Tradeshows

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  • Trade Show Booth Staff - How to Motivate and Manage Your Exhibiting Team

    Trade Show Blog
    6 Jul 2015 | 12:06 pm
    Without the right trade show booth staff, the impact of your exhibiting efforts will be compromised. All too often, companies...
  • Millennials Are Value Driven Shoppers, This Plays Out in the Exhibition Industry

    CEIR Blog
    mtucker2014
    17 Jun 2015 | 11:13 am
    By Nancy Drapeau, PRC, CEIR Research Director A recent AdAge article reported Walmart is the favorite retailer among Millennials, based on Infoscout data on purchase activity. This article quotes Walmart’s CMO Stephen Quinn admitting, “That kind of shocks a lot of people, including inside the company.” The value-driven shopping nature of Millennials is not a surprise to me. It is consistent with research CEIR has conducted this year with young professional exhibitors, 2015 Young Professional Exhibitor Needs and Preferences Study In this study, the top ranked reason why young…
  • GES Announces Promotions on its U.S Exhibition Sales Team

    Exhibitor News Network
    1 Jul 2015 | 5:00 pm
    Global Experience Specialists (GES) announced the promotions of several experienced leaders on its U.S Exhibition Sales team. BRBR GES promoted...
  • IAEE Now Accepting Applications for the 2015 Top Public Events Recognition Program

    News and Events
    6 Jul 2015 | 10:00 pm
    DALLAS, 7 July 2015 – The International Association of Exhibitions and Events™ (IAEE) Public Events Council will be accepting applications until 30 September 2015 for its Top Public Events Recognition Program, which recognizes best practices in the business-to-consumers segment of the exhibitions and events industry. Events will be judged by an impartial panel of consumer event experts on specific event criteria and general areas such as demonstrated sound business practices, stability and exceptional customer service.
  • Employee Spotlight: Chrissy Donovan

    e-Vent
    admin
    18 Jun 2015 | 9:17 am
    We are super proud to recognize our next Employee Spotlight, Eventgineer-extraordinaire Chrissy Donovan! Chrissy bring years of trade show and event experience to T3 Expo, as well as a amazing dedication and understanding of our industry. Please read more about Chrissy in her interview below:  1. How did you get started in the expo and trade show industry? Can you provide insight into some of your past experience? I got my start in the expo & trade show industry by default actually.  When I started college, I had a family member who worked for Freeman that was in need of a…
 
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    CEIR Blog

  • Millennials Are Value Driven Shoppers, This Plays Out in the Exhibition Industry

    mtucker2014
    17 Jun 2015 | 11:13 am
    By Nancy Drapeau, PRC, CEIR Research Director A recent AdAge article reported Walmart is the favorite retailer among Millennials, based on Infoscout data on purchase activity. This article quotes Walmart’s CMO Stephen Quinn admitting, “That kind of shocks a lot of people, including inside the company.” The value-driven shopping nature of Millennials is not a surprise to me. It is consistent with research CEIR has conducted this year with young professional exhibitors, 2015 Young Professional Exhibitor Needs and Preferences Study In this study, the top ranked reason why young…
  • Brian Casey Interview at ACCESS – Insights on Current and Near-Term Trends

    ceirblog
    17 Apr 2015 | 8:11 am
    Take a moment to hear CEIR CEO and President Brian Casey, CEM share his insights about the outlook and trends for the exhibition industry at last December’s EDPA annual meeting, ACCESS. EDPA – Brian Casey, CEM President & CEO, CEIR – Interview at ACCESS2014 Brian’s comments shared at that time about the anticipated performance of the industry are affirmed by the newest CEIR Index, released on April 13, 2015. To learn more, download the newest CEIR Index. Millennials are the future of the exhibition industry, Brian shares some key traits to pay attention to when…
  • Advice from a Leading Data Analytics Expert on Where Organizers Need to Focus Efforts

    mtucker2014
    1 Apr 2015 | 9:05 am
    Jeff ‘John’ Tanner, Jr., Ph.D. and author of Analytics and Dynamic Customer Strategy Dean, Strome College of Business, Old Dominion University Dr. Tanner, a noted expert in the field, offers advice based on his extensive research on trends in the use of data analytics in business-to-business and business-to-consumer marketing. His clients include major companies including IBM, Pearson-Prentice Hall and Cabela’s. When it comes to analytics, does it really matter whether your data is big or small? Or does it matter whether you have the right data to make the right decision when you need…
  • If You Are at EXHIBITORLIVE Next Week, Join Me If You Can!

