Tradeshows

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  • Trade Show Success Strategies - How to Maximize Your Exhibiting Results

    Trade Show Blog
    24 Oct 2014 | 11:43 am
    Learn how to maximize trade show visibility, sales leads and revenue for trade show success. Information covers exhibit displays, design, promotions...
  • Booth Staff Attendee Engagement Techniques that Help Maximize Lead Generation

    CEIR Blog
    mtucker2014
    23 Oct 2014 | 12:30 pm
    By Nancy Drapeau, PRC, CEIR Research Director For many exhibitors, a primary goal of exhibiting is to generate new leads, nurture existing ones and maintain relationships with customers to feed the sales pipeline. Business-to-business exhibitions enjoy the reputation of delivering high value in this area. According to CEIR research, 99 percent of surveyed exhibitors say that business-to-business exhibitions deliver unique not fulfilled by other marketing channels. The most popular unique value speaks to the ROI of participating, the ability to see a large number of prospects and customers…
  • Springfield, MO CVB Hires Abby Terhark as Advertising Sales Assistant

    Exhibitor News Network
    22 Oct 2014 | 5:00 pm
    Abby Terhark has joined the staff of the Springfield, Missouri, Convention and Visitors Bureau as advertising sales assistant. BRBR Terhark will a...
  • IAEE Supports Sustainability Certification for Exhibitions and Events

    News and Events
    12 Oct 2014 | 10:00 pm
    DALLAS, 13 October 2014 – The International Association of Exhibitions and Events™ (IAEE) has teamed with iCompli, a division of international auditing firm BPA Worldwide, to offer its members the opportunity to earn certification to the ASTM/APEX standard for exhibition and event industry sustainability. The standards were created by industry leaders to develop best practices criteria to improve the overall sustainability of an event. This agreement will offer IAEE members a discounted rate for achieving the iCompli certification.
  • T3 Expo Spotlight: Eventgineer and Co-Founder Nate Derby

    e-Vent
    Chris Young
    23 Oct 2014 | 1:25 pm
    1. How did you get started in the expo and trade show industry? After college, I went into a management training program at the Ritz-Carlton in Southern California. During this process, I was introduced to the trade show industry and was recruited to join Champion Expo in 1998. The tradeshow industry really appealed to me due to the diverse nature of the events, and I was also very interested in traveling at the time. 2. What motivated you to start T3 Expo with Chris Young and Chris Valentine? Many factors went into this decision; however, the main reason was the team. Chris, Chris and I had…
 
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    CEIR Blog

  • Booth Staff Attendee Engagement Techniques that Help Maximize Lead Generation

    mtucker2014
    23 Oct 2014 | 12:30 pm
    By Nancy Drapeau, PRC, CEIR Research Director For many exhibitors, a primary goal of exhibiting is to generate new leads, nurture existing ones and maintain relationships with customers to feed the sales pipeline. Business-to-business exhibitions enjoy the reputation of delivering high value in this area. According to CEIR research, 99 percent of surveyed exhibitors say that business-to-business exhibitions deliver unique not fulfilled by other marketing channels. The most popular unique value speaks to the ROI of participating, the ability to see a large number of prospects and customers…
  • Another Case for Infrastructure Investment

    mtucker2014
    16 Oct 2014 | 12:58 pm
    By Cathy Breden, CAE, CMP, Managing Director, Center for Exhibition Industry Research Jeff Werling, one of CEIR’s economists and the executive director of Inforum/University of Maryland, recently sent me a report his team on behalf of the National Association of Manufacturers (NAM) concerning infrastructure investment. Jeff and his team compiled a unique and revealing data set on recent infrastructure investment which implies that real investment in public infrastructure has been falling over a decade, and by investing in public infrastructure benefits the economy in the short- and…
  • Infrastructure Investment Creates Positive Outcomes for the Economy… and the Exhibition Industry

    mtucker2014
    10 Oct 2014 | 12:17 pm
    Cathy Breden, CAE, CMP, Managing Director, Center for Exhibition Industry Research Executive Director Jeff Werling, of Inforum at the University of Maryland, and one of CEIR’s economists, recently completed a report for the Association of Equipment Manufacturers (AEM). AEM released a White Paper, “The Economic Footprint of the Construction Equipment Industry on the U.S. Economy.” The paper provides a new and innovative estimate of an industry which includes downstream activities such as transportation and distribution. The Building, Construction, Home and Repair (HM) Sector is the…
  • Same Old, Same Old Just Won’t Cut It – Innovate Your Approach Every Year

    mtucker2014
    3 Oct 2014 | 11:30 am
    By Cathy Breden, CAE, CMP, CEIR Managing Director Marco Pardi, President of UBM Tech Events and a panelist at the recent CEIR Predict Conference, suggests that exhibitions in the Communications/IT Sector take a cue from “brick and mortar” companies like IBM, SAP, Oracle, Microsoft and HP. “They’re constantly reinventing because they’re competing with new, lifestyle conferences like South by Southwest, which also vie for their core attendee base,” says Pardi. This is certainly good advice and counsel for any exhibition regardless of industry sector. We must all be thinking about…
  • The Power of PREDICT

