Tradeshows

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  • Five Items for Celebrating March Madness

    Promo Tips by Motivators.com
    Meryem Kilic
    25 Feb 2015 | 12:58 pm
      March Madness refers to the final few weeks of the annual NCAA college basketball tournament for the men’s and women’s teams. The term “madness” is used to refer to the amount of games that are occurring at the same time throughout the country. Once you lose a game, your team is eliminated, so March Madness is definitely intense. Different rounds of the NCAA tournament also have unique names. The third round, which consists of 16 teams, is called the Sweet Sixteen. The next round is referred to the Elite Eight. Then, there is the Final Four. The Final Four play…
  • Tradeshow Exhibit Booth - International Show Requirements

    Trade Show Blog
    1 Mar 2015 | 11:02 am
    When exhibiting internationally, plan far in advance, do your research, adapt your tradeshow exhibit booth, and learn proper business protocol. Here’s what you need to know…
  • If You Are at EXHIBITORLIVE Next Week, Join Me If You Can!

    CEIR Blog
    mtucker2014
    26 Feb 2015 | 8:47 am
    By Nancy Drapeau, PRC, CEIR Research Director I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the high caliber brand marketers who travel to this event. Next week’s lectures will focus on two important topic areas: Do You Have a Digital Playbook for Your Exhibit Program? This session looks at trends and approaches to integrating digital into an exhibit program. Adam Polaszewski, my colleague and co-presenter always brings great energy and passion to this discussion. Align Your Face-to-Face Interactions with What…
  • Alliance Tech to Exhibit Event Technology Solutions and Lead Conference Sessions at EXHIBITORLIVE

    Exhibitor News Network
    25 Feb 2015 | 4:00 pm
    Alliance Tech announced that it will be exhibiting, presenting, and debuting a new educational conference session at EXHIBITORILIVE/I 2015. BR...
  • Expo! Expo! 2015 Audit Reveals Significant Increase in Attendance

    News and Events
    9 Feb 2015 | 10:00 pm
    DALLAS, 10 February 2015 – The International Association of Exhibitions and Events™ (IAEE) reports that Expo! Expo! IAEE’s Annual Meeting & Exhibition held 9-11 December 2014 in Los Angeles yielded higher attendance than in 2013, according to an independent attendance verification audit conducted by Exhibit Surveys, Inc. The audit was conducted in compliance with the requirements of attendance audits promulgated by the Exhibition and Event Industry Audit Commission (EEIAC).
 
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    CEIR Blog

  • If You Are at EXHIBITORLIVE Next Week, Join Me If You Can!

    mtucker2014
    26 Feb 2015 | 8:47 am
    By Nancy Drapeau, PRC, CEIR Research Director I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the high caliber brand marketers who travel to this event. Next week’s lectures will focus on two important topic areas: Do You Have a Digital Playbook for Your Exhibit Program? This session looks at trends and approaches to integrating digital into an exhibit program. Adam Polaszewski, my colleague and co-presenter always brings great energy and passion to this discussion. Align Your Face-to-Face Interactions with What…
  • Top Five Reasons Why Young Professionals Offer Exhibitions an Exciting Future

    mtucker2014
    6 Jan 2015 | 9:07 am
    By Nancy Drapeau, PRC, CEIR Research Director CEIR research with young professionals suggests an exciting future awaits business-to-business exhibitions and exhibitors that deliver the content they crave. Here are the top five reasons for this position: Reason #1: Young professional attendees have a strong connection to the exhibition channel, 98% identify one or more high value takeaways from attending. The most popular takeaways reflect the best of what exhibitions have to offer: keeping informed of leading trends/new products; gaining a deeper understanding of available products/services;…
  • Big Data and Analytics: Hype or Opportunity?

    mtucker2014
    7 Dec 2014 | 6:00 pm
    Stephanie Hedlund, Director, Customer Insights & Analytics Diversified Communications As Expo! Expo! 2014 fast approaches, I’ve been reflecting on my first visit to the event 7 years ago atThe Mandalay Bay in Las Vegas. Concurrent with Expo! Expo!, also at the Mandalay Bay, was the National Conference on Database Marketing. I attended both events and, being the numbers geek that I am, wondered if there was anyone else doing the same. What was the cross-over percentage? If I were marketing one of these events, how would I have identified potential targets for both? Would the conference…
  • Email – Consistent and Reliable Performance – The Duct Tape of the Digital Marketing Toolkit

    CEIR Blog
    4 Dec 2014 | 10:59 am
    By Nancy Drapeau, PRC, Research Director I know the title of this blog is a little tongue and cheek though I think the analogy holds, no pun intended. I used this analogy at a recent session at EXHIBITORFastTrak in Atlanta, it resonated with attendees and so I want to share it with you in this blog. Think about it, duct tape is a versatile, consistent performer in addressing so many needs – whether to repair a boat cover, bicycle seat, vacuum hose or whatever else, it is often a solution that does the job well. It even was used to repair the lunar rover during Apollo 17! The same is true of…
  • Trends on Integrating Digital in Exhibit Programs – Join Me in Atlanta Next Week

