Tradeshows

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  • Trade Show Booth Staff - How to Motivate and Manage Your Exhibiting Team

    Trade Show Blog
    6 Jul 2015 | 12:06 pm
    Without the right trade show booth staff, the impact of your exhibiting efforts will be compromised. All too often, companies...
  • Event Data: Iceberg Right Ahead!

    CEIR Blog
    mtucker2014
    17 Jul 2015 | 12:29 pm
    By Eric Misic VP of Business Development Bear Analytics, a data analytics provider to the exhibitions industry Data is a valuable asset for many organizations in our space. Our industry is buzzing with talk about “Big Data” and event organizers have never had more data at their disposal—from app data, to session scans and traffic flow, to social media. Despite Big Data’s current “moment in the sun,” many of us are still guilty of making event and business decisions based on gut instinct, superficial statistics or established pathways. Analyzing data can be time-consuming and…
  • Global Gaming Expo Adds Top Talent to Leadership Team

    Exhibitor News Network
    29 Jul 2015 | 5:00 pm
    Global Gaming Expo (G2E), presented by the American Gaming Association today announced significant additions to its leadership team with two new seaso...
  • IAEE Teams Up with MACEOS to Support Exhibitions and Events in Malaysia

    News and Events
    21 Jul 2015 | 10:00 pm
    DALLAS, 22 July 2015 – The International Association of Exhibitions and Events™ (IAEE) and the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) have entered into an agreement to extend their offerings to members of both organizations in the interest of advancing the exhibitions and events industry in their respective regions.
  • Overnight Sensation: Success in Rebranding Two Tradeshows

    e-Vent
    admin
    29 Jul 2015 | 8:02 am
    When Salesforce set out to merge two events into one venue, during the same week, thus creating the largest single event they had ever held outside of Dreamforce, they asked us, “Can we make a flawless switch of the overall event branding, sponsors, and product demo zones overnight?” One word: Yes. Over three days in June, two corporate events and more than 10,000 people shared the spotlight at the Javitz Center in New York City. Salesforce Connections—aimed at digital marketing professionals—turned into the Salesforce World Tour literally overnight. The latter of the two shows…
 
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    CEIR Blog

  • Event Data: Iceberg Right Ahead!

    mtucker2014
    17 Jul 2015 | 12:29 pm
    By Eric Misic VP of Business Development Bear Analytics, a data analytics provider to the exhibitions industry Data is a valuable asset for many organizations in our space. Our industry is buzzing with talk about “Big Data” and event organizers have never had more data at their disposal—from app data, to session scans and traffic flow, to social media. Despite Big Data’s current “moment in the sun,” many of us are still guilty of making event and business decisions based on gut instinct, superficial statistics or established pathways. Analyzing data can be time-consuming and…
  • Millennials Are Value Driven Shoppers, This Plays Out in the Exhibition Industry

    mtucker2014
    17 Jun 2015 | 11:13 am
    By Nancy Drapeau, PRC, CEIR Research Director A recent AdAge article reported Walmart is the favorite retailer among Millennials, based on Infoscout data on purchase activity. This article quotes Walmart’s CMO Stephen Quinn admitting, “That kind of shocks a lot of people, including inside the company.” The value-driven shopping nature of Millennials is not a surprise to me. It is consistent with research CEIR has conducted this year with young professional exhibitors, 2015 Young Professional Exhibitor Needs and Preferences Study In this study, the top ranked reason why young…
  • Brian Casey Interview at ACCESS – Insights on Current and Near-Term Trends

    ceirblog
    17 Apr 2015 | 8:11 am
    Take a moment to hear CEIR CEO and President Brian Casey, CEM share his insights about the outlook and trends for the exhibition industry at last December’s EDPA annual meeting, ACCESS. EDPA – Brian Casey, CEM President & CEO, CEIR – Interview at ACCESS2014 Brian’s comments shared at that time about the anticipated performance of the industry are affirmed by the newest CEIR Index, released on April 13, 2015. To learn more, download the newest CEIR Index. Millennials are the future of the exhibition industry, Brian shares some key traits to pay attention to when…
  • Advice from a Leading Data Analytics Expert on Where Organizers Need to Focus Efforts

    mtucker2014
    1 Apr 2015 | 9:05 am
    Jeff ‘John’ Tanner, Jr., Ph.D. and author of Analytics and Dynamic Customer Strategy Dean, Strome College of Business, Old Dominion University Dr. Tanner, a noted expert in the field, offers advice based on his extensive research on trends in the use of data analytics in business-to-business and business-to-consumer marketing. His clients include major companies including IBM, Pearson-Prentice Hall and Cabela’s. When it comes to analytics, does it really matter whether your data is big or small? Or does it matter whether you have the right data to make the right decision when you need…
  • If You Are at EXHIBITORLIVE Next Week, Join Me If You Can!

