo! in Houston, as this year’s winner of #BoothLove, the social media program created to showcase the best booths and exhibit stands from around the world.
  • IAEE Welcomes Incoming Chairperson Megan Tanel

    10 Dec 2014 | 10:00 pm
    LOS ANGELES, 11 December 2014 – Today, the International Association of Exhibitions and Events™ (IAEE) 2014 Chairperson Jonathan “Skip” Cox passed the gavel to Chairperson-elect Megan Tanel, CEM at the Annual Networking Business Luncheon and Awards Ceremony held during Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles, Calif.
  • IAEE Announces 20 Under 30 Honorees

    9 Dec 2014 | 10:00 pm
    LOS ANGELES, 10 December 2014 – The International Association of Exhibitions and Events™ (IAEE) has selected the recipients of its 20 Under 30 awards program, which affords young professional exhibitions and events organizers, who may not be supported by their companies, the opportunity to attend Expo! Expo! IAEE’s Annual Meeting & Exhibition held 9-11 December in Los Angeles, Calif. The 20 Under 30 program provides education for professional growth in the exhibitions and events industry and helps program participants become better, more productive employees. It is sponsored by the…
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    e-Vent

  • T3 Expo Spotlight: Greg McCormack and Washington, D.C. Presence

    Chris Young
    16 Dec 2014 | 2:20 pm
    In the past year, we have witnessed remarkable growth, both in the number of trade shows we have produced and also with our corporate operations. At our 5th year anniversary a few months ago, we surpassed more than 50 employees with offices in both Boston and San Francisco. And as we close out 2014, we are thrilled to announce the opening of our third office in the Washington, D.C. area. Leading the charge in D.C. is our newest hire, industry veteran Greg McCormack. Greg has been appointed our Director of National Sales and brings a wealth of industry knowledge and contacts with him to T3. He…
  • T3 Expo awarded first place for signage and decoration in IAEE’s Art of the Show Competition

    Chris Young
    5 Dec 2014 | 8:22 am
    For the third year in a row, T3 Expo was recognized by IAEE’s Art of the Show Competition for our excellence in exhibition and event marketing materials. We received first place for signage and decoration at ESX 2013, as well as an honorable mention in the same category for our work with Workday Rising 2013. These awards, in combination with our 2010 Best of Show at Expo! Expo!, make us winners four years running! IAEE received 162 submissions and selected only 33 entries and we are so honored by the recognition. If you are attending Expo! Expo!, IAEE’s Annual Meeting and Exhibition…
  • T3 Expo Spotlight: Eventgineer and Account Executive Laura Burce

    Chris Young
    18 Nov 2014 | 2:37 pm
    1. What initially drew you to the event and trade show industry? As a middle-school student, I attended a buying show with my parents who own a small business and was fascinated by the entire experience. From the vendors to the amount of attendees and everything in between – event registration, the show “map,” and of course the amenities – I couldn’t believe the size and scope of the event. Needless to say, I was hooked! 2. What do you love most about your job? Working at T3? I love working with all of our passionate team members. From start to finish, everyone is all in on an event…
  • T3 Expo Spotlight: Eventgineer and Co-Founder Nate Derby

    Chris Young
    23 Oct 2014 | 1:25 pm
    1. How did you get started in the expo and trade show industry? After college, I went into a management training program at the Ritz-Carlton in Southern California. During this process, I was introduced to the trade show industry and was recruited to join Champion Expo in 1998. The tradeshow industry really appealed to me due to the diverse nature of the events, and I was also very interested in traveling at the time. 2. What motivated you to start T3 Expo with Chris Young and Chris Valentine? Many factors went into this decision; however, the main reason was the team. Chris, Chris and I had…
  • T3 Expo Spotlight: Account Executive Manager Pam Mason

    Chris Young
    30 Sep 2014 | 1:41 pm
    Pam Mason, our Account Executive Manager, has extensive experience in the expo and trade show industry and has greatly contributed to our growing number of successful, large-scale events which is why we wanted to profile her in this edition’s Employee Spotlight. 1. What excites you about T3 Expo and drew you to the company? Prior to joining T3 Expo, Chris Young, Chris Valentine, and Nate Derby had a reputation for innovation and know-how within the industry. Once they started gaining momentum, it was clear by the clients they were signing on and the dynamic people they were hiring that…
 
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    Promo Tips by Motivators.com