    CEIR Blog
    7 Nov 2014 | 11:19 am
    By Nancy Drapeau, PRC, Director of Research I am looking forward to sharing trends with brand marketers who are attending EXHIBITOR FastTrak next week in Atlanta. This session offers an intense 1.5 hour discussion of current trends in the use of digital tactics in exhibit marketing programs. Along with sharing research insights, this session includes case study examples and peer-to-peer discussions. Adam Polaszewski, Director of Marketing at INXPO, will dial in and share his personal experience using digital tactics that generated outstanding results in meeting overall objectives for his…
 
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    News and Events

  • Expo! Expo! 2015 Audit Reveals Significant Increase in Attendance

    9 Feb 2015 | 10:00 pm
    DALLAS, 10 February 2015 – The International Association of Exhibitions and Events™ (IAEE) reports that Expo! Expo! IAEE’s Annual Meeting & Exhibition held 9-11 December 2014 in Los Angeles yielded higher attendance than in 2013, according to an independent attendance verification audit conducted by Exhibit Surveys, Inc. The audit was conducted in compliance with the requirements of attendance audits promulgated by the Exhibition and Event Industry Audit Commission (EEIAC).
  • IAEE, PCMA and The Experience Institute Team Up on Comprehensive Study of the Behaviors Behind the Decision to Attend

    4 Feb 2015 | 10:00 pm
    DALLAS, 5 February 2015 – The International Association of Exhibitions and Events™ (IAEE), Professional Convention Management Association (PCMA) and The EXPERIENCE Institute® have collaborated on in-depth research that studies attendee behavior and the influencing factors when choosing the exhibitions, meetings and events in which they will attend. The Decision to Attend Study – Phase One report is now available for download from the IAEE website, the PCMA website and The EXPERIENCE Institute®’s website.
  • BREAKING NEWS: Latest CEIR Report Offers Exhibitors Comprehensive Exhibition and Event Selection Process Approach

    2 Feb 2015 | 10:00 pm
    DALLAS, 3 February 2015 – The Center for Exhibition Industry Research (CEIR) announces the release of its latest Guru report, The Right Place to Exhibit – A Strategic Approach.
  • IAEE Expands CEM Learning Program Offerings through Meeting Quest

    2 Feb 2015 | 10:00 pm
    DALLAS, 3 February 2015 – The International Association of Exhibitions and Events™ (IAEE) has added the opportunity to complete courses needed for its Certified in Exhibition Management Learning Program by teaming with the Meetings Quest trade show, to be held 21-22 April 2015 at the Rhode Island Convention Center in Providence, Rhode Island. Meetings Quest – presented by Association News magazine and hosted by the Providence Warwick Convention & Visitors Bureau – is America’s longest-running series of educational and networking events for association, corporate, government and…
  • IAEE Announces Call for Nominations for Individual Awards

    28 Jan 2015 | 10:00 pm
    DALLAS, 29 January 2015 – Today, the International Association of Exhibitions and Events™ (IAEE) has opened the Call for Nominations for its annual awards program to recognize exceptional professionals in the exhibitions and events industry. Each year, industry professionals who meet the outlined criteria may be nominated for any of the awards listed at www.iaee.com/awards. The deadline to submit nominations to IAEE is 12 June 2015, with the exception of the IAEE Woman of Achievement and IAEE International Excellence Awards.
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    Promo Tips by Motivators.com

  • Five Items for Celebrating March Madness

    Meryem Kilic
    25 Feb 2015 | 12:58 pm
      March Madness refers to the final few weeks of the annual NCAA college basketball tournament for the men’s and women’s teams. The term “madness” is used to refer to the amount of games that are occurring at the same time throughout the country. Once you lose a game, your team is eliminated, so March Madness is definitely intense. Different rounds of the NCAA tournament also have unique names. The third round, which consists of 16 teams, is called the Sweet Sixteen. The next round is referred to the Elite Eight. Then, there is the Final Four. The Final Four play…
  • Celebrating National Doctors’ Day

    Rachel Bernstein
    24 Feb 2015 | 12:09 pm
    March 30th is National Doctors’ Day. This is an important day to celebrate all of the hard work the doctors do throughout the year. What better way to pay tribute to these important people than by honoring them with these fun, convenient, useful promotional products. Here are some items that can be used for celebrating National Doctors’ Day! Injection Pen The Injection Pen is a fun and unique pen that is the perfect giveaway for National Doctors’ Day. You can print your logo alongside the measurement markings on the pen, and the fun realistic fluid inside the pen makes for…
  • Celebrating Women’s History Month

    Alison Derkatch Strauss
    17 Feb 2015 | 1:20 pm
    March is used to celebrate and honor the contributions by women in history. Every year, there is a particular theme assigned to Women’s History month. The 2015 theme is “Weaving the Stories of Women’s Lives.” According to the National Women’s History Month organizers, 2015 marks the 35th anniversary of the Women’s History Movement and  the National Women’s History Project. On March 28th, NWHP.org will honor the 2015 honorees at an event held in Los Angeles, California. This event will showcase their remarkable work and devotion to shaping the lives…
  • Products to Honor Read Across America Day

