Tradeshows

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  • Trade Show Resources | Trade Show Supplier Directory

    Trade Show Blog
    27 Aug 2015 | 11:25 am
    To maximize exhibiting impact,utilize these valuable trade show resources, exhibit display providers, supplier contacts, marketing tools and...
  • Marty Smith Certifies 14 in Lean Six Sigma Orange Belt Training for Trade Show Exhibitors

    Exhibitor News Network
    26 Aug 2015 | 5:00 pm
    Marty Smith, founder of BuyingBehaviorMETRICS and Lean Six Sigma Master Black Belt Sensei, certified 14 new Lean Six Sigma Orange Belts on the Norther...
  • New Industry Insight Series Launches with Advice on Best Practices for Booth Design

    News and Events
    26 Aug 2015 | 10:00 pm
    DALLAS, 27 August 2015 – The Center for Exhibition Industry Research (CEIR) announces the launch of a new report series, the Industry Insight Series. These reports offer advice from market leading practitioners. The inaugural report is an article written by Justin Hersh, past President of the Exhibit Design Producers Association and CEO/Founder of Group Delphi, a leading designer and producer of exhibits, serving clients such as Pixar, Medtronic, and Jelly Belly. This report, Best Practices for Exhibit Booth Design – for Companies of All Sizes, provides advice on best practices to help…
  • Sistema Q48 funciona mesmo?

    Lets Talk Trade Shows
    admin
    29 Aug 2015 | 6:35 am
    Se você é um adepto da boa forma ou quer emagrecer, provavelmente, já deve ter ouvido falar de um programa de treinamento chamado Q48 Horas ou também conhecido como Queima 48 Horas que está sendo bastante promovido na internet. O criador desse programa é um personal trainer chamado Vinícius Possebon e ele promete que o tal treinamento é capaz de queimar gordura com apenas alguns minutos de exercícios físicos em casa. Eu sempre vi muitas propagandas nos EUA daqueles kits de DVDs onde a pessoa ensina os exercícios e a pessoa se exercita em casa, mas achava meio brega e também não…
  • August Employee Spotlight: Jill Burns

    e-Vent
    admin
    20 Aug 2015 | 1:29 pm
    Meet Jill Burns, Account Executive rockstar and a major asset to the T3 Expo family. Jill brings a decade of industry experience to her job and does it all with a smile and a positive attitude that’s infectious! Hence, she’s our pick for this month’s employee spotlight. Read Jill’s interview below and you’ll see why we are so lucky to have her on our team!   1. How did you get started in the expo and trade show industry? Can you provide insight into some of your past experience? I applied to an ad in the local newspaper for a customer service position after…
 
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    News and Events

  • New Industry Insight Series Launches with Advice on Best Practices for Booth Design

    26 Aug 2015 | 10:00 pm
    DALLAS, 27 August 2015 – The Center for Exhibition Industry Research (CEIR) announces the launch of a new report series, the Industry Insight Series. These reports offer advice from market leading practitioners. The inaugural report is an article written by Justin Hersh, past President of the Exhibit Design Producers Association and CEO/Founder of Group Delphi, a leading designer and producer of exhibits, serving clients such as Pixar, Medtronic, and Jelly Belly. This report, Best Practices for Exhibit Booth Design – for Companies of All Sizes, provides advice on best practices to help…
  • IAEE Wraps Up Another Successful Krakoff Leadership Institute

    17 Aug 2015 | 10:00 pm
    DALLAS, 18 August 2015 – The International Association of Exhibitions and Events™ (IAEE) completed its Krakoff Leadership Institute and Krakoff Advanced Leadership Institute held 15-18 August 2015 at the Breakers Resort in Palm Beach, Fla. Each two-day program provides a highly interactive curriculum that develops participants’ leadership skills through group participation.
  • IAEE and Russian Union of Exhibitions and Fairs (RUEF) Sign Reciprocity Agreement

    16 Aug 2015 | 10:00 pm
    DALLAS, 17 August 2015 – The International Association of Exhibitions and Events™ (IAEE) has entered into a reciprocity agreement with the Russian Union of Exhibitions and Fairs (RUEF). The agreement further demonstrates IAEE’s and RUEF’s commitment to the international exhibitions and events industry, and it provides additional global opportunities for IAEE and RUEF members to connect to develop new exhibitions and face-to-face events.
  • IAEE Teams Up with MACEOS to Support Exhibitions and Events in Malaysia

    21 Jul 2015 | 10:00 pm
    DALLAS, 22 July 2015 – The International Association of Exhibitions and Events™ (IAEE) and the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) have entered into an agreement to extend their offerings to members of both organizations in the interest of advancing the exhibitions and events industry in their respective regions.
  • Study Reveals One In Three Group Room Nights Are Booked Outside Room Block

    15 Jul 2015 | 10:00 pm
    WASHINGTON, D.C., 16 July 2015 - Collective meetings industry study reveals one in three group room nights in the United States are booked outside of event contracted room blocks.
 