    mtucker2014
    25 Sep 2014 | 2:37 pm
    By Mary Tucker, CEIR Blog Manager PREDICT: CEIR’s Annual Exhibition Industry Outlook Conference continues the conversation of where the overall economy is headed and how that will affect the exhibition industry. Freeman, a title sponsor of Predict, offers further insight into this data on its blog about the event. Cautious optimism is growing as the economy continues its steady movement upwards. The exhibition industry is keeping pace, albeit with slightly smaller numbers in comparison to GDP, but keeping up nonetheless. Who will come to save the day? According to various panelists at…
 
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    News and Events

  • IAEE Supports Sustainability Certification for Exhibitions and Events

    12 Oct 2014 | 10:00 pm
    DALLAS, 13 October 2014 – The International Association of Exhibitions and Events™ (IAEE) has teamed with iCompli, a division of international auditing firm BPA Worldwide, to offer its members the opportunity to earn certification to the ASTM/APEX standard for exhibition and event industry sustainability. The standards were created by industry leaders to develop best practices criteria to improve the overall sustainability of an event. This agreement will offer IAEE members a discounted rate for achieving the iCompli certification.
  • CEIR Foundation Raises $175,000 in Recent Fundraising Efforts

    8 Oct 2014 | 10:00 pm
    Dallas, 9 October 2014 – The Center for Exhibition Industry Research (CEIR) today announced a substantial increase in contributions due to recent fundraising efforts. What began as a personal email to a list of exhibition industry colleagues requesting financial support of the CEIR Foundation, quickly turned into a two-day challenge resulting in $175,000 in pledges. Each time a pledge was received, a challenge was issued for others to pledge support to the CEIR Foundation.
  • IAEE Recognizes Top Public Events for 2014

    8 Oct 2014 | 10:00 pm
    DALLAS, 9 October 2014 – The International Association of Exhibitions and EventsTM (IAEE) has selected this year’s Top Public Events to be recognized at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held 9-11 December 2014 in Los Angeles, Calif.
  • IAEE's Guidelines for Display Rules & Regulations Updated

    1 Oct 2014 | 10:00 pm
    DALLAS, 2 October 2014 – The International Association of Exhibitions and Events™ (IAEE) has updated its Guidelines for Display Rules and Regulations to promote continuity and consistency among North American exhibitions and events. This revised 2014 edition is a resource for exhibitions and events organizers to use in creating consistent and fair exhibiting standards for their events. It is the model for most domestic exhibitions and events and therefore recommended that exhibitions and events organizers include a copy in the exhibition or event prospectus and/or exhibitor rules and…
  • IAEE Announces 2014 Individual Award Winners

    22 Sep 2014 | 10:00 pm
    DALLAS, 23 September 2014 – The International Association of Exhibitions and Events™ (IAEE) proudly announces this year’s recipients of the IAEE Awards program, which recognizes professionals who have made outstanding contributions to the exhibitions and events industry. The recipients will be honored at the IAEE Annual Networking Luncheon and Awards Presentation to be held during Expo! Expo! IAEE’s Annual Meeting & Exhibition on 9-11 December 2014 in Los Angeles, Calif.
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    e-Vent

  • T3 Expo Spotlight: Eventgineer and Co-Founder Nate Derby

    Chris Young
    23 Oct 2014 | 1:25 pm
    1. How did you get started in the expo and trade show industry? After college, I went into a management training program at the Ritz-Carlton in Southern California. During this process, I was introduced to the trade show industry and was recruited to join Champion Expo in 1998. The tradeshow industry really appealed to me due to the diverse nature of the events, and I was also very interested in traveling at the time. 2. What motivated you to start T3 Expo with Chris Young and Chris Valentine? Many factors went into this decision; however, the main reason was the team. Chris, Chris and I had…
  • T3 Expo Spotlight: Account Executive Manager Pam Mason

    Chris Young
    30 Sep 2014 | 1:41 pm
    Pam Mason, our Account Executive Manager, has extensive experience in the expo and trade show industry and has greatly contributed to our growing number of successful, large-scale events which is why we wanted to profile her in this edition’s Employee Spotlight. 1. What excites you about T3 Expo and drew you to the company? Prior to joining T3 Expo, Chris Young, Chris Valentine, and Nate Derby had a reputation for innovation and know-how within the industry. Once they started gaining momentum, it was clear by the clients they were signing on and the dynamic people they were hiring that…
  • T3 Expo Turns Five!