    mtucker2014
    26 Feb 2015 | 8:47 am
    By Nancy Drapeau, PRC, CEIR Research Director I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the high caliber brand marketers who travel to this event. Next week’s lectures will focus on two important topic areas: Do You Have a Digital Playbook for Your Exhibit Program? This session looks at trends and approaches to integrating digital into an exhibit program. Adam Polaszewski, my colleague and co-presenter always brings great energy and passion to this discussion. Align Your Face-to-Face Interactions with What…
  • Top Five Reasons Why Young Professionals Offer Exhibitions an Exciting Future

    mtucker2014
    6 Jan 2015 | 9:07 am
    By Nancy Drapeau, PRC, CEIR Research Director CEIR research with young professionals suggests an exciting future awaits business-to-business exhibitions and exhibitors that deliver the content they crave. Here are the top five reasons for this position: Reason #1: Young professional attendees have a strong connection to the exhibition channel, 98% identify one or more high value takeaways from attending. The most popular takeaways reflect the best of what exhibitions have to offer: keeping informed of leading trends/new products; gaining a deeper understanding of available products/services;…
 
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    News and Events

  • IAEE Now Accepting Applications for the 2015 Top Public Events Recognition Program

    6 Jul 2015 | 10:00 pm
    DALLAS, 7 July 2015 – The International Association of Exhibitions and Events™ (IAEE) Public Events Council will be accepting applications until 30 September 2015 for its Top Public Events Recognition Program, which recognizes best practices in the business-to-consumers segment of the exhibitions and events industry. Events will be judged by an impartial panel of consumer event experts on specific event criteria and general areas such as demonstrated sound business practices, stability and exceptional customer service.
  • Second Annual Exhibitions Day Breaks Records for Participation and Capitol Hill Meetings

    10 Jun 2015 | 10:00 pm
    DALLAS, June 11 – The Exhibitions Mean Business coalition hosted its second annual Exhibitions Day 9 June on Capitol Hill to meet face-to-face with Congressional leaders and discuss the key issues threatening the industry’s $71.3 billion contribution to the U.S. GDP. As a result of the coalition’s efforts, 112 participants from 19 states gathered at the nation’s capital to participate in industry-related events, including nearly 100 meetings with policy influencers and members of Congress.
  • New CEIR Guru Report Available Written by Leading Digital Strategist

    2 Jun 2015 | 10:00 pm
    DALLAS, 3 June 2015 – The Center for Exhibition Industry Research (CEIR) announces the release of its latest Guru report, Separating Signal from the Noise – How to Make Your Emails Better.
  • $71 Billion in GDP Represented on Capitol Hill as Exhibitions Industry Hosts Second Annual Exhibitions Day

    1 Jun 2015 | 10:00 pm
    DALLAS--(BUSINESS WIRE)--The Exhibitions Mean Business campaign will host its second annual Exhibitions Day on Capitol Hill June 8-9 to continue dialogue around key issues that threaten the industry’s $71.3 billion contribution to the U.S. GDP.
  • CEIR BREAKING NEWS: 2015 Q1 Data Reflects Continued Gains

    31 May 2015 | 10:00 pm
    DALLAS, 1 June 2015 – Today, the Center for Exhibition Industry Research (CEIR) released 2015 first quarter data collected for the annual CEIR Index report. Despite the severe winter, the performance of the business-to-business exhibition industry, as measured by the CEIR Total Index, posted a year-on-year gain of 4.6 percent (see Figure 1). This increase reflects strong industry growth, marking it as the highest increase since the second quarter of 2007.
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    e-Vent

  • Employee Spotlight: Chrissy Donovan

    admin
    18 Jun 2015 | 9:17 am
    We are super proud to recognize our next Employee Spotlight, Eventgineer-extraordinaire Chrissy Donovan! Chrissy bring years of trade show and event experience to T3 Expo, as well as a amazing dedication and understanding of our industry. Please read more about Chrissy in her interview below:  1. How did you get started in the expo and trade show industry? Can you provide insight into some of your past experience? I got my start in the expo & trade show industry by default actually.  When I started college, I had a family member who worked for Freeman that was in need of a…
  • May: A Month of Momentum