    Adam Brown
    13 Feb 2015 | 11:33 am
    Anyone who says that cell phones, Internet, and television are killing the book industry, just isn’t paying attention to the movies. Many of the most popular movies of the last decade have been based on popular novels. Every March 2nd, we take a day to remind everyone the wonders of reading on Read Across America Day. There are a ton of great giveaways to help encourage everyone, from children to adults, to read. Here are some products to honor Read Across America Day. Flex Booklight                   There may be no better way to relax than…
  • Raising Awareness for National Poison Prevention Week

    Samantha Barbero
    12 Feb 2015 | 7:46 am
    The US Congress established National Poison Prevention Week on September 16th, 1961. More than two million poisonings are reported each year to the 57 poison control centers across the country. More than 90 percent of poisonings occur in the home. The majority of non-fatal poisonings occur in children younger than six years old. And, poisonings are one of the leading causes of death among adults. For these reasons alone, we should be prepared if we ever find ourselves in a situation involving poison. This blog will help you in regards to raising awareness for National Poison Prevention Week…
 
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    Tradeshow Guy Blog

  • SWOT Analysis for Tradeshows

    Tim Patterson
    23 Feb 2015 | 3:26 pm
    If you’ve been attending and exhibiting at tradeshows over the years, no doubt you’ve had many chances to examine what went right and what didn’t. What brought in leads and what didn’t. What opportunities were open and those that weren’t? But unless you’ve been trained in marketing, or spent a lot time reading about marketing and the analysis of it, you may not have ever done a SWOT analysis. What’s A SWOT analysis? The SWOT stands for Strengths, Weaknesses, Opportunities and Threats. A through SWOT analysis will look at internal and external factors, but even a short…
  • “Why Do Exhibits Cost So Much?”

    Tim Patterson
    3 Feb 2015 | 6:41 pm
    It’s not the first time I’ve heard the comment, whether directly or implied. “Why do exhibits cost so much?” That question comes up with potential new clients who are in a growing company and want to make a big splash at their next show, so they’re looking at getting a new custom booth. It also comes up with companies that have been hand-crafting their booths for years, but are ready to have a better look with their brand, along with well-planned and executed storage, meeting, product display and demo areas in the booth. But when they’re told the price of those potential exhibits,…
  • 10 Skills Every Trade Show Event Staffer Should Have

    Tim Patterson
    21 Jan 2015 | 2:21 pm
    The following is a guest article by Margaret Colebeck of Vantage Advertising LLC. When it comes to preparing for an upcoming trade show, first impressions are everything. From trade show displays and signage to product demonstrations and presentations, the first impression your brand creates with trade show attendees sticks with them for life. In order to create the ideal first impression for your brand, you must have a team of highly skilled and reliable trade show event staffers at your booth. But, what skills should they have? Below, we’ve listed the top ten most important skills every…
  • What’s in Your Exhibiting Toolkit?

    Tim Patterson
    15 Jan 2015 | 2:17 pm
    When it comes to your Exhibiting Toolkit, I don’t mean the screwdrivers, masking and duct tape and scissors (although those and other items will come in handy), but what about the various bits and pieces that will help draw visitors to your booth and capture more leads? Let’s create a short but incomplete list of some of the necessary tools you should consider having in your toolkit. A Damn Good Plan A Well-Trained Booth Staff A Booth That Represents Your Company Brand at a Glance Lead Capture Mechanism Follow-up Plan Let’s break these down a little more: A Damn Good Plan should include…
  • Tricks of the Tradeshow: Get the Conversation Started

    Tim Patterson
    7 Jan 2015 | 8:29 am
    This is a guest post by Ruthie Abraham of The Brand Builders. Regardless of whether you’ve worked at dozens of trade shows around the country or whether you’re headed to your first show, coming up with a compelling way to get people to stop and see what you have to offer is always one of the greatest challenges at a show. A standard greeting normally isn’t enough to engage someone, so you need to develop a catchy opener.. Pre-plan your opener. It can be catchy, intriguing, flattering, startling, weird, clever or some combination of these, but we recommend having a few on hand and…
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    tradeshowmarketing.com

  • 5 Lesser Known Tradeshow Mistakes

    Darren
    11 Feb 2015 | 7:16 pm
      If you have ever planned or worked a tradeshow for your company, you know that they require a lot of careful planning if you want to come home with a success under your belt. Most marketers know of the big mistakes, like failing to promote your presence at an upcoming booth, or worse, investing too much of your budget in a show that is not targeting the proper audience. However, there are several other components of successful tradeshow planning and execution that are often overlooked. Here are five of the lesser known tradeshow mistakes and how to avoid them.   1. Forgetting That…
  • 4 Ideas To Include In Your 2014 Trade Show Marketing Strategies

    Darren
    26 Jan 2014 | 6:13 pm
    2014 holds a lot of promise for companies that are looking to improve their marketing strategies and reach new customers. If you’re feeling a little behind or overwhelmed when trying to map out your 2014 marketing strategies, consider using some of these ideas. While this doesn’t cover everything you should be doing, these four things can help you jump start your marketing plan. Don’t Forget About Mobile Users While desktop and laptop computers still have their places in today’s business world, more and more people are working off mobile devices such as tablets and…
  • 13 Tips For Effectively Using Trade Show Promotions

