Tradeshows

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  • Global Sources Launches Mobile & Wireless Show in Hong Kong

    TSNN Tradeshow News Network
    rwimberly
    22 Apr 2014 | 5:39 pm
    April 22, 2014 by TSNN News A new show that recently was collocated with Global Sources' China Sourcing Fairs spring electronics series was the Mobile & Wireless Show.  The shows opened were held at AsiaWorld-Expo and featured  more than 4,200 booths filled with consumer electronics and accessories, mobile devices and iProducts accessories, in-car electronics and GPS, telecom products, computer peripherals, security products and electronic components. The Fairs comprise four collocated events: China Sourcing Fairs: Electronics & Components, Mobile & Wireless,…
  • Trade Show Resources | Trade Show Supplier Directory

    Trade Show Blog
    17 Apr 2014 | 8:12 am
    To maximize exhibiting impact,utilize these valuable trade show resources, exhibit display providers, supplier contacts, marketing tools and...
  • What’s in the CEIR Research Pipeline?

    CEIR Blog
    ceirblogrivera
    17 Apr 2014 | 9:54 am
    By Nancy Drapeau, PRC, Research Director In this blog post, I’d like to share a quick overview of research reports that have been published to date in 2014, and what is yet to come in the next few months. This year’s research schedule is aggressive as we aim to conduct research in a broad range of areas to help exhibitions continue to keep pace with the evolving needs and preferences of exhibitors and attendees of business-to-business exhibitions in particular. Reports released so far this year are focused  on  assisting organizers and exhibitors in developing marketing and content…
  • New CEIR Report Reveals Attendee Floor Interaction Preferences

    News and Events
    21 Apr 2014 | 10:00 pm
    DALLAS, 22 April 2014 – The Center for Exhibition Industry Research’s (CEIR) latest report, Exhibition Floor Interaction: What Attendees Want, documents attendee floor interaction preferences at business-to-business exhibitions. These findings are essential for organizers and exhibitors alike, who seek to deliver what attendees want to experience at an exhibition.
  • 9 Best Trade Show Giveaways for 2014

    Trade Show Central - Motivators
    My name
    14 Apr 2014 | 12:39 pm
    The key to choosing the right promotional giveaway to promote your brand at trade shows and expos is finding something people will actually want to use. As you can imagine, that changes from year to year. For instance, this year power banks and phone chargers are certainly the hottest promotional products around. With more than half of Americans owning a smartphone, it's a giveaway that absolutely comes in handy. Let's take a look at power banks and more of our best trade show giveaways for 2014: 1. Leed's Jolt Charger This handy backup battery will keep everyone's mobile devices charged up.
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    TSNN Tradeshow News Network

  • Global Sources Launches Mobile & Wireless Show in Hong Kong

    rwimberly
    22 Apr 2014 | 5:39 pm
    April 22, 2014 by TSNN News A new show that recently was collocated with Global Sources' China Sourcing Fairs spring electronics series was the Mobile & Wireless Show.  The shows opened were held at AsiaWorld-Expo and featured  more than 4,200 booths filled with consumer electronics and accessories, mobile devices and iProducts accessories, in-car electronics and GPS, telecom products, computer peripherals, security products and electronic components. The Fairs comprise four collocated events: China Sourcing Fairs: Electronics & Components, Mobile & Wireless,…
  • Reed Exhibitions Greater China Signs MOU with Chengdu Municipal Bureau of Exposition (CCPIT Chengdu)

    rwimberly
    22 Apr 2014 | 5:28 pm
    April 22, 2014 by TSNN News Reed Exhibitions Greater China recently signed an MOU for strategic cooperation with the Chengdu Municipal Bureau of Exposition (CCPIT Chengdu). Through this new cooperation agreement, the two sides agreed to continue to work together in the long term through regular high-level consultations and exchanges, as they promote a comprehensive range of activities. These include information sharing, executive and line staff training, enhanced support for Reed Exhibitions’ Chengdu-based events in the fields of electronics manufacturing, medicine and medical…
  • HIMSS Chooses a2z Solution to Streamline Booth Selection