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    Lets Talk Trade Shows

  • Sistema Q48 funciona mesmo?

    admin
    29 Aug 2015 | 6:35 am
    Se você é um adepto da boa forma ou quer emagrecer, provavelmente, já deve ter ouvido falar de um programa de treinamento chamado Q48 Horas ou também conhecido como Queima 48 Horas que está sendo bastante promovido na internet. O criador desse programa é um personal trainer chamado Vinícius Possebon e ele promete que o tal treinamento é capaz de queimar gordura com apenas alguns minutos de exercícios físicos em casa. Eu sempre vi muitas propagandas nos EUA daqueles kits de DVDs onde a pessoa ensina os exercícios e a pessoa se exercita em casa, mas achava meio brega e também não…
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    e-Vent

  • August Employee Spotlight: Jill Burns

    admin
    20 Aug 2015 | 1:29 pm
    Meet Jill Burns, Account Executive rockstar and a major asset to the T3 Expo family. Jill brings a decade of industry experience to her job and does it all with a smile and a positive attitude that’s infectious! Hence, she’s our pick for this month’s employee spotlight. Read Jill’s interview below and you’ll see why we are so lucky to have her on our team!   1. How did you get started in the expo and trade show industry? Can you provide insight into some of your past experience? I applied to an ad in the local newspaper for a customer service position after…
  • Overnight Sensation: Success in Rebranding Two Tradeshows

    admin
    29 Jul 2015 | 8:02 am
    When Salesforce set out to merge two events into one venue, during the same week, thus creating the largest single event they had ever held outside of Dreamforce, they asked us, “Can we make a flawless switch of the overall event branding, sponsors, and product demo zones overnight?” One word: Yes. Over three days in June, two corporate events and more than 10,000 people shared the spotlight at the Javitz Center in New York City. Salesforce Connections—aimed at digital marketing professionals—turned into the Salesforce World Tour literally overnight. The latter of the two shows…
  • Employee Spotlight: Andy Trask

    admin
    13 Jul 2015 | 9:20 am
    We hope you are enjoying summer thus far! We’d like to share with you our July Employee Spotlight, Executive Vice President of Operations, Andy Trask. With over 25 years of industry experience, Andy is one of those invaluable assets. He not only brings a wealth of knowledge to his role, but leads a fantastic team of motivated employees by serving as a great role model. A total win win. Read more about Andy and his road to T3 Expo in his employee spotlight interview below:   1. How did you get started in the expo and trade show industry? Can you provide insight into some of your past…
  • Employee Spotlight: Chrissy Donovan

    admin
    18 Jun 2015 | 9:17 am
    We are super proud to recognize our next Employee Spotlight, Eventgineer-extraordinaire Chrissy Donovan! Chrissy bring years of trade show and event experience to T3 Expo, as well as a amazing dedication and understanding of our industry. Please read more about Chrissy in her interview below:  1. How did you get started in the expo and trade show industry? Can you provide insight into some of your past experience? I got my start in the expo & trade show industry by default actually.  When I started college, I had a family member who worked for Freeman that was in need of a…
  • May: A Month of Momentum

    admin
    4 Jun 2015 | 8:17 am
    T3 Expo has seen significant growth in the numbers of clients, customers and employees with each new year and 2015 is proving to be no different—especially the month of May.  The first month of spring has always been a busy time for the industry; end of second quarter, last month of the fiscal year for many companies and travel is generally unencumbered by weather. But what is creating this particular “monthly surge” within the industry? T3 Expo says that in addition to incremental growth, this year in particular large players like Salesforce, Amazon and Workday have increased the…
 
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    Tradeshow Guy Blog

  • 10 Steps to Tradeshow Success [Infographic]

    Tim Patterson
    24 Aug 2015 | 5:48 am
    The good folks at Bags of Ideas in the U.K. reached out to me asking if I’d be interested in sharing a new infographic from them. It’s great: succinct, easy to understand and to the point, like any good infographic. Take a look:   Bags of Ideas – The Promotional Bag Specialists
  • Are You Ready For A New Exhibit?