  • Raise Awareness for Birth Defects Awareness Month

    Rachel Bernstein
    17 Dec 2014 | 7:22 am
    January is Birth Defect Awareness Month. Here are some of our top products to help you raise awareness for Birth Defects Awareness Month. Custom Awareness Bracelets – Debossed Custom awareness bracelets are a stylish and effective way to get a message out to the public. They are the perfect item to help promote awareness about birth defects. The bracelets are available in sizes for both adults and kids so that everyone can be able to display a message about this important issue! Heart Magnet Sadly, heart defects are one of the more common birth defects that babies suffer from. This…
  • Honoring National Healthy Weight Awareness Month

    Jill Wisner
    15 Dec 2014 | 6:22 am
    Ahhhh, the holidays are such a wonderful time of the year! There are colorful holiday decorations, time to socialize with family and friends, and more than likely a lot of calorie laden foods to entice you. There have been rumors that the average person gains seven to 10 pounds between Thanksgiving and New Year’s. Most people are convinced that they will gain at LEAST five pounds. Some studies have found that most people truly only gain one pound, but overweight people can gain five pounds or more. The problem is that if you do this to your body every year, it is understandable why you…
  • Five Products for the Winter Weather

    Jon Borowka
    10 Dec 2014 | 7:40 am
    Winter will be here shortly! Living in New York, each changing of the seasons brings about something new and unique. Summer brings the warm weather and sun, spring brings cooler weather and baseball season, fall brings the changing of the leaves, and winter brings the cold and the snow! No matter which season is your favorite, there’s no denying that each one brings something great to the table. Being that we are so close to winter, let’s discuss a few promotional products to help get you through the cold season. Here are five products for the winter weather! 1. Winter Coats…
  • Motivators Presents 35 Recreated Movie Clips in 3.5 Minutes

    Amy Streifer
    9 Dec 2014 | 1:13 pm
    In honor of Motivators celebrating 35 years building Branding Opportunities That Work, the Motivators team is proud to present their take on some of the most popular movies from the past 35 years. Graphic Design and Video Production Supervisor at Motivators, Anthony Zuaro, who is also the lead actor in many of the scenes, spent five months meticulously shooting and editing footage in order to present the project. In honor of Motivators celebrating 35 years building Branding Opportunities That Work, the Motivators team is proud to present their take on some of the most popular movies from the…
  • Six Products to Promote Awareness for Cervical Health Awareness Month

    Samantha Barbero
    8 Dec 2014 | 9:40 am
    January is Cervical Health Awareness Month. Each year, approximately 12,000 women are diagnosed with cervical cancer in the United States. An even scarier statistic is that 20 million Americans currently have HPV, which is the most common sexually transmitted disease, and the major cause of cervical cancer. Cervical cancer screenings can help detect abnormal cells early, before they turn into cancer. Most deaths from cervical cancer can be prevented by regular Pap Smear tests and follow-up care. Also, HPV is preventable with the HPV vaccine. Please help bring awareness to this preventable…
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    Tradeshow Guy Blog

  • What’s In It For Me?

    Tim Patterson
    18 Dec 2014 | 11:06 am
    Tradeshow visitors ask themselves some version of this question: What’s in it for me? They’re asking it when they see your pre-show marketing inviting you to their booth. They ask it when they see your booth from a distance. They ask themselves the question when they stroll up to the booth, knowing they have three more appointments before the day is done and they want to stop by six other booths on their list and are also thinking about dinner with that new client. Your question is this: how well are you answering that question in your visitor’s mind? Are you even thinking about that…
  • Magnet Productions Demo Reel

    Tim Patterson
    8 Dec 2014 | 9:29 am
    Tradeshow colleague Ken Newman’s Magnet Productions just released their newest demo reel. Since all they do is draw mobs of crowds to tradeshow booths, this is probably something that you should see. As Andy Saks of Spark Presentations said in his Facebook post mentioning the reel, “thanks to the lovely and talented Ken Newman and his company Magnet Productions for including some clips of me in Magnet’s new trade show talent demo reel. This was all recorded at the VMworld trade show in San Francisco in August when I was presenting for Magnet’s client Citrix (I do not…
  • Tradeshow Success is All About Attracting a Crowd, Then Knowing What to do with it

    Tim Patterson
    2 Dec 2014 | 3:45 pm
    You may have a spectacular booth, a cool product and a well-trained staff. You may have a great spot on the floor near the main entrance. You may even have a special guest star in the booth for a few hours. But all of that can go for naught if you can’t draw a mob on a consistent basis. In a recent meeting with a potential client, we asked the following question: when you get back to the office, what is the one thing that you would point to that would indicate your exhibiting experience was a success? The answer? A sheer mob – almost all of the time. So drawing a crowd is deemed…
  • How to Issue an RFP for a Custom Tradeshow Exhibit