    admin
    4 Jun 2015 | 8:17 am
    T3 Expo has seen significant growth in the numbers of clients, customers and employees with each new year and 2015 is proving to be no different—especially the month of May.  The first month of spring has always been a busy time for the industry; end of second quarter, last month of the fiscal year for many companies and travel is generally unencumbered by weather. But what is creating this particular “monthly surge” within the industry? T3 Expo says that in addition to incremental growth, this year in particular large players like Salesforce, Amazon and Workday have increased the…
  • T3 Expo and Trend Micro: A trusted partnership

    admin
    7 May 2015 | 5:28 am
    Every now and then we like to acknowledge a successful working relationship with a client that thrives on knowing what to expect.For the last three years, T3 Expo has provided client Trend Micro with a custom turnkey exhibit program. The program entails full 3D booth design, integration of custom-designed graphics into the layout of the booth, and full turnkey exhibit show services at all Trend Micro shows. Turnkey, in this case, means we (T3 Expo) design the booth, produce the graphics, configure the rental booth properties, and handle all delivery and breakdown services at the venue. Our…
  • Employee Spotlight: Rick Baptista

    admin
    27 Apr 2015 | 10:28 am
    It’s that time again! To highlight one of our many outstanding employees here at T3 Expo. Meet Rick Baptista. Rick brings many years of trade show experience to our company and is currently Director of Operations in our San Francisco office. Learn a little bit more about Rick in his interview below: 1. How did you get started in the expo and trade show industry? Can you provide insight into some of your past experience? I had been a Teamster since I was 18 years old and at 35 a good friend of mine encouraged me to come work in the trade show industry. With my teamster experience, I…
  • Employee Spotlight: Brittny Lyons

    admin
    31 Mar 2015 | 7:39 am
    It’s that time again! To highlight one of our many outstanding employees here at T3 Expo. Brittny brings many years of trade show experience to our company and she treats her colleagues like friends and family. We are thrilled to have her as an Eventgineer. Learn a little bit more about Brittny in her interview below. And connect with her on LinkedIn here! 1. How did you get started in the expo and trade show industry? Can you provide insight into some of your past experience? I like to think I got started when I was a child. My father was an artist who would travel and exhibit his…
 
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    Promo Tips by Motivators.com

  • Brand Exposure: Light up Your Brand this 4th of July!

    Jayme Tobias
    29 Jun 2015 | 6:06 pm
    Do you want to get your brand name out there but are not sure exactly how to do that? Do you find it hard to gain brand exposure when you are competing with many other companies and don’t know exactly how to reach the public? Sometimes you don’t even know where to start to achieve the best results. With summer finally here, there are great opportunities to increase your brand awareness! Here are some great ideas on how to gain brand exposure. What a better way to expose your brand than to combine it with the 4th of July! Whatever business you are in, hosting a live event is a great way…
  • 10 Promotional Products Parents Love Receiving

    Olha Korolenko
    18 Jun 2015 | 9:12 am
    The ultimate goal of any parent is to get things done quickly, easily and quietly on a day-to-day basis. Of course, this is almost never the case especially when babies/toddlers are involved. As a parent myself, I love anything that is foldable, collapsible, or compact and FREE! Here are my picks for the top 10 promotional products parents love receiving: First Aid Kits – These are first on my list because they are great just to throw in the bag, car or stroller for all the ouchies and boo-boos that may come across your path. Save your sanity from the endless crying while also…
  • Imprint Methods Explained…

    Laurie O'Shea
    11 Jun 2015 | 6:10 pm
    Taking the Mystery out of Imprint Methods One of the most common questions I am asked is “what kind of imprint can I do on this item?” This blog will review the most common ways to imprint our items and why one method might be recommended over another. Pad Printing & Screen Printing A pad print is basically an ink stamp while a screen print is more like a stencil being filled in. A pad print is usually used for a one-color imprint on a smaller item that has a smooth surface. A screen print allows for additional colors to be laid down and can be used on a variety of different materials…
  • Branding vs. Advertising

    Laura Strem
    8 Jun 2015 | 5:20 pm
    Advertising hits a broad audience and is generally short-lived. It is the process of communicating via mass media such as TV, radio, outdoor and web. Advertising’s strengths lie in the sheer mass of people that see it as well as its frequency and timing. It’s a push tactic mainly used to achieve a specific action from the consumer. For instance, a baseball team might promote “Elvis Night” or “Bring Your BringPet to the Park Day” to get people involved. A carwash might produce a commercial for a limited-time discount to get people to buy the service. A…
  • Staff Picks: Summer Items

