Tradeshows

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  • EXHIBITOR Begins Next Chapter for Top-Rated EXHIBITOR Conference

    Exhibitor News Network
    24 Jul 2014 | 5:00 pm
    Exhibitor Media Group, the award-winning leader in trade show and corporate event marketing education, today announced that its top-rated EXHIBITOR co...
  • A Humbling Lesson About 10 ft. Displays

    Trade Show Tales Blog - classicexhibits.com
    Mel
    23 Jul 2014 | 6:03 pm
    Safety in Numbers Over the years, I’ve learned a humbling lesson. There’s safety in numbers when it comes to 10 ft. inline trade show displays. Most exhibitors choose the predictable over the bold, the safe over the dramatic. And while I understand, I also don’t understand. Yes, budget is a factor. Fear too. No one wants to make the wrong decision when purchasing a display. It’s easier to choose something you’ve seen on the show floor rather than a design that’s unfamiliar. Too often, I’m disappointed when I walk the trade show floor and review the…
  • Trade Show Freight Services - Tips on Managing Shipping and Logistics

    Trade Show Blog
    28 Jul 2014 | 8:03 pm
    Effectively coordinating trade show freight services and logistics to transport your tradeshow booth display takes...
  • Give Attendees Product Information in the Format They Want!

    CEIR Blog
    mtucker2014
    24 Jul 2014 | 9:07 am
    By Nancy Drapeau, PRC, Research Director Today, there are movements advocating the elimination of paper entirely from the business-to-business exhibition floor and those advocating the virtues of all things digital. Though when it comes to attendee preferences, what do they want? Well, research suggests that one size does NOT fit all. Providing paper only, post-email follow-up only, USB’s etc. isn’t necessarily going to make every visitor happy. The figure above from CEIR’s Exhibitor Product Information Sharing Practices suggests offering attendees a mix of options to collect product…
  • CEIR Reports on Exhibition Organizer Efforts to Attract and Retain Young Professionals

    News and Events
    23 Jul 2014 | 10:00 pm
    DALLAS, 24 July 2014 – Since 2009, the Center for Exhibition Industry Research (CEIR) has conducted generational research to keep a pulse on what young professionals are looking for when they attend events, and how best to market to them. CEIR’s latest offering, Best Practices by Exhibition Organizers to Attract and Retain Young Professional Attendees, offers business-to-business exhibition management insights on how to effectively market to and retain young professionals who attend business-to-business exhibitions.
 
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    CEIR Blog

  • Give Attendees Product Information in the Format They Want!

    mtucker2014
    24 Jul 2014 | 9:07 am
    By Nancy Drapeau, PRC, Research Director Today, there are movements advocating the elimination of paper entirely from the business-to-business exhibition floor and those advocating the virtues of all things digital. Though when it comes to attendee preferences, what do they want? Well, research suggests that one size does NOT fit all. Providing paper only, post-email follow-up only, USB’s etc. isn’t necessarily going to make every visitor happy. The figure above from CEIR’s Exhibitor Product Information Sharing Practices suggests offering attendees a mix of options to collect product…
  • A Few More Notes on the Millennial Invasion

    mtucker2014
    22 Jul 2014 | 2:51 pm
    By Mary Tucker CEIR Blog Manager Now, before any feelings get hurt, I’d like to note I am using the term “invasion” with a very tongue-in-cheek intent for what latest CEIR research calls “The Generational Workforce Shift.” As CEIR Research Director Nancy Drapeau pointed out in her July 11 post, The Millennials Are Coming! The Millennials Are Coming! Are you Ready?, today’s workforce is fairly evenly split between Millennials and, well, everyone else. The impact that this is having on how exhibition organizers plan their events is the major focus of CEIR’s upcoming report, Best…
  • Creativity Leads to Engagement

    mtucker2014
    17 Jul 2014 | 2:09 pm
    By Cathy Breden, CAE, CMPManaging Director, Center for Exhibition Industry Research Exhibition organizers strive for our events to be innovative and relevant to our different audiences. Doing so will hopefully reduce attrition of attendees and exhibitors. I’ve always admired Richard Adler and his BizBash events for their creativity and showing fresh and new ideas each and every year. One of the things BizBash does well is design an event based on the needs of their audience. BizBash draws an audience of meeting planners each year who are looking for new ideas and inspiration. The showcase…
  • 2014 CEIR Predict Adds Marina Gorbis to Speakers List

    mtucker2014
    15 Jul 2014 | 2:21 pm
    By Mary TuckerCEIR Blog Manager As CEIR gears up for its fourth annual exhibition industry outlook conference: Predict on 11 September at the Intercontinental Hotel Chicago, Marina Gorbis has been confirmed as the keynote speaker for the program. Gorbis brings an interesting perspective to the information share at Predict because of her background in research related to global economies and social structures. Gorbis is the executive director of the Institute for the Future (IFTF), a nonprofit research and consulting organization based in Silicon Valley. In her 14 years with IFTF, she has…
  • The Millennials Are Coming! The Millennials Are Coming! Are You Ready?