    rwimberly
    22 Apr 2014 | 1:54 pm
    April 22, 2014 by TSNN News When the Healthcare Information and Management Systems Society (HIMSS) wanted to improve the on-site booth space selection process at the 2013 Annual Conference & Exhibition, in order to book more space and make the process easier, they chose a solution provided by a2z, Inc. a2z’s Exposition Management Solution proved to be the answer, according to Elli Riley, HIMSS Director of Exhibits and Meeting Services. At the 2014 event, held Feb. 23-27 in Orlando, the results were even better for the 1,211 exhibiting companies utilizing over 535,000 net square feet…
  • Center for Exhibition Industry Research Releases Report on How Attendees Want to Interact on Showfloor

    rwimberly
    22 Apr 2014 | 12:44 pm
    April 22, 2014 by Rachel Wimberly When attendees take the time, expense and energy to spend a few days on a showfloor, they definitely want to make it worth their while. With that in mind, the Center for Exhibition Industry Research released its latest report - Exhibition Floor Interaction: What Attendees Want – that takes a look at how attendees want to engage on the showfloor. It’s no surprise that the top two answers on the survey when attendees were asked how they wanted to interact on a showfloor were through product demos (58.9 percent) or by having hands-on interaction with…
  • BIO International Convention Will Feature Academia in Pavilion and Forum

    rwimberly
    22 Apr 2014 | 12:08 pm
    April 22, 2014 by TSNN News The 2014 BIO International Convention will highlight the role of academia in the advancement of the biotechnology field through the BIO Alliance Pavilion and the Translational Research Forum. Biotechnology Industry Organization (BIO), the global event for biotechnology, will take place June 23-26 at the San Diego Convention Center. “As the largest partnering event in the industry, the BIO International Convention hosts more than 3,000 biotechnology companies who are looking for new business partners,” said Scott Whitaker, president of the BIO…
 
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    CEIR Blog

  • What’s in the CEIR Research Pipeline?

    ceirblogrivera
    17 Apr 2014 | 9:54 am
    By Nancy Drapeau, PRC, Research Director In this blog post, I’d like to share a quick overview of research reports that have been published to date in 2014, and what is yet to come in the next few months. This year’s research schedule is aggressive as we aim to conduct research in a broad range of areas to help exhibitions continue to keep pace with the evolving needs and preferences of exhibitors and attendees of business-to-business exhibitions in particular. Reports released so far this year are focused  on  assisting organizers and exhibitors in developing marketing and content…
  • Attendees still want to see new products

    ceirblogrivera
    15 Apr 2014 | 7:59 am
    By Barry Siskind, President, International Training & Management Company CEIR’s report titled, Trends in Use of Exhibitions, (F05.12) is a must read for show managers and exhibitors alike.  One of the many findings focused on attendees reasons for participating in a trade show. Surprisingly the number one reason hasn’t changed in the last thirty years – “look for new products and vendors.” I think this finding points to an underlying issue that needs to be addressed. You have to ask yourself why anyone would go to a trade show to find a new product or vendor when all of…
  • What’s in the Secret Sauce that Makes Exhibitions Resilient?

    ceirblogrivera
    4 Apr 2014 | 11:54 am
    By Nancy Drapeau, PRC CEIR Research Director This week the new edition of the CEIR Index was released. Results reveal that the business-to-business exhibitions channel continues to grow incrementally, in parallel with slow growth of the U.S. economy. And growth in the near-term future is anticipated to accelerate. The Index has tracked the performance of the channel since 2000. In looking at the peaks and troughs of the industry, there is a parallel relationship between the exhibition channel performance and US GDP, as shown in the chart below.     History reveals the exhibition…
  • EXHIBITOR 2014 Recap

    ceirblogrivera
    27 Mar 2014 | 1:53 pm
    by Adam Polaszewski, Director of Marketing, INXPO Exhibit programs come in many different shapes and sizes. This was evident when walking the expo floor at EXHIBITOR 2014 last week in Las Vegas. From magicians to massive digital LED displays, this was the conference to see the best of the best compete for foot traffic. Having a small 10×10 booth on the show floor, I couldn’t help but feel intimidated but yet amazed by the creativity and execution of the surrounding exhibits. Each booth had a story to tell and everyone did it in their very own unique way. In conjunction with the expo…
  • EXHIBITOR2014 Digital Playbook Session- Sneak Peek Video

    ceirblogrivera
    18 Mar 2014 | 1:06 pm
    by Jennifer Rivera, CEIR Blog Manager Nancy Drapeau, PRC, Research Director, and Adam Polaszewski, Director of Marketing at INXPO, are gearing up for their session on Do You Have a Digital Playbook for Your Exhibit Program tomorrow at EXHIBITOR2014 held in the Mandalay Bay Convention Center, Las Vegas. View the video to find out what is in store for tomorrows session! 
 