    Meryem Kilic
    2 Jun 2015 | 6:46 pm
    With the weather constantly changing from hot to cold and cold to hot, it seems like summer could not get here fast enough. But we’re hopeful, and to prepare for the beautiful summer days, I wanted to share with you our staff’s favorite summer items. Favorite Summer Items at the Beach Do the lingering memories of the brutal nor’easter have you longing for summer? Hang on; we’re almost there! If you are like me, you probably cannot wait to grab the sunscreen, grab your towels, and find your permanent spot at the beach with hopes of never leaving – EVER! Here are my…
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    Tradeshow Guy Blog

  • Essentials of Tradeshow Booth Design: Slide Deck

    Tim Patterson
    22 Jun 2015 | 11:01 am
    If you got a chance to see the webinar I did recently with Handshake, thanks! I hope you got something useful out of it. I’ve had a handful of requests for the slide deck so people can review it closer. Here’s the deck: If you’d like to see the replay, click here.
  • How Cloud-Based POS Software Can Benefit Tradeshow Exhibitors

    Tim Patterson
    18 Jun 2015 | 10:15 am
    The following is a guest post by Jodie Pride: Cloud-based point of sale systems are becoming increasingly popular, especially among smaller retailers. They are usually less expensive than traditional POS systems and can be more convenient for retailers because they can access their customers’ data from anywhere, providing they can connect to the internet. And it’s not just offline transactions that cloud based POS benefits: if the retailer has an ecommerce site, they can also solve a number of problems when it comes to transactions. Traditional cash registers – you know, those big…
  • Create a Memorable Trade Show Experience

    Tim Patterson
    26 May 2015 | 6:20 am
    This is a guest post by Madison Resare: Whether you are new to the trade show biz or you have been around the proverbial trade show block a few times; new ideas for capturing and keeping the attention of passersby are always welcome and sought after. So whether you have heard it all, seen it all, or it is all brand new; you can always learn something new and if you truly have the entrepreneur spirit you will always be on the lookout for new and catchy hook ideas. So, what’s the new, fun, exciting idea? Simple – create an experience. I don’t mean create something that your audience can…
  • Top 8 Ways to Justify The Cost of a New Exhibit

    Tim Patterson
    21 May 2015 | 2:34 pm
    What are the indicators that tell you when it’s time to invest in a new tradeshow exhibit? What does it take to justify the expense, which can often be very large? Naturally, there’s no single answer that applies across the board. However, if you, as a tradeshow marketing manager, feel it’s time to make a major upgrade, you’re put in a position of having to sell the investment to management. Here are a few things that you might consider in the process. 1. Can you point to tradeshow marketing as a consistent method of bringing in leads? And are you turning those leads into clients? If…
  • Lifecycle of a Tradeshow Booth

    Tim Patterson
    6 May 2015 | 1:36 pm
    Where are you in your tradeshow booth life cycle? What impact would it be to your company to upgrade at this point vs. waiting another year or two? The life of a tradeshow booth generally goes something like this: Realizing your company has outgrown the old booth and making plans for a new one. Designing a new booth based on current company needs. Brand new booth and loving it! Year 1 – 2: It doesn’t exactly fit your needs but you’re still doing fine. Years 2 – 4: Making small adjustments and liberal use of on-site repairs. You feel like MacGuyver. Making bigger adjustments and…
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    Trade Show Tales

  • New Charging Stations — Q&A Video with Kevin and Mel

    Mel White
    7 Jul 2015 | 7:30 am
    When we introduced our newest Charging Stations at EXHIBITORLIVE, we expected them to do well. Our definition of “well” should probably change to “Yowsa!” They’ve been a big hit. As with any new product, there are questions so Kevin and Mel sat down for a casual Q&A video about the charging stations. You’ll need to boost your volume a bit. That’s what happens when your production shop is also your studio. Sorry. Since we’re on a Q&A theme, here are two recent print interviews:  (1) Katina Rigall, Senior Designer in Exhibit City News and…
  • What Your Customer Doesn’t Know

    Mel White
    1 Jul 2015 | 10:45 am
    We recently introduced a 100-Day Money Back Guarantee on the Sacagawea Portable Hybrid System. No one in our industry has offered a money back guarantee before. It’s a first and in our opinion long overdue. As you can imagine, we’ve had a few distributors ask us about the logic behind this. So here goes. Online Shopping Most inline display shopping starts online. That won’t surprise you. Customers use the web to learn about their options, see designs, and check prices. Then they make that critical call or email to an exhibit sales professional. And, unlike the “old…
  • Mi Design NOT Su Design: Word on the Street — June 22nd-June 26th