    Tim Patterson
    19 Aug 2015 | 4:30 pm
    How do you know when it’s time for your company to invest in a new exhibit? While the answer will vary from company to company, there are a number of common factors that can help answer that question. Is your current exhibit old? In the exhibit world, a tradeshow booth is old somewhere between 5-7 years. Now, that doesn’t mean you should automatically replace your booth as soon as it hits that age, or if it’s older. But an older exhibit is a sign that it might be time to consider upgrading. Of course, some companies use the same exhibit for decades. Yup, seen it happen. What do your…
  • Mastering High Volume Traffic at the Trade Show Booth

    Tim Patterson
    10 Aug 2015 | 4:57 am
    This is a guest article by Todd Millet, known as Tradeshow Joe. When was the last time you were managing a trade show booth with way more visitors than it would ever be possible to talk to at once? You probably already know how frustrating it can get. Even so, this is obviously a good situation for your business, and here is how to take full advantage. Acknowledge every visitor. No matter how busy you are, it is essential to say hello to everyone who stops at your booth. A simple, “Hi, I’ll be right with you,” will keep your visitors from feeling ignored and lost in the…
  • 7 Ways to Mentally Prepare for Attending a Tradeshow

    Tim Patterson
    5 Aug 2015 | 3:54 pm
    Put the pedal to the metal! Time to gear up for fall! Summer is winding down and we get to return to normal soon! Whatever normal is. And whatever it is, the chaos, hustle and bustle of a big tradeshow isn’t anything near normal for most of us. Depending on the show, there could be a few thousand attendees to tens of thousands. Not only that, but you’re onsite for several days. And chances are you traveled hundreds or maybe thousands of miles to get there. So how do you prepare for such an event? I would wager there are two main areas to address: physically and mentally. If you want to go…
  • Tradeshow Marketing Book Update

    Tim Patterson
    24 Jul 2015 | 3:58 pm
    I’ve posted on Facebook and Twitter in the last several months about my book-in-progress, including at one point running a Survey Monkey poll asking people to chime in on possible titles. Thought it might be fun to post an update on where the book is and when it might be released. After working steadily since Fall 2014, the manuscript is virtually done. It’s been edited, cleaned up, spiffed up and it feels like it’s well-organized and flows pretty damn well! I’ve been working with, among others, editors at CreateSpace who, once they see the most recent version, will move into…
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    TT Chicago

  • PLANNING GUIDE FOR SUCCESSFUL EXHIBITING AT YOUR TRADE SHOW IN CHICAGO

    Joe Roppo
    18 Aug 2015 | 9:30 am
    When it comes to event marketing, success is in the planning. The actions you take in the weeks and months leading up to the show will dictate the effectiveness of your marketing efforts. This is why it is so important to put together a timeline months ahead of your event. That timeline, will give you a bird’s-eye view of every task and detail that needs to be addressed. Your timeline should include your pre-event promotions, staff, travel reservations, dates to order your trade show booth and graphics, and all of your show services. Chicago events are among the most competitive in the…
  • YOUR TRADE SHOW DISPLAY IN CHICAGO, TOP 5 ROOKIE MISTAKES!

    Joe Roppo
    18 Aug 2015 | 9:22 am
    Mistakes are expensive in event marketing. They increase your costs, hamper your exhibit’s effectiveness and impair your ability to generate leads. The good news is that they can be prevented, with a little foresight, you can identify and avoid the most costly pitfalls. With that prize in mind, let’s take a look at some of the most common blunders exhibitors make. If you plan to have a trade show in Chicago this year, being forewarned is being forearmed. You will be competing against some of the savviest event marketers in the business. The fewer mistakes you make, the better…
  • 6 MARKETING MYTHS TO IGNORE WHEN USING A TRADE SHOW EXHIBIT IN CHICAGO

    Joe Roppo
    17 Aug 2015 | 8:01 pm
    Given the huge and growing body of information available about event marketing, it is sobering to think about the number of myths and misconceptions that continue to persist. Some have been debunked over and over only to pop up again to mislead gullible exhibitors. Others have been dismissed only to resurface in different forms. We will take another stab at dispelling the most common trade show marketing myths below. If you intend to have a trade show exhibit in Chicago this year, ignore the following nonsense and reap the benefits of a live marketing event. Myth #1: You Need A Big Booth To…
  • QUICK-START GUIDE TO TRAINING YOUR TRADE SHOW BOOTH STAFF