    Chris Young
    12 Sep 2014 | 10:31 am
    Photo taken on T3’s 5th anniversary, September 10, 2014 showing some of our team working at Intel Developer Forum 2014 in San Francisco. From left to right; Dan Merolla, Chris Hoffman, Jennifer Parisi, Chris Young, Nate Derby, Pam Mason, Flynn Sauer, Laura Burce, Andy Trask and Brian Cooke When Chris Valentine, Nate Derby and I started T3 Expo in September 2009, we could only have dreamed that in five years, we would be where we are right now. The fall season has always been an incredibly busy one – and this season is no different – but we want to pause briefly to recognize that…
  • Globalization: Changing World Views, Changing Events

    Chris Young
    24 Jun 2014 | 9:15 am
    When we founded T3 Expo in 2009, we had big plans for the company, but never anticipated that we would be producing events abroad so soon after our inception.  In the past five years, we have traveled extensively and have had the pleasure of working in North America and Europe, including Toronto, Vancouver, Davos, London, Copenhagen, Dusseldorf, Munich, Paris, to name a few, making our passports as important as our gang boxes. Our success overseas has much to do with our expertise in designing brand experiences, operations and logistics combined with the growing demand for global corporate…
  • Together T3 Expo & ServiceNow take Knowledge14 to the next level

    Chris Valentine
    21 May 2014 | 3:19 pm
    With ServiceNow’s Knowledge14 event at the Moscone Center behind us, we wanted to take a minute to acknowledge all the hard work that went into pulling off one the largest gatherings of IT professionals. Last year, the event took place in a smaller ballroom at a Las Vegas hotel, and this year, Knowledge14 took place in all of Moscone South and West. So, along with the typical amount of planning that goes into an event of this size, we had the additional opportunity to help guide our client in the transition to a large convention center space. The T3 Expo team is proud to have helped our…
 
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    Promo Tips by Motivators.com

  • Five Amazing Holiday Giveaways

    Ozzie Dikmen
    23 Oct 2014 | 6:31 am
    When the months pass, seasons change, and weather cools, it’s hard to ignore that the holiday season is approaching. Before you know it, it will be the end of the year and 2015 will be rolling in! With that being said, preparations nee to be made. Holiday shopping needs to get done and the hot new items for 2015 need to be ordered! What are the top five holiday items this year you may ask? Here is a recap of five amazing holiday giveaways and must-have promotional products to start off the new year! Calendars After all, what better way to get your message out than to giveaway…
  • Three Great Products to Honor National US Marine Corps Day

    Alison Derkatch Strauss
    21 Oct 2014 | 6:59 am
    On November 10th, 1775, National Marine Corps Day was established to augment naval forces in the Revolutionary War. According to the US Department of Defense, the day is still observed worldwide with parades, speeches, drill team performances, and special exhibits to mark the special occasion. One of the many ways to recognize and celebrate the people that do the most for our great country is way promotional products. Here are there fantastic products to honor National US Marine Corps Day.   Stainless Steel Adventure Bottle with Carabiner   I always stand by the mantra that the best…
  • Great Apparel for Cooler Weather

    Amy Streifer
    16 Oct 2014 | 12:13 pm
    Sadly, summer 2014 is now a thing of the past. Fall is here and winter will be arriving before we know it! Motivators has so many amazing apparel items for the cooler weather. Some that come to mind are sweatshirts, hats, gloves, scarves, and sweatpants. If you’re looking to stock away the summer clothes and start stocking up with some cooler items, then this is the blog for you. Here’s a list of some great apparel for cooler weather. 1. Harriton Unisex 1/4 Zip Fleece I’m definitely a summer person myself. However, there’s nothing I love more in the cold weather then…
  • Top Fall Giveaways

    Jon Borowka
    14 Oct 2014 | 1:12 pm
    Now that the summer is gone, it’s time for the fall! The beach and barbecues are behind us, but now it’s time for football, apple picking, and whatever outdoorsy things you can get in before the winter arrives. Here’s a list of top fall giveaways! The first thing you think about when the fall arrives and the temperature starts to drop are comfy blankets! We have tons of imprint able blankets that can travel with you anywhere you go! You can bring a blanket to a picnic or a ball game, and with one of these embroidered blankets, you’re sure to get your brands name to…
  • Great Ways to Honor American Education Week

    Jill Wisner
    13 Oct 2014 | 6:11 am
    American Education Week will be celebrated between November 16th and November 22nd of 2014. This offers all Americans a great chance to celebrate public education and to honor those in public education who are making a difference. We can all also show support for children, parents, teachers and administrators. Monday, November 17th, is the official kick off day. Schools will be hosting events and activities to celebrate excellence in education. Some great ways to get the party started is with balloons. What says success in school better than Gold Mylar Balloon? Fly balloons throughout the…
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    Tradeshow Guy Blog