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    News and Events

  • New CEIR Report Reveals Attendee Floor Interaction Preferences

    21 Apr 2014 | 10:00 pm
    DALLAS, 22 April 2014 – The Center for Exhibition Industry Research’s (CEIR) latest report, Exhibition Floor Interaction: What Attendees Want, documents attendee floor interaction preferences at business-to-business exhibitions. These findings are essential for organizers and exhibitors alike, who seek to deliver what attendees want to experience at an exhibition.
  • IAEE Launches CultureCreation Facilitated by Great Place to Work®

    14 Apr 2014 | 10:00 pm
    Dallas, 15 April 2014 – In conjunction with its Midwestern Chapter, the International Association of Exhibitions and Events™ (IAEE) is launching CultureCreation – its newest education offering to be held 5 June 2014 in Chicago, Ill.
  • IAEE Launches Inaugural Exhibitions Day 2014 on Capitol Hill

    13 Apr 2014 | 10:00 pm
    DALLAS, 14 April 2014 – The International Association of Exhibitions and Events™ (IAEE) today announced the launch of the first-ever Exhibitions Day, an industry-wide effort to educate federal legislators, helping them to understand the impact of regulatory decisions on the exhibitions and events industry. The event, which will take place 16-17 June 2014 in Washington, D.C., was developed in collaboration with multiple industry organizations who have come together to develop and support this critical initiative to ensure members’ voices are heard by legislators. These organizations…
  • CEIR Reports on Attendee Preferences by Job Title

    10 Apr 2014 | 10:00 pm
    DALLAS, 11 April 2014 – A new report from the Center for Exhibition Industry Research (CEIR), Attendee Preferences by Job Title, offers insights to help exhibition management create effective segmented marketing and exhibition content strategies. Which attendees are at an exhibition to shop? Which are there to learn? The answers to these and other similar questions can aid exhibition organizers in creating the most value for their target audience.
  • IAEE Announces Call for Nominations for 2014 Individual Awards

    8 Apr 2014 | 10:00 pm
    DALLAS, 9 April 2014 – Today, the International Association of Exhibitions and Events™ (IAEE) issues the call for nominations for its annual awards program to recognize exceptional professionals in the exhibitions and events industry. Each year, industry professionals who meet the outlined criteria can be nominated for any of the awards listed at www.iaee.com/awards. Nominations must be submitted to IAEE by 13 June 2014.
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    Trade Show Central - Motivators

  • 9 Best Trade Show Giveaways for 2014

    My name
    14 Apr 2014 | 12:39 pm
    The key to choosing the right promotional giveaway to promote your brand at trade shows and expos is finding something people will actually want to use. As you can imagine, that changes from year to year. For instance, this year power banks and phone chargers are certainly the hottest promotional products around. With more than half of Americans owning a smartphone, it's a giveaway that absolutely comes in handy. Let's take a look at power banks and more of our best trade show giveaways for 2014: 1. Leed's Jolt Charger This handy backup battery will keep everyone's mobile devices charged up.
  • Las Vegas Named Top Trade Show Destination for 20th Year

    My name
    10 Apr 2014 | 7:11 am
    What an honor! Las Vegas, Nevada has been named the number one trade show destination in the U.S. for a 20th consecutive year. According to Exhibitor magazine, Vegas tops Trade Show News Network's (TSNN) list of Top 250 Trade Shows in the United States in 2013. Sin City played host to 53 of the nation's largest shows. "We are proud of our standing as the top trade show destination for a historic two decades," said president and CEO of the Las Vegas Convention and Visitors Authority (LVCVA), Rossi Ralenkotter. "Maintaining the No. 1 ranking is a collaborative effort and a testament to all of…
  • Highlights from ASI New York