    Darren
    15 Jul 2013 | 6:50 am
    Setting up a trade show exhibit at a show is not enough to guarantee success. To maximize your investment, you need to develop a strategy that includes pre-show promotions, at-show promotions, and giveaways. To entice people to come to your booth, receive something of value, and buy your products or services. Pave The Way to Success With Pre-Show Promotions Once you become an exhibitor for a trade show, your name is listed in pre-show publicity, but you must take a proactive approach as well to ensure a steady stream of booth traffic. 1. Reach out to clients, past show attendees, and…
  • Trade Show Ideas: Keep Shows Relevant Through The In-Person Experience

    Darren
    17 Jun 2013 | 7:18 am
    In the “old days” before anyone with an internet connection could see your company’s flashiest, newest presentation online, trade shows were often the forum for launching new products, releasing updates, and making company announcements. Visitors included some decision makers, along with many junior personnel who walked the floor to learn and enjoy a couple days of business travel in a different city. Now that the internet can both deliver the presentation and facilitate online meetings, are trade shows irrelevant? Diminishing trade show attendance numbers may suggest this,…
  • Walking A Trade Show Can Benefit Your Future Trade Show Marketing

    Darren
    1 Apr 2013 | 8:12 pm
    Even if your prime reason for attending a trade show for your company is to work the booth, you can learn a lot by walking the trade show in your off hours. You will not only get a needed break from being on display as one of the go-to people in the booth, you will also gain some valuable information that will benefit your company’s trade show marketing efforts in the future. Maximize Your Time As An Attendee The average attendee spends seven or eight hours roaming the floor. If you are working your own company booth, you will have even less time or may have to split up your time to see…
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    TT Chicago

  • TRADETEC CLIENT RAUMFELD, TAKES HOME CES EDITORS’ CHOICE AWARD AS ONE OF THE “BEST OF THE BEST” FROM THE SHOW FLOOR

    Gretchen Makela
    25 Feb 2015 | 12:43 pm
    January 2015, TradeTec client, Raumfeld, a German based developer of advanced hi-fi audio systems, won the CES Editors’ Choice Award as one of the “Best of the Best” at the CES Show in Las Vegas, NV. First-time CES exhibitor, Raumfeld, exposed cutting edge sound through their innovative wireless high fidelity speakers and sound systems. They made their grand entrance into the US Market during the CES Event by taking home the Best of the Best Editors’ Choice Award from the show floor. A huge accomplishment for Raumfeld that was highlighted in USA Today’s Smart Edition and other…
  • SKYLINE IS ONCE AGAIN IN THE RUNNING FOR AN EXHIBITOR PEOPLE’S CHOICE AWARD

    Gretchen Makela
    18 Feb 2015 | 9:30 am
    Lombard, IL, TradeTec Skyline network is once again in the running for one of the most prestigious awards within the Trade Show Industry. With 3 Skyline Dealers in the running for four different exhibits, Skyline is one of the top design companies to have multiple exhibits up for a Modular/Portable Awards. Exhibits on display and entered to win are:  Mercedes-Benz/Smart Canada, Skyline Toronto, Intas Pharmaceuticals Ltd, Skyline Whitespace, and EvenFlo through Skyline Central Ohio.  Please pick your favorite and vote each day until Monday, March 2nd. TradeTec encourages everyone in the…
  • HOW A HYBRID TRADE SHOW DISPLAY CAN BE SO MUCH MORE

    Gretchen Makela
    18 Feb 2015 | 7:27 am
    Sometimes when clients hear the term ‘hybrid’, they think of an exhibit that is mostly a modular display with only a couple of elements that are considered custom. But hybrid displays can provide much more for those who are trying to save money, while still having a display that is completely unique for their brand. So how does a hybrid exhibit provide these benefits? It uses modularity. This may seem counter intuitive, but having a modular display designed with custom and modular hardware (and therefore, configuration) can actually be used to enhance the hybrid display. Think of it as a…
  • FREE WEBINAR: THE VALUE OF TRADE SHOWS

    Gretchen Makela
    9 Feb 2015 | 11:13 am
    WEDNESDAY, FEBRUARY 18, 2015 Two Convenient Times: 11:00 AM CDT & 1:00 PM CDT 1 hour webinar: 30 minutes presentation, 30 minutes Q&A Not sure why you should attend trade shows to advance your business? Then the The Value of Trade Shows webinar is for you! Are trade shows still worthwhile? And will they continue to be? Yes! This new webinar answers these two questions and many more. Based on survey responses from over 300 exhibitors and 200 attendees, the important information they have requested to learn is: Why exhibitors highly value trade shows What are the main reasons exhibitors…
  • ADD A SIXTH “SENSE” TO YOUR EXHIBIT

    Gretchen Makela
    21 Jan 2015 | 12:29 pm
    In the movie,”The Sixth Sense”, the main character had the ability to perceive the unseen world made up of angels, ghosts and auras around us. In reality, we use our 5 senses everyday, and sometimes, we have a subtle perception or spiritual experience, almost having ESP or knowing something is there that you can’t see, touch, hear, smell or other. When it comes to your trade show exhibit, are you incorporating elements to entice these five senses? Even more, what about triggering an emotional appeal or about adding a “sixth” dimension to your trade show exhibit?
 