    Joe Roppo
    14 Jul 2015 | 2:39 pm
    15 Seconds. That is how long you have to engage an attendee who visits your exhibit. If neither you nor your booth staff approach the individual within that time frame, the odds of turning him or her into a promising lead plummet. This is the reason why training your staff is so important. They are often the first connection attendees have with your company, therefore they need to be an ambassador of your brand. They represent you and your company, and are a major influence on how your brand is perceived by your target audience. Training of your staff is important, regardless of whether you…
  • YOUR TRADE SHOW BOOTH RENTAL OPTIONS:A BIRD’S-EYE VIEW

    Joe Roppo
    11 Jul 2015 | 10:52 am
    Trade show booths can be expensive. Even a small 10’ exhibit could cost over $10,000. A large island exhibit with multiple tiers and meeting space could cost up to five times more. That is the reason more event marketers are considering trade show exhibit rentals. In Chicago, home to some of the largest events in the U.S., it is common to see exhibitors sporting the latest booth designs and technology. Many of them rent their trade show exhibit. Doing so not only saves them a considerable amount of cash, but also eliminates headaches related to damage, reconfigurations and storage. A lot of…
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    Trade Show Tales

  • How to Speak Graphic Designer (Infographic)

    Mel White
    25 Aug 2015 | 11:57 am
    28 Design Terms Marketers Should Know Wow! Two sensational infographics within a week. This one should be printed, framed, and hung on the wall next to every graphic designer and marketing manager. No more misunderstandings about leading and kerning. No more wasted conversations about web-friendly fonts. No more confusion about UI and UX. Our thanks to Sarah Matista at Pagemodo. The link will take you to the original blog post. http://www.pagemodo.com/blog/how-to-speak-designer-graphic-design-terms-every-marketer-should-know/ –Mel White mel@classicexhibits.com…
  • 10 Steps to Trade Show Success (Infographic)

    Mel White
    20 Aug 2015 | 8:33 am
    Some infographics can be confusing… But not this one! An outstanding infographic from Bags of Ideas, a promotional products company in the UK. This is one worth printing or forwarding to your tradeshow clients. Bags of Ideas — A pat on the back for this clever and practical message. Well done! Bags of Ideas – The Promotional Bag Specialists –Mel White mel@classicexhibits.com http://www.linkedin.com/in/melmwhite https://twitter.com/melmwhite Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions.
  • What’s Your Trade Show Kryptonite?

    Mel White
    19 Aug 2015 | 7:00 am
    X-Ray Vision We shouldn’t but we do. We hope hope hope that the next attendee who walks in our booth is Superman. Not Superman Superman, but the sales equivalent of Superman. Faster to sign a contract than a speeding bullet. More powerful than the VP of Purchasing. Able to leap over objections in a single bound. We yearn for Superman (or Superwoman) to enter our trade show booth space. Yet, we place kryptonite everywhere in sight so Superman veers away (no doubt into the arms of our evil nemesis — Super Savvy SalesPerson). What did we do wrong? Well, let’s eliminate the easy…
  • Trust Me!

    Mel White
    6 Aug 2015 | 11:09 am
    I receive Seth Godin’s daily blog post. To say “I receive” his posts doesn’t do them justice. They’re always the first or second email I read in the morning. This one was especially relevant. Here’s a simple marketing strategy for a smaller company trying to compete in a big-company world: Choose your customers, trust them, treat them well. Say yes. Bend the rules. Show up on time. Keep your promises. Don’t exert power merely because you can. Be human, be kind, pay attention, smile. Not everyone deserves this sort of treatment, not everyone will do…
  • Deep Thoughts from the E2MA Red Diamond Congress

    Mel White
    30 Jul 2015 | 7:15 am
    I attended the E2MA Red Diamond Congress in Boston last week — my third time at this annual two-day conference. The RDC is a small, but growing, group of stakeholders in the event and tradeshow industry which includes show organizers, general contractors, associations, distributors, tradeshow managers, suppliers, and labor. Like me, you probably interact with a subset of these folks over the course of a year. So attending RDC gives me a broader perspective of the challenges facing our industry. When someone starts pointing a finger at “the bad guys,” those “bad…
 
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    Smash Hit Displays RSS feed