    My name
    4 Apr 2014 | 8:14 am
    The Motivators crew spent the last two days at ASI New York, and we had an amazing time! The promotional products trade show, which takes place each year at New York City's Javits Center, is organized by Advertising Specialty Institute. This year, team Motivators snapped lots of photos at the expo. We got a warm welcome from everyone at the ASI Show this year! What's better than having your own conference room to discuss all the great promotional products you see on the floor? Plus, we received lots of swag bags for our sales team to look through: On the floor at ASI New York, many products…
  • 5 Unique Trade Show Giveaways

    My name
    27 Mar 2014 | 2:00 pm
    Let's face it: Your trade show booth is nothing without unique trade show giveaways. A good expo promotional product not only draws people in, but also promotes conversation and boosts your branding well after the trade fair is over. What are some of our most unique trade show giveaways? Let's go over five of our favorites: 1. Snacks Not nearly enough exhibitors give away snacks on the trade show floor. I've been to many trade shows, and I rarely receive a treat that will keep my energy going all day. Motivators offers a huge selection of trade show snacks. My favorite is this bag of mixed…
  • Are These Humanoid Robots Creepy or Awesome?

    My name
    21 Mar 2014 | 10:57 am
    Earlier this week, the city of Lyon, France played host to Innorobo, a trade show dedicated to service robots. (Yes, this is seriously a thing.) According to the NY Daily News, some of the robots introduced at Innorobo 2014 are smart enough to walk, talk, recognize objects and even navigate their surroundings. And while the robots' creators insist that they were designed for noble causes -- like rescuing people after natural disasters or caring for the elderly -- it's fair to say that these robots will more likely wind up in the homes of the rich and famous. To see photos from this year's…
 
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    Tradeshow Guy Blog

  • Tradeshow Marketing Analysis, Part 3: Pre-show Preparation

    Tim Patterson
    16 Apr 2014 | 10:26 am
    Check out Part 1 and Part 2 of this ongoing series. Tradeshow pre-show preparation and marketing involves more than just a short look at how to attract visitors to your booth, or determining what graphics you’ll need to update on your booth. While there are more areas in your pre-show preparation that you shake a stick at, for the purposes of this article let’s take a look at just the target market and the products you’re focusing on: So who, or what, exactly is your target market? Are you trying to reach grocery store owners, food distributors, software engineers or end users of your…
  • Expo West 2014 Tradeshow Guy Booth Performance Awards

    Tim Patterson
    11 Mar 2014 | 11:02 am
    Just returned from Expo West in Anaheim where I had a number of tradeshow booth clients, including Bob’s Red Mill, gDiapers, Aisle7 and Hyland’s. One of my goals at this particular show was to do informal assessments of a couple of dozen booths, including booths that I picked at random, and those of companies that responded to my 2-minute video I posted about ten days before the show. Since I have a handful of client booths at the show, I am disqualifying them from winning any awards (although I think they all were top-noth projects)! Before getting to the awards, a few comments: first,…
  • Join me at Expo West in Anaheim for the TradeshowGuy Booth Performance Test

    Tim Patterson
    24 Feb 2014 | 9:52 am
    Natural Products Expo West is the biggest natural products tradeshow in the US, with some 3,000 exhibitors and 60,000 attendees. Yes, it’s the big time. 2014 will be my 12th consecutive year at the show. Many of my tradeshow clients have been exhibiting there for year. For example, come see Aisle7 in booth 1668, gDiapers in booth 3605, Hyland’s at 1804 and of course Bob’s Red Mill at booth 3546. One thing I like to do at Expo West and other tradeshows is check out the booths. There are thousands of them and with that many to look over, frankly, it’s a bit overwhelming!
  • Savvy and Systematic Tradeshow Marketing (slide deck)

    Tim Patterson
    24 Jan 2014 | 6:00 am
    Last week I flew into Houston to give a presentation for ISES Houston for their monthly meeting. This one focused on tradeshow marketing and was hosted by 2020 Exhibits. The presentation went over the various aspects of what it takes to compete on the tradeshow floor. Definitely a fun time had by all: thanks to Vivian at Juz Do It Productions and Becky at 2020 Exhibits for making this all come together. Check out the slide deck: A Savvy and Systematic Approach to Tradeshow Marketing from Tim Patterson Share and Enjoy • Facebook • Twitter • Delicious • LinkedIn •…
  • 2014 Tradeshow and Exhibit Industry Predictions