    mtucker2014
    11 Jul 2014 | 9:25 am
    By Nancy Drapeau, PRC, Research Director Being a native of New England, I couldn’t help using Paul Revere’s famous reference in calling attention to the major-workforce generational shift that is about to happen in America. Well, the Millennials are already here, though their presence will continue to grow as Boomers exit for retirement. If one takes a look at U.S. Bureau of Labor Statistics breakout of employees in 2013, it is shown that over one-half of employed persons are younger than 45, that includes Gen Xers, who, in 2014, are between the ages of 33 and 49, and Gen Y, or…
 
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    News and Events

  • CEIR Reports on Exhibition Organizer Efforts to Attract and Retain Young Professionals

    23 Jul 2014 | 10:00 pm
    DALLAS, 24 July 2014 – Since 2009, the Center for Exhibition Industry Research (CEIR) has conducted generational research to keep a pulse on what young professionals are looking for when they attend events, and how best to market to them. CEIR’s latest offering, Best Practices by Exhibition Organizers to Attract and Retain Young Professional Attendees, offers business-to-business exhibition management insights on how to effectively market to and retain young professionals who attend business-to-business exhibitions.
  • IAEE Now Accepting Applications for the 2014 Top Public Events

    21 Jul 2014 | 10:00 pm
    DALLAS, 22 July 2014 – The International Association of Exhibitions and Events™ (IAEE) Public Events Council will be taking applications until 15 September 2014 for its Top Public Events Recognition Program, which recognizes best practices in the business-to-consumers segment of the exhibitions and events industry.
  • IAEE Announces Speakers for 2015 Women's Leadership Forum

    2 Jul 2014 | 10:00 pm
    DALLAS, 3 July 2014 – The International Association of Exhibitions and Events™ (IAEE) proudly announces best-selling author, speaker and life coach Valorie Burton will facilitate the IAEE Women’s Leadership Forum to be held 8 April 2015 in Washington, D.C.
  • IAEE Unveils New Logo

    24 Jun 2014 | 10:00 pm
    The International Association of Exhibitions and Events™ (IAEE) has updated its logo to include the tagline, “Exhibitions and Events Mean Business.” This message replaces the elongated definition of the acronym in order to communicate the unique value proposition IAEE offers the industry.
  • IAEE Further Develops Strategic Partnership with CIBTM

    24 Jun 2014 | 10:00 pm
    The International Association of Exhibitions and Events™ (IAEE) has teamed up once again with CIBTM (www.cibtm.com), the leading trade show for the meetings and events industry in China and Asia, to host qualified meeting planners at its event which takes place from 17-19 September 2014, in Beijing, where the association will also co-produce education content at the event.
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    Tradeshow Guy Blog

  • Outdoor Retailer Summer Market on the Horizon!

    Tim Patterson
    18 Jul 2014 | 10:10 am
    Hey, I’m heading to Outdoor Retailer in early August. Salt Lake City hosts this fun and engaging national show twice a year: one for winter market (think skiing!) and once for the summer market (boating, hiking, bicycling and more!). Thousands of exhibitors and tens of thousands of attendees take over the Salt Palace Convention Center the first week or so of August. …and I’ll be there doing some tradeshow booth performance tests. You know, a look at how companies are using their tradeshow booths to live up to the promise of gathering leads, attendee engagement and…
  • 21 Tips to Maximize Your Tradeshow ROI

    Tim Patterson
    3 Jul 2014 | 10:58 am
    The following is a guest article from Jennifer Callahan of Fathom: It can come as a directive from the top, but most likely it’s Sales or Marketing trying to squeeze company budgets to allow a team to exhibit at a tradeshow. So if you’re part of a team trying to get dollars approved to set up a tradeshow booth but are facing increasing pressure to prove that it’s worth not only the money, but the time away from the office, you need to read on. No matter which industry you’re in, you have likely seen budget restraints over the past five years. Proving a Return on Investment for Sales…
  • Tradeshow Marketing Analysis, Part 4: Which Shows to Attend