  • Google Hangout: Tradeshow Marketing with Rooibee Red Tea

    Tim Patterson
    23 Oct 2014 | 7:00 am
    One way to find out how tradeshow marketing works for a particular company is to sit down with them and talk about it. That’s exactly what happened recently with Zachary Anderson, Creative Director of Rooibee Red Tea, based in Kentucky. Zach discussed everything from using tradeshows to connect with influencers, pursuing a differentiation strategy to stand out from the crowd, sampling their delicious products and more – all from a 10×10 booth at most shows. Enjoy – and keep watch for more Google Hangouts on tradeshow marketing with folks out there doing it year after…
  • Tradeshow Marketing Analysis, Part 9: Record Keeping

    Tim Patterson
    20 Oct 2014 | 7:05 am
    This is number 9 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth Booth Staff Lead Generation Post-Show Follow Up What records should you keep from your tradeshow appearances? Short answer: EVERYTHING. And since you can store records digitally, anyone can access them from anywhere at anytime its necessary. This means photos, videos, booth layouts, drayage and set-up/dismantle orders, staff debriefing, visitor comments, lead generation – really, all of it should be captured and kept in an obvious place. Maybe you…
  • Six Tips To Create A Top Custom Modular Exhibition Stand

    Tim Patterson
    17 Oct 2014 | 6:00 am
    The following is a guest post by Reno Macri. A custom modular exhibition stand is an option to make the most of your investment, providing the chance to not only adapt and modify your stand for a program of shows, but also to re-use components from your stand in other events in between exhibitions. Modular design provides a uniquely adaptable framework for your exhibition, and can have greatly reduced shipping costs. The unique custom elements can provide high impact branding, whereas the durability of materials and efficient storage ensures your exhibition stand will look amazing every time…
  • Tradeshow Marketing Analysis, Part 8: Post Show Follow-Up

    Tim Patterson
    13 Oct 2014 | 6:00 am
    This is number 8 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth Booth Staff Lead Generation Now you’re back at the office. The booth has been buttoned up and shipped, the staff are back at their desks, and you have a stack of leads that need to be follow up with, and perhaps other tasks, such as going through multi-media (photos/videos) to be used in a variety of ways. Let’s break them down: Sales leads Staff debriefing Logistical notes Photos/videos and other content creation Sales leads would of course be…
  • Google Hangout: Tradeshow Presentations – Ken Newman & Andy Saks

    Tim Patterson
    10 Oct 2014 | 6:29 am
    Got a chance to hangout on Google with Ken Newman of Magnet Productions and Andy Saks of Spark Presentation and discuss what it means to be a professional tradeshow presenter. Lots of fun, and yes – I did learn a bunch!
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    TT Chicago

  • WITH THE OVERWHELMING USE OF DIGITAL TECHNOLOGY, IS IT HURTING OR HELPING US SELL OUR PRODUCTS?

    Gretchen Makela
    21 Oct 2014 | 12:13 pm
    I was recently at the IMTS 2014 Event at McCormick Place in Chicago, IL. This show happens every other year and by the look of the exhibits, you can understand why. Each exhibitor brought their latest and greatest product solutions to feature and filled their large show floor space with top machines, lasers, welders, assembly automation and more. Among the show floor were large exhibit structures, meeting rooms, hospitality bars and seating, and topped off with bright LED lighting, looping presentations, videos and eye catching AV. With all this impressive machinery at large, is digital AV…
  • OUT WITH THE OLD IN WITH THE NEW

    Gretchen Makela
    15 Oct 2014 | 3:00 pm
    We all want to save money and get the best bang for our buck. When we first design a new trade show exhibit, we have high hopes it will last us from 3 to maybe 5 years. But how do you keep your booth the same when there are ongoing changes within your industry, technology and even to your brand? So when it comes to exhibits, how can you anticipate the lifespan of your display? Number of shows: It is great if you can pull off using your same exhibit for many years in a row – if it works and isn’t broke, why fix it? The question however is, how many shows do you exhibit at per year…
  • FREE WEBINAR: SOCIAL MEDIA FOR TRADE SHOW PROMOTIONS

    Gretchen Makela
    9 Oct 2014 | 12:04 pm
    Wednesday, October 15, 2014 Two Convenient Times: 11:00 AM CDT & 1:00 PM CDT 1 hour webinar: 30 minutes presentation, 30 minutes Q&A Social media is not a threat to trade shows – it’s actually a great medium for getting more people to your trade show booth! Attend this free live webinar to learn: Which social media websites to use first What content works best in social media Many examples of pre-show, at-show, and post-show promotions on social media websites When and how often to post your promotions via social media How to jump start promotions if you don’t…
  • CUSTOM VS. RENTAL, THE DEBATE CONTINUES…

    Gretchen Makela
    3 Oct 2014 | 9:50 am
    ARE YOU AFRAID RENTAL SOLUTIONS WON’T GET YOUR BRAND NOTICED? When it comes to exhibit design, many marketers feel they have to go custom from top to bottom in order to get a creative exhibit that will showcase their brand effectively. What exhibitors don’t realize is with all the unique structure elements that make up a fully custom exhibit, components of this display are and can also be rented. The only way something is fully custom is if they took the metal, wood and substrates and built the entire display from scratch. Exhibits are traditionally fabricated to fit your brand,…
  • CAN YOU ANSWER THIS QUESTION?

