Tradeshows

  • Most Topular Stories

  • Tradeshow Promotional Items - Avoid These 7 Costly Blunders!

    Trade Show Blog
    28 Jan 2015 | 10:16 am
    Significant dollars, into the millions, are wasted every year on tradeshow promotional items and most exhibitors only get a fraction of the return on investment. Here's why...
  • Top Five Reasons Why Young Professionals Offer Exhibitions an Exciting Future

    CEIR Blog
    mtucker2014
    6 Jan 2015 | 9:07 am
    By Nancy Drapeau, PRC, CEIR Research Director CEIR research with young professionals suggests an exciting future awaits business-to-business exhibitions and exhibitors that deliver the content they crave. Here are the top five reasons for this position: Reason #1: Young professional attendees have a strong connection to the exhibition channel, 98% identify one or more high value takeaways from attending. The most popular takeaways reflect the best of what exhibitions have to offer: keeping informed of leading trends/new products; gaining a deeper understanding of available products/services;…
  • a2z's Conference Management and Marketing Solution Introduces New Features

    Exhibitor News Network
    28 Jan 2015 | 4:00 pm
    a2z announces the launch of a new version of a2z's Conference Management and Marketing Solution. This release includes many innovations specifically des...
  • IAEE Announces Call for Nominations for Individual Awards

    News and Events
    28 Jan 2015 | 10:00 pm
    DALLAS, 29 January 2015 – Today, the International Association of Exhibitions and Events™ (IAEE) has opened the Call for Nominations for its annual awards program to recognize exceptional professionals in the exhibitions and events industry. Each year, industry professionals who meet the outlined criteria may be nominated for any of the awards listed at www.iaee.com/awards. The deadline to submit nominations to IAEE is 12 June 2015, with the exception of the IAEE Woman of Achievement and IAEE International Excellence Awards.
  • Five Stand-Out Umbrellas

    Promo Tips by Motivators.com
    Cara Breslin
    29 Jan 2015 | 8:24 am
    February 10th is National Umbrella Day! Umbrellas were invented to keep the rain off of our heads and to shield our skin from the sun! Why not combine this useful item with your logo and turn it into an amazing giveaway that people will be sure to love?! Motivators has all different types of umbrellas. For this blog, I will highlight five stand-out umbrellas that we offer! 1. Golf Umbrella Golf is a sport that is enjoyed by many. Whether you are playing golf or watching a golf tournament, keep the sun and rain off of your body with this great 60″ arc umbrella. Your clients and/or…
 
  • add this feed to my.Alltop

    CEIR Blog

  • Top Five Reasons Why Young Professionals Offer Exhibitions an Exciting Future

    mtucker2014
    6 Jan 2015 | 9:07 am
    By Nancy Drapeau, PRC, CEIR Research Director CEIR research with young professionals suggests an exciting future awaits business-to-business exhibitions and exhibitors that deliver the content they crave. Here are the top five reasons for this position: Reason #1: Young professional attendees have a strong connection to the exhibition channel, 98% identify one or more high value takeaways from attending. The most popular takeaways reflect the best of what exhibitions have to offer: keeping informed of leading trends/new products; gaining a deeper understanding of available products/services;…
  • Big Data and Analytics: Hype or Opportunity?

    mtucker2014
    7 Dec 2014 | 6:00 pm
    Stephanie Hedlund, Director, Customer Insights & Analytics Diversified Communications As Expo! Expo! 2014 fast approaches, I’ve been reflecting on my first visit to the event 7 years ago atThe Mandalay Bay in Las Vegas. Concurrent with Expo! Expo!, also at the Mandalay Bay, was the National Conference on Database Marketing. I attended both events and, being the numbers geek that I am, wondered if there was anyone else doing the same. What was the cross-over percentage? If I were marketing one of these events, how would I have identified potential targets for both? Would the conference…
  • Email – Consistent and Reliable Performance – The Duct Tape of the Digital Marketing Toolkit

    CEIR Blog
    4 Dec 2014 | 10:59 am
    By Nancy Drapeau, PRC, Research Director I know the title of this blog is a little tongue and cheek though I think the analogy holds, no pun intended. I used this analogy at a recent session at EXHIBITORFastTrak in Atlanta, it resonated with attendees and so I want to share it with you in this blog. Think about it, duct tape is a versatile, consistent performer in addressing so many needs – whether to repair a boat cover, bicycle seat, vacuum hose or whatever else, it is often a solution that does the job well. It even was used to repair the lunar rover during Apollo 17! The same is true of…
  • Trends on Integrating Digital in Exhibit Programs – Join Me in Atlanta Next Week