    Tim Patterson
    21 Nov 2014 | 2:33 pm
    When it comes to sourcing a tradeshow exhibit builder for a new custom booth, you can do a number of things, such as ask colleagues who they have used, ask exhibitors at shows who built that booth, search online or perhaps pull out your tarot cards. No doubt there are hundreds if not thousands of exhibit companies eager to take your money and build you a fabulous booth. Custom tradeshow booth from Bob’s Red Mill But how do you determine which builder is right for you? If you’re starting from scratch and want to review the capabilities of several tradeshow exhibit builders, you can…
  • Using Technology to Optimize Your Exhibit (Infographic)

    Tim Patterson
    12 Nov 2014 | 8:34 am
    Infographics do a great job on illustrating a concept or breaking down a complicated concept to an easily understandable set of images and text. Like this one. I heard from a fellow tradeshow exhibit from the UK who offered to share this particular infographic. By using technology, you can uncover many benefits, as indicated in the original article on the Nomadic Display site: • Social media and other forms of digital communication can enable you to connect with potential leads before a trade show even commences. In this way you’ll have list of warm prospects who are keen to speak to you…
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    TT Chicago

  • 4 AREAS TO HELP ACHEIVE A SUCCESSFUL PRE-SHOW MARKETING CAMPAIGN

    Gretchen Makela
    5 Dec 2014 | 2:54 pm
    Don’t shy away from pre-trade show marketing campaigns due to budget restrictions or fear of lack of resources. It takes up to 7 touches of your brand to build on brand awareness, therefore your pre-show marketing is more, if not just as important as your trade show booth. Find the money and get the time. When designing your campaign, make sure to concentrate on these 4 areas before putting your campaign in motion, it will help to guarantee you better results. The right list: Your marketing list is very important. It is worth the time to clean, purchase and compile the best list to…
  • CAL’S ANGELS TOY DRIVE

    Gretchen Makela
    5 Dec 2014 | 9:21 am
    Each year TradeTec helps collect gift cards and toys for Cal’s Angels Toy Drive to give to ill children fighting pediatric cancer at the Lurie Children’s Hospital of Chicago. We have a TOY DROP OFF at our facility at TRADETEC where you can bring new and unwrapped gifts and drop them off to be picked up and delivered to children for Christmas. FIND US HERE: TRADETEC SKYLINE 1136 N Garfield Street Lombard, IL 60148 For other locations closer to you CLICK HERE Please click on the 2014-Cals-Angels-Toy-Drive Flyer for more information. Learn more about Cal’s Angels Foundation on…
  • FREE WEBINAR: 18 HIDDEN RULES OF TRADE SHOWS

    Gretchen Makela
    24 Nov 2014 | 9:16 am
    WEDNESDAY, DECEMBER 10, 2014 Two Convenient Times: 11:00 AM CDT & 1:00 PM CDT 1 hour webinar: 30 minutes presentation, 30 minutes Q&A Trade shows are governed by many hidden, unbending rules. But you won’t find these vital rules written in any show book.  Attend this free live webinar to learn 18 unwritten rules that govern how effective you are at your trade shows. Rule topics include: Booth Staffing Exhibit Design Pre-Show Planning At-Show Activities Post-Show Follow Up And more! Then after the presentation, get your burning trade show questions answered in a lively Q&A…
  • FREE WEBINAR: WHAT’S WORKING IN EXHIBITING

    Gretchen Makela
    5 Nov 2014 | 9:32 am
    WEDNESDAY, NOVEMBER 12, 2014 Two Convenient Times: 11:00 AM CDT & 1:00 PM CDT 1 hour webinar: 30 minutes presentation, 30 minutes Q&A Attend this online webinar to discover how your peers are succeeding now at trade shows. Learn the most effective strategies and tactics exhibitors are using to boost their results and stretch their budgets. Discover what exhibitors say is working best for them now in these 7 KEY AREAS: Which social media websites to use first What content works best in social media Many examples of pre-show, at-show, and post-show promotions on social media websites…
  • FIRST SKYRISE™ CLIENT HORN USA, INC. IS IMPRESSED WITH FLEXIBILITY AND STRENGTH