    Tim Patterson
    3 Jan 2014 | 10:33 am
    Once I thought I was a prognosticator, but that didn’t turn out very well. So perhaps we should see who else in the industry is trying to predict the future… CEIR Predicts Slow, Steady Industry Growth (okay, this one wasn’t too hard)… Top Event Tech Predictions Top Event Tech Predictions, Part 2 2014 Global Meetings and Events Forecast from American Express  (PDF download) 10 Event Trends for 2014: Event Manager Blog and finally: Tradeshows to Grow 4% in 2014 Again, none of these are that earth-shaking, but it all appears to be good news in line with how the economy…
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    Trade Show Tales Blog - classicexhibits.com

  • Reconfigurable Custom Inline Exhibit

    Mel
    21 Apr 2014 | 11:59 am
    All Custom. More Than Modular. One of the most overused terms in the exhibit industry is “custom modular.” Too often, it means, “At some point in the future if you purchase more components, you can transform this display into another size, but you’re unlikely to do it any time soon.” However, when done well, it truly means “custom” and “modular.” Here’s an excellent example of a custom modular exhibit, narrated by Charlie Shivel, a project manager at Classic Exhibits. http://www.youtube.com/watch?v=xRuKvfSS_lQ –Mel White…
  • Why the Big Picture MATTERS in Graphic Design

    Glenna Martin
    17 Apr 2014 | 1:09 pm
    Glenna Martin, Graphic Design Manager Graphic Inspiration Galleries Many trade show clients and graphic designers are unfamiliar with how to design for 3D structures. If you have a client that fits that description, then our new Graphic Inspiration Galleries will be useful. We’ve dug through the Past Five Days (P5D) photo archives and identified outstanding examples of graphics. Each image has notes about why the graphics are successful (in our humble opinion). Our hope is that these notes will help you start an informed conversation with your client about their next project. We love using…
  • Invite Your Clients and Prospects to Free Training

    Mel
    15 Apr 2014 | 3:25 pm
    On April 29, Classic Exhibits will host the “Countdown to Trade Show Success” webinar with trade show marketing expert Marlys Arnold. You have the opportunity to invite your clients and prospects to participate for free, compliments of Classic. During the webinar, Marlys will feature Classic Exhibits designs and encourage those attending to contact their exhibit house for more design ideas. Here is some suggested promotional wording, along with a link to the webinar registration page: Countdown to Trade Show Success Want to maximize opportunities for strategic promotions and lead…
  • RFP Certification Program: Word on the Street — April 7th thru April 11th

    Kevin
    11 Apr 2014 | 1:01 pm
    Kevin Carty, VP Classic Exhibits Happy Spring! Hope your first full week of April was a good one. We are as busy as ever at Classic and continue to be very thankful for all the new opportunities. I wanted to take this week’s blog post to share what I think is one of the BEST PROGRAMS ever developed for the exhibit industry — RFP Certification. It’s proudly brought to you from the Exhibit Designers and Producer Association, an association that Classic Exhibits Inc. is a member and an association that I serve as a Board member. EDPA RFP Certification Program Gwen Hill from…
  • The Experts at the Table: Word on the Street — March 31st thru April 4th

    Kevin
    5 Apr 2014 | 5:43 pm
    Kevin Carty, VP Classic Exhibits So, forgive me if you’ve seen this video after Seth Godin posted it. It quickly went viral. But, it’s just too good not to share in my weekly WOTS. Have you ever been in this meeting before? And if you have, should I ask, “Have you ever been any of the ‘non-engineers’ depicted in this video?” I HAVE! More than I like to admit. Our Designers, Project Managers, and Production Manager all are nodding their heads right now and yelling, “Yes He Has!” Anyway, it’s a bit long. But it’s hilarious. And it…
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    Trade Show Guru

  • The Easiest Social Media Local Marketing Tip Ever

    The Trade Show Guru
    17 Apr 2014 | 9:08 am
    Disclosure: This post is based on a real life experience. Company names have been changed to protect the innocent. The company that is the focus of this post and that committed the hereinto described major social media / local marketing blunder is not a bad company. They excel at what they do, and appear to have a decent amount of business, but I think they could improve their social media / local marketing. They certainly try hard and come really close on their marketing efforts, but in marketing, often “close” isn’t good enough. It doesn’t matter if you’re only 5 minutes late or 5…
  • Your Trade Show Booth Design Foundation