    CEIR Blog
    7 Nov 2014 | 11:19 am
    By Nancy Drapeau, PRC, Director of Research I am looking forward to sharing trends with brand marketers who are attending EXHIBITOR FastTrak next week in Atlanta. This session offers an intense 1.5 hour discussion of current trends in the use of digital tactics in exhibit marketing programs. Along with sharing research insights, this session includes case study examples and peer-to-peer discussions. Adam Polaszewski, Director of Marketing at INXPO, will dial in and share his personal experience using digital tactics that generated outstanding results in meeting overall objectives for his…
  • Booth Staff Attendee Engagement Techniques that Help Maximize Lead Generation

    mtucker2014
    23 Oct 2014 | 12:30 pm
    By Nancy Drapeau, PRC, CEIR Research Director For many exhibitors, a primary goal of exhibiting is to generate new leads, nurture existing ones and maintain relationships with customers to feed the sales pipeline. Business-to-business exhibitions enjoy the reputation of delivering high value in this area. According to CEIR research, 99 percent of surveyed exhibitors say that business-to-business exhibitions deliver unique value not fulfilled by other marketing channels. The most popular unique value speaks to the ROI of participating, the ability to see a large number of prospects and…
 
  • add this feed to my.Alltop

    News and Events

  • IAEE Announces Call for Nominations for Individual Awards

    28 Jan 2015 | 10:00 pm
    DALLAS, 29 January 2015 – Today, the International Association of Exhibitions and Events™ (IAEE) has opened the Call for Nominations for its annual awards program to recognize exceptional professionals in the exhibitions and events industry. Each year, industry professionals who meet the outlined criteria may be nominated for any of the awards listed at www.iaee.com/awards. The deadline to submit nominations to IAEE is 12 June 2015, with the exception of the IAEE Woman of Achievement and IAEE International Excellence Awards.
  • CEIR BREAKING NEWS: Quick Reference Guide Identifies Attendee Preferences by Industry Sector

    20 Jan 2015 | 10:00 pm
    DALLAS, 21 January, 2015 – Today, the Center for Exhibition Industry Research (CEIR) announced the release of its Quick Guide on Attendee Preferences by Industry Sector, a useful tool for planning marketing strategies to targeted attendees.
  • 2014 Year in Review

    8 Jan 2015 | 10:00 pm
    DALLAS, 9 January 2015 – The International Association of Exhibitions and Events™ (IAEE) details key achievements from 2014 including milestones and objectives that enhance its strategic plan, thus supporting the organization’s long-term mission to provide stakeholders of the global exhibitions and events industry with information and resources that will advance the industry’s success.
  • Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles a Great Success

    7 Jan 2015 | 10:00 pm
    DALLAS, 8 January 2015 – The International Association of Exhibitions and Events™ (IAEE) celebrates a highly successful Expo! Expo! IAEE’s Annual Meeting & Exhibition, held 9-11 December 2014 in Los Angeles, Calif. This year’s event attracted 2,263 attendees (pending independent audit) to the Los Angeles Convention Center.
  • CEIR Releases Third Quarter Results

    15 Dec 2014 | 10:00 pm
    DALLAS, 16 December 2014 – Today, the Center for Exhibition Industry Research (CEIR) released third quarter data collected for the annual CEIR Index report. Performance of the business to business exhibition industry, as measured by the CEIR Total Index, continued to improve during the third quarter of 2014. The growth accelerated from a revised year-on-year gain of 1.3% in the second quarter to 1.8% (see Figure 1). The third quarter of 2014 marked the seventeenth consecutive quarter of year-over-year growth. Nonetheless, the growth of the exhibition industry index lagged a bit behind GDP…
  • add this feed to my.Alltop

    Promo Tips by Motivators.com

  • Five Stand-Out Umbrellas

    Cara Breslin
    29 Jan 2015 | 8:24 am
    February 10th is National Umbrella Day! Umbrellas were invented to keep the rain off of our heads and to shield our skin from the sun! Why not combine this useful item with your logo and turn it into an amazing giveaway that people will be sure to love?! Motivators has all different types of umbrellas. For this blog, I will highlight five stand-out umbrellas that we offer! 1. Golf Umbrella Golf is a sport that is enjoyed by many. Whether you are playing golf or watching a golf tournament, keep the sun and rain off of your body with this great 60″ arc umbrella. Your clients and/or…
  • Five Products to Honor National Children’s Dental Health Month

    Jill Wisner
    28 Jan 2015 | 7:49 am
    Did you know that February is National Children’s Dental Health Month? The purpose is to raise awareness about the importance of oral health for children. Developing good dental habits at an early age can save a child from going through many problems as an adult. Scheduling regular dental appointments can help children get a good start on a lifetime of healthy teeth and gums. Here are five products to honor National Children’s Dental Health Month The best item for a dentist’s youngest patients is a coloring book and crayons. The coloring book is a great way to help kids learn…
  • Four Cozy Winter Coats

    Stephen Taglione
    15 Jan 2015 | 6:37 am
    Winter began on December 21st, and it will extend all the way into the middle of March. Some people enjoy the holidays, some people enjoy the snow, but others just do not like winter. Well, we can all agree on one thing: winter can be very cold. Here at Motivators, we have quite a few options for winter gear that are sure to please everyone. This blog consists of four cozy winter coats to get through the season. 1. Ultra Club Adult Iceberg Fleece Full Zip Jacket This great fleece zip up jacket has a very stylish look, while also keeping you warm and cozy in the winter. This jacket is a great…
  • Four Products to Honor Black History Month