    Tim Patterson
    23 Jun 2014 | 12:38 pm
    Check out Part 1, Part 2 and Part 3 of this ongoing series. One of the most pressing challenges for exhibitors is determining what shows to exhibit at on a regular basis. Just because your company has been going to the same show for twenty years doesn’t mean it’s the right show for you to go to. The exhibit industry changes and evolves. Audiences and interests change. Some shows expand. Others downsize. Some vanish altogether or are folded into similar shows. All of this means that you should examine what shows you go to on a regular basis and determine the reasons for attending…
  • Tradeshow Attendee Infographic

    Tim Patterson
    20 Jun 2014 | 9:49 am
    After perusing an array of statistics from CEIR, Exhibit Surveys and others, I thought it might be fun to grab a handful of them and stick them in a cool infographic. Here’s what I came up with: Download the PDF here: Tradeshow Marketing Share and Enjoy • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS
  • Images = Engagement

    Tim Patterson
    11 Jun 2014 | 11:20 am
    We’d all love to get more people to like, approve, respond, comment or share our tweets, posts and articles. Here’s a simple way: add an image. In fact, you should make it a hard and fast rule to not post anything without some sort of image. No, seriously! Share and Enjoy • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS
 
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    TT Chicago

  • TRADE SHOW ENGAGEMENT

    Gretchen Makela
    28 Jul 2014 | 11:46 am
    The topic of engagement is on the minds of many employers during these challenging times. I recently attended a seminar discussing engagement within the workplace, it got me thinking, what about the level of engagement at a trade show? How engaged are you and your staff on the trade show floor, and better yet, how engaged are the attendees? What efforts can we make to enhance the engagement between the exhibitor and the attendee? The Right Audience: We spend so much time and money participating in trade shows and b2b events, it is ridiculous not to plan ahead and take the time to make smart…
  • THROW BACK THURSDAY ON REMEMBERING OUR TRADE SHOW MISTAKES

    Gretchen Makela
    16 Jul 2014 | 1:50 pm
                In all the years of exhibiting and planning trade shows we learn about what not to do from trial and error. In this “Throw back Thursday Blog,” I wanted to reminisce about some of my simple early on trade show mistakes. How many of you have done, and will admit to some of the same? Keep the boxes: How many of us have thrown out the empty boxes with confidence we won’t be using them again? Oh, I was certain everyone would want my brochures and sales sheets, so why keep the boxes and send them back to the office. Big mistake.
  • WHAT IS YOUR TRADE SHOW NICHE?

    Gretchen Makela
    2 Jul 2014 | 12:34 pm
                    Your product or service is unique and special to your company. How you showcase these products or services should also be unique and set you apart from your competition. So when it comes to event marketing, what is your trade show niche? Be on display: We have all been to shows where we see brands that do very little to pull you in to their exhibit or draw attention to their products or services. Sometimes you can’t even figure out what they do or sell. When I spot these exhibits, I try to see how long it will take me to figure out…
  • NEXT FREE WEBINAR: GET MORE TRADE SHOW LEADS WITH BETTER BOOTH STAFFING

    Gretchen Makela
    1 Jul 2014 | 9:02 am
    Free Webinar: Get More Trade Show Leads with Better Booth Staffing, Design and Promotions Wednesday, July 16, 2014 Two Convenient Times: 11:00 AM CDT & 1:00 PM CDT 1 hour webinar: 30 minutes presentation, 30 minutes Q&A What is the number one reason exhibitors go to trade shows? To generate leads. And the top 3 methods for generating more leads at trade shows are by improving your booth staffing, exhibit design, and promotions. In this webinar we will give you the best advice we’ve found over the last 25 years in these 3 critical areas, so you can get more leads from every show…
  • SURROUND YOUR EXHIBIT WITH EFFECTIVE MARKETING

    Gretchen Makela
    20 Jun 2014 | 3:13 pm
    A trade show booth alone won’t draw in the attendance you need. You need to surround your entire event with pre, at and post show marketing that will increase traffic to your booth and drive awareness to your brand. So how do you know which mediums to use during each stage to build effective marketing that will guarantee to reach your target market? Learn where your audience is: When designing your campaign for your show, make sure you have identified your target market, and goals and objectives for your event. The best way to reach your audience is to participate on the mediums you know…
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    Trade Show Tales Blog - classicexhibits.com