    mtucker2014
    26 Feb 2015 | 8:47 am
    By Nancy Drapeau, PRC, CEIR Research Director I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the high caliber brand marketers who travel to this event. Next week’s lectures will focus on two important topic areas: Do You Have a Digital Playbook for Your Exhibit Program? This session looks at trends and approaches to integrating digital into an exhibit program. Adam Polaszewski, my colleague and co-presenter always brings great energy and passion to this discussion. Align Your Face-to-Face Interactions with What…
 
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    News and Events

  • IAEE Teams Up with MACEOS to Support Exhibitions and Events in Malaysia

    21 Jul 2015 | 10:00 pm
    DALLAS, 22 July 2015 – The International Association of Exhibitions and Events™ (IAEE) and the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) have entered into an agreement to extend their offerings to members of both organizations in the interest of advancing the exhibitions and events industry in their respective regions.
  • IAEE Now Accepting Applications for the 2015 Top Public Events Recognition Program

    6 Jul 2015 | 10:00 pm
    DALLAS, 7 July 2015 – The International Association of Exhibitions and Events™ (IAEE) Public Events Council will be accepting applications until 30 September 2015 for its Top Public Events Recognition Program, which recognizes best practices in the business-to-consumers segment of the exhibitions and events industry. Events will be judged by an impartial panel of consumer event experts on specific event criteria and general areas such as demonstrated sound business practices, stability and exceptional customer service.
  • Second Annual Exhibitions Day Breaks Records for Participation and Capitol Hill Meetings

    10 Jun 2015 | 10:00 pm
    DALLAS, June 11 – The Exhibitions Mean Business coalition hosted its second annual Exhibitions Day 9 June on Capitol Hill to meet face-to-face with Congressional leaders and discuss the key issues threatening the industry’s $71.3 billion contribution to the U.S. GDP. As a result of the coalition’s efforts, 112 participants from 19 states gathered at the nation’s capital to participate in industry-related events, including nearly 100 meetings with policy influencers and members of Congress.
  • New CEIR Guru Report Available Written by Leading Digital Strategist

    2 Jun 2015 | 10:00 pm
    DALLAS, 3 June 2015 – The Center for Exhibition Industry Research (CEIR) announces the release of its latest Guru report, Separating Signal from the Noise – How to Make Your Emails Better.
  • $71 Billion in GDP Represented on Capitol Hill as Exhibitions Industry Hosts Second Annual Exhibitions Day

    1 Jun 2015 | 10:00 pm
    DALLAS--(BUSINESS WIRE)--The Exhibitions Mean Business campaign will host its second annual Exhibitions Day on Capitol Hill June 8-9 to continue dialogue around key issues that threaten the industry’s $71.3 billion contribution to the U.S. GDP.
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    e-Vent

  • Overnight Sensation: Success in Rebranding Two Tradeshows

    admin
    29 Jul 2015 | 8:02 am
    When Salesforce set out to merge two events into one venue, during the same week, thus creating the largest single event they had ever held outside of Dreamforce, they asked us, “Can we make a flawless switch of the overall event branding, sponsors, and product demo zones overnight?” One word: Yes. Over three days in June, two corporate events and more than 10,000 people shared the spotlight at the Javitz Center in New York City. Salesforce Connections—aimed at digital marketing professionals—turned into the Salesforce World Tour literally overnight. The latter of the two shows…
  • Employee Spotlight: Andy Trask

    admin
    13 Jul 2015 | 9:20 am
    We hope you are enjoying summer thus far! We’d like to share with you our July Employee Spotlight, Executive Vice President of Operations, Andy Trask. With over 25 years of industry experience, Andy is one of those invaluable assets. He not only brings a wealth of knowledge to his role, but leads a fantastic team of motivated employees by serving as a great role model. A total win win. Read more about Andy and his road to T3 Expo in his employee spotlight interview below:   1. How did you get started in the expo and trade show industry? Can you provide insight into some of your past…
  • Employee Spotlight: Chrissy Donovan

    admin
    18 Jun 2015 | 9:17 am
    We are super proud to recognize our next Employee Spotlight, Eventgineer-extraordinaire Chrissy Donovan! Chrissy bring years of trade show and event experience to T3 Expo, as well as a amazing dedication and understanding of our industry. Please read more about Chrissy in her interview below:  1. How did you get started in the expo and trade show industry? Can you provide insight into some of your past experience? I got my start in the expo & trade show industry by default actually.  When I started college, I had a family member who worked for Freeman that was in need of a…
  • May: A Month of Momentum