    Rachel Bernstein
    14 Jan 2015 | 12:32 pm
    February is Black History Month, which is a very important time to celebrate important African American people in our history. At Motivators, we have a wide range of promotional products that can help promote this important month-long event. Here are four products to honor Black History Month 1. “African American Herigae: Dr. M Luther King, Jr.” 2015 Calendar This custom imprinted calendar is both useful and informative. It is a 12-month calendar which contains a great source of information to educate people about the history of African Americans. It feature Martin Luther King…
  • Six Great Products to Celebrate National Drink Wine Day

    Laurie O'Shea
    12 Jan 2015 | 11:46 am
    If you are a wine lover like myself, then you know that February 18th is National Drink Wine Day! What better way to celebrate than to give a thoughtful gift that compliments a delicious Malbec? Without further ado, here is my list of top six great products to celebrate National Drink Wine Day. 1. Vino 2 Go While wine is a choice beverage to bring along, glasses are not always convenient to pack. So instead of having to carefully wrap up glasses on your picnic, bring the Vino 2 Go travel glasses. They are made of plastic and have a lid which is perfect for that bus ride to the wineries, or…
 
  • add this feed to my.Alltop

    Tradeshow Guy Blog

  • 10 Skills Every Trade Show Event Staffer Should Have

    Tim Patterson
    21 Jan 2015 | 2:21 pm
    The following is a guest article by Margaret Colebeck of Vantage Advertising LLC. When it comes to preparing for an upcoming trade show, first impressions are everything. From trade show displays and signage to product demonstrations and presentations, the first impression your brand creates with trade show attendees sticks with them for life. In order to create the ideal first impression for your brand, you must have a team of highly skilled and reliable trade show event staffers at your booth. But, what skills should they have? Below, we’ve listed the top ten most important skills every…
  • What’s in Your Exhibiting Toolkit?

    Tim Patterson
    15 Jan 2015 | 2:17 pm
    When it comes to your Exhibiting Toolkit, I don’t mean the screwdrivers, masking and duct tape and scissors (although those and other items will come in handy), but what about the various bits and pieces that will help draw visitors to your booth and capture more leads? Let’s create a short but incomplete list of some of the necessary tools you should consider having in your toolkit. A Damn Good Plan A Well-Trained Booth Staff A Booth That Represents Your Company Brand at a Glance Lead Capture Mechanism Follow-up Plan Let’s break these down a little more: A Damn Good Plan should include…
  • Tricks of the Tradeshow: Get the Conversation Started

    Tim Patterson
    7 Jan 2015 | 8:29 am
    This is a guest post by Ruthie Abraham of The Brand Builders. Regardless of whether you’ve worked at dozens of trade shows around the country or whether you’re headed to your first show, coming up with a compelling way to get people to stop and see what you have to offer is always one of the greatest challenges at a show. A standard greeting normally isn’t enough to engage someone, so you need to develop a catchy opener.. Pre-plan your opener. It can be catchy, intriguing, flattering, startling, weird, clever or some combination of these, but we recommend having a few on hand and…
  • What’s In It For Me?

    Tim Patterson
    18 Dec 2014 | 11:06 am
    Tradeshow visitors ask themselves some version of this question: What’s in it for me? They’re asking it when they see your pre-show marketing inviting you to their booth. They ask it when they see your booth from a distance. They ask themselves the question when they stroll up to the booth, knowing they have three more appointments before the day is done and they want to stop by six other booths on their list and are also thinking about dinner with that new client. Your question is this: how well are you answering that question in your visitor’s mind? Are you even thinking about that…
  • Magnet Productions Demo Reel

    Tim Patterson
    8 Dec 2014 | 9:29 am
    Tradeshow colleague Ken Newman’s Magnet Productions just released their newest demo reel. Since all they do is draw mobs of crowds to tradeshow booths, this is probably something that you should see. As Andy Saks of Spark Presentations said in his Facebook post mentioning the reel, “thanks to the lovely and talented Ken Newman and his company Magnet Productions for including some clips of me in Magnet’s new trade show talent demo reel. This was all recorded at the VMworld trade show in San Francisco in August when I was presenting for Magnet’s client Citrix (I do not…
  • add this feed to my.Alltop

    TT Chicago

  • ADD A SIXTH “SENSE” TO YOUR EXHIBIT

    Gretchen Makela
    21 Jan 2015 | 12:29 pm
    In the movie,”The Sixth Sense”, the main character had the ability to perceive the unseen world made up of angels, ghosts and auras around us. In reality, we use our 5 senses everyday, and sometimes, we have a subtle perception or spiritual experience, almost having ESP or knowing something is there that you can’t see, touch, hear, smell or other. When it comes to your trade show exhibit, are you incorporating elements to entice these five senses? Even more, what about triggering an emotional appeal or about adding a “sixth” dimension to your trade show exhibit?
  • TRADETEC SKYLINE HIRES NEW EXHIBIT AND GRAPHIC DESIGNER, PATRICK RUDLANG, TO JOIN THE TRADETEC TEAM