    Gretchen Makela
    29 Oct 2014 | 1:53 pm
    October 2014, TradeTec Skyline and Skyline Corporate worked with Horn USA Inc, to produce their beautiful new SkyRise display for IMTS 2014. TradeTec client, Horn USA, Inc. expanded their IMTS 2014 exhibit to incorporate a two stair, two-tier exhibit with full kitchen, meeting rooms and wall space using the latest innovative SkyRise wall solution from Skyline. The new SkyRise wall system was launched summer of 2014 and was created to help reduce labor costs with its ease of use and flexibility. The panels can be changed out in seconds without dissembling frames and replaced with fabric…
 
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    Trade Show Tales Blog

  • “I’ll Know It When I See It” | Every Designer’s Nightmare

    Mike Swartout
    18 Dec 2014 | 3:04 pm
    For the Classic Design Team, nothing is more fun than delivering a design that meets all the client’s needs:  functionally, aesthetically, and fiscally. Collectively, we have 24 years of industry experience designing trade show exhibits. We know most clients are not immersed in exhibit design, so the process can be challenging. But it doesn’t have to be. We are here to help! Occasionally, we get an ambiguous request that requires us to practice Mind Reading. Which is understandable. We all come from different levels of experience, and learning how to pre-qualify takes practice.
  • You Like Me, You Really Like Me!

    Jen
    13 Dec 2014 | 12:51 pm
    Lessons Learned by Jen LaBruzza EDPA ACCESS 2014 Notes – Palm Harbor, FL Flying High! As I fly home from the EDPA ACCESS 2014 Annual Conference,  I’m writing this from 30,000 ft. But that’s not the only reason I’m “high.” As you learned in Kevin’s blog last week, Classic Exhibits won a major award this year. We were recognized with an EDDIE Marketing Excellence Award for our online Exhibit Design Search tool. I have to admit as Reid Sherwood and I made our way up to the stage to accept the honor, I was thinking of several people. Mel White, Tony Bennett,…
  • Eddie Haskell, Eddie Murphy, or Eddie Award?: Word on the Street — December 1st thru December 5th

    Kevin
    6 Dec 2014 | 11:52 pm
    Kevin Carty, VP Classic Exhibits Classic Exhibits Honored with the 2014 EDPA EDDIE Award The 2014 EDPA ACCESS Event wrapped up in Florida on Friday December 5. But it was, as always, Thursday night that served as the BIG Night for the Exhibit Industry. Thursday night was the Gala Event, The EDPA Foundation Silent Auction, and the Annual Award Presentations. The Awards, such as The Ambassador Award, The Hazel Hayes Award, and Designer of the Year Award are given to individuals in the exhibit industry. But there is another category of awards called the EDDIE Awards. The EDDIE is given to…
  • Seek Help. Trust Me, You Need It!

    Mel
    4 Dec 2014 | 10:15 am
    Most exhibitors don’t have a plan when it comes to trade show marketing. They purchase a display, which they think is THE PLAN. So before I harangue you with the obvious suggestions, let’s talk. Really talk. You are probably a sales/marketing professional if you are reading this. You rely on Act-On, Marketo, or HubSpot for automation. You use CRM software like SalesForce or Infusionsoft. You have a comprehensive email campaign strategy and track it with Constant Contact, Yesware, or MailChimp. When you have challenging problems, you tap into consultants for lead generation, sales…
  • The Power of Responsive Communication

    Mel
    1 Dec 2014 | 11:54 am
    Sharing . . . . You either get it or you don’t. We live in a world where we expect people and companies to respond IMMEDIATELY. That doesn’t mean the problem has to be solved NOW or the question answered ASAP, but it does mean that it has to be acknowledged. Kent Lewis, President and Founder of Anvil Media, an integrated marketing agency specializing in search and social media, wrote a great post about communication. In his post, Impact Marketing: Winning Customers with Quick Wits, he states: “How many companies have you chosen because they were the first (or only) one to…
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    New Media Expo Blog

  • NEW MEDIA EXPO PRESENTS THE 4th ANNUAL IAWTV AWARDS SHOW

    Deborah Cole
    18 Dec 2014 | 1:06 pm
    NEW MEDIA EXPO PRESENTS THE 4th ANNUAL IAWTV AWARDS SHOW The International Academy of Web Television will honor the best shows on the web on April 15th 2015 in Las Vegas as a part of the NMX / NAB Show The V in TV stands for “visions” according to Carrie Preston (True Blood), the host [...]
  • Announcing the Podcasting Hall Of Fame