    admin
    4 Jun 2015 | 8:17 am
    T3 Expo has seen significant growth in the numbers of clients, customers and employees with each new year and 2015 is proving to be no different—especially the month of May.  The first month of spring has always been a busy time for the industry; end of second quarter, last month of the fiscal year for many companies and travel is generally unencumbered by weather. But what is creating this particular “monthly surge” within the industry? T3 Expo says that in addition to incremental growth, this year in particular large players like Salesforce, Amazon and Workday have increased the…
  • T3 Expo and Trend Micro: A trusted partnership

    admin
    7 May 2015 | 5:28 am
    Every now and then we like to acknowledge a successful working relationship with a client that thrives on knowing what to expect.For the last three years, T3 Expo has provided client Trend Micro with a custom turnkey exhibit program. The program entails full 3D booth design, integration of custom-designed graphics into the layout of the booth, and full turnkey exhibit show services at all Trend Micro shows. Turnkey, in this case, means we (T3 Expo) design the booth, produce the graphics, configure the rental booth properties, and handle all delivery and breakdown services at the venue. Our…
 
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    Tradeshow Guy Blog

  • Tradeshow Marketing Book Update

    Tim Patterson
    24 Jul 2015 | 3:58 pm
    I’ve posted on Facebook and Twitter in the last several months about my book-in-progress, including at one point running a Survey Monkey poll asking people to chime in on possible titles. Thought it might be fun to post an update on where the book is and when it might be released. After working steadily since Fall 2014, the manuscript is virtually done. It’s been edited, cleaned up, spiffed up and it feels like it’s well-organized and flows pretty damn well! I’ve been working with, among others, editors at CreateSpace who, once they see the most recent version, will move into…
  • Why Get a Charging Station for Your Booth?

    Tim Patterson
    8 Jul 2015 | 1:44 pm
    Mel and Kevin of Classic Exhibits take some time to answer questions about the very popular charging stations. There are a lot of reasons to consider adding a charging station – and maybe you’ve thought of a few. But what about customization, set-up, packing and shipping and more? Check out this interview and then take a look at our online catalog selection of charging stations here. Tweet
  • Essentials of Tradeshow Booth Design: Slide Deck

    Tim Patterson
    22 Jun 2015 | 11:01 am
    If you got a chance to see the webinar I did recently with Handshake, thanks! I hope you got something useful out of it. I’ve had a handful of requests for the slide deck so people can review it closer. Here’s the deck: If you’d like to see the replay, click here. Tweet
  • How Cloud-Based POS Software Can Benefit Tradeshow Exhibitors

    Tim Patterson
    18 Jun 2015 | 10:15 am
    The following is a guest post by Jodie Pride: Cloud-based point of sale systems are becoming increasingly popular, especially among smaller retailers. They are usually less expensive than traditional POS systems and can be more convenient for retailers because they can access their customers’ data from anywhere, providing they can connect to the internet. And it’s not just offline transactions that cloud based POS benefits: if the retailer has an ecommerce site, they can also solve a number of problems when it comes to transactions. Traditional cash registers – you know, those big…
  • Create a Memorable Trade Show Experience

    Tim Patterson
    26 May 2015 | 6:20 am
    This is a guest post by Madison Resare: Whether you are new to the trade show biz or you have been around the proverbial trade show block a few times; new ideas for capturing and keeping the attention of passersby are always welcome and sought after. So whether you have heard it all, seen it all, or it is all brand new; you can always learn something new and if you truly have the entrepreneur spirit you will always be on the lookout for new and catchy hook ideas. So, what’s the new, fun, exciting idea? Simple – create an experience. I don’t mean create something that your audience can…
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    TT Chicago

  • A Planning Guide For Exhibiting Success With Your Trade Show Booth Rental In Chicago

    Joe Roppo
    27 Jul 2015 | 5:47 am
    When it comes to event marketing, success is in the planning. The actions you take in the weeks and months leading up to the show will dictate the effectiveness of your lead generation efforts. That’s why it is important to put together a timeline months ahead of the event. That timeline, whether it is organized in a spreadsheet or on a legal pad, will give you a bird’s-eye view of every task that needs to be addressed. It should include your pre-event promotions. It should figure in your decisions about which employees you will take to the show. It should also specify the date…
  • 6 Marketing Myths You Should Completely Ignore When Using A Trade Show Exhibit In Chicago

    Joe Roppo
    16 Jul 2015 | 10:11 am
    Given the huge and growing body of information available about event marketing, it is sobering to think about the number of myths and misconceptions that continue to persist.   Some have been debunked over and over only to pop up again and again to mislead gullible exhibitors. Others have been dismissed only to resurface in different forms.   We will take another stab at dispelling the most common trade show marketing myths below. If you intend to have a trade show exhibit in Chicago this year, ignore the following nonsense and reap the benefits of a live marketing event.  …
  • QUICK-START GUIDE TO TRAINING YOUR TRADE SHOW BOOTH STAFF