    Gretchen Makela
    21 Jan 2015 | 10:43 am
    Lombard, IL, TradeTec Skyline welcomed Patrick Rudlang as a new Exhibit Designer to join their award winning Trade Show Exhibit and Design team. Patrick attended Bemidji State University where he graduated, Magna Cum Laude, with a Bachelor in Arts Degree with emphasis in exhibit and digital design. Bemidji State is one of the only Universities in the U.S. to offer a 4-year degree in Exhibit and Architecture Design. Patrick was introduced to Chris Ybarra, Creative Director from TradeTec at the Exhibitor Show in Las Vegas, March 2014. After Patrick graduated from Bemidji, he moved to Illinois…
  • FREE WEBINAR: T E C H for Trade Show Exhibitors

    Gretchen Makela
    9 Jan 2015 | 10:51 am
    WEDNESDAY, JANUARY 14, 2015 Two Convenient Times: 11:00 AM CDT & 1:00 PM CDT 1 hour webinar: 30 minutes presentation, 30 minutes Q&A Want to use technology to enhance and advance your trade show program? Then the Tech for Trade Show Exhibitors webinar is for you! A large and growing number of exhibitors have embraced technology to attract more people to their booth, create greater interactivity, and streamline how they capture and fulfill leads. Based on an extensive new survey, we’ll share with you: Best ways exhibitors use tech in their exhibiting programs The tech exhibitors like…
  • GET A HEAD START ON YOUR TRADE SHOWS IN 3 EASY WAYS

    Gretchen Makela
    30 Dec 2014 | 12:51 pm
    We are now entering a new trade show season. How are you going to get a head start on your trade show events and ahead of your competition? Here are 3 easy steps to take to help you get a jump start on a successful trade show year! Research ahead of time: In order to decipher where you should exhibit and the best events to participate in, do your research ahead of time. Just because you were attending an event last year, doesn’t mean the value is still there. Make sure you measure each event and participate in shows that are growing each year, marketing themselves, pulling in new…
  • SKYLINE’S WINDSCAPE® OFFERS FLEXIBILITY LIKE NO OTHER TRADE SHOW EXHIBIT SOLUTION FOR CHICAGO TRADE SHOW EVENTS

    Gretchen Makela
    19 Dec 2014 | 9:26 am
    LOMBARD, IL — Exhibiting just got easier thanks to the Skyline WindScape line of trade show displays in Chicago. This innovative new inflatable exhibiting system is ideal for small to large island exhibits and requires no tools to set up, comes with a convenient carry-on sized packing case and is available in many different shapes and sizes. Skyline WindScape is the perfect solution for those looking for flexible options for standalone or displays that integrate with their existing Skyline exhibit. It’s lightweight and easy to assemble and assimilate. With new accessories added,…
  • add this feed to my.Alltop

    Trade Show Tales Blog

  • Where to Eat in Las Vegas | EXHIBITORLIVE 2015

    Jen LaBruzza
    29 Jan 2015 | 10:00 am
    Lesson #215 | The Only Constant is Change Tips from a Townie January is CRAZY in Las Vegas! CES and PPAI just finished. Up next is SHOT Show, International Builder’s Week, and World of Concrete. Blink once and it will be February. Blink again… EXHIBITORLIVE! Several years ago, I shared my VEGAS LOCALS perspective on places to eat, shows to see, and things to do while at EXHIBITOR. A lot has happened since then, and I wanted to suggest some new places. These are not your standard tourist fare and many are (thankfully) outside the Hacienda Triangle (Mandalay Bay, Luxor, and Excalibur).
  • Everything I Know About Business, I Learned From “THE Batman”

    Mel White
    27 Jan 2015 | 8:31 am
    Ryan C. McKay, Guest Post Not Batman. THE Batman! Like most children born during the waning years of the 70’s and the early 80’s, Superman was always my first choice. My friend Jeff and I would put on our Superman pj’s and capes, and run around the neighborhood – arms outstretched, and making that “schwuuuuusssshhhhhh” sound– day after day. What you DIDN’T see was a lot of Batman. We knew about Batman, of course. He and his side kick Robin were members of the Super-Friends but were usually stuck in the corner with Aquaman, or just driving around in the Batmobile. Batman was…
  • A Wish and A Prayer — Trade Show Marketing

    Mel White
    22 Jan 2015 | 3:02 pm
    This cartoon, designed by our friends at American Image (www.american-image.com), speaks to the “wish and a prayer” marketing approach of most exhibitors. It’s a cautionary tale we can’t repeat enough to our customers. Our thanks to Charles Dugan and Jacob Norris for permission to reprint it.  –Mel White http://www.linkedin.com/in/melmwhite mel@classicexhibits.com Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor…
  • NETGEAR Showroom Tour at CES 2015

    Mel White
    22 Jan 2015 | 7:58 am
    This video, produced by NETGEAR, shows their 2015 CES Exhibit. Except for the tables in the hallway in the beginning, it’s entirely a Classic Rental Solutions exhibit. Thanks to Steve Riches at Laguna Displays for sharing and for the order. A pat on the back the the CRS Team. This is a terrific example of how they create customized solutions for Classic Distributors every single day. For more information about Classic Rental Solutions, contact Jim Shelman (jshelman@classicexhibits.com).
  • 2014 “State of the Company” Letter by Kevin Carty