    Kevin Carty
    26 Jun 2015 | 10:40 am
    Kevin Carty, VP Classic Exhibits Intellectual Property Protecting your Intellectual Property is nothing new (IP). Companies of all sizes are faced with companies (and governments) stealing their designs and ideas. Some folks view it as a way of doing business — leveraging the work of others for their own professional gain or sales. I once attended a business symposium, and the featured speaker of a Fortune 1000 company blatantly said his company doesn’t invest in R&D. They borrow the work of others. It was shocking to hear. While some of our biggest challenges come from…
  • Alaskan Cruise Photos

    Mel White
    24 Jun 2015 | 4:34 pm
    Some Freaky Big Crabs Several weeks ago, Cynthia Geddis, a Project Manager in our Customer Service Department, took a seven-day Alaskan cruise from Seattle on the Princess Line with her husband. For those who have never been on an Alaskan cruise, we thought you might enjoy seeing photos. Yes, it’s a bit like you would would expect — eagles, glaciers, fiords, icebergs, totem poles, etc — but her photos take the expected and make them unexpected. Excellent shots of Mendenhall Glacier, Ketchikan, Skagway, shy whales, and some freaky big crabs. Our thanks to Cynthia for sharing…
  • A BRILLIANT Video about the Trade Show Service Desk. Very Funny!

    Mel White
    19 Jun 2015 | 8:20 am
    They Did It Again! Another spectacular video from the folks at TS Crew. Pass it along. It should seriously go viral. That’s how good it is. Well done guys and gals. I’m already sharpening my pencil for you to win an Eddie Award for outstanding marketing at EDPA in November. “Costman” — What a hoot!!!! I hear there’s a Pt. 2. Stay tuned. –Mel White mel@classicexhibits.com http://www.linkedin.com/in/melmwhite https://twitter.com/melmwhite Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid…
 
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    New Media Expo Blog

  • Does the Online Media Encourage Public Shaming?

    Deb Ng
    3 Jul 2015 | 6:51 am
    If you’ve been anywhere online this past week – and even if you haven’t – you probably noticed that some hashtag chats got a little out of control, most notably the #AskELJames chat. The chat, which was presented as a way for fans to talk with “50 Shades of Grey” author EL James about her [...]
  • Introducing the NMX Facebook Page Cover Photo Project

    Deb Ng
    30 Jun 2015 | 5:50 am
      I’m stealing an idea today…from myself. You see, I keep going on about the awesome and talented content creators in the NMX community but I’m not doing enough to highlight your talent. So I’m going to borrow an idea that I started with our (sister conference) TBEX’s Facebook page. As I was looking through my poor [...]
  • 10 Ways Online Content Creators are Being Ripped Off

    Deb Ng
    29 Jun 2015 | 11:56 am
    It’s a wonderful time to be an online content creator. Bloggers, podcasters, photographers and video producers are doing amazing things with their content, and achieving excellent results. As someone who has been blogging for well over a decade, seeing us all come to this point is truly rewarding. However, for as many people who are creating [...]
  • The Blogger On a Budget’s Guide to Attending Conferences Without Breaking the Bank

    Deb Ng
    22 Jun 2015 | 10:27 am
      I love conferences. I am passionate about networking, look forward to learning, and nothing makes me happier than connecting with my old friends while making new friends. You know what I don’t love about conferences? The price! In fact, I attend significantly fewer conferences than I used to because $3000 – $5000 to attend [...]
  • Call For Speakers Opens for NMX 2016!

    Deb Ng
    15 Jun 2015 | 11:38 am
      NMX is once again opening up our call for speakers. I could link to the form here and send you there now without explanation, but there are a few things we should go over first. Every year we see proposals from people who seem to be confused about NMX, and aren’t sure who our [...]
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    Skyline Trade Show Tips

  • Crossing the Divide: Moving from Pop Up to Modular

    Ryan Lovell
    7 Jul 2015 | 7:00 am
    I’ve had a bit of deja vu with a handful of prospects since the new year. All of them had pop up wants with modular needs. Unfortunately, you can’t have both. Trade shows are unique, and purchasing a trade show display is a very unique experience. There’s a big gap between these two categories and making the move from pop up to modular is a big one, and a tough one. The handful of folks with this predicament have wanted a display that sets up in under an hour, travels light and stores conveniently. However, their situations became complicated when they expressed needs…
  • Marketing Reminders are Everywhere