  • Five Unknown Facts About Truss Display Rentals

    28 Aug 2015 | 11:15 am
    We have all seen them at trade shows; truss displays with their cathedral-like design and elaborate layout, some with a spacious design and others with private meeting rooms located in the booth. For most of us, we are in awe over the impressive look of these trusses. However, thinking about paying for a booth with such an intricate design may caus
  • Winning Ideas for Trade Show Display Success

    25 Aug 2015 | 10:37 am
    Trade shows are an important aspect of any marketing campaign because they allow businesses to meet their target audience face-to-face, increase their brand awareness, and network with other industry professionals. However, strategy and planning are needed to create successful show displays. Here are some tips from Dick Wheeler on how to create a s
  • What Your Trade Show Display Should Communicate to Your Audience

    25 Aug 2015 | 7:06 am
    Whether buying a new trade show display, updating a current one, or using trade show display rentals, they should all have one thing in common – strategically designed for optimum results. With hundreds of trade show exhibits lining the aisles of the event, it is imperative that your customers and prospects know what your company is all about jus
  • Trade Show Trends for 2015

    12 Aug 2015 | 7:17 am
    Every year, new trends are being found throughout trade shows. What may have been known as a stunning trade show exhibit last year will not turn heads in 2015. So, if you are planning on exhibiting at any upcoming trade shows, the following trends are a must to keep attendees interested, engaged, and potentially become new customers.
  • Have Effective Trade Show Displays by Thinking Like an Attendee

    10 Aug 2015 | 6:52 am
    Picture this – you are walking down the aisles at a convention, scoping out all of the different trade show displays you walk by, and there is one display that catches your eye. What is it that draws you into that show display over the next? Is it the enormous size of the trade show exhibit? Do they have graphics that make the entire booth pop? O
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    Skyline Trade Show Tips

  • Quick Tips to Successfully Ship Your Trade Show Display

    Ken Buckman
    25 Aug 2015 | 7:00 am
    After your exhibit is finalized and built, the most challenging part of a successful trade show execution is shipping your display. Getting your exhibit from Point A to Point B can prove more challenging than most expect. Streamline the Shipping Process on Your Trade Show Display A carefully constructed shipping plan cannot be underestimated. Unfortunately, this can be a costly oversight. No matter how carefully designed your exhibit, or how well-trained your staff is, not having your trade show display and all of its corresponding parts arrive at the venue instantly means trouble for your…
  • Top 10 Orlando Trade Shows

    Timia Beharry
    21 Aug 2015 | 7:02 am
    Top 10 Orlando Trade Shows Orlando, Florida is consistently one of the largest trade show and exhibition cities in the country. Home to more than a dozen amusement parks, most notably Walt Disney World and Universal Studios, Orlando is often thought of as a family vacation destination. However, due to the plethora of dining, shopping, and entertainment options available, year-round tropical weather and access to a major international airport, Orlando has become a power player in the trade show and exhibiting industry. The Orange County Convention Center, located in a major tourist area of…
  • 4 Things Your Trade Show Booth Should Communicate to Potential Customers

    Jill Amerie
    18 Aug 2015 | 6:50 am
    Are you about to design a brand new exhibit? Or maybe you are about to completely change a current trade show booth. Whichever it is, you should be extremely strategic about the design process. Not only do you want to consider the customers you are trying to reach and the objectives you hope to achieve as a result of the exhibit, but you should also put yourself in the shoes of those target audience. One thing is true about event visitors; there are certain questions they always have about your company. Wise exhibitors know how to design their exhibits in such a way that they can effectively…
  • Why Many Exhibitors Choose Rental Trade Show Displays

    Mary Rita Crowe
    13 Aug 2015 | 8:50 am
    When it comes to exhibiting, something every company must determine is whether renting their display is more beneficial than buying them. As a matter of fact, there are certain benefits to trade show display rental, as well as purchases. The right trade show dealer will assist you in determining how your company can benefit from each. Here are some of the advantages of trade show display rentals. 1. Rental Exhibts Allow Flexibility and Broader Exhibit Options Show to Show One of the factors that make renting so attractive to exhibitors is that it enables them to make changes more frequently…
  • 5 Tips For Maximizing Networking Opportunities at Trade Shows and Events

    Larry Zollo
    11 Aug 2015 | 7:00 am
    Trade shows yield a significant range of professional benefits and opportunities. While manning your trade show booth is important, there are other goals that can exist while at your event. Yes, there will be many direct competitors, but there will also be a slew of affiliates and potential partnership opportunities as well. In order to truly capitalize on all of the potential leads and opportunities presented during your event or trade show, you must also focus yourself and your team on effectively networking throughout the entire function. Networking 101: What to Know When Leave Your…
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    Frost Miller Group, Inc.