    Kevin Carty
    21 Jan 2015 | 11:05 am
 
  • add this feed to my.Alltop

    New Media Expo Blog

  • NMX: You’re Right, It’s Not the Same

    Deb Ng
    30 Jan 2015 | 7:29 am
    I recently took a short break from working as Conference Director and Community Manager for NMX. The reasons for the break aren’t as important as the reasons I returned – because as a content creator I believe in this conference, what it stands for, and the creative people who make up the NMX team and community. I [...]
  • Dennis Miller & Emily Morse to Host the 10th Annual Podcast Awards at NMX

    Deb Ng
    21 Jan 2015 | 7:58 am
    NMX is pleased to announce Dennis Miller and Emily Morse as hosts for the 10th Annual Podcast Awards being held at the Westgate Las Vegas Resort & Casino on Tuesday, April 14th starting at 6:30pm. The awards are attended by world renowned podcasters and other online influencers and fans. This is a pairing that isn’t to be [...]
  • Nominations for the 10th Annual Podcast Awards Opens January 19th

    Deb Ng
    14 Jan 2015 | 11:16 am
      by David Jackson – Podcasting Director for NMX Nominations for the 10th Annual Podcast Awards Open January 19th The 10th Annual Podcast Awards are being held in Las Vegas at New Media Expo.  Each year podcast audiences nominate and vote for their favorite shows. Both the nominating and voting are done over a period [...]
  • NMX + NAB Show = 1 Killer Event!

    Deb Ng
    13 Jan 2015 | 11:26 am
      When we made the announcement about  NMX’s co-location with NAB Show, April 13-16, 2015 in Las Vegas, our attendees sent us many congratulatory wishes However, we receive questions from time to time from members of our community who aren’t familiar with NAB Show, or who are wondering what aspects of NAB Show NMX attendees have access to. [...]
  • Adam Carolla and Norman Pattiz To Keynote at NMX

    Deb Ng
    12 Jan 2015 | 12:31 pm
    NMX is pleased to announce  two of our most popular speakers are returning. Podcasting superstars Adam Carolla and Norm Patitz are joining NMX ’15 as keynote speakers. When it comes to NMX, this isn’t Adam Carolla’s first rodeo. He’s joined us on stage as a keynoter at other NMX events and remains one of our most requested speakers.. [...]
  • add this feed to my.Alltop

    Trade Show Guru

  • Save Money on Your Cell Phone Plan with Republic Wireless. My Review 2015.

    The Trade Show Guru
    15 Jan 2015 | 9:20 am
    As my regular readers know, I’m not just the Trade Show Guru, I’m the frugal Trade Show Guru. You can easily waste a lot of money on trade show marketing if you don’t know what you’re doing, which is why I write not just about trade show marketing in general, but also to stretch and maximize your limited marketing budget dollars. To be perfectly honest, I’m also just plain cheap frugal (except when it comes to beer, and a few other necessities of life). I don’t like to waste money or overpay, nor do I like to get taken advantage of or be ripped off……
  • Four Timeless Marketing Lessons from the Lego Movie

    The Trade Show Guru
    9 May 2014 | 4:09 pm
    A few weeks ago, I took my Lego-obsessed 9 year old son to see the Lego Movie, and thus claimed the title of World’s Most Awesome Dad (at least until my son’s bedtime rolled around). The Lego Movie was awesome. I don’t think it’s in theaters anymore, but if you missed it, I recommend you see it when it comes out on DVD, even if you don’t have kids (for after all, aren’t we all kids at heart?). Knowing my son, I’m guessing we’ll be buying the Lego Movie DVD when it is released. I am constantly reminded of the movie by my son, who seems to build a new…
  • The Easiest Social Media Local Marketing Tip Ever

    The Trade Show Guru
    17 Apr 2014 | 9:08 am
    Disclosure: This post is based on a real life experience. Company names have been changed to protect the innocent. The company that is the focus of this post and that committed the hereinto described major social media / local marketing blunder is not a bad company. They excel at what they do, and appear to have a decent amount of business, but I think they could improve their social media / local marketing. They certainly try hard and come really close on their marketing efforts, but in marketing, often “close” isn’t good enough. It doesn’t matter if you’re only 5 minutes late or 5…
  • Your Trade Show Booth Design Foundation

    The Trade Show Guru
    11 Mar 2014 | 2:56 pm
    A house is only as strong and durable as the foundation upon which it is built and rests. The same logic applies (metaphorically speaking) to your trade show booth. Your trade show booth is only as strong and as solid as its foundation, and that foundation is the design you create for it. Yes, there are other aspects of your overall trade show marketing foundation, such as pre-show planning and promotion and post-show follow-up, but those are the subject of other posts here, so for this post we’ll just go with the concept that your display design is the foundation of your trade show…
  • Know Lightening? Does Spelling Still Matter?