    Steve Hoffman
    23 Jun 2015 | 7:00 am
    On a dreary Saturday morning I attended a “special emergency meeting” of the Property Owners Association. The meeting, called after 5% of the ownership signed a petition, was for the sole purpose of removing a board member who had… well, in my mind he did his job, but I wasn’t part of the 5%. Suffice to say, the spectacle was conducted much like a trial. The disgruntled homeowners (not us happy ones) hired an attorney to present their case. The ‘jury’ was actually comprised of all homeowners with the judicial role being played by the chairman of the homeowner’s board. What…
  • 7 Reasons Trade Show Exhibits Really Matter

    Kristie Jones-Damalas
    16 Jun 2015 | 7:35 am
    As exhibitors, we understand that a good trade show display cannot be underestimated. It is more than a booth to stand in to greet customers; it is an interactive house for customers to get to know who your business is. Exhibits and how they are utilized are significant. Below are several reasons trade show exhibits really do matter. 1. Trade Show Exhibits Define Who Your Company Is One of the obvious things that an exhibit does is define your brand. Put yourself in the shoes of an event attendee. As you walk a show, you see that each booth provides you with a basic idea of what makes that…
  • Who Actually Needs to Approve the Design of your New Trade Show Exhibit?

    Jeff Steigerwalt
    11 Jun 2015 | 8:42 am
    When speaking with clients, the question that I always ask is, “Who needs to approve your new trade show exhibit?” The response I usually hear is, “My boss does!” While upper management or owners usually do need to approve the exhibit, their perspective isn’t always correct. The exhibit design needs to make a big impression with the audience. Before the design process even begins, it is imperative to know your audience and what type of prospects will be attending the show. Does the upper management of the company, sitting around the table looking at the renderings of the new…
  • Go BIG or Go Home

    Philip Foust
    9 Jun 2015 | 7:00 am
    There isn’t a more appropriate use of the phrase “go big or go home” than on the trade show floor! The trade show floor is the most cluttered marketing environment that a company will find themselves in, and cutting through that clutter to capture the attention of that target audience is critical. Now, I am not advocating using your marketing budget in a wild and reckless fashion or bankrupting your company to get the largest exhibit space in the hall. What I am saying is… regardless of your booth size and budget, do everything in your power to put your best foot forward. Trade…
 
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    MC2 eConnections

  • Designing Trade Show Displays to Inspire an Emotional Reaction

    Editor
    7 Jul 2015 | 5:00 am
    Effective emotional design is that secret ingredient in a trade show display that turns casual attendees into brand evangelists. It’s what takes your display to the next level– selling a feeling or idea rather than simply a product or service. In short, it’s an emotional story that taps into the very core essence of your target customer’s identity. Read more… The post Designing Trade Show Displays to Inspire an Emotional Reaction appeared first on MC2 eConnections.
  • How distractions cause stress and impede your ability to function

    Editor
    30 Jun 2015 | 5:00 am
    By Michael S. Haro, Ph.D. If you are easily distracted, your level of stress likely rises with these distractions. In this state, your potential for making poor decisions and mistakes increases. Leaders and managers constantly face their share of distractions, so it’s important to know how to handle them in the appropriate manner. Read more… The post How distractions cause stress and impede your ability to function appeared first on MC2 eConnections.
  • Why Successful People Get More Done By Working Less

    Editor
    23 Jun 2015 | 7:15 am
    Successful people don’t have more time or energy than you. They just know better how to leverage both. You can model their techniques and do the same. Read more…       The post Why Successful People Get More Done By Working Less appeared first on MC2 eConnections.
  • 5 Steps to a More Professional Personal Brand

    Editor
    8 Jun 2015 | 5:00 am
    from Small Business Trends You may be tired of hearing the word brand, but it’s what you do every single day. Here are some ways you can make sure your personal brand doesn’t come off as elementary in a world reliant on professionalism. Read more… The post 5 Steps to a More Professional Personal Brand appeared first on MC2 eConnections.
  • One Minute With…Susan Ginwala