  • Frost Miller to Update the NAMA Brand

    fmg@dmin
    5 Aug 2015 | 11:46 am
    NAMA hires marketing agency to update 80-year-old brand BETHESDA, MD—August 5, 2015—Frost Miller (FM) has been selected by NAMA, the association that represents the $25 billion U.S. vending and refreshment service industry, to update its 80-year-old brand. NAMA serves more than 1,250 member companies—including many of the world’s most recognized brands—and provides advocacy, education and research for its membership. FM will work closely with the association’s leadership to evaluate NAMA’s current brand. It will conduct research to understand the industry’s evolution and its…
  • Events Maintain Year-Round Presence with Content Marketing

    fmg@dmin
    9 Jul 2015 | 10:28 am
    Tradeshow experts will present practical ideas for using event content year-round at CESSE Annual Meeting BETHESDA, MD—July 9, 2015— Using content to expand the value of events is a hot topic for association and society executives. Kevin Miller, president, Frost Miller will show society executives how to implement a content marketing strategy at the Council of Engineering and Science Society Executives’ (CESSE) 2015 Annual Meeting in Norfolk, Va. on July 16th. The session “Creating the 365-Day Conference/Extending Conference Content” will give attendees knowledge about how to tie an…
  • Frost Miller Selected by National Association of Home Builders to Implement International Content Marketing Strategy

    Sarah Kennedy
    18 Mar 2015 | 7:30 am
    FMG will use content marketing to increase international membership for NAHB BETHESDA, MD—March 17, 2015—The National Association of Home Builders (NAHB) has selected Frost Miller (FMG) to create and execute a content marketing strategy to promote the association internationally and to boost international membership. FMG will conduct extensive research of social media use in target countries to create the new strategy that will align with the association’s mission and goals. After completing the strategy, FMG will implement a variety of content marketing tactics over the course of the…
  • Tradeshow Logic Taps Frost Miller to Execute Marketing for New Trade Show

    Sarah Kennedy
    3 Feb 2015 | 10:06 am
    FMG to create strategic marketing campaign for inaugural SMI Metal Engineering Expo 2015 BETHESDA, MD—February 2, 2015—Tradeshow Logic – a full service event solutions company, has hired Frost Miller (FMG) to promote a new expo. FMG will produce a comprehensive strategic marketing campaign for the SMI Metal Engineering Expo, to be held October 19-22, 2015 at the Charlotte Convention Center in Charlotte, NC. This new event will be the only of its kind in North America. It is open to all members of the global spring, wire and metal forming industry. The expo will include a technical…
  • Frost Miller Group Hired For MINExpo INTERNATIONAL®

    Sarah Kennedy
    26 Jan 2015 | 11:29 am
    FMG launches 2-year marketing campaign for mining industry megashow BETHESDA, MD—January 23, 2014—Frost Miller (FMG) was selected for the fourth consecutive time by National Mining Association — organizer of MINExpo INTERNATIONAL® — to promote its 2016 quadrennial expo. The trade show will be held in Las Vegas, September 26-28, 2016 and is the world’s largest and most comprehensive exposition for the mining industry. In 2012, the show set records with more than 52,000 people from 126 countries participating in educational opportunities and seeing the most advanced…
 
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    Smash Hit Displays RSS feed

  • Five Unknown Facts About Truss Display Rentals

    28 Aug 2015 | 11:15 am
    We have all seen them at trade shows; truss displays with their cathedral-like design and elaborate layout, some with a spacious design and others with private meeting rooms located in the booth. For most of us, we are in awe over the impressive look of these trusses. However, thinking about paying for a booth with such an intricate design may caus
  • Winning Ideas for Trade Show Display Success

    25 Aug 2015 | 10:37 am
    Trade shows are an important aspect of any marketing campaign because they allow businesses to meet their target audience face-to-face, increase their brand awareness, and network with other industry professionals. However, strategy and planning are needed to create successful show displays. Here are some tips from Dick Wheeler on how to create a s
  • What Your Trade Show Display Should Communicate to Your Audience

    25 Aug 2015 | 7:06 am
    Whether buying a new trade show display, updating a current one, or using trade show display rentals, they should all have one thing in common – strategically designed for optimum results. With hundreds of trade show exhibits lining the aisles of the event, it is imperative that your customers and prospects know what your company is all about jus
  • Trade Show Trends for 2015