    The Trade Show Guru
    1 Sep 2013 | 1:45 pm
    Does spelling still matter in today’s world? Or should I say, doze spellling stil madder? My wife has been complaining about the growing number of misspellings she sees in the news stories she reads. I haven’t noticed as many, but yesterday I saw a real whopper. I was scanning Google news, and saw a link for a news story about the possibility that the Yosemite Rim fire may have been started by illegal marijuana growers. Having visited and hiked in Yosemite many times, the fire and possible cause of it are of great interest to me, so I clicked through. The news report had the…
  • add this feed to my.Alltop

    Skyline Trade Show Tips

  • 10 Tips for Executing a Successful Trade Show

    Anne Hydock
    29 Jan 2015 | 8:03 am
    Are you planning your next trade show or event? Do you know you have an average of 3 seconds to make an impression on an attendee? It can be a challenge to conduct successful events, identify the right display, maximize crowd impact, and get the best return on your investment. These 10 tips will help you rock your next trade show: 1. Create the buzz on social media. Promote on your website and get the word out with LinkedIn, Twitter, Facebook and Instagram. Ideally, this should be done pre-event, at event and post-event. Include photos of your display with your booth staff. Acknowledge…
  • New White Paper: Tech for Trade Show Exhibitors

    Mike Thimmesch
    27 Jan 2015 | 7:19 am
    Skyline has published a new white paper to help you better understand the use of technology in trade show exhibits. You can request the entire 32-page white paper by clicking here. Exhibitors have embraced technology to help them better attract and interact with attendees. This tech varies across multiple categories, from AV to lead management to internet connectivity to lighting to apps and more. Here are some of the key findings discussed in the white paper: Tech Perceptions Exhibitors have an overwhelmingly positive perception when it comes to technology Exhibitors feel technology makes…
  • 6 Tips for Trade Show and Exhibit Planning in the New Year

    Valerie Hurst
    22 Jan 2015 | 8:50 am
    Another year of trade shows is here! But how do you begin planning for all of them? Here are six tips to get you started: Create your show schedule if you haven’t already with show dates, booth sizes, city/state and booth number. You want to ensure you don’t have overlapping shows that would cause you to need to rent or purchase another exhibit. Use your trade show schedule to set dates in the future to ensure that you are prepared for your shows. If your show is in April, set a date in February to ensure your exhibit is ready, you download the show kit, and have a plan to execute travel…
  • Poll: How Do You Manage Your Trade Show Leads?

    Matt Bohar
    20 Jan 2015 | 7:00 am
    Skyline polled over 600 webinar participants in 2014 asking them how they manage their trade show leads. 38% said they collect attendees’ business cards, while 25% said they rented a lead machine at the show. 18% said they use an iPad, tablet or laptop to manage their leads, and 17% said they bring their own paper lead card and write down the information. In this post we will analyze each one of these main lead management tools and also profile some of the best lead management apps on the market. Collecting Business Cards Although the most popular option in our poll, many lead generation…
  • “Get What You Want!” From Skyline Exhibits At EXHIBITORLIVE!

    Mike Thimmesch
    15 Jan 2015 | 7:00 am
    Win a Free 10-Foot Display or $5K in Creative Services Draw & Write On Our Booth What You Want! Grab a Box of Candy and a Sparkling Izze Drink See Our New Products That Make Your Life Easier Skyline’s goal at EXHIBITORLIVE! is to help you Get What You Want. You could win a free WindScape 10 foot display, or $5,000 in creative services, just by drawing or writing on our booth about what you want. We know you come to EXHIBITORLIVE! because: You have big marketing goals to achieve You have high expectations for your exhibit You have things to find at the show Visit us at our EXHIBITORLIVE!
 
  • add this feed to my.Alltop

    Frost Miller Group, Inc.

  • Frost Miller Group Hired For MINExpo INTERNATIONAL®

    Sarah Kennedy
    26 Jan 2015 | 11:29 am
    FMG launches 2-year marketing campaign for mining industry megashow BETHESDA, MD—January 23, 2014—Frost Miller (FMG) was selected for the fourth consecutive time by National Mining Association — organizer of MINExpo INTERNATIONAL® — to promote its 2016 quadrennial expo. The trade show will be held in Las Vegas, September 26-28, 2016 and is the world’s largest and most comprehensive exposition for the mining industry. In 2012, the show set records with more than 52,000 people from 126 countries participating in educational opportunities and seeing the most advanced…
  • Frost Miller Wins Gold Award in Association Marketing Competition

    Sarah Kennedy
    13 Jan 2015 | 8:29 am
    Integrated marketing agency recognized in exhibit sales category for fourth time BETHESDA, MD—January 12, 2014—Frost Miller, a Bethesda, MD-based marketing agency was recognized for its work with associations in Association TRENDS magazine’s 2014 All-Media Contest. The agency received a Gold award for MINExpo INTERNATIONAL® 2016 Exhibitor Prospectus Package for Exhibitor Sales Kit. This is the fourth time Frost Miller has earned either a gold or silver in the Tradeshow/Exhibit Sales Package category, winning previously in 2009, 2008 and 2007. FMG has worked on MINExpo®, a quadrennial…
  • Frost Miller Recognized by IAEE for Event Advertising Excellence