    Rick
    9 Oct 2014 | 5:44 am
    We are very proud to announce that as part of the 10th annual People’s Choice Podcast Awards Ceremony we will include our first ever class of inductees into the Podcasting Hall of Fame. In a year of big news for #NMX we think this is HUGE NEWS! On April 14th 2015 we will induct the [...]
  • Protected: Top tips for marketing automation, updating workflows and email marketing

    sknight1
    8 Oct 2014 | 11:06 am
    There is no excerpt because this is a protected post.
  • Dave Jackson Announced as New Director of Podcasting for New Media Expo #NMX

    Rick
    2 Oct 2014 | 5:27 pm
    Please join me in welcoming Dave Jackson as our new Director of Podcasting for New Media Expo #NMX. When we first started looking for a new Director of Podcasting earlier this year I went and asked some of our attendees, speakers and sponsors who they would recommend. There were lots of great candidates but one [...]
  • NMX To Host And Produce 10th Annual Podcast Awards Show At NAB Show

    Rick
    16 Sep 2014 | 12:11 pm
    We are very proud to announce the 10th annual Podcast Awards Show will be held April 14th at the Westgate Las Vegas Resort and Casino. This is the latest big day in a series of big days for all of us at New Media Expo. Many of you know that we have produced the Podcast [...]
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    Skyline Trade Show Tips

  • 5 Tips for Creating Custom Trade Show Displays that Inform, Engage, and Compel

    Mark Taylor
    17 Dec 2014 | 7:00 am
    While few exhibitors question the positive outcomes of trade show exhibiting, many still find themselves struggling to a personalized exhibit that maximizes crowd impact and produces good ROI. If you’re in the process of creating your marketing strategy, understanding a few key tips on creating a winning display can help transform your corporate presence from mere background music, to main event. 1. Choose the Right Team: The first step in developing a great exhibit starts with your design team. While you may find yourself overwhelmed with various designers claiming to be industry…
  • How to Find the Prime Location for Your Trade Show Booth

    Jill Amerie
    12 Dec 2014 | 8:40 am
    Are There Bad Sites for Your Trade Show Booth? When exhibiting at an industry trade show, how important is your location? Many exhibitors jump at the old real estate principle of “location, location, location” as an essential consideration for your booth space. The fact is, no exhibit hall will guarantee success unless you properly market yourself. There are no firm rules for what makes a good space. Exhibit managers may charge a bit more for what they consider “prime real estate,” but since there are no discounts on “bad” spaces, that means that event…
  • 4 Ways to Use a Trade Show Display to Showcase Your Company’s Brand

    Craig Koopersmith
    9 Dec 2014 | 9:31 am
    Brands communicates to potential customers who a business is, what they offer, and how they operate. Brands are so important because they are a big determining factor in people’s purchasing decisions. If a customer has a pleasant experience, it makes him or her more likely to purchase goods or services from that company in the future. The opposite is also true. If someone has a negative experience, he will be hesitant to purchase from that corporation in the future. One negative experience can tarnish ten positive ones. This is why developing a powerful brand is more important than ever…
  • 3 Simple Stages to Trade Show Success

    Fred Attrill
    4 Dec 2014 | 7:33 am
    To ensure that you get the best possible return on your investment, you need to make sure that you plan in advance, prepare well, and follow up promptly. By following these basic steps, you can build a solid foundation for success at any show. Stage 1: Planning Before you book a space at any trade show, it’s important to do your research. Exhibiting at every single event that remotely covers your industry is simply unfeasible, so you do need to be picky. You need to look for the events that will attract the largest number of prospects for you; don’t just think about the industry but about…
  • Did You Just Have a Moment in Your Trade Show Booth?

    Mike Thimmesch
    2 Dec 2014 | 7:50 am
    How do you know you just had a moment in your trade show booth? You know because you made a real, human connection with your visitor. You clicked. You were in synch. You were moving on the same wavelength. They were picking up what you were putting down. That’s awesome, as making real connections with your clients is one of the hallmarks of face-to-face marketing. So how can you create more of moments in your booth? Here are a few ways to make them happen: Bring Authentic People You can’t make a connection without your booth staffers, so bring staffers who not only know your products…
 
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    Frost Miller Group, Inc.