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    Trade Show Tales Blog

  • The Third Time is… “Charming.” We’re a Fab 50 Again!

    Mel White
    2 Mar 2015 | 11:00 am
    Event Marketer announced their 2015 Fab 50 Fabricators serving the North American event and exhibit industry. For the third year in a row (drum roll please . . .), Classic Exhibits was honored by the editors of Event Marketer and the analysts at the Event Marketing Institute. According to Event Marketer, “Fabrication partners serving the U.S. applied in January by providing us information on their companies, their people, their culture and their offerings. They gave us direct access to their clients, case studies and raw numbers on capabilities, capacities and competencies. In many…
  • Video | The Truth about Trade Show Labor

    Mel White
    26 Feb 2015 | 7:03 am
    What You Need to Know about Trade Show Labor Kudos to the folks at TS Crew, an EAC labor contractor, for this insightful video about trade show labor. The message is spot-on for trade show professionals, exhibit managers, and ALL NEWBIES to the world of trade shows and exhibitions in North America. Well done, Chris Griffin and TS Crew! After you watch the video, I encourage you to read and print the following (also from Chris Griffin). This should be handed to every exhibitor as you give them the keys to their new display. 30 Things That Conspire to Destroy Your Beautiful Trade Show Exhibit…
  • John Zipay Joins the Classic Exhibits Executive Team

    Mel White
    20 Feb 2015 | 7:02 am
    John Zipay, Exhibits Northwest Classic Exhibits Inc. announces the addition of John Zipay to the Classic Exhibits Executive Team. John will serve as the General Manager for Exhibits Northwest. According to Mel White, VP at Classic Exhibits, “Overall corporate growth has been steady with rental sales increasing even faster than our other divisions. Jim Shelman, who previously split his duties between Exhibits Northwest Portland and rentals, will now manage Classic Rental Solutions full-time. John Zipay will assume the GM role for ENW.” John Zipay has an extensive background in operations,…
  • Myanmar in Photos (January 2015)

    Mel White
    18 Feb 2015 | 1:05 pm
    Recently, a work colleague went to Myanmar for two weeks. He started in Yangon (Rangoon), spent a few days there, and then took a week-long cruise on the Irrawaddy River to Mandalay. As you know, Myanmar has largely been a closed society until a few years ago, so tourism was limited. We thought you might enjoy seeing some of his photos. He took hundreds, but I’ve limited it to 42. There are no descriptions, so you’ll need to use your imagination. Click on any photo to scroll through the entire gallery. –Mel White http://www.linkedin.com/in/melmwhite mel@classicexhibits.com…
  • 5 PM’s — Chose 5 Designs — from Past 5 Days

    Mel White
    17 Feb 2015 | 9:07 am
    We Love All Our Children But Some More Than Others We shouldn’t have favorites when it comes to exhibit design projects. But we do. And, of course, everyone has designs they hold “near and dear.” We asked our five project managers to pick the five projects they liked best from 2014 that were featured in Past 5 Days. These were not necessarily jobs they worked on, but ones they loved on our Setup Floor. They all got greedy and picked six… and that’s OK. Sometimes it’s the last child that tugs at your heart the most. You can see additional photos of each…
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    New Media Expo Blog

  • NMX Speaker Spotlight: 5 Questions With Shawn Collins

    Deb Ng
    1 Mar 2015 | 5:22 am
    We’re continuing our “5 Questions With…” series today with Affiliate Summit co-founder Shawn Collins. I’ve been an affiliate marketer since 1997. Some might call me a dinosaur, but I prefer to say that I am a veteran or early adopter. Back then, it was such uncharted territory, and there were no blogs, podcasts, videos, newsletters, [...]
  • NMX Speaker Spotlight: 5 With Questions Cecily Kellogg

    Deb Ng
    27 Feb 2015 | 3:54 am
    This isn’t Cecily Kellogg’s first rodeo at NMX speaker. In 2011, Cecily was a panelist at BlogWorld Los Angeles. Since then, she’s moved on from parent blogging to build a successful career as content marketer, which is what she’ll be talking about at NMX ’15 in April. Behold today’s speaker spotlight. It wouldn’t seem like [...]
  • NMX Speaker Spotlight: Mignon Fogarty

    Deb Ng
    26 Feb 2015 | 6:04 am
    by Dave Jackson – NMX’s Director of Podcasting I will say this again and again, one of the best reasons to come to NMX is the ability to meet great people, and to have access to those people who you typically don’t. Case in point, I have known of Mignon Fogarty pretty much since the [...]
  • NMX Speaker Profile: 5 Questions With Ben Greenfield

    Deb Ng
    21 Feb 2015 | 6:24 am
    In order to highlight NMX ’15 speakers and sessions, we sent each speaker a list of 5 questions so you can learn a little more about them. Each speaker is asked the same five questions, but as you’ll see as we feature each different speaker, the answers couldn’t be more different. Today we’re pleased to present [...]
  • NMX Speaker Spotlight: 5 Questions for Jason Falls

    Deb Ng
    20 Feb 2015 | 8:37 am
      In order to highlight NMX ’15 speakers and sessions, we sent each speaker a questionnaire so we could feature them here. Each speaker is asked the same five questions, but as you’ll see as we feature each different speaker, the answers couldn’t be more different. It should come as no surprise that the first speaker [...]
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    Skyline Trade Show Tips

  • What Is Live Streaming and Why Would You Want To Do It in Your Exhibit?