    The Trade Show Guru
    11 Mar 2014 | 2:56 pm
    A house is only as strong and durable as the foundation upon which it is built and rests. The same logic applies (metaphorically speaking) to your trade show booth. Your trade show booth is only as strong and as solid as its foundation, and that foundation is the design you create for it. Yes, there are other aspects of your overall trade show marketing foundation, such as pre-show planning and promotion and post-show follow-up, but those are the subject of other posts here, so for this post we’ll just go with the concept that your display design is the foundation of your trade show…
  • Know Lightening? Does Spelling Still Matter?

    The Trade Show Guru
    1 Sep 2013 | 1:45 pm
    Does spelling still matter in today’s world? Or should I say, doze spellling stil madder? My wife has been complaining about the growing number of misspellings she sees in the news stories she reads. I haven’t noticed as many, but yesterday I saw a real whopper. I was scanning Google news, and saw a link for a news story about the possibility that the Yosemite Rim fire may have been started by illegal marijuana growers. Having visited and hiked in Yosemite many times, the fire and possible cause of it are of great interest to me, so I clicked through. The news report had the…
  • Sling Baby – Best Video Ever! But does it matter?

    The Trade Show Guru
    15 Jan 2012 | 9:17 am
    Every now and then I’ll see a great video and post it here. This is one of those times, and one of those posts. But in addition to posting the video, I’m raising a question… not about the video, but about marketing. As for the video, it’s called Sling Baby, and it is one of the five finalists for a contest to make a commercial for Doritos, with the winning video to be shown during the Super Bowl. As for the video, Sling Baby, it is the Best. Video. Ever. Or at least, the best video I’ve seen in a while. Of course I’m a sucker for cute babies and kids, but…
  • Thinking Outside the (Trade Show) Box

    The Trade Show Guru
    9 Jun 2011 | 1:09 pm
    I’m a big fan of “thinking outside the box”, especially when it comes to marketing, and trade show marketing in general. It seems that many trade show exhibitors just try to copy other exhibitors instead of coming up with a unique marketing strategy or message. Of course, it is one thing to say that you should think outside the box. It’s another thing to say what that really means or how one does it. And the point of this post isn’t explain how to think outside the trade show marketing box… this post is to discuss the problem that many people get so focused…
 
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    Skyline Trade Show Tips

  • 4 Easy Mistakes to Avoid at Your Next Trade Show

    Eric Weinberg
    22 Apr 2014 | 7:50 am
    It’s not hard to make mistakes with your trade show display, but it can be difficult to spot them before they happen. This can be because there are so many things to consider and so many decisions to be made. However, if you make a plan accordingly, avoiding some of the most common mistakes can be easy — especially if you know what to look out for. Here are some of the easiest mistakes to make, but also how to avoid them so you make sure that you have a successful experience with your trade show display:  Mistake #1: Bringing Your Trade Show Display to the Wrong Show By attending…
  • Trade Shows as a Market Research Tool

    Sofia Troutman
    16 Apr 2014 | 7:26 am
    Our busy work schedules sometimes don’t allow us the luxury to do a focus group or send out surveys as frequently as we would like. However, a trade show does give you a great opportunity to listen to clients or potential clients, and find out what they don’t like about your product, what they would like, and who they are. In fact, in an exhibiting scenario clients may be much more open to talking to you if you are asking them questions rather than trying to sell them something they may or may not be ready to buy. Everyone likes to be an expert, and they are the expert on who they are and…
  • 6 Reasons Attendees Don’t Trust Your Booth Staffers

    Mike Thimmesch
    10 Apr 2014 | 7:08 am
    Why do B2B buyers continue to attend trade shows by the tens of millions, rather than make all their purchases online?  Because they want to meet you face to face, to see for themselves what the people who work for your company are really like, and if your company is trustworthy enough to do business with. Well, attendees won’t trust your company if your booth staffers do these 6 things: 1. Your staffers ignore attendees It’s hard to believe, but far too often attendees walk into a booth and are ignored by booth staffers – maybe even your booth staffers.  This behavior exasperates…
  • 2 Easy Ways to Boost Your Social Media Presence for a Better Trade Show Experience