  • Frost Miller Recognized by IAEE for Event Advertising Excellence

    Sarah Kennedy
    5 Dec 2014 | 7:16 am
    Integrated marketing communication agency first place recipient of trade show marketing award BETHESDA, MD—December 3, 2014— Integrated marketing communication agency Frost Miller Group (FMG) received an award in The International Association of Exhibitors and Events (IAEE) 2014 Art of the Show Competition. FMG won first place in the Print Advertising under 50,000 net square feet (nsf) category for their work on Air Traffic Management (ATM) World Congress 2014. FMG also received an honorable mention in the Attendance Promotion Brochure under 50,000 nsf for the work on the ATM World…
  • Paul Wilcox Joins Frost Miller Group

    Sarah Kennedy
    28 Oct 2014 | 7:45 am
    Bethesda, MD – October 28, 2014 – Frost Miller Group (FMG) recently added Paul Wilcox to its integrated marketing communication team as web designer. As a web designer, Wilcox will help FMG clients reach their digital goals and branch out into new areas online by designing and developing websites, HTML email campaigns, digital ads, PowerPoint and tablet presentations. Wilcox brings experience in creating exceptional user experiences through responsive layouts, CSS 3, HTML 5, JavaScript and PHP. With over ten years of UI/UX design and development experience, Wilcox is a welcome addition to…
  • Frost Miller Group Welcomes Heather Meyer to Team

    Sarah Kennedy
    6 Oct 2014 | 9:29 am
    Meyer brings strategic in-house marketing experience to integrated marketing communication firm Bethesda, MD – October 6, 2014 – Frost Miller Group (FMG) recently added Heather Meyer to its integrated marketing communication team as account strategist. As an account strategist, Meyer will implement clients’ strategies, educate them on the latest marketing trends FMG is utilizing and help create new strategies. Meyer has both agency and in-house marketing experience. During her time as a marketing associate at First Potomac Realty Trust, Meyer created and maintained the corporate…
  • Meeting Planners to Gain Innovative Content Marketing Strategies

    Sarah Kennedy
    2 Oct 2014 | 7:32 am
    FMG experts to present free TSNN webinar on October 16th BETHESDA, MD—October 2, 2014— Meeting planners will learn how to extend the lives of their events using a content marketing strategy during a webinar presented by Frost Miller Group (FMG) on October 16th hosted by Trade Show News Network (TSNN). The session titled “The Big Bang Theory of Event Content Marketing” will focus on showing planners ways to work with their presenters to extend the life of their show content, discuss the pros and cons of distribution channels and determining costs for implementation. The webinar will be…
  • FMG President to Present Exhibitor Retention Strategies at E2MA Red Diamond Congress

    Sarah Kennedy
    16 Jul 2014 | 6:49 am
    Event marketing expert, Kevin Miller, along with other industry veterans will provide valuable information for trade show organizers BETHESDA, MD—July 16, 2014— Tradeshow organizers at E2MA Red Diamond Congress will learn exhibitor retention strategies from a panel of exhibit marketing experts, including Kevin Miller, president of Frost Miller Group (FMG). The E2MA event will take place on Monday, July 28 – July 31 in Oak Brook, Illinois. Kevin Miller will be joined by industry experts Scott Lee of SoulMakeup Inc, Glenda Brungardt of HP, and Bobby Bergeson of Tradeshow Logic during…
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    MC2 eConnections

  • Advancing Your Career: How to Interview within Your Current Company

    Editor
    16 Dec 2014 | 5:00 am
    Believe it or not, an internal interview can be just as tricky (if not more challenging) than any other job interview. Read more… The post Advancing Your Career: How to Interview within Your Current Company appeared first on MC2 eConnections.
  • Stressed Out? Self-Help Tips To Get Back in Balance

    Editor
    9 Dec 2014 | 5:00 am
    There’s no denying that working in the marketing and exhibit-planning industries can be stressful. You may often find yourself working long hours and constantly having to defend the value of your work to higher-ups. Over time, this stress can lead to burnout on the job. The good news, though, is that there are plenty of simple yet proven effective self-help tips you can follow to overcome your stress and get back to loving what you do. Read More… The post Stressed Out? Self-Help Tips To Get Back in Balance appeared first on MC2 eConnections.
  • 7 Things Successful Marketers Do Every Morning

    Editor
    8 Dec 2014 | 5:00 am
    from Small Business Trends Wherever you may wake up – whether it’s on the road or in your own home – getting a great start to the day is critical. It’s easier said than done, that’s for sure. But taking the time to incorporate these seven things into your routine will pay dividends before you know it. Read more… The post 7 Things Successful Marketers Do Every Morning appeared first on MC2 eConnections.
  • Booth Staff Engagement Techniques to Maximize Lead Generation

    Editor
    8 Dec 2014 | 5:00 am
    Generating the leads is the reason events exist, so spending some time on perfecting techniques is something every exhibit manager should work on with their staff. Here are some reports and ideas from CEIR on lead generation. Read more…   The post Booth Staff Engagement Techniques to Maximize Lead Generation appeared first on MC2 eConnections.
  • Are You Doing What It Takes To Be Great?