    Traci Browne
    19 Feb 2015 | 10:44 am
    If you are not satisfied limiting your trade show booth activities to only those who attend the show and you want the entire world to see what you’re doing, then live streaming might be for you. Live streaming is, in short, broadcasting a live video feed over the Internet. To do this, you need three components in place. AV or Production Provider – These are the people who are behind the camera and those dealing with the production. Streaming Provider – These are the people who capture your video feed, compress it and stream it over the Internet to the viewing platform. Viewing…
  • The Trade Show Dating Game

    Sebastien Robillard
    17 Feb 2015 | 7:00 am
    Because Valentine’s Day was just last weekend, I thought this topic was perfect. I heard a lot of people planning what they were going to do for the big day, wanting to make sure that everything went perfectly. Then I came to this conclusion: Valentine’s Day is not so different from a trade show. A trade show gives you time to strengthen the bond with existing clients, or sweep that long-coveted prospect off their feet. Even if you hate Valentine’s Day, let me at least humor you with these parallels. Unfortunately, we’ll see where some marketers fall short in…
  • Don’t Wait! Start Planning Your Events and Timeline Now

    Louise Marek
    12 Feb 2015 | 8:12 am
    2015 is in full swing and we are all trying to keep our planning on target. What better time than this early in the year to make sure all of your upcoming events are prepared? If you are charged with the task of investing in a new trade show exhibit for your company, it is never too early to get started. Planning ahead will save you from a mountain of stress AND save you money! Once you have identified the shows you plan to attend, ask your exhibit consultant for a timeline. He or she will be well versed in the critical dates that need to be observed to ensure that your event runs like a…
  • The Appeal of International Trade Show Exhibiting

    Sebastien Robillard
    10 Feb 2015 | 7:48 am
    International trade shows sure do have their appeal, and in particular, European trade shows. Finding new markets can turn into major revenue makers for some companies, and where better to find those opportunities than exhibiting at a trade show in that market. For a lot of marketing and event managers, budgeting locally is a ritual that has been performed for years and is easy to forecast based on previous exhibitions or other similar events. International exhibiting adds a new twist when it comes for budgeting those new events. Anyone planning to exhibit in those new markets should first…
  • 3 Tips for Better I&D of Your Trade Show Displays

    Mark Taylor
    5 Feb 2015 | 9:05 am
    There are so many different factors that play a part in making an exhibiting experience successful. Designers must select the right look. Marketers must determine how to best appeal to their audience using graphics, text, and images. Companies also have to choose which manufacturer to order their products from. After the trade show booths have been manufactured, they have to be transported, stored, and maintained. Among all of the processes required to make exhibiting successful, the process of installation and dismantle (I&D) sometimes goes unnoticed. Exhibitors are wise to be strategic…
 
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    Frost Miller Group, Inc.

  • Tradeshow Logic Taps Frost Miller to Execute Marketing for New Trade Show

    Sarah Kennedy
    3 Feb 2015 | 10:06 am
    FMG to create strategic marketing campaign for inaugural SMI Metal Engineering Expo 2015 BETHESDA, MD—February 2, 2015—Tradeshow Logic – a full service event solutions company, has hired Frost Miller (FMG) to promote a new expo. FMG will produce a comprehensive strategic marketing campaign for the SMI Metal Engineering Expo, to be held October 19-22, 2015 at the Charlotte Convention Center in Charlotte, NC. This new event will be the only of its kind in North America. It is open to all members of the global spring, wire and metal forming industry. The expo will include a technical…
  • Frost Miller Group Hired For MINExpo INTERNATIONAL®

    Sarah Kennedy
    26 Jan 2015 | 11:29 am
    FMG launches 2-year marketing campaign for mining industry megashow BETHESDA, MD—January 23, 2014—Frost Miller (FMG) was selected for the fourth consecutive time by National Mining Association — organizer of MINExpo INTERNATIONAL® — to promote its 2016 quadrennial expo. The trade show will be held in Las Vegas, September 26-28, 2016 and is the world’s largest and most comprehensive exposition for the mining industry. In 2012, the show set records with more than 52,000 people from 126 countries participating in educational opportunities and seeing the most advanced…
  • Frost Miller Wins Gold Award in Association Marketing Competition

    Sarah Kennedy
    13 Jan 2015 | 8:29 am
    Integrated marketing agency recognized in exhibit sales category for fourth time BETHESDA, MD—January 12, 2014—Frost Miller, a Bethesda, MD-based marketing agency was recognized for its work with associations in Association TRENDS magazine’s 2014 All-Media Contest. The agency received a Gold award for MINExpo INTERNATIONAL® 2016 Exhibitor Prospectus Package for Exhibitor Sales Kit. This is the fourth time Frost Miller has earned either a gold or silver in the Tradeshow/Exhibit Sales Package category, winning previously in 2009, 2008 and 2007. FMG has worked on MINExpo®, a quadrennial…
  • Frost Miller Recognized by IAEE for Event Advertising Excellence