  • 20 Short and Impactful Years: Word on the Street — July 21st thru July 25th

    Kevin
    25 Jul 2014 | 5:05 pm
    Back in 1994, specifically in July 1994, I was working the 11 p.m. – 7 a.m. shift throwing overnight freight at a grocery store in Lake Oswego, Oregon. A co-worker/friend of mine had been telling me about this other job working for his dad’s business. One day, seeing that I was growing weary of the job, he asked if I was interested in coming to talk to his father about an opening. I jumped at the opportunity, if for no other reason than I wanted to see the light of day rather than sleep through it. After a quick meeting with Lowell Nickens, the founder of Classic Exhibits, I…
  • A Humbling Lesson About 10 ft. Displays

    Mel
    23 Jul 2014 | 6:03 pm
    Safety in Numbers Over the years, I’ve learned a humbling lesson. There’s safety in numbers when it comes to 10 ft. inline trade show displays. Most exhibitors choose the predictable over the bold, the safe over the dramatic. And while I understand, I also don’t understand. Yes, budget is a factor. Fear too. No one wants to make the wrong decision when purchasing a display. It’s easier to choose something you’ve seen on the show floor rather than a design that’s unfamiliar. Too often, I’m disappointed when I walk the trade show floor and review the…
  • It’s a Partnership that Works — Eco-Systems

    Mel
    18 Jul 2014 | 1:47 pm
    It’s a Little Complicated The Classic Exhibits and Eco-Systems Sustainable relationship started about six years ago. In the beginning, we supplied them with ClassicMODUL metal. A couple of years later, we assisted them with design and manufacturing. Then, we agreed to be their exclusive contract manufacturer. It’s a partnership that works, and we’re very proud of the amazing progress they’ve made in design and operations. Think about it. Over the past six to eight years, there have been any number of new display suppliers, all opening price-point focused, all basically…
  • Custom Table Top Display Video

    Mel
    9 Jul 2014 | 7:23 am
    Charlie Shivel, a project manager in the Customer Service Department, discusses a custom Visionary Designs table top display. This table top was designed by Trina Broten, a Classic Exhibits Designer, to fulfill the specific marketing requirements of a distributor’s client. Charlie does a terrific job of keeping it short, sweet, informal, and informative. Well done Charlie.   –Mel White http://www.linkedin.com/in/melmwhite mel@classicexhibits.com Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions.
  • NEW Rental Rewards Program

    Jim Shelman
    9 Jul 2014 | 6:46 am
    RentalRewardsLetter7-14
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    Skyline Trade Show Tips

  • What’s in a Name… Change? Bridging Your Branding Gap

    Lisa Maniaci
    24 Jul 2014 | 7:06 am
    I was speaking with a client last week about all the changes coming down the pike in his company. They were just acquired by a larger organization and, although the logo will remain the same, the company name is changing by the end of this calendar year. I asked what the plan was going to be for announcing this huge news, and, oddly enough, trade shows never entered the conversation – not until I brought it up. The client said the company wasn’t really planning to announce the change on the show floor; they were just planning to put the new name with the old logo up there and get on with…
  • 5 Different Ways Attendees are Probably Feeling When They Step into Your Booth

    Scott Price
    22 Jul 2014 | 7:03 am
    Don’t Rely Exclusively on Your Trade Show Display to do the Work for You Obviously, a well-planned and effective trade show booth is important for some success at your event. But that’s just the beginning! After all, the people attending the event will have their own agendas and you’ll need to know how to work with that. Your sales reps need to understand how to work effectively with the attendees of the show, and to do that they need to know a few secrets. Here is a list of possible emotions and moods attendees are probably going through during a show, so you can be…
  • How to Choose the Right Giveaway for You

    Jennifer Snyder
    17 Jul 2014 | 7:00 am
    Is Your Giveaway the Best Fit for You? Exhibitors are always asking about which giveaway will draw visitors to their booth. Choosing the right one for both you and your target audience can be quite the challenge. How do you find one that fits your booth, your brand, and your budget? Ask yourself a few specific questions, and you just might find the perfect fit. I had a chance to speak with Heidi Thorne, a promotional marketing expert, author, and business speaker with over 25 years of experience marketing B2B and small businesses, events and trade shows. Thorne revealed some critical tips…
  • Routine Maintenance is Not Just for Your Car