    Joe Roppo
    14 Jul 2015 | 2:39 pm
    15 Seconds. That is how long you have to engage an attendee who visits your exhibit. If neither you nor your booth staff approach the individual within that time frame, the odds of turning him or her into a promising lead plummet. This is the reason why training your staff is so important. They are often the first connection attendees have with your company, therefore they need to be an ambassador of your brand. They represent you and your company, and are a major influence on how your brand is perceived by your target audience. Training of your staff is important, regardless of whether you…
  • YOUR TRADE SHOW BOOTH RENTAL OPTIONS:A BIRD’S-EYE VIEW

    Joe Roppo
    11 Jul 2015 | 10:52 am
    Trade show booths can be expensive. Even a small 10’ exhibit could cost over $10,000. A large island exhibit with multiple tiers and meeting space could cost up to five times more. That is the reason more event marketers are considering trade show exhibit rentals. In Chicago, home to some of the largest events in the U.S., it is common to see exhibitors sporting the latest booth designs and technology. Many of them rent their trade show exhibit. Doing so not only saves them a considerable amount of cash, but also eliminates headaches related to damage, reconfigurations and storage. A lot of…
  • ARE YOUR GIVEAWAYS REINFORCING THE GOALS OF YOUR TRADE SHOW EXHIBITS?

    Joe Roppo
    11 Jul 2015 | 10:51 am
    The money you invest in trade show giveaways should generate a healthy return, or they might be a complete waste. If you are like most exhibitors, it is hard for you to tell the difference. Promotional items are usually given out free to attendees. Their purpose is to stimulate attendee interest and drive traffic to your Chicago trade show exhibits. The problem is that they are not necessarily tied directly to the quality of leads you and your staff collect at the show and close after, so it is difficult to judge how effective they are for driving in the right kind of quality traffic. You can…
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    Trade Show Tales

  • Deep Thoughts from the E2MA Red Diamond Congress

    Mel White
    30 Jul 2015 | 7:15 am
    I attended the E2MA Red Diamond Congress in Boston last week — my third time at this annual two-day conference. The RDC is a small, but growing, group of stakeholders in the event and tradeshow industry which includes show organizers, general contractors, associations, distributors, tradeshow managers, suppliers, and labor. Like me, you probably interact with a subset of these folks over the course of a year. So attending RDC gives me a broader perspective of the challenges facing our industry. When someone starts pointing a finger at “the bad guys,” those “bad…
  • When Technology Bites: Word on the Street — July 20th thru July 24th

    Kevin Carty
    25 Jul 2015 | 5:46 am
    Kevin Carty, VP Classic Exhibits I love technology! But sometimes, I fear, we miss the basics, the commonsense in our effort to make things more efficient and streamlined — like what makes sense. For example… Last week I met with a transportation company, one of the well-known Big TWO. At the beginning of 2015, this carrier introduced a slick handing system in their sorting facilities replacing the old system that required someone to manually check measurements on larger packages. This new system uses calibrated lasers to scan a case or package to take the dimensions. It’s…
  • Mid-Year Review: Word on the Street — July 13th thru July 17th

    Kevin Carty
    17 Jul 2015 | 6:37 am
    Happy Summer to All! Kevin Carty, VP Classic Exhibits I am writing this a few weeks late, but in fairness, there’s a lot going on at Classic Exhibits. It’s been an exciting 2015, thanks to you, our loyal and creative distributors. Your projects have been ALL ACROSS THE BOARD — so let’s review the highlights, identify some trends, and share a few stories. The year started with a bang. January set the tone after a busy late December. It was clear we were going to be in for a wild ride filled with growth, unique challenges, and a mixture of tradeshow, event, retail, and…
  • Under $3K to $25K Display Brochures

    Mel White
    14 Jul 2015 | 1:57 pm
    I’m getting old, but not too old to learn from my mistakes. Over the past year, I’ve largely ignored printed sales collateral as a tool for Classic Distributors. That’s not to say we haven’t created high quality PDF’s (such as iPad and Surface Stands and NEO and Express Furniture), but they have been mostly promotional sheets, not product line brochures. My feeling was — It’s all online on the Classic website or in Exhibit Design Search. Recently, we updated the “Under $3K” sheets. This 10-page PDF shows selective kits Under $3K, $6K,…
  • New Charging Stations — Q&A Video with Kevin and Mel

    Mel White
    7 Jul 2015 | 7:30 am
    When we introduced our newest Charging Stations at EXHIBITORLIVE, we expected them to do well. Our definition of “well” should probably change to “Yowsa!” They’ve been a big hit. As with any new product, there are questions so Kevin and Mel sat down for a casual Q&A video about the charging stations. You’ll need to boost your volume a bit. That’s what happens when your production shop is also your studio. Sorry. Since we’re on a Q&A theme, here are two recent print interviews:  (1) Katina Rigall, Senior Designer in Exhibit City News and…
 
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    New Media Expo Blog

  • 55 Reasons to Attend #NMX 2016

    Deb Ng
    9 Jul 2015 | 1:00 pm
    I receive email every day from people who are interested in attending NMX, but want to be it’s the conference for them. With so many conferences to attend each year, it’s important to find the right fit. And who can blame them? Conferences are an investment and it’s important to make sure you’re putting your money where [...]
  • Does the Online Media Encourage Public Shaming?