    12 Aug 2015 | 7:17 am
    Every year, new trends are being found throughout trade shows. What may have been known as a stunning trade show exhibit last year will not turn heads in 2015. So, if you are planning on exhibiting at any upcoming trade shows, the following trends are a must to keep attendees interested, engaged, and potentially become new customers.
  • Have Effective Trade Show Displays by Thinking Like an Attendee

    10 Aug 2015 | 6:52 am
    Picture this – you are walking down the aisles at a convention, scoping out all of the different trade show displays you walk by, and there is one display that catches your eye. What is it that draws you into that show display over the next? Is it the enormous size of the trade show exhibit? Do they have graphics that make the entire booth pop? O
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    FMG Talking PointsFMG Talking Points | The Power to Attract

  • Executing Strategy is as Easy as 1-7-3

    ejohnson
    26 Aug 2015 | 1:26 pm
    In a perfect world, we would develop a marketing strategy that applies sound tactics designed to achieve an organization’s goals and objectives, and then stick with that strategy until its successful conclusion. But then, that’s the same perfect world where the Cubs would win the World Series more than once a century. Or one in which Boston wouldn’t get over 100 inches of snow in one winter. The truth is that in our imperfect world, things change unexpectedly, or don’t work as planned, and so the key to any successful strategy is being able to recognize when adjustments are needed,…
  • Frost Miller’s Web Design Process: Great Things Happen When We Work Together

    ejohnson
    18 Aug 2015 | 7:49 am
    Spoiler Alert! There isn’t a perfect web design process. Every agency is different and every client is different and the process varies depending on the strengths, needs and budgets of the people involved. Here at Frost Miller we don’t take a rigid or template approach, but frequently try new things in an effort to evolve our process. Web design is such a fast moving field, we think you have to be open to new ideas to be exceptional. All that being said, we go by the following process, which we’ve developed through years of experience and recommended best practices: Let’s Build…
  • 7 Keys to Video Marketing Success

    ejohnson
    10 Aug 2015 | 10:22 am
    Video is not just for big brands. Organizations large and small are using video on a regular basis to tell their stories and promote their products and services. And your customers love it–consuming more video than ever before thanks to mobile. Check out this infographic for creative tips you can use to incorporate video into your content marketing strategy. Pin It
  • How Show Organizers Can Use Content Marketing to Extend the Life of their Events

    ejohnson
    27 Jul 2015 | 11:52 am
    Show organizers are increasingly seeing the benefits of extending the life of their meetings and expositions to year-round experiences to increase engagement and give exhibitors and speakers more ROI. I recently presented a webinar, The 365-Day Conference, with my colleague, Barbara Myers, on June 17th. It was hosted by Meetings & Conventions magazine. Click here to sign in and listen to the archived webcast. Pin It
  • 3 Signs It’s Time to Cut Content

    fmg@dmin
    10 Jul 2015 | 9:33 am
    Sometimes when you know where everything is; you don’t realize others may not. Similar to piles of physical stuff, “organized chaos”, your website may become cluttered and provide a hardship to visitors navigating it. How do you know when your site has gone over the edge? Here’s how to evaluate the current status of your website content: Have someone not familiar with it find something specific on the site– sort of a content scavenger hunt. See how long it takes that person to work through the navigation and find their way, hoping they do indeed get to the desired information.
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    Trade Show Insights » Trade Show Insights

  • Weekly Insights: Convention Centers in the News

    Marlys K. Arnold
    21 Aug 2015 | 9:18 am
    In case there is any lingering doubt that trade shows are rebounding after the recession, this week Las Vegas made a bold statement: the Mandalay Bay Convention Center debuted their new $70 million... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly Insights: Periscope Up or Down?