    Jennifer Kilbride
    15 Jul 2014 | 7:00 am
    A routine maintenance schedule is critical to keep your car running smoothly and efficiently. The same principle applies to your trade show booth. How many miles does your exhibit travel in a year? Think about the wear and tear with each install, dismantle, packing and re-packing, and shipping. After all, your exhibit is the “vehicle” that supports your company’s brand and message so it needs just as much care and attention as your own car does. Along with all your show planning, start now by instituting a healthy maintenance schedule for your trade show exhibit. Depending on the number…
  • Take the “OMG!” out of I&D

    Amy Armstrong
    9 Jul 2014 | 7:05 am
    Nothing can make you lose sleep at night as much as a difficult Installation & Dismantle (I&D) experience before, during, or after a trade show. Here are 5 helpful hints that will help you avoid some of the most common headaches. 1. Do some (not so) light reading: As painful as it may seem, you must ALWAYS take the time to read the entire Exhibitor Manual when you receive it from your conference coordinator. In terms of I&D, check not only the conference coordinator manual but the venue’s labor rules as well, just to be sure. Some venues allow you, for example, to set up a 10 x…
 
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    Frost Miller Group, Inc.

  • FMG President to Present Exhibitor Retention Strategies at E2MA Red Diamond Congress

    Sarah Kennedy
    16 Jul 2014 | 6:49 am
    Event marketing expert, Kevin Miller, along with other industry veterans will provide valuable information for trade show organizers BETHESDA, MD—July 16, 2014— Tradeshow organizers at E2MA Red Diamond Congress will learn exhibitor retention strategies from a panel of exhibit marketing experts, including Kevin Miller, president of Frost Miller Group (FMG). The E2MA event will take place on Monday, July 28 – July 31 in Oak Brook, Illinois. Kevin Miller will be joined by industry experts Scott Lee of SoulMakeup Inc, Glenda Brungardt of HP, and Bobby Bergeson of Tradeshow Logic during…
  • Frost Miller Group and Corporate Zen to Partner on Website Refresh for East-West Center

    Sarah Kennedy
    29 May 2014 | 5:25 am
    Integrated marketing communication firm to design new look for international organization’s web presence BETHESDA, MD—May 29, 2014—Corporate Zen (CZ) has chosen Frost Miller Group (FMG) to redesign the East West Center (EWC) organizational website. FMG will design the site’s overall look and feel, while CZ will focus on development and build-out. The updated website will host information on the East-West Center’s various programs, initiatives and regional expertise. The EWC promotes better relations and understanding among the people and nations of the United States, Asia and the…
  • Frost Miller Group Adds Sarah Kennedy to Team as Demand for Social Media Strategy Continues to Grow

    Sarah Kennedy
    8 May 2014 | 7:12 am
    Kennedy will tap global social media experience for firm’s association and B-to-B clients BETHESDA, MD—May 8, 2014— Integrated marketing communication firm, Frost Miller Group (FMG), added Sarah Kennedy to their growing team as public relations and social media specialist. As public relations and social media specialist, Kennedy will develop social media strategies and public relations plans, research new trends and work with clients to successfully manage their social media accounts.  Together FMG and Kennedy will focus on expanding its strategy in the public relations and digital…
  • Corporate Planners to Learn Fresh Approach to Leveraging Event Content

    Sarah Kennedy
    6 May 2014 | 6:14 am
    FMG president to present at international meeting industry conference BETHESDA, MD—May 6, 2014— Exhibit Planners from around the globe will learn how to extend the life of their events and how to use content strategy to do so, at the 2014 IMEX Frankfurt Conference on May 21st in Frankfurt, Germany. Both sessions will be led by Kevin Miller, president of Frost Miller Group (FMG), and Barbara Myers, vice president of Association Services IMN Solutions. The first session titled “Content is King: 3 Ways Exhibition Organizers Can Leverage Content to Enhance Events” will focus on showing…
  • Frost Miller Group Provides Marketing Support for American Association for the Study of Liver Diseases

    Sarah Kennedy
    2 May 2014 | 8:40 am
    Marketing communication firm taps into experience with medical associations to design effective promotional material for AASLD   BETHESDA, MD—May 2, 2014 —Frost Miller Group (FMG) recently began working on several graphic design projects for American Association for the Study of Liver Diseases (AASLD). AASLD, which serves all professionals dedicated to preventing and curing liver disease, quickly put FMG to work on a number of graphic design projects including tradeshow displays, direct mail, and print and web advertisements.“Our role with AASLD is to develop marketing materials that…
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    FMG Talking PointsFMG Talking Points | The Power to Attract