    Deb Ng
    3 Jul 2015 | 6:51 am
    If you’ve been anywhere online this past week – and even if you haven’t – you probably noticed that some hashtag chats got a little out of control, most notably the #AskELJames chat. The chat, which was presented as a way for fans to talk with “50 Shades of Grey” author EL James about her [...]
  • Introducing the NMX Facebook Page Cover Photo Project

    Deb Ng
    30 Jun 2015 | 5:50 am
      I’m stealing an idea today…from myself. You see, I keep going on about the awesome and talented content creators in the NMX community but I’m not doing enough to highlight your talent. So I’m going to borrow an idea that I started with our (sister conference) TBEX’s Facebook page. As I was looking through my poor [...]
  • 10 Ways Online Content Creators are Being Ripped Off

    Deb Ng
    29 Jun 2015 | 11:56 am
    It’s a wonderful time to be an online content creator. Bloggers, podcasters, photographers and video producers are doing amazing things with their content, and achieving excellent results. As someone who has been blogging for well over a decade, seeing us all come to this point is truly rewarding. However, for as many people who are creating [...]
  • The Blogger On a Budget’s Guide to Attending Conferences Without Breaking the Bank

    Deb Ng
    22 Jun 2015 | 10:27 am
      I love conferences. I am passionate about networking, look forward to learning, and nothing makes me happier than connecting with my old friends while making new friends. You know what I don’t love about conferences? The price! In fact, I attend significantly fewer conferences than I used to because $3000 – $5000 to attend [...]
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    Smash Hit Displays RSS feed

  • Why You Should be Using Panel Displays

    27 Jul 2015 | 7:27 am
    With all of the options available to you, knowing which trade show display to choose can be a difficult decision. If you are traveling a great distance to your upcoming event, want a booth that does not require a lot of strength and time to put together, and is affordable, Panel Displays are the perfect solution.
  • Trade Show Exhibit Blunders That Could be Hurting Your ROI

    22 Jul 2015 | 6:20 am
    Wondering why your trade show exhibit isn't getting results? Here are 3 exhibit mistakes that could be preventing you from getting the ROI you want.
  • How to Measure Marketing Impressions at Trade Shows

    15 Jul 2015 | 6:33 am
    Want to know how successful you were at your last trade show? These tips will help you measure your results in order to determine if it was worth your efforts or if you should move on to a different trade show.
  • 4 Design Tips for Custom Trade Show Displays

    13 Jul 2015 | 11:11 am
    Custom displays have a unique look that will attract a crowd, but with these tips, you will create a more effective trade show display.
  • 5 Common Misconceptions About Trade Show Displays

    10 Jul 2015 | 7:22 am
    Thinking about purchasing show displays but have your doubts? Here are the top 5 misconceptions that will clear up any doubts you have about investing in a trade show display.
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    Skyline Trade Show Tips

  • Get More Visitors at your Trade Show Booth with Effective Internet Marketing

    Bruce Jones
    29 Jul 2015 | 7:00 am
    Inbound and outbound marketing are two methods to enhance your trade show results. But which is most effective? HubSpot defines outbound marketing as sending messages through traditional, mass means of communication like advertising, cold calling, and trade shows and events. Outbound marketers push their message out to a vast audience in hopes of it resonating with the select few they actually want to target. In contrast, inbound marketing is marketing to people who have interest in the product you are marketing and are your target audience. Instead of hoping you reach the right audience like…
  • How to Attract Massive Crowds at Your Next Trade Show

    Chad Chesmark
    23 Jul 2015 | 7:00 am
    Turn Your Trade Show Booth Into an Action-Based Branding Experience Static trade show booths are boring. How many times have you walked the show floor and witnessed empty booths who’s staffers were hypnotically gazing down at their iPhones? With trade shows functioning as one of your company’s largest marketing investments, a passive operation is an unacceptable choice. Sure, handing out pens, stress balls and beer koozies with your logo is a nice gesture, but let me ask you this: How many times have you opted to do business with a company because of a pen? Trade Show giveaways might…
  • Things Presidential Hopefuls Can Learn From Trade Show Exhibitors & Vice Versa