    Gretchen Makela
    1 Oct 2014 | 11:30 am
    I have a question for you:  What does the list below signify? • 14: UnitedHealth Group, Inc., $122.5 billion (17th last year) • 36: Target Corporation, $72.6 billion (36th last year) • 60: Best Buy Company, Inc., $45.2 billion (61st last year) • 62: CHS, Inc., $44.5 billion (69th last year) • 94: Supervalu, Inc., $34.3 billion (86th last year) • 101: 3M Company, $30.9 billion (101st last year) • 140: U.S. Bancorp, $21.1 billion (132nd last year) • 159: General Mills, Inc., $17.8 billion (169th last year) • 173: Medtronic, Inc., $16.6 billion (172nd last year) • 199: Land…
 
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    Trade Show Tales Blog - classicexhibits.com

  • 5 Tips for Presenting to Senior Executives

    Mel
    24 Oct 2014 | 7:06 am
    Making the Perfect Pitch . . . Low and Inside Presenting to senior executives can be a challenge, even to seasoned professionals. When it comes to pitching your company, your services, and your design, you have to be perfect since you rarely get more than one chance. The slideshow below, 5 Tips to Presenting to Executives, is informative and entertaining. It’s by Bruce Gabrielle author of Speaking PowerPoint: the New Language of Business. Give it a quick look, then go back and study it carefully. You’ll be glad you did. 5 Tips for Presenting to Executives from speakingppt Here are…
  • SEG Installation Video from Optima

    Mel
    20 Oct 2014 | 1:55 pm
    Side-by-Side Comparison Kudos to our friends at Optima for their recent videos.  They’ve upped the ante on how to script and produce a professional educational video. Here’s a terrific one to share with your customer if they’ve purchased a silicone edge graphic display. Force them to watch it. It will save you a 9 a.m. call from the show floor that the SEG graphic(s) doesn’t fit. It does. For more videos by Optima, go to https://www.youtube.com/user/OptimaGraphics. –Mel White http://www.linkedin.com/in/melmwhite mel@classicexhibits.com Based in Portland, Oregon,…
  • Promote Your Business — “Countdown to Trade Show Success” Webinar

    Mel
    18 Oct 2014 | 6:33 am
    Marlys Arnold, Image Specialist Free Exhibitor Webinar on Nov. 6 I’ve heard you say many times, “Is there a trade show webinar available to my customers that is Professional, Brandable, and Free?” Why yes my dimple-faced sweet dumpling, there is. Marlys Arnold, the Trade Show Image Specialist, will be offering her “Countdown to Tradeshow Success” webinar on Nov. 6. BONUS:  Marlys will create a branded registration webpage for you to promote the webinar to your clients. Just contact her at marnold@imagespecialist.com.  Your customers will discover simple steps…
  • How to Build a Small Wood Crate — Classic Style (video)

    Mel
    9 Oct 2014 | 12:53 pm
    Over the years, we’ve gotten lots of compliments on our wood crates. I often joke that a distributor will call and say, “My client really liked their new display, but THEY LOVED THE CRATE AND PACKAGING!” Sigh . . . I’m never quite sure how to take that. Our dedicated crate building team does an amazing job, so we thought we would show you how we build a small crate, often called a “coffin crate” in the trade. Expect a video showing larger crates in about a month. Now if only someone could come up with a better term than “crate” — Reusable…
  • Why Distributors Enjoy Working with Classic

    Reid
    3 Oct 2014 | 6:33 am
    Shooting from the Hip Reid Sherwood I’m asked this question a lot. New distributors will say, “What makes doing business with Classic Exhibits different from other manufacturers?” But, before I launch into this, a bit of a warning. I’m writing this from the hospital, hopped up on drugs before I have surgery. I’m in pain but I will be better in a few hours. So allow me a little latitude if this rambles. There are No Real Egos Mel and Kevin co-manage the entire company for a quiet owner. The invisible “Inc.” includes Classic Manufacturing, ClassicMODUL…
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    Skyline Trade Show Tips

  • How to Get on the Trade Show Dance Card

    Michael Flavin
    22 Oct 2014 | 7:00 am
    Often, companies decide to exhibit at a trade show without giving importance to the attendees. Attendees or the company’s target market, don’t come without prior research on all the companies exhibiting, especially the ones of their interest. Most trade show attendees research exhibitors before they attend.  If you haven’t planned it out properly, then there’s a high likelihood that the attendees don’t put you on their dance card. Be Sure of What You’re Selling If you are standing at the trade show booth clueless of what products you have and what are their benefits and uses,…
  • 3 Major Trade Show Exhibit Design Pitfalls to Avoid