    Jennifer Snyder
    8 Apr 2014 | 7:00 am
    Keeping your social media platform lively can be a daunting task. But using your social media pages correctly can drastically improve your trade show experience. It allows your followers to connect with your company on both a personal and a professional level. Here are 2 easy ways to boost your social media presence for an improved trade show experience: 1. Promote, Promote, Promote!  Trade Shows are a huge marketing opportunity for your company, so don’t waste it! Promoting before (and during) a show is absolutely necessary. Are you having an in-booth contest? Post content about the…
  • FREE NEW BOOK: Better Booth Staffing for Greater Trade Show Results

    Mike Thimmesch
    3 Apr 2014 | 7:05 am
    The goal of this new book is to provide booth staffers — and the people who manage them — better insights, tools, and ideas to increase their trade show results. It’s a valuable and a much-needed goal, because there is a surprising disconnect between what exhibitors think about their booth staffing skills and the reality of what happens in their booths. When we have surveyed exhibitors about what trade show topics they want to learn most, they usually put booth staffing way down the list, feeling that they’ve already mastered staffing.  At the same time, they offer…
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    MC2 eConnections

  • The hidden fees travelers hate most

    Editor
    7 Apr 2014 | 7:30 am
    The Wall Street Journal Have airline and hotel fees gone too far? Consider the following: Checking in early when your hotel room is ready can cost up to $50. Buying a ticket on a few airlines’ websites can carry an “electronic reservation” fee of at least $10. Putting a small pet under an airline seat can cost $250 round trip. Checking an oversize, overweight suitcase is as much as $800 round trip. Then, there’s this: Getting reimbursed by Spirit Airlines for clothes you buy when luggage is delayed requires mailing the dirty clothes to the airline. You pay the shipping…
  • A Guide to Creating RFPs

    Editor
    7 Apr 2014 | 5:00 am
    Whether you are bidding out a proposal yourself or working with procurement, whether you are using an online tool like Ariba or SAP eSourcing or releasing a paper RFP, creating a thoroughgoing request for proposal is a crucial first step in obtaining the services you will need for your next exhibit. For many readers of eConnections who have been through this process, if not many times, certainly frequently, this first of two features on RFPs can serve as a refresher. It’s so easy to get lost in the detail. It’s important to remember the reasons why you are embarking on an RFP…
  • Download Our New Report on What Exhibit Marketers Wish For

    Editor
    7 Apr 2014 | 12:00 am
    We rounded up all your comments from your visits to our booth at EXHIBITOR2014 and our online “What’s Your Dream” promotion and prepared a summary. We think it sheds light on what exhibit marketers expect for their programs in the coming months and years. We’ve summarized your comments and added some links for further information and discussion. Take a look! Download “EXHIBITOR2014 SUMMARY: What You Wished For…” here. The post Download Our New Report on What Exhibit Marketers Wish For appeared first on MC2 eConnections.
  • How to use technology in your trade show booth

    Editor
    5 Apr 2014 | 7:00 am
    Trade Show News Network Technology can boost any trade show displays popularity at the event, especially in this day and age where most people can’t go anywhere without their smart phone in tow. Keeping your audience engaged and entertained will not only enhance the look of your booth, but it will also help you generate leads. Here are several ways you can incorporate technology into your display system. Read more… The post How to use technology in your trade show booth appeared first on MC2 eConnections.
  • An event marketer’s guide to music festivals

    Editor
    4 Apr 2014 | 12:09 pm
    BizBash With the likes of South by Southwest, Bonnaroo, and Lollapalooza drawing thousands of enthusiastic fans every year, music festivals have quickly become an important opportunity for brands to engage and influence a large audience. Here’s what event marketers need to know about seven of the country’s biggest festivals, with insight culled from veteran attendees and marketers. Read more… The post An event marketer’s guide to music festivals appeared first on MC2 eConnections.
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    FMG Talking PointsFMG Talking Points | The Power to Attract