    Editor
    8 Dec 2014 | 5:00 am
    from Dumb Little Man Why do we let fear overtake us when we all seemingly know that overcoming fear is what makes us stronger people? As Robert Allen writes in this piece, “How many opportunities do we miss out on by avoiding things we’re afraid of? The reality is we’ll never know.” Read more… The post Are You Doing What It Takes To Be Great? appeared first on MC2 eConnections.
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    FMG Talking PointsFMG Talking Points | The Power to Attract

  • 9 Content Marketing Hacks to Help You Thrive in 2015

    Sarah Kennedy
    16 Dec 2014 | 7:41 am
    The idea of content marketing can be daunting. Being responsible for creating high quality content that actively engages your customers and prospects can sometimes seem overwhelming. But there’s hope! Here are nine content marketing hacks to ease the burden and help you excel. Pin It
  • Is Your Trade Show Marketing on The Right Timeline?

    Sarah Kennedy
    2 Dec 2014 | 11:27 am
    While no two trade shows are the same, their promotional calendars can be. Using a combination of experience, common sense, and knowledge of the decision-making process, you can establish a reliable promotional calendar for your trade show or conference. We’ve assembled a trade show timeline to guide your marketing efforts and help you achieve the highest level of success. Pin It
  • Why Should I Hire a Marketing Agency?

    ejohnson
    25 Nov 2014 | 10:29 am
    I’ve worked at PR agencies, been part of in-house teams and worked with an ad agency as an in-house corporate marketing professional and have now recently joined the FM team. Having participated in these different marketing configurations, I can confidently say that outsourcing some or all marketing services and initiatives can be one of the best investments for your company.  So, why should you hire a marketing agency? Marketing agencies specialize in marketing. We all agree on that, right? The people that make up their teams run the gamut from digital to traditional print, content…
  • Planning Your Booth: A Checklist

    Sarah Kennedy
    14 Nov 2014 | 1:23 pm
    You’ve picked the trade show, expo, convention or fair and you are polishing your sales pitch. You’re looking at hotels and flights, carefully planning your strategies to get the most traffic to your booth, juggling designs and graphics and praying desperately that when you get to the event you have everything you need. Gearing up for an event can be daunting, but we have put together our must-have to-do’s when preparing your booth. Establish Your Message: Before you start designing your booth think about the message and strategy you want to convey this year. Event attendees aren’t…
  • Winning in 2015

    Sarah Kennedy
    27 Oct 2014 | 10:30 am
    It’s hard to believe it’s already time to plan for 2015. While you’re thinking about what worked last year and the things you would change in the next, consider this checklist. These strategies are meant to inspire your marketing to be more relevant, engaging and personal than ever before. If you’re looking for new ways to stand out next to your competition in the coming year, here are some insights that will help you find an edge. Focus on Your Content. Develop an overall strategy designed to change, influence or enhance your consumers’ behavior. Begin by creating data-driven…
 
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    Trade Show Insights » Trade Show Insights

  • How do you view change?

    Marlys K. Arnold
    12 Dec 2014 | 10:15 am
    On most Wednesdays, I participate in ExpoChat on Twitter. This week’s topic was on chaos and change within the trade show industry and how we handle it. (You can view more details and find a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly News & Insights: A Look Ahead to Trends in 2015

    Marlys K. Arnold
    5 Dec 2014 | 8:00 am
    It’s that time of year when prognosticators of all kinds come out to revel in the promise of a calendar page turning over. While many of these turn out to be fluff, here are just a couple of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • On Gratitude & Giving

    Marlys K. Arnold
    25 Nov 2014 | 6:30 am
    Prefer to listen instead? Just click the play button at the bottom of this entry! It’s Thanksgiving week in the U.S., which unfortunately for many Americans simply means a day to stuff yourself... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly News & Insights: Two Trailblazing Shows Reap the Results

    Marlys K. Arnold
    21 Nov 2014 | 8:14 am
    Sometimes it’s hard to believe that just a few short years ago, shows were struggling to survive. These days, it seems show after show is setting records for attendance, exhibit space, or both.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What are you doing with your leads?