    Rob Wheeler
    16 Oct 2014 | 8:07 am
    Are you wondering why your trade show exhibit is not bringing in the attendees and leads you had hoped for? You have your booth staff, you have your demo, and you have an in-booth promotion. So what is the deal? Maybe you should look a little closer at the exhibit you brought. Your exhibit design and structure has so much more to do with your image and success than you realize. It is crucial that you use thoughtful design and materials, and don’t use a hand-me-down display from old, recycled and outdated exhibits. Your company has what show attendees are looking for, right? So why not show…
  • How to Maximize Lead Collection at Your Trade Show Display

    Ken Buckman
    14 Oct 2014 | 8:40 am
    Big data collection from potential clients must be optimized at your trade show. The information you gather from clients is crucial for your sales team to do their job after the show. While most savvy entrepreneurs don’t question the importance of big data collection, many fail to give this key event element the attention and consideration that it requires to ensure it’s done properly. Fortunately, modern innovations have made collecting consumer data as simple and straightforward as possible, if you know how to effectively manage the process. When putting together your plan for…
  • Understanding Your Basic Trade Show Exhibit Options

    Eric Weinberg
    8 Oct 2014 | 7:00 am
    If your company is considering the idea of investing in a booth, it is important to understand the basic options that are available to you. This list gives a brief description of each type of trade show display so that you can better understand their function and which is right for you. Portable Displays: Small But Mighty Though these custom displays are small, they are still highly effective. This category encompasses tabletops, 20-foot displays, 10-foot displays, banner stands, and tables and kiosks. The portable display’s unique advantage is increased flexibility. Since they fit into…
  • 6 Reasons Why Renting a Trade Show Display is a Viable Option for Exhibitors

    Scott Price
    6 Oct 2014 | 8:46 am
    Renting a trade show display is a practical and viable option for many companies. New exhibitors, infrequent exhibitors, businesses that change their look and design, and even companies who just need more flexibility often benefit from rental displays. If your company fits into one of these groups, perhaps you should consider the benefits of renting your trade show display. Below are 6 things every exhibitor should know about renting exhibits. #1 – A rental trade show display provides flexibility. Companies can benefit from the flexibility that these displays provide. They have the…
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    Frost Miller Group, Inc.

  • Frost Miller Group Welcomes Heather Meyer to Team

    Sarah Kennedy
    6 Oct 2014 | 9:29 am
    Meyer brings strategic in-house marketing experience to integrated marketing communication firm Bethesda, MD – October 6, 2014 – Frost Miller Group (FMG) recently added Heather Meyer to its integrated marketing communication team as account strategist. As an account strategist, Meyer will implement clients’ strategies, educate them on the latest marketing trends FMG is utilizing and help create new strategies. Meyer has both agency and in-house marketing experience. During her time as a marketing associate at First Potomac Realty Trust, Meyer created and maintained the corporate…
  • Meeting Planners to Gain Innovative Content Marketing Strategies

    Sarah Kennedy
    2 Oct 2014 | 7:32 am
    FMG experts to present free TSNN webinar on October 16th BETHESDA, MD—October 2, 2014— Meeting planners will learn how to extend the lives of their events using a content marketing strategy during a webinar presented by Frost Miller Group (FMG) on October 16th hosted by Trade Show News Network (TSNN). The session titled “The Big Bang Theory of Event Content Marketing” will focus on showing planners ways to work with their presenters to extend the life of their show content, discuss the pros and cons of distribution channels and determining costs for implementation. The webinar will be…
  • FMG President to Present Exhibitor Retention Strategies at E2MA Red Diamond Congress

    Sarah Kennedy
    16 Jul 2014 | 6:49 am
    Event marketing expert, Kevin Miller, along with other industry veterans will provide valuable information for trade show organizers BETHESDA, MD—July 16, 2014— Tradeshow organizers at E2MA Red Diamond Congress will learn exhibitor retention strategies from a panel of exhibit marketing experts, including Kevin Miller, president of Frost Miller Group (FMG). The E2MA event will take place on Monday, July 28 – July 31 in Oak Brook, Illinois. Kevin Miller will be joined by industry experts Scott Lee of SoulMakeup Inc, Glenda Brungardt of HP, and Bobby Bergeson of Tradeshow Logic during…
  • Frost Miller Group and Corporate Zen to Partner on Website Refresh for East-West Center

    Sarah Kennedy
    29 May 2014 | 5:25 am
    Integrated marketing communication firm to design new look for international organization’s web presence BETHESDA, MD—May 29, 2014—Corporate Zen (CZ) has chosen Frost Miller Group (FMG) to redesign the East West Center (EWC) organizational website. FMG will design the site’s overall look and feel, while CZ will focus on development and build-out. The updated website will host information on the East-West Center’s various programs, initiatives and regional expertise. The EWC promotes better relations and understanding among the people and nations of the United States, Asia and the…
  • Frost Miller Group Adds Sarah Kennedy to Team as Demand for Social Media Strategy Continues to Grow