    Steve Hoffman
    21 Jul 2015 | 7:00 am
    By November 2016 U.S. voters will ultimately be choosing from two, maybe three, legitimate candidates when casting their ballots for president. But as of this writing, there are about 15 declared candidates with possibly as many as another half dozen in the wings. Come with me now to TempCan Expo – The Essential Marketplace for Presidential Candidates – where I was recently asked to provide exhibitors with some pre-event training. There are many parallels between exhibiting at a trade show and candidates “exhibiting” themselves for the election.  My purpose today is to help…
  • 5 Things You Should Never Bring Onto the Trade Show Floor

    Sebastien Robillard
    16 Jul 2015 | 7:00 am
    If you’re trying to help your ROI and achieve better exhibiting results, then this blog post is for you. If you do chuckle at some of these points because it sounds like what you do, maybe it’s time to rethink your strategy on those topics. 1. The Open-to-All Contest Contests are a great way to attract attendees to your booth. But ultimately, the goal of your show is to qualify leads. Instead of registering attendees for a contest where the prize is obviously appealing just to get their contact information, why not qualify them as a potential client? It’s completely acceptable to…
  • Hey Valued Customer – Throw This Out For Me

    Jason Kelly
    14 Jul 2015 | 7:00 am
    Do you remember the last time you were at a trade show? There were thousands of exhibitors and before you left your home you chose ten companies to talk business with. When you got there the company’s representative was unhelpful, did not ask the right questions (or any), and had a general air of “I don’t want to be here.” You left with unanswered questions and a flyer on the product that the contact had provided to you. Time and time again I see this happen. There is a better way! Although the comic here is done for humor there is more truth in this than you know. At any event that…
 
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    Frost Miller Group, Inc.

  • Events Maintain Year-Round Presence with Content Marketing

    fmg@dmin
    9 Jul 2015 | 10:28 am
    Tradeshow experts will present practical ideas for using event content year-round at CESSE Annual Meeting BETHESDA, MD—July 9, 2015— Using content to expand the value of events is a hot topic for association and society executives. Kevin Miller, president, Frost Miller will show society executives how to implement a content marketing strategy at the Council of Engineering and Science Society Executives’ (CESSE) 2015 Annual Meeting in Norfolk, Va. on July 16th. The session “Creating the 365-Day Conference/Extending Conference Content” will give attendees knowledge about how to tie an…
  • Frost Miller Selected by National Association of Home Builders to Implement International Content Marketing Strategy

    Sarah Kennedy
    18 Mar 2015 | 7:30 am
    FMG will use content marketing to increase international membership for NAHB BETHESDA, MD—March 17, 2015—The National Association of Home Builders (NAHB) has selected Frost Miller (FMG) to create and execute a content marketing strategy to promote the association internationally and to boost international membership. FMG will conduct extensive research of social media use in target countries to create the new strategy that will align with the association’s mission and goals. After completing the strategy, FMG will implement a variety of content marketing tactics over the course of the…
  • Tradeshow Logic Taps Frost Miller to Execute Marketing for New Trade Show

    Sarah Kennedy
    3 Feb 2015 | 10:06 am
    FMG to create strategic marketing campaign for inaugural SMI Metal Engineering Expo 2015 BETHESDA, MD—February 2, 2015—Tradeshow Logic – a full service event solutions company, has hired Frost Miller (FMG) to promote a new expo. FMG will produce a comprehensive strategic marketing campaign for the SMI Metal Engineering Expo, to be held October 19-22, 2015 at the Charlotte Convention Center in Charlotte, NC. This new event will be the only of its kind in North America. It is open to all members of the global spring, wire and metal forming industry. The expo will include a technical…
  • Frost Miller Group Hired For MINExpo INTERNATIONAL®

    Sarah Kennedy
    26 Jan 2015 | 11:29 am
    FMG launches 2-year marketing campaign for mining industry megashow BETHESDA, MD—January 23, 2014—Frost Miller (FMG) was selected for the fourth consecutive time by National Mining Association — organizer of MINExpo INTERNATIONAL® — to promote its 2016 quadrennial expo. The trade show will be held in Las Vegas, September 26-28, 2016 and is the world’s largest and most comprehensive exposition for the mining industry. In 2012, the show set records with more than 52,000 people from 126 countries participating in educational opportunities and seeing the most advanced…
  • Frost Miller Wins Gold Award in Association Marketing Competition

    Sarah Kennedy
    13 Jan 2015 | 8:29 am
    Integrated marketing agency recognized in exhibit sales category for fourth time BETHESDA, MD—January 12, 2014—Frost Miller, a Bethesda, MD-based marketing agency was recognized for its work with associations in Association TRENDS magazine’s 2014 All-Media Contest. The agency received a Gold award for MINExpo INTERNATIONAL® 2016 Exhibitor Prospectus Package for Exhibitor Sales Kit. This is the fourth time Frost Miller has earned either a gold or silver in the Tradeshow/Exhibit Sales Package category, winning previously in 2009, 2008 and 2007. FMG has worked on MINExpo®, a quadrennial…
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    Smash Hit Displays RSS feed