    Sarah Kennedy
    5 Dec 2014 | 7:16 am
    Integrated marketing communication agency first place recipient of trade show marketing award BETHESDA, MD—December 3, 2014— Integrated marketing communication agency Frost Miller Group (FMG) received an award in The International Association of Exhibitors and Events (IAEE) 2014 Art of the Show Competition. FMG won first place in the Print Advertising under 50,000 net square feet (nsf) category for their work on Air Traffic Management (ATM) World Congress 2014. FMG also received an honorable mention in the Attendance Promotion Brochure under 50,000 nsf for the work on the ATM World…
  • Paul Wilcox Joins Frost Miller Group

    Sarah Kennedy
    28 Oct 2014 | 7:45 am
    Bethesda, MD – October 28, 2014 – Frost Miller Group (FMG) recently added Paul Wilcox to its integrated marketing communication team as web designer. As a web designer, Wilcox will help FMG clients reach their digital goals and branch out into new areas online by designing and developing websites, HTML email campaigns, digital ads, PowerPoint and tablet presentations. Wilcox brings experience in creating exceptional user experiences through responsive layouts, CSS 3, HTML 5, JavaScript and PHP. With over ten years of UI/UX design and development experience, Wilcox is a welcome addition to…
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    MC2 eConnections

  • Exercising On the Go

    Editor
    24 Feb 2015 | 5:30 am
    To ensure you achieve your top productivity potential, you need to make sure you are in tip-top shape. Here are three tips for exercising on the road to stay fit. Read more… The post Exercising On the Go appeared first on MC2 eConnections.
  • Boost Visibility — Promote Before the Show

    Editor
    17 Feb 2015 | 5:30 am
    Two tips to promote your company’s visibility and the number of visitors that you are able to attract to your booth. Read more… The post Boost Visibility — Promote Before the Show appeared first on MC2 eConnections.
  • Not the Boss? Be a Leader!

    Editor
    10 Feb 2015 | 12:08 pm
    Have you found yourself taking on a leadership role even though the organizational chart keeps you in the same spot. How can you become a leader even if you’re not the boss? Read more… The post Not the Boss? Be a Leader! appeared first on MC2 eConnections.
  • Get to know MC2 speakers at EXHIBITORLIVE in Las Vegas

    Caroline Meyers
    9 Feb 2015 | 6:07 am
    With EXHIBITORLIVE just around the corner, what better way to get a head start on what to expect than by meeting the speakers who are part of this year’s line-up. This year the following speakers from MC2 will be teaching classes at the conference: Janet Good, Account Executive. Her sessions: Collaborate. Create. Succeed. Maximize Results Through the Power of Design and The Best Thing is Being There – Site Inspection Workshop Philip Lauzon, Creative Director. His session with Janet: Collaborate. Create. Succeed. Maximize Results Through the Power of Design Alan Cordial, Sr. Vice…
  • Your answers to “Can office romances work?”

    Editor
    9 Feb 2015 | 6:01 am
    I’ve started dating a nice guy from another department in my company. We think we should keep it a secret because we don’t want anyone to think our relationship is affecting our jobs. I’ve asked everyone I know outside of work what they think and have gotten every answer under the sun. Does anyone know of this happening in their company?  — Janine, Exhibits Manager We got nearly every answer under the sun for this question. It’s funny how eager our readership became when the topic turned to romance in the workplace. It seems we’ve all thought about it at one time or another.
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    FMG Talking PointsFMG Talking Points | The Power to Attract

  • Think Content Marketing Can’t Help Membership Renewal? Think Again.

    Sarah Kennedy
    19 Feb 2015 | 10:35 am
    According to MGI’s 2014 Membership Marketing Bench Report, after two years of citing budget cuts and economic hardship as the number one reason for not renewing, association executives now believe that it is the member’s lack of engagement with the organization that is the number one reason for not renewing. Wow! It’s no longer about fighting the money. It’s about fighting for members’ interests and attention. And that’s where content marketing can help. Content marketing is a valuable tool that pushes buyers through the decision making process. An organization’s content…
  • “Oh fun! You make things look pretty!”

    Sarah Kennedy
    10 Feb 2015 | 10:55 am
    I went to a Caps game the other night with a big group of friends. Some people I was just meeting that night. As I was speaking with one guy, the conversation led to our careers. I told him I was a web designer and his reply was “Oh fun! You make things look pretty!” I’ve heard similar sentiments many times and to be honest, it always makes me cringe a little. Oh how misunderstood my profession often is. So what is a web designer’s job? Well sure, aesthetics are important. I strive to create stunning sites, but there is so much more than that. I mean what good is a “pretty” site…
  • #AdBowl Recap: The Trends Your Brand Should Steal