  • FMG Clients Set Records in March

    ejohnson
    15 Apr 2014 | 7:11 am
    Our clients continue to produce amazing results and this month, hard work, great content and, of course, on-point marketing led to a number of attendance records for our clients. Congratulations to the Air Traffic Control Association (ATCA), whose World ATM Congress, co-sponsored by CANSO and held in Madrid March 4th attracted nearly 7,000 attendees, a better than ten percent increase over last year’s inaugural event. The Washington Building Congress’ Annual Craftsmanship Awards Banquet was held at the Marriott Wardman Park Hotel on March 21st. More than 1,000 people attended the 58th…
  • The Correct Way to Share a Link on Facebook to Gain the Most Reach

    ejohnson
    25 Mar 2014 | 7:54 am
    Getting your Facebook fans to actually see the content you post is getting more and more challenging. While, there is no quick fix at the moment, Facebook did provide a little guidance in January. But when it said that link shares would get more attention among your page followers than embedding links within your status, it didn’t explain the difference. After Googling “what is a link share” I found a ton of incorrect information. After a little experimentation, this is what I learned: The WRONG Way This is how a post looks when you embed a link (copy/paste into the status…
  • Much to Love in February

    ejohnson
    4 Mar 2014 | 10:36 pm
    There’s a lot to report this month. National Venture Capital Association (NVCA) welcomed Ben Veghte as Vice President of Communications. The association also opened registration for its Venturescape Annual Meeting held this year in San Francisco May 13-14. The event features an impressive speaker lineup including Dr. Condoleezza Rice, Jeffery Immelt of GE, Aneel Bhusri of Workday and Amanda Boxtel of the Bridging Bionics Foundation. The Electrical Alliance hosted members of the Washington, DC construction community for a luncheon and tour of its state-of-the-art JATC training facility. The…
  • A Brisk January for Clients

    ktolerico1
    12 Feb 2014 | 9:32 am
    January may have been frigid and snowy, but several of our clients braved the weather, working feverishly to produce some hot events. Registration for Digestive Disease Week 2014 opened in January. Digestive Disease Week is the world’s largest gathering of physicians and researchers in the fields of gastroenterology, hepatology, endoscopy, and gastrointestinal surgery. The program, recognized as one of the top 50 medical meetings by the Healthcare Convention & Exhibitors Association, will take place at McCormick Place in Chicago, IL from May 3-6, 2014. The International Society for…
  • On Its 10th Birthday, Facebook Nailed It…PR-wise

    ejohnson
    5 Feb 2014 | 8:17 am
    In honor of its 10th birthday Facebook gave out a billion warm-fuzzies. If you watched your automated personalized Facebook video yesterday, you know what I am talking about. The company doesn’t always get the best press—with issues like privacy concerns and changes to its newsfeed or business pages that always draw ire. But, the idea to create the videos was a brilliant PR stunt only Facebook could pull off. It was an unexpected surprise. Other companies, like Coca-Cola, try to create nostalgia and warm feelings with appealing commercials, but only Facebook can connect directly into our…
 
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  • Weekly News & Insights: And the Attendees Keep Coming …

    Marlys K. Arnold
    18 Apr 2014 | 8:00 am
    No matter what their job title, attendees go to shows for the same primary reasons — to shop, buy and learn — according to a recent study conducted by the Center for Exhibition Industry... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Creative Theme & Design at EXHIBITOR Show 2014

    Marlys K. Arnold
    11 Apr 2014 | 12:10 pm
    There’s never a lack of creativity at the EXHIBITOR Show. Here are just a few examples of the stand-out exhibits from this year: Optima Graphics used fabric to create faux concrete walls and a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Are You a Team Player?

    Marlys K. Arnold
    31 Mar 2014 | 6:00 am
    Prefer to listen to this article? Just click on the play button at the bottom of this entry! I’m not a big sports fan, but I do know that it’s a lot more fun to watch a team who works... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Tech Discoveries at EXHIBITOR Show 2014

    Marlys K. Arnold
    26 Mar 2014 | 12:00 pm
    While I don’t claim to be a techie, I do get excited by all the gadgets and tools out there for increasing engagement. This year’s EXHIBITOR Show had no shortage of cool tools for... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • A Tale of Two Trade Shows

    Marlys K. Arnold
    21 Mar 2014 | 11:00 am
    It was the best of exhibiting, it was the worst of exhibiting. It was the showcase of creative design, it was the lack of any creativity at all. It was the best of booth staffs, it was the epitome of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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