    Marlys K. Arnold
    14 Aug 2015 | 9:26 am
    Lately it seems everywhere you turn, people are buzzing about Periscope. Now in case you’re not familiar with it yet, here are the basics: Periscope is a live video streaming app for iPhone and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly Insights: Benefits of Teaming Up

    Marlys K. Arnold
    7 Aug 2015 | 11:45 am
    Ever since the economic troubles of 2008 and beyond, trade shows have been looking for ways to combine their strengths to survive and thrive. Earlier this year, even the mega National Association of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 7 Lessons Exhibitors Can Learn from a Remodeling Project

    Marlys K. Arnold
    31 Jul 2015 | 6:07 am
    This summer, my husband and I have been busy moving into our dream house. Although it wasn’t exactly a dream in the beginning … it actually started out more like a nightmare. Prefer to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly Insights: The Truth About Trade Show Flooring

    Marlys K. Arnold
    24 Jul 2015 | 11:07 am
    The experts from TS Crew are back with tips on something every most exhibitor ignores (until their feet hurt) … trade show flooring. So watch this short video and see what you may have been... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    American Image

  • The Right Staff: How To Pick The Best Booth Staffers

    Charles Dugan
    10 Aug 2015 | 10:15 am
    Your staffers are responsible for the largest part of your exhibit’s memorability. According to one trade show consultant, “Eighty five percent of trade show results are determined by the exhibit’s sales staff.” How do you get the right people in your booth to make your show as successful as possible? One part of the equation […] The post The Right Staff: How To Pick The Best Booth Staffers appeared first on American Image.
  • How To Use Testimonials to Promote Your Exhibition Displays

    Charles Dugan
    3 Aug 2015 | 11:00 am
    Every type of advertiser has the same problem: they need to be believed. “The ‘mail order man’ knows nothing so potent for this purpose as the testimonial, yet the general advertiser seldom uses it.” So says James Webb Young, the favorite copywriter of legendary advertising executive David Ogilvy. Ogilvy himself adds, “Testimonials increase credibility—and sales.” […] The post How To Use Testimonials to Promote Your Exhibition Displays appeared first on American Image.
  • 6 Ways to Jazz Up Your Trade Show Booth

    Charles Dugan
    23 Jul 2015 | 6:24 pm
    Ever notice when you’re at a trade show event, most booths are usually just a sea of tables with boring white or gray cloths draped over them, a few posters here and there, and that’s about it? Does anything stand out and is there anything unique or eye-catching? Chances are most probably do not stand […] The post 6 Ways to Jazz Up Your Trade Show Booth appeared first on American Image.
  • 9 ½ Lead Generation Tactics You Might Not Have Considered

    Charles Dugan
    15 Jul 2015 | 7:09 pm
    If you’ve ever exhibited at a trade show you know it’s an expensive forms of marketing. So why do so many companies continue to market at these events? The answer is simple – Because trade shows put you in front of a highly-targeted group of people who are all interested in what you have to […] The post 9 ½ Lead Generation Tactics You Might Not Have Considered appeared first on American Image.
  • A Booth Staff Trainer’s Top 7 Strategies – Part Two

    Charles Dugan
    11 Jul 2015 | 11:00 am
    In a previous column, we presented several excellent strategies from professional booth staff trainer Matt Hill of The Hill Group. In his more than 25 years in this industry, he’s helped thousands of booth workers enhance their skills and make the most out of each and every interaction with show attendees. Knowing these strategies is critically important […] The post A Booth Staff Trainer’s Top 7 Strategies – Part Two appeared first on American Image.
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    Northwest Creative Imaging Blog

  • The Best Dimensions for My Trade Show Booth

    nwcidisplays
    14 Aug 2015 | 11:26 am
    Setting up a trade show booth is both an art and a science. No matter how hard you try to have a standard booth, you may run into issues as you move from show to show. Even though the allotted … Continue reading →
  • Why Being the Odd One Out at Trade Shows is Effective

    nwcidisplays
    4 Aug 2015 | 11:45 am
    A typical trade show has rows and rows of booths side by side all looking pretty much the same. When you think of ways you can stand out at a trade show, being the odd one out may be the answer … Continue reading →
  • The Best Cities For Hosting A Trade Show [Infographic]

    nwcidisplays
    28 Jul 2015 | 9:27 am
    Does your business like to send its employees to trade shows or be a part of them? If you only visit trade shows in your general area you might be curious what trade shows are like outside of your city. … Continue reading →
  • The Top 8 Most Attended Conventions

    nwcidisplays
    23 Jul 2015 | 9:25 am
    If you are trying to figure out where to show your company booth, start at the top of the list. You want a trade show that stands out and attracts large numbers of exhibitors and attendees. That helps a company … Continue reading →
  • Is Technology a Must-Have for Your Trade Show Booth?

    nwcidisplays
    9 Jul 2015 | 8:16 am
    Customers arrive at trade shows with the hope of finding new fantastic brands that can address their needs. In years past, all that was required to have an outstanding trade show booth was a quality printer and a pen and pencil to … Continue reading →
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