    Sarah Kennedy
    4 Feb 2015 | 5:26 am
    This year, the battle of the brands continued as we waited patiently for the first play to be over so that the real competition could begin. And what did we find out? Brands were on a mission to seriously bum out super bowl watchers. Lost puppies, dead children, cyber bullying and domestic abuse. Yep, these were the themes of the most talked about super bowl commercials this year, and while the overall message ended up being positive, brands definitely changed up the game of advertising this year. So what should we take away from all these messages? We broke down our top trends to steal from…
  • Digital Marketing Strategies – Pushing and Pulling Together

    Sarah Kennedy
    21 Jan 2015 | 8:30 am
    We all learned in our marketing classes about push and pull strategies – push strategies take the product directly to the customer and pull strategies motivate the customer to seek out your brand. For a very long time, we used different tactics to achieve those strategies. By their nature, digital tactics allow us to combine both push and pull strategies. A good digital marketing strategy uses tactics that both promote products or services and provide a channel for prospects and customers to find out more about your brand. As with any good marketing strategy, a digital marketing strategy…
  • Strategize Your Approach to Exhibiting

    Sarah Kennedy
    2 Jan 2015 | 9:51 am
    You’ve designed your booth, printed flyers, and coordinated your exhibit staff booth attire and arrived on-site. With all your advance planning don’t neglect the most important piece, your in-booth exhibiting strategy. Your approach will vary depending on the size of your booth and the number of booth staffers you have on hand. But, regardless, take some time to plan how you and/or your team will engage those that visit your booth. We’ve all seen the various type of expo hall attendees…some are very excited to stop in and learn about you and your product/company/services or…
 
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    Trade Show Insights » Trade Show Insights

  • Are Virtual Trade Shows the Way of the Future?

    Marlys K. Arnold
    27 Feb 2015 | 5:35 am
    A decade ago, if you listened to all the buzz around virtual expos, you might have thought that trade shows were moving into the digital realm, leaving the traditional “walk the floor”... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly Insights: You’ve Got Mail!

    Marlys K. Arnold
    20 Feb 2015 | 9:06 am
    On this date in 1792, President George Washington signed legislation creating the U.S. Postal Service. And while you may be rolling your eyes and thinking, “So what? That’s old... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Trade Show Trailblazer Dan Cole on International CES

    Marlys K. Arnold
    17 Feb 2015 | 6:01 am
    To kick off the new Trailblazer series, we’re honored to feature someone with a perspective from a show you’re quite likely familiar with — International CES, also known as the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly Insights: Can You Pass the “Smash Your Brand” Test?

    Marlys K. Arnold
    13 Feb 2015 | 10:40 am
    If you’re a long-time reader of this blog or if you’ve ever attended one of my workshops, you know that I’m a huge advocate for multisensory marketing. There are many aspects of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly Insights: Trade Shows are One Piece of the Marketing Pie

    Marlys K. Arnold
    6 Feb 2015 | 9:47 am
    Earlier this week, I gave a presentation about all the marketing strategies available to promote your business. And while I always emphasize the exhibiting piece because that’s my area of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    American Image

  • Trade Show Set Up Secrets – Make it Easier!

    Charles Dugan
    26 Feb 2015 | 8:30 am
    Setting up your exhibit can be one of the most challenging aspects of working a trade show. There are myriad problems to deal with, people to corral, packages to wrangle and frustrations aplenty. I thought it would be a good idea to revisit some of the ways you can make this part of your job […] The post Trade Show Set Up Secrets – Make it Easier! appeared first on American Image.
  • The Inventor’s Initial 10-step Marketing Plan

    Jeffrey Dobkin
    23 Feb 2015 | 8:00 am
    One of my readers asked, “How do I market a product?” Yeah, the question was just that simple. And here’s your simple answer: Invest time, money or energy. Or just pick two. Or maybe it is just that simple. First, some questions: Are you marketing a product or a service? Is it local (geographic marketing) […] The post The Inventor’s Initial 10-step Marketing Plan appeared first on American Image.
  • How To Get The Press Attention You Need

    Charles Dugan
    19 Feb 2015 | 8:00 am
      What if you held a press conference at your next trade show, and nobody came? What went wrong? It may not be a case of lazy reporters who wouldn’t know a good news story if it reached out and grabbed them; it may just be that you didn’t give the press what they needed. […] The post How To Get The Press Attention You Need appeared first on American Image.
  • Seven Steps To A Successful Trade Show Exhibit

    Charles Dugan
    13 Feb 2015 | 8:00 am
    It’s no secret that trade shows are an expensive and time consuming endeavor. To get things right, and make the most of the opportunities that present themselves, you’ve got to follow a plan. What do you do? Here’s how you start: 1. Focus on sales On the trade show floor, selling is essential to what […] The post Seven Steps To A Successful Trade Show Exhibit appeared first on American Image.
  • Get more media coverage for your brand with these 4 proven tricks

    Emma Fitzpatrick
    9 Feb 2015 | 9:00 am
    No doubt your business has set ambitious goals for the year. Whether you want to grow your user base or net more sales, public relations can help. PR gets respected media contacts to endorse your brand or tell your story to a large audience. Positive stories often trigger a huge surge in sales, Web traffic […] The post Get more media coverage for your brand with these 4 proven tricks appeared first on American Image.
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