    Editor
    8 Jun 2015 | 5:00 am
    Close Collaboration is Key Susan Ginwala hasn’t been with MC2 for long, but we’re excited about the impact she’s going to have on the team. With more than 17 years in healthcare and technology sectors, she’s got more stories to tell than we have time to hear. Fortunately, we were able to sit down with her for a few minutes to talk about the delicate dance between sales and marketing in the healthcare and pharmaceutical industries, along with some thoughts on reaching physicians at industry events. Read more… The post One Minute With…Susan Ginwala appeared first on MC2…
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    FMG Talking PointsFMG Talking Points | The Power to Attract

  • How to Purge Excess Website Content

    ejohnson
    29 Jun 2015 | 10:50 am
    The ideal website is easy for users to navigate intuitively through the content they need. And while many websites start out simple, it doesn’t take long for well-intentioned content to build up and become cumbersome, ultimately clogging up the well-planned, beautifully-designed navigation. While a lot of content can be evergreen, it’s important to make sure less valuable content isn’t getting in the way of users’ attempts to find what they need. A new website design is a great time to undergo the process of weeding out unnecessary content, but you can also implement an annual or…
  • Is Your Brand Aligned?

    Sarah Kennedy
    8 Jun 2015 | 6:01 am
    Without proper brand alignment, even the most well-thought-out branding effort can fail – and in fact, can harm your brand. Brand alignment is often described simply as consistency in the appearance of marketing materials and coordination of your marketing messages. Those are critical elements, but brand alignment is really much more than that. Brand alignment is about ensuring that your brand actually delivers what is promised – that it is aligned with your customers’ expectations. The majority of branding efforts are really about rebranding, or refreshing existing brands. In these…
  • The Complex World of Developing Prospect Lists

    ejohnson
    11 May 2015 | 9:26 am
    One topic that consistently generates angst among trade show organizers is list development. Everyone knows the importance of developing and maintaining strong prospect lists, but few admit to having mastered it, and the majority struggle to develop good, cost-effective lists. The Problem(s) The biggest challenge with maintaining a prospect list is how quickly they become worthless. As a rule, a prospect database becomes ineffective after three years. According to a survey by Compensation Force, the average turnover rate among all industries is 15.1 percent (some industries are as high at 29…
  • Build Your Event’s Brand – Boost Your Organization’s Revenue

    Sarah Kennedy
    10 Apr 2015 | 9:01 am
    A conference or tradeshow has dozens of moving parts – from developing content and selling exhibit space, to attracting attendees and managing logistics. But one element—perhaps the most important one—is often forgotten or left to chance. Branding. I recently addressed a group of association executives about how to re-energize their events’ brands. I reminded them that an event brand is not its logo, color scheme or even its marketing materials. An event’s brand is how the people who participate in it perceive it. Think about the iconic TED Talks – one of the most recognizable…
  • Why You Can’t DIY Your Facebook Ad Campaign

    ejohnson
    20 Mar 2015 | 5:58 am
    Sure, Facebook makes it look simple. Click here, they say. Set up your ad in seconds , they say. True, you can easily set up a campaign yourself and you’ll likely increase likes to your page, but are they genuine leads? If you’re looking for real results that build your business, this is an area you shouldn’t hesitate to outsource to the professionals. Here’s why. Facebook has managed to take a seemingly simple process and complicate it unnecessarily. This is mostly a result of its vague communication style. It offers a large number of tools that are essentially hidden to the average…
 
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    Trade Show Insights » Trade Show Insights

  • Tapping Into User-Generated Content for Promotions

    Marlys K. Arnold
    30 Jun 2015 | 6:34 am
    In the advertising world, there’s a lot of buzz about user-generated content. That’s where consumers are invited to create ads for everything from ketchup to credit cards to cars, and they’re eager... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly Insights: Exhibitions Day 2015 Recap

    Marlys K. Arnold
    19 Jun 2015 | 7:01 am
    By all accounts, this year’s Exhibitions Day meetings in Washington, DC were a resounding success. A total of 112 members of the meetings and trade show industry visited the offices of both... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Trailblazer Jamie Romano Hillegas on Exhibitor Appreciation at Fresh Summit

    Marlys K. Arnold
    16 Jun 2015 | 9:16 am
    Fresh Summit, produced by the Produce Marketing Association (PMA), has some pretty amazing exhibitor loyalty – some companies have been exhibiting there for more than 50 years! So in this Trailblazer... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly Insights: “And Now a Word from Our Attendees …”