    Sarah Kennedy
    8 May 2014 | 7:12 am
    Kennedy will tap global social media experience for firm’s association and B-to-B clients BETHESDA, MD—May 8, 2014— Integrated marketing communication firm, Frost Miller Group (FMG), added Sarah Kennedy to their growing team as public relations and social media specialist. As public relations and social media specialist, Kennedy will develop social media strategies and public relations plans, research new trends and work with clients to successfully manage their social media accounts.  Together FMG and Kennedy will focus on expanding its strategy in the public relations and digital…
 
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    MC2 eConnections

  • 5 Things to Consider When Selecting Your Booth Location

    Editor
    21 Oct 2014 | 11:50 am
    Here are some tips and examples that can help you prepare to go about selecting your booth location for your company. Read more… The post 5 Things to Consider When Selecting Your Booth Location appeared first on MC2 eConnections.
  • Self-Efficiency for the Day-to-Day Exhibit Manager

    Editor
    13 Oct 2014 | 11:35 am
    By keeping just a few key things in mind an exhibit manager can stay self-efficient and avoid inertia, maintain creativity and (most importantly) keep the ball rolling throughout the trade show season and beyond. Read more… The post Self-Efficiency for the Day-to-Day Exhibit Manager appeared first on MC2 eConnections.
  • Why Sales and Marketing Rivalry should be History

    Editor
    13 Oct 2014 | 10:33 am
    Editor’s Note: MC2 developed an executive white paper on this topic called “Sales vs. Marketing: Who’s Got the Lead?” To download the complete report, please sign up to receive it here. Two of the most important elements of any business are no doubt the sales and the marketing departments. In a professional environment, it is easy to hear those two terms and assume that the objectives of these two areas are already playing out using a set of very strict rules. Many people assume that marketing is solely directed at reaching the widest possible audience in any way possible and…
  • Meet Michelle Fridman

    Caroline Meyers
    13 Oct 2014 | 8:57 am
    Michelle Fridman, Marketing and Trade Show Coordinator, NA, Barco, Inc. Where She Works: Barco, Inc. Barco is a global technology company, designs and develops visualization solutions for a variety of selected professional markets: medical imaging, media & entertainment, infrastructure & utilities, traffic & transportation, defense & security, education & training and corporate AV. Number of Years in the Event Industry: 25 Though I’ve been with Barco for one year, I have 25 years of exhibit management experience to working in pharma, nanotechnology, medical, retail…
  • Derek Jeter Wrote the Playbook for Business Professionals

    Editor
    13 Oct 2014 | 8:28 am
    from Entrepreneur Derek Jeter recently retired after a Hall of Fame career with the New York Yankees. No matter where your baseball allegiance lies, business professionals can learn an abundance of lessons from the shortstop. How much Derek Jeter are you in building into your career? Read more… The post Derek Jeter Wrote the Playbook for Business Professionals appeared first on MC2 eConnections.
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    FMG Talking PointsFMG Talking Points | The Power to Attract

  • Should You Give Away or Sell Your Event’s Content?

    ejohnson
    14 Oct 2014 | 1:20 am
    Often a topic of debate among meeting professionals—what can we do with our content? Sell it? Or give it away for free? The case can be made for both sides and the answer largely depends on your organization’s individual goals and capabilities. Is your target audience seeking the content outside of the event? Are they willing to pay for it? Is it more important to use the content for marketing the next event or create a revenue stream? Does your organization have the ability to make the content available? Can you sell sponsorships to cover the cost of giving it away for free? Are your…
  • Before, During & After: Is Your Event Website Meeting Objectives?

    Sarah Kennedy
    3 Oct 2014 | 7:42 am
    Let’s face it, working on an annual conference can feel a bit like pushing Sisyhus’ proverbial rock up the hill, only to watch it roll all the way back down. Every year we get to the mountain top that is the event, and as soon as the convention hall is cleared and the hotel rooms emptied, it’s time to start thinking about the next one. As a result, event websites often follow this same trajectory — they start out small at the beginning of the year, build and build as the show approaches and then the party sweeps through and they’re left sitting there exhausted. Often they don’t…
  • 4 Quick Takeaways From Digital East 2014