  • Why You Should be Using Panel Displays

    27 Jul 2015 | 7:27 am
    With all of the options available to you, knowing which trade show display to choose can be a difficult decision. If you are traveling a great distance to your upcoming event, want a booth that does not require a lot of strength and time to put together, and is affordable, Panel Displays are the perfect solution.
  • Trade Show Exhibit Blunders That Could be Hurting Your ROI

    22 Jul 2015 | 6:20 am
    Wondering why your trade show exhibit isn't getting results? Here are 3 exhibit mistakes that could be preventing you from getting the ROI you want.
  • How to Measure Marketing Impressions at Trade Shows

    15 Jul 2015 | 6:33 am
    Want to know how successful you were at your last trade show? These tips will help you measure your results in order to determine if it was worth your efforts or if you should move on to a different trade show.
  • 4 Design Tips for Custom Trade Show Displays

    13 Jul 2015 | 11:11 am
    Custom displays have a unique look that will attract a crowd, but with these tips, you will create a more effective trade show display.
  • 5 Common Misconceptions About Trade Show Displays

    10 Jul 2015 | 7:22 am
    Thinking about purchasing show displays but have your doubts? Here are the top 5 misconceptions that will clear up any doubts you have about investing in a trade show display.
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    FMG Talking PointsFMG Talking Points | The Power to Attract

  • How Show Organizers Can Use Content Marketing to Extend the Life of their Events

    ejohnson
    27 Jul 2015 | 11:52 am
    Show organizers are increasingly seeing the benefits of extending the life of their meetings and expositions to year-round experiences to increase engagement and give exhibitors and speakers more ROI. I recently presented a webinar, The 365-Day Conference, with my colleague, Barbara Myers, on June 17th. It was hosted by Meetings & Conventions magazine. Click here to sign in and listen to the archived webcast. Pin It
  • 3 Signs It’s Time to Cut Content

    fmg@dmin
    10 Jul 2015 | 9:33 am
    Sometimes when you know where everything is; you don’t realize others may not. Similar to piles of physical stuff, “organized chaos”, your website may become cluttered and provide a hardship to visitors navigating it. How do you know when your site has gone over the edge? Here’s how to evaluate the current status of your website content: Have someone not familiar with it find something specific on the site– sort of a content scavenger hunt. See how long it takes that person to work through the navigation and find their way, hoping they do indeed get to the desired information.
  • How to Purge Excess Website Content

    ejohnson
    29 Jun 2015 | 10:50 am
    The ideal website is easy for users to navigate intuitively through the content they need. And while many websites start out simple, it doesn’t take long for well-intentioned content to build up and become cumbersome, ultimately clogging up the well-planned, beautifully-designed navigation. While a lot of content can be evergreen, it’s important to make sure less valuable content isn’t getting in the way of users’ attempts to find what they need. A new website design is a great time to undergo the process of weeding out unnecessary content, but you can also implement an annual or…
  • Is Your Brand Aligned?

    Sarah Kennedy
    8 Jun 2015 | 6:01 am
    Without proper brand alignment, even the most well-thought-out branding effort can fail – and in fact, can harm your brand. Brand alignment is often described simply as consistency in the appearance of marketing materials and coordination of your marketing messages. Those are critical elements, but brand alignment is really much more than that. Brand alignment is about ensuring that your brand actually delivers what is promised – that it is aligned with your customers’ expectations. The majority of branding efforts are really about rebranding, or refreshing existing brands. In these…
  • The Complex World of Developing Prospect Lists

    ejohnson
    11 May 2015 | 9:26 am
    One topic that consistently generates angst among trade show organizers is list development. Everyone knows the importance of developing and maintaining strong prospect lists, but few admit to having mastered it, and the majority struggle to develop good, cost-effective lists. The Problem(s) The biggest challenge with maintaining a prospect list is how quickly they become worthless. As a rule, a prospect database becomes ineffective after three years. According to a survey by Compensation Force, the average turnover rate among all industries is 15.1 percent (some industries are as high at 29…
 
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    Trade Show Insights » Trade Show Insights

  • Weekly Insights: The Truth About Trade Show Flooring

    Marlys K. Arnold
    24 Jul 2015 | 11:07 am
    The experts from TS Crew are back with tips on something every most exhibitor ignores (until their feet hurt) … trade show flooring. So watch this short video and see what you may have been... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly Insights: Millennials Say “Show Me the ROI”

    Marlys K. Arnold
    17 Jul 2015 | 9:00 am
    It’s no secret that Millennials, or GenY, now make up a major part of today’s workforce. Yet that doesn’t seem to hold true when you look at the population of many trade shows. Why... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Why Exhibit Without Pre-show Promotions?