    Sarah Kennedy
    5 Dec 2014 | 7:16 am
    Integrated marketing communication agency first place recipient of trade show marketing award BETHESDA, MD—December 3, 2014— Integrated marketing communication agency Frost Miller Group (FMG) received an award in The International Association of Exhibitors and Events (IAEE) 2014 Art of the Show Competition. FMG won first place in the Print Advertising under 50,000 net square feet (nsf) category for their work on Air Traffic Management (ATM) World Congress 2014. FMG also received an honorable mention in the Attendance Promotion Brochure under 50,000 nsf for the work on the ATM World…
  • Paul Wilcox Joins Frost Miller Group

    Sarah Kennedy
    28 Oct 2014 | 7:45 am
    Bethesda, MD – October 28, 2014 – Frost Miller Group (FMG) recently added Paul Wilcox to its integrated marketing communication team as web designer. As a web designer, Wilcox will help FMG clients reach their digital goals and branch out into new areas online by designing and developing websites, HTML email campaigns, digital ads, PowerPoint and tablet presentations. Wilcox brings experience in creating exceptional user experiences through responsive layouts, CSS 3, HTML 5, JavaScript and PHP. With over ten years of UI/UX design and development experience, Wilcox is a welcome addition to…
  • Frost Miller Group Welcomes Heather Meyer to Team

    Sarah Kennedy
    6 Oct 2014 | 9:29 am
    Meyer brings strategic in-house marketing experience to integrated marketing communication firm Bethesda, MD – October 6, 2014 – Frost Miller Group (FMG) recently added Heather Meyer to its integrated marketing communication team as account strategist. As an account strategist, Meyer will implement clients’ strategies, educate them on the latest marketing trends FMG is utilizing and help create new strategies. Meyer has both agency and in-house marketing experience. During her time as a marketing associate at First Potomac Realty Trust, Meyer created and maintained the corporate…
  • add this feed to my.Alltop

    MC2 eConnections

  • 3 Time Management Hacks Every Exhibit Manager Needs to Know

    Editor
    27 Jan 2015 | 5:30 am
    Feel like there simply aren’t enough hours in the day? If so, then it might be time to revise your time management techniques. Read more… The post 3 Time Management Hacks Every Exhibit Manager Needs to Know appeared first on MC2 eConnections.
  • Mistakes to Avoid When Revising Your Resume

    Editor
    20 Jan 2015 | 5:30 am
    Revise and update your resume to better your chances of success and avoid these mistakes that could very well cost you that promotion or new job. Read more… The post Mistakes to Avoid When Revising Your Resume appeared first on MC2 eConnections.
  • Events Enhance Exhibit Excellence

    Editor
    13 Jan 2015 | 5:30 am
    Why not invite key clients to a special event while at your next trade show? Read more… The post Events Enhance Exhibit Excellence appeared first on MC2 eConnections.
  • Secret Wants to Be the Stream Of Consciousness for Live Events

    Editor
    12 Jan 2015 | 5:30 am
    from TechCrunch The anonymous social media network is getting its day in the sun by getting heavy use during the CES 2015 show in Las Vegas. The app recently introduced an events-based feed that shows you everything its users are saying about CES 2015. Read more… The post Secret Wants to Be the Stream Of Consciousness for Live Events appeared first on MC2 eConnections.
  • Stop Using These Words in Emails

    Editor
    12 Jan 2015 | 5:30 am
    from Entrepreneur Do you know how you sound in emails? While you may think you’re simply being punctual with that one-word response to a question, without proper vocal inflections, it may seem as if you’re angry or disappointed. Entrepreneur highlights different ways to sound better in emails. Read more… The post Stop Using These Words in Emails appeared first on MC2 eConnections.
  • add this feed to my.Alltop

    FMG Talking PointsFMG Talking Points | The Power to Attract

  • Digital Marketing Strategies – Pushing and Pulling Together

    Sarah Kennedy
    21 Jan 2015 | 8:30 am
    We all learned in our marketing classes about push and pull strategies – push strategies take the product directly to the customer and pull strategies motivate the customer to seek out your brand. For a very long time, we used different tactics to achieve those strategies. By their nature, digital tactics allow us to combine both push and pull strategies. A good digital marketing strategy uses tactics that both promote products or services and provide a channel for prospects and customers to find out more about your brand. As with any good marketing strategy, a digital marketing strategy…
  • Strategize Your Approach to Exhibiting

    Sarah Kennedy
    2 Jan 2015 | 9:51 am
    You’ve designed your booth, printed flyers, and coordinated your exhibit staff booth attire and arrived on-site. With all your advance planning don’t neglect the most important piece, your in-booth exhibiting strategy. Your approach will vary depending on the size of your booth and the number of booth staffers you have on hand. But, regardless, take some time to plan how you and/or your team will engage those that visit your booth. We’ve all seen the various type of expo hall attendees…some are very excited to stop in and learn about you and your product/company/services or…
  • 9 Content Marketing Hacks to Help You Thrive in 2015

    Sarah Kennedy
    16 Dec 2014 | 7:41 am
    The idea of content marketing can be daunting. Being responsible for creating high quality content that actively engages your customers and prospects can sometimes seem overwhelming. But there’s hope! Here are nine content marketing hacks to ease the burden and help you excel. Pin It
  • Is Your Trade Show Marketing on The Right Timeline?