    Sarah Kennedy
    18 Sep 2014 | 10:02 am
    Last week I attended the Digital East 2014 Conference and there’s something about walking into a digital conference when you work in the public relations world that makes you feel instantly at home. It might be one of the only places I don’t feel guilty for being on my phone or computer the whole time. Because you can’t not live-tweet when you’re at a digital conference! The conference is focused on educating and promoting thought-leadership on topics such as content marketing, social, design, mobile, search, digital strategies and probably a lot more, but one can only attend so many…
  • It Pays to be First: Marketing Lessons from the Ice Bucket Challenge

    ejohnson
    4 Sep 2014 | 10:53 am
    I was nominated. I dumped icy water on my head. And I’m not alone. Millions did it. Heck, even my 3-year-old son has seen so many challenges that he started pouring buckets of water on his head in the bathtub while announcing that he was “here today to complete the Ice Bucket Challenge”. In a matter of weeks the #ALSIceBucketChallenge swept through social media raising awareness and donations to the ALS Association by staggering numbers—topping $100 million in a 30-day period as compared to $2.8 million during the same time last year. The Association didn’t start the challenge (it…
  • What’s Your Story? Tell it to Attract Customers.

    Sarah Kennedy
    19 Aug 2014 | 7:52 am
    B2B marketing is filled with spec sheets, product descriptions and statistics. All very useful when making purchasing decisions, but alongside all this data should be the story of your organization to draw customers in. Who are you? What is your mission? What is special about your team? Customers need the softer side of your product or service to make a connection, build trust and ultimately make a buying decision. Here’s three ways to share your story and reach your customers’ and prospects’ emotions: Soften Your “About Us”—if the page on your website only uses industry jargon or…
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    Trade Show Insights » Trade Show Insights

  • Weekly News & Insights: Death of a Trade Show

    Marlys K. Arnold
    24 Oct 2014 | 8:00 am
    Last week, IDG World Expo announced that it’s long-running Macworld/iWorld event was “going on hiatus” in 2015. Here is their complete announcement: “We are announcing today... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Trade Shows: The Great Equalizer

    Marlys K. Arnold
    17 Oct 2014 | 8:00 am
    This week, my hometown is celebrating because our Kansas City Royals qualified for baseball’s World Series by sweeping the American League Championship Series against the Baltimore Orioles. Now... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Details Matter

    Marlys K. Arnold
    10 Oct 2014 | 8:00 am
    Last month, I had the opportunity to tour the Classic Exhibits manufacturing facility in Portland, Oregon. I already knew they created innovative exhibit designs (one reason I chose to team up with... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly News & Insights: Is Bigger Really Better?

    Marlys K. Arnold
    3 Oct 2014 | 8:00 am
    Earlier this week, news broke about British media company UBM purchasing trade show organizer Advanstar for $972 million in cash. This would make UBM the largest events organizer in the U.S.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • “If You Can’t Say Something Nice …”

    Marlys K. Arnold
    30 Sep 2014 | 6:30 am
    Prefer to listen instead? Just click the play button at the bottom of this entry! It will soon be that time of year again when all the creepy, nasty creatures come out. No, I’m not talking... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    American Image

  • A Short Course In Trade Show Selling

    Charles Dugan
    21 Oct 2014 | 11:00 am
    In previous columns, we’ve written that a trade show or exhibit hall is quite a unique selling environment. It’s totally unlike any other sales situation, and booth staffers have to be prepared to effectively navigate the path to qualifying a prospect or closing a sale on the show floor. Here, we want to provide you […] The post A Short Course In Trade Show Selling appeared first on American Image.
  • Brandcusi Gallery

    Charles Dugan
    20 Oct 2014 | 1:29 pm
    The post Brandcusi Gallery appeared first on American Image.
  • How do the Seahawks, the 12th man, and your next trade show shipment relate to each other?!

    Charles Dugan
    16 Oct 2014 | 12:12 pm
    The Seahawks played a mediocre game last Sunday against the Cowboys; not horrible, but not very good either. Similarly, our first week of October started out the same; not bad, just ho-hum. The Seahawks need to refocus so they deliver their running game, and get “Beast Mode” to re-emerge next week. We need to do […] The post How do the Seahawks, the 12th man, and your next trade show shipment relate to each other?! appeared first on American Image.
  • Getting Your Trade Show Equipment To The Show Intact

    Charles Dugan
    14 Oct 2014 | 10:30 am
    Chances are, you’ve already noticed that freight charges are creeping up in your operations, but have you considered their impact on your trade show appearances? Shipping has gotten a lot more expensive lately. Global manufacturing is putting a strain on shipper’s available space, drivers are becoming harder to find, and oil keeps getting more expensive. […] The post Getting Your Trade Show Equipment To The Show Intact appeared first on American Image.
  • Use Tradeshow Themes to Guarantee A Valuable Experience In Your Tradeshow Booth

    Charles Dugan
    8 Oct 2014 | 10:00 am
    How do you make the experience of visiting your booth memorable and valuable to trade show attendees? After all, you want these people to remember you when you follow up after the show, and you want them to think of you as a source of solutions to their problems. So if visiting your exhibit isn’t […] The post Use Tradeshow Themes to Guarantee A Valuable Experience In Your Tradeshow Booth appeared first on American Image.
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