    Marlys K. Arnold
    7 Nov 2014 | 10:41 am
    Most exhibitors are good at generating leads on the show floor, but it’s what you do with them after the show closes that really matters! (Feel free to share this graphic!) You might also enjoy... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    American Image

  • 2014 Newsletter Articles Reviewed

    Charles Dugan
    17 Dec 2014 | 1:50 pm
    We’ve been publishing a bi-monthly newsletter this past year, to add to the informational tips and resources we offer our clients. For the last newsletter of the year, we thought it might be interesting to provide a list of the blog articles posted in the newsletter that attracted the most attention and traffic – in […] The post 2014 Newsletter Articles Reviewed appeared first on American Image.
  • Evaluating Trade Show ROI (Part Three)

    Charles Dugan
    10 Dec 2014 | 10:00 am
    Over the last two weeks, we’ve offered some practical suggestions for how to justify your exhibit marketing program with real numbers that demonstrate its effectiveness—not just as a trade show program, but also in comparison to other methods of marketing your product or service. This week, we’ll discuss the “how” of accomplishing this research. Let’s […] The post Evaluating Trade Show ROI (Part Three) appeared first on American Image.
  • Evaluating Trade Show ROI (Part Two)

    Charles Dugan
    3 Dec 2014 | 9:52 am
    Last week, we covered two major aspects of the reasons and the process for evaluating your exhibit in order to demonstrate its effectiveness to C suite executives: 1) Don’t evaluate your entire program For the first point, I suggested that you not attempt to evaluate your entire trade show program at the outset. Instead, start […] The post Evaluating Trade Show ROI (Part Two) appeared first on American Image.
  • Evaluating Trade Show ROI (Part One)

    Charles Dugan
    25 Nov 2014 | 9:00 am
    You know it was a good show. Appointments were made with top prospects and customers, staffers gathered lots of promising leads, and the new product launch was well received. There were no strategic or logistical problems. Everything went just as you’d planned. But you’re still a bit uneasy. Why? You don’t have any solid, quantifiable […] The post Evaluating Trade Show ROI (Part One) appeared first on American Image.
  • Taking Advantage of the Speed of Today’s Business World

    Randall Craig
    14 Nov 2014 | 8:32 am
    The world is changing. It’s getting smaller. Ironically, the smaller it gets, the more choice there seems to be. Think about travel: In the early 1800s, a trip from Toronto to New York would involve horses, or a stagecoach, 12-plus days and significant risk and expense. In the mid 1800s, the trip could be managed […] The post Taking Advantage of the Speed of Today’s Business World appeared first on American Image.
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    Northwest Creative Imaging Blog

  • How to Use Digital Signage Effectively at Your Next Trade Show

    nwcidisplays
    12 Dec 2014 | 1:49 pm
    At the next trade show you attend, take a good look around the displays and see just how much digital signage is being regularly used. The amount of electronic screens will astound you! Digital signage has become a regular and … Continue reading →
  • How to Give a Great Elevator Pitch [INFOGRAPHIC]

    nwcidisplays
    21 Nov 2014 | 1:43 pm
    Giving a great elevator pitch can be an art form, which requires practice and skill. Our infographic is designed to re-iterate and educate on the basic steps to a great presentation.  Every situation will require a specific plan to target … Continue reading →
  • 6 Reasons Why Your Trade Show Display Needs a Makeover

    nwcidisplays
    12 Nov 2014 | 7:45 am
    If you’re exhibiting at trade shows, but not getting the foot traffic you’re hoping for, then it might be time to take a really close look at your trade show display. Is it inviting to show attendees? Is it visually … Continue reading →
  • How to Maximize ROI from Trade Show Leads

    nwcidisplays
    28 Oct 2014 | 2:07 pm
    Trade shows provide a fantastic opportunity to see your customers, meet potential new ones and try to parlay your investment into increased sales and activity for your company. For many companies, the value of a successful trade show is in … Continue reading →
  • 5 Benefits of Using Eco-Friendly Materials in Your Trade Show Display

    nwcidisplays
    24 Oct 2014 | 10:37 am
    Going green with trade show displays is a growing trend among businesses. Companies want to help the environment and make a difference. They are seeking different products for trade show booths, and are using criteria around these points: – Is … Continue reading →
 
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