    Sarah Kennedy
    2 Dec 2014 | 11:27 am
    While no two trade shows are the same, their promotional calendars can be. Using a combination of experience, common sense, and knowledge of the decision-making process, you can establish a reliable promotional calendar for your trade show or conference. We’ve assembled a trade show timeline to guide your marketing efforts and help you achieve the highest level of success. Pin It
  • Why Should I Hire a Marketing Agency?

    ejohnson
    25 Nov 2014 | 10:29 am
    I’ve worked at PR agencies, been part of in-house teams and worked with an ad agency as an in-house corporate marketing professional and have now recently joined the FM team. Having participated in these different marketing configurations, I can confidently say that outsourcing some or all marketing services and initiatives can be one of the best investments for your company.  So, why should you hire a marketing agency? Marketing agencies specialize in marketing. We all agree on that, right? The people that make up their teams run the gamut from digital to traditional print, content…
 
  • add this feed to my.Alltop

    Trade Show Insights » Trade Show Insights

  • Weekly Insights: The Show Must Go On! (In Spite of a Snowpocalypse)

    Marlys K. Arnold
    30 Jan 2015 | 1:39 pm
    “Neither rain, nor sleet, nor snow …” could be the new motto for the Yankee Dental Congress after their show this week in Boston. A blizzard of legendary proportions was approaching... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Give Attendees What They Want

    Marlys K. Arnold
    29 Jan 2015 | 6:25 am
    When planning your upcoming exhibits, how much do you think about what attendees at that show want … or are you simply including all the things you (and others who have a say within your company)... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly Insights: What’s Your Digital IQ?

    Marlys K. Arnold
    23 Jan 2015 | 7:41 am
    These days, it seems like everyone’s talking about “Big Data,” “wearables,” and “the Internet of Things.” But do you really know what these terms mean, or... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Permission-Based Marketing for Trade Shows: Are You Legal?

    Marlys K. Arnold
    21 Jan 2015 | 5:23 am
    If you think collecting names at a trade show automatically gives you the right to start sending bulk e-mails to that list, think again! With the implementation of stronger anti-spam laws, there are... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly Insights: 3 Pet Peeves About Show Websites

    Marlys K. Arnold
    16 Jan 2015 | 8:47 am
    As a trade show consultant, I’ve spent a lot of time looking at websites for shows in all kinds of industries. While I’ve seen some that will knock your socks off, many others fall... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • add this feed to my.Alltop

    American Image

  • Important New Tips For Improving Your Trade Show Content Marketing From The Experts

    Charles Dugan
    29 Jan 2015 | 10:45 am
    It’s time to update your content strategies again!  The Content Marketing Institute has issued its fifth study of content across all forms of B2B (and B2C) marketing. There are a lot of great tips for making the most of your trade show booth promotions. Key to the trade show industry is the fact that the […] The post Important New Tips For Improving Your Trade Show Content Marketing From The Experts appeared first on American Image.
  • Do You Really Need To Go “Green” In Your Trade Show Exhibit?

    Charles Dugan
    27 Jan 2015 | 11:30 am
    Many have written about “greening up” the exhibit industry. After all, every time you do a show, the exhibitors build a small city that lasts only a few days. When it’s over and everything’s torn down, the impact of all that waste on the environment can be huge. Sometimes manufacturers make trade show booth components […] The post Do You Really Need To Go “Green” In Your Trade Show Exhibit? appeared first on American Image.
  • How To Organize Setting Up Your Exhibit (Part 2)

    Charles Dugan
    22 Jan 2015 | 10:30 am
    In the previous article, we addressed many of the things you can do to make set-up day at your next show go much more smoothly, by getting a jump on it a day in advance. There are a couple more things I want to suggest you do the day before your set-up crew arrives. Then […] The post How To Organize Setting Up Your Exhibit (Part 2) appeared first on American Image.
  • 3 Consumer-Centric Trends Your Business Needs to Know

    Charles Dugan
    20 Jan 2015 | 9:02 am
    Now that the New Year’s bell has stopped ringing, predicted trends for 2015 are stepping forward to steal the spotlight. While your business is penning this year’s goals, be sure you’re moving in the right direction. In order to increase sales, customer acquisition and traffic, your business needs to be communicating with shoppers in the […] The post 3 Consumer-Centric Trends Your Business Needs to Know appeared first on American Image.
  • How To Organize Setting Up Your Exhibit (Part 1)

    Charles Dugan
    13 Jan 2015 | 11:00 am
    Imagine that you’re part of the set-up crew at a trade show, and you’re assigned to install a booth that should take a few hours, at most. But instead of a half day of work, you’re tied up for two entire days. Why? The trade show manager for this exhibit forgot to have lines for […] The post How To Organize Setting Up Your Exhibit (Part 1) appeared first on American Image.
Log in