  • 4 Mistakes You’re Making in B2B Content Marketing

    ejohnson
    22 Jul 2014 | 7:36 am
    Content marketing isn’t easy. It requires marketers to be thoughtful and creative in their choice of tactics and subject matter. In trying to produce content that’s successful in reaching business objectives, many marketers get off track and let’s start there in my list of content marketing mistakes… Content is nice, but isn’t aligned with business goals. Establishing a Facebook page “just because everyone else has one” and posting cute pictures of employee’s cats may be amusing, but isn’t a business strategy (unless you’re in the pet industry). Prior to launching a…
  • World Cup 2014: Advertising Round Up

    Sarah Kennedy
    15 Jul 2014 | 5:03 am
    While most people reserve the Super Bowl as the place to watch the year’s best commercials, brands dominated this World Cup ad season. Companies were willing to throw their budgets not just at commercials, but at social media campaigns too, and we noticed. Even for the non-soccer fans the commercials this year were on point. Here’s a few of our favorites. Commercials Not to be cliché, but McDonalds seriously rocked it this year. The ad is almost two minutes long, but it’s nearly impossible to look away. While most brands sprang for the famous athletes and celebrities, McDonalds took a…
  • 11 Tech Trends B2B Marketers Should Watch

    Sarah Kennedy
    17 Jun 2014 | 12:38 pm
    Think it’s time to step up your digital marketing game? This year, marketing teams will spend $135 billion on digital marketing collateral. Here are some digital techniques that will help elevate your business-to-business marketing. 1.) Infographics – A picture’s worth a thousand words, so what about a picture that’s driven by words? Infographics offer a unique graphic solution for presenting topics that typically lack visual appeal – statistics, charts, and processes to name a few. And people love to share them online. 2.) Instagram – As our own Sarah Kennedy mentions, Instagram…
  • Spring Brings Success for Clients

    Sarah Kennedy
    11 Jun 2014 | 6:32 am
    New clients for FMG have blossomed this spring and the lineup of annual events for our long-term clients has brought success once again. FMG welcomed two new clients in May through Tradeshow Logic, a full service event solutions company. Tradeshow Logic tapped us to provide a comprehensive marketing campaign for the 2015 Electronic Security Expo (ESX), which will be held June 22-26 at the Baltimore Convention Center in Baltimore, MD. We also look forward to the opportunity to promote the SMI Metal Engineering Expo, held October 19-22, 2015 at the Charlotte Convention Center in Charlotte, NC.
  • Is Your Marketing Interactive? Or Invasive?

    Sarah Kennedy
    3 Jun 2014 | 10:31 am
    Carolyn Drozynski is a public relations intern at Frost Miller Group. She is a Penn State Student pursuing a degree in Advertising with minors in Sociology and Entrepreneurship. Her past experience includes an integrated communications position with the digital media engineering firm, Videon Central, as well as graphic design experience with the Penn State Engineering Career Services & Employer Relations department. After interning with us this summer, she will return to State College where she will serve as Business Manager for The Daily Collegian, Penn State’s independent student…
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    Trade Show InsightsTrade Show Insights

  • Weekly News & Insights: What’s in a Name?

    Marlys K. Arnold
    25 Jul 2014 | 8:00 am
    Earlier this month, the National Speakers Association (NSA) announced during their convention that they were changing their name to “Platform.” And that’s when the firestorm began.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 10 Reasons to Exhibit at Trade Shows

    Marlys K. Arnold
    24 Jul 2014 | 8:00 am
    On social media sites, there’s a common practice of posting a blast from the past on “Throwback Thursdays.” So today, in honor of the 15th anniversary of the TradeShowTips Online... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Why Pre-Show Promotions Matter

    Marlys K. Arnold
    18 Jul 2014 | 8:00 am
    If every exhibitor did more pre-show promotions, there would be no “ghost town” trade shows! You might also enjoy these posts:The ABC’s of Exhibit Marketing: P is for Pre-Show... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly News & Insights: Industry Trends & Tools

    Marlys K. Arnold
    11 Jul 2014 | 8:00 am
    At a recent industry event, Brian Casey, CEO of the Center for Exhibition Industry Research (CEIR), shared trends from the latest CEIR Index Report. Here are a few of them: There’s been a shift... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Why You Must Become More Fascinating

    Marlys K. Arnold
    30 Jun 2014 | 8:00 am
    Prefer to listen to this article? Just click on the play button at the bottom of this entry! Too often, exhibitors fail to see results simply because they don’t stand out from everyone else on... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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