    Marlys K. Arnold
    10 Jul 2015 | 7:05 am
    Caution: If you’re not currently doing any type of pre-show promotion, here’s the result you may expect. (Feel free to share this graphic with other exhibitors … they may be guilty of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Tapping Into User-Generated Content for Promotions

    Marlys K. Arnold
    30 Jun 2015 | 6:34 am
    In the advertising world, there’s a lot of buzz about user-generated content. That’s where consumers are invited to create ads for everything from ketchup to credit cards to cars, and they’re eager... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly Insights: Exhibitions Day 2015 Recap

    Marlys K. Arnold
    19 Jun 2015 | 7:01 am
    By all accounts, this year’s Exhibitions Day meetings in Washington, DC were a resounding success. A total of 112 members of the meetings and trade show industry visited the offices of both... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    American Image

  • 6 Ways to Jazz Up Your Trade Show Booth

    Charles Dugan
    23 Jul 2015 | 6:24 pm
    Ever notice when you’re at a trade show event, most booths are usually just a sea of tables with boring white or gray cloths draped over them, a few posters here and there, and that’s about it? Does anything stand out and is there anything unique or eye-catching? Chances are most probably do not stand […] The post 6 Ways to Jazz Up Your Trade Show Booth appeared first on American Image.
  • 9 ½ Lead Generation Tactics You Might Not Have Considered

    Charles Dugan
    15 Jul 2015 | 7:09 pm
    If you’ve ever exhibited at a trade show you know it’s an expensive forms of marketing. So why do so many companies continue to market at these events? The answer is simple – Because trade shows put you in front of a highly-targeted group of people who are all interested in what you have to […] The post 9 ½ Lead Generation Tactics You Might Not Have Considered appeared first on American Image.
  • A Booth Staff Trainer’s Top 7 Strategies – Part Two

    Charles Dugan
    11 Jul 2015 | 11:00 am
    In a previous column, we presented several excellent strategies from professional booth staff trainer Matt Hill of The Hill Group. In his more than 25 years in this industry, he’s helped thousands of booth workers enhance their skills and make the most out of each and every interaction with show attendees. Knowing these strategies is critically important […] The post A Booth Staff Trainer’s Top 7 Strategies – Part Two appeared first on American Image.
  • What Should be in your trade show budget, but isn’t?

    Charles Dugan
    7 Jul 2015 | 12:30 pm
    If you’ve done a trade show or two, you know what the basic elements of a trade show budget are. The list can include: Booth Space Trade Show Display Booth Installation and Dismantle Expenses Drayage Freight Transportation Audio Visual Support Cleaning Floral Electrical Plumbing Internet Security Lead Gathering Services Hosts/Hostesses/Narrators Personnel Expenses Special Events Here’s […] The post What Should be in your trade show budget, but isn’t? appeared first on American Image.
  • A Booth Staff Trainer’s Top 7 Strategies – Part One

    Charles Dugan
    1 Jul 2015 | 11:43 am
    We’ve mentioned many times in this blog how much we value the role of the staff trainer when it comes to making the most of your participation in a trade show. The reason is simple; it’s an unusual selling environment, and it takes a special and unique set of skills to capture the attention of passersby, […] The post A Booth Staff Trainer’s Top 7 Strategies – Part One appeared first on American Image.
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    Northwest Creative Imaging Blog

  • The Best Cities For Hosting A Trade Show [Infographic]

    nwcidisplays
    28 Jul 2015 | 9:27 am
    Does your business like to send its employees to trade shows or be a part of them? If you only visit trade shows in your general area you might be curious what trade shows are like outside of your city. … Continue reading →
  • The Top 8 Most Attended Conventions

    nwcidisplays
    23 Jul 2015 | 9:25 am
    If you are trying to figure out where to show your company booth, start at the top of the list. You want a trade show that stands out and attracts large numbers of exhibitors and attendees. That helps a company … Continue reading →
  • Is Technology a Must-Have for Your Trade Show Booth?

    nwcidisplays
    9 Jul 2015 | 8:16 am
    Customers arrive at trade shows with the hope of finding new fantastic brands that can address their needs. In years past, all that was required to have an outstanding trade show booth was a quality printer and a pen and pencil to … Continue reading →
  • The 11 Best Ways to Bring in New Clients

    nwcidisplays
    16 Jun 2015 | 11:18 am
    No business can survive without finding new customers, but sometimes it can be a challenge to know where to begin the search. From trade shows to social media, here are 11 ways to find new customers that you can begin using today. Know … Continue reading →
  • Six Off-the-Wall Displays Your Company Should Try

    nwcidisplays
    20 May 2015 | 7:01 am
    Trade show attendance continues to grow at a feverish pace. Expectations seem to grow at about the same clip. For example, attendance at the Palm Beach International Boat Show was up 17% year over year, and the Consumer Electronics Show had more … Continue reading →
 
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