    Marlys K. Arnold
    12 Jun 2015 | 12:08 pm
    Here’s what attendees are really thinking when they enter your booth! (Feel free to share this graphic with other exhibitors … they may not have heard yet.) You might also enjoy these... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly Insights: Exhibitions Day & What It Means to You

    Marlys K. Arnold
    5 Jun 2015 | 6:50 am
    On June 9, members of the Exhibitions Mean Business coalition will gather in Washington, DC to meet with lawmakers to impress on them the economic impact of our industry. Watch this video, then go to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    American Image

  • A Booth Staff Trainer’s Top 7 Strategies – Part One

    Charles Dugan
    1 Jul 2015 | 11:43 am
    We’ve mentioned many times in this blog how much we value the role of the staff trainer when it comes to making the most of your participation in a trade show. The reason is simple; it’s an unusual selling environment, and it takes a special and unique set of skills to capture the attention of passersby, […] The post A Booth Staff Trainer’s Top 7 Strategies – Part One appeared first on American Image.
  • Demystifying Those Confusing Trade Show Service Manuals

    Charles Dugan
    28 Jun 2015 | 3:38 pm
    If you’ve ever exhibited at a trade show before you know two things to be true: 1) They are one of the best ways to get your products or service in front of an eager crowd. 2) Reading a trade show manual is akin to being stuck in an elevator with 100’s of hungry mosquitoes. It […] The post Demystifying Those Confusing Trade Show Service Manuals appeared first on American Image.
  • Tips for Combining Content Marketing with Your Trade Show Exhibits

    Charles Dugan
    23 Jun 2015 | 4:40 pm
    You’ve no doubt heard of content marketing and may even be using it in your digital marketing campaigns. But your content marketing should extend to your trade show exhibits as well. In fact, you should start thinking of your trade shows as a part of your larger content marketing plan. Have you noticed that trade […] The post Tips for Combining Content Marketing with Your Trade Show Exhibits appeared first on American Image.
  • Trade Show Marketing During the Summer Months

    Charles Dugan
    17 Jun 2015 | 1:48 pm
    When summertime rolls around, the trade show events tend to take a break along with their attendees. There are many people who choose to vacation during the summer months, making this the perfect time to plan ahead for your fall and winter time trade shows. If you feel you’re lacking the motivation to focus on […] The post Trade Show Marketing During the Summer Months appeared first on American Image.
  • 8 Ways to Get More Bang Out of Your Trade Show Marketing Bucks

    Charles Dugan
    15 Jun 2015 | 2:20 pm
    Here’s a fact about trade shows: they’re a terrific way to get your company’s offering in front of prospects and connect with qualified leads. Here’s another fact: they ain’t cheap to attend. Between the hotels rooms, travel expenses, booth fees and exhibit costs, you sometimes have to wonder whether you’re getting enough of a return […] The post 8 Ways to Get More Bang Out of Your Trade Show Marketing Bucks appeared first on American Image.
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    Northwest Creative Imaging Blog

  • The 11 Best Ways to Bring in New Clients

    nwcidisplays
    16 Jun 2015 | 11:18 am
    No business can survive without finding new customers, but sometimes it can be a challenge to know where to begin the search. From trade shows to social media, here are 11 ways to find new customers that you can begin using today. Know … Continue reading →
  • Six Off-the-Wall Displays Your Company Should Try

    nwcidisplays
    20 May 2015 | 7:01 am
    Trade show attendance continues to grow at a feverish pace. Expectations seem to grow at about the same clip. For example, attendance at the Palm Beach International Boat Show was up 17% year over year, and the Consumer Electronics Show had more … Continue reading →
  • How to Drive Publicity for Your New Trade Show Display

    nwcidisplays
    6 May 2015 | 10:17 am
    It takes a well-planned, coordinated effort before, during and after a trade show to maximize your investment. Your trade show display is set up to attract customers to win new business and make new connections. Having a good PR campaign … Continue reading →
  • Does Your Trade Show Booth Work?

    nwcidisplays
    30 Apr 2015 | 7:10 am
    While you can’t design your trade show booth with a giant magnet to draw people to you, there are many ways your booth can help attract prospects and engage them once there. Work with an expert Working with companies that specialize … Continue reading →
  • Successful Trade Show Displays 2015

    nwcidisplays
    9 Apr 2015 | 11:06 am
    Trade show displays in 2015 have become nearly as important as the product or service being offered. The first impression that a trade show or expo attendee gets from a display can determine whether they walk on by or give … Continue reading →
 
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