Tradeshows

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  • Trade Show Resources | Trade Show Supplier Directory

    Trade Show Blog
    12 Sep 2014 | 4:39 pm
    To maximize exhibiting impact,utilize these valuable trade show resources, exhibit display providers, supplier contacts, marketing tools and...
  • CEIR President & CEO Reflects on Predict 2014 – Insights Point to Positive Outlook for the Industry

    CEIR Blog
    mtucker2014
    18 Sep 2014 | 3:24 pm
    By Brian Casey, CEM There has always been a need by all of us to try and understand what the future holds. We live it every day with predictions on the weather, future of stocks, the economy and of course, world politics. Last week, a high concentration of thought leaders in the exhibition industry convened in Chicago for the 4th annual Predict Conference. It was an exciting event that brought a focus on our industry unlike any other industry event. Hosted by CNBC’s Ron Insana, CEIR provided on an overview of where the macro economy is going as well as a perspective of its impact on our…
  • IAEE and IEIA Sign Reciprocity Agreement

    Exhibitor News Network
    17 Sep 2014 | 5:00 pm
    The International Association of Exhibitions and Events™ (IAEE) entered into a reciprocity agreement with the Indian Exhibition Industry Association (...
  • IAEE and IEIA Sign Reciprocity Agreement

    News and Events
    15 Sep 2014 | 10:00 pm
    DALLAS, 16 September 2014 – The International Association of Exhibitions and Events™ (IAEE) entered into a reciprocity agreement with the Indian Exhibition Industry Association (IEIA) during the recent IEIA Open Seminar in Hyderabad, India. The agreement demonstrates IAEE’s and IEIA’s commitment to the international exhibitions and events industry, and it provides additional global opportunities for IAEE and IEIA members to connect to develop new exhibitions and face-to-face events.
  • T3 Expo Turns Five!

    e-Vent
    Chris Young
    12 Sep 2014 | 10:31 am
    Photo taken on T3′s 5th anniversary, September 10, 2014 showing some of our team working at Intel Developer Forum 2014 in San Francisco. From left to right; Dan Merolla, Chris Hoffman, Jennifer Parisi, Chris Young, Nate Derby, Pam Mason, Flynn Sauer, Laura Burce, Andy Trask and Brian Cooke When Chris Valentine, Nate Derby and I started T3 Expo in September 2009, we could only have dreamed that in five years, we would be where we are right now. The fall season has always been an incredibly busy one – and this season is no different – but we want to pause briefly to recognize that…
 
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    CEIR Blog

  • CEIR President & CEO Reflects on Predict 2014 – Insights Point to Positive Outlook for the Industry

    mtucker2014
    18 Sep 2014 | 3:24 pm
    By Brian Casey, CEM There has always been a need by all of us to try and understand what the future holds. We live it every day with predictions on the weather, future of stocks, the economy and of course, world politics. Last week, a high concentration of thought leaders in the exhibition industry convened in Chicago for the 4th annual Predict Conference. It was an exciting event that brought a focus on our industry unlike any other industry event. Hosted by CNBC’s Ron Insana, CEIR provided on an overview of where the macro economy is going as well as a perspective of its impact on our…
  • The More Things Change, the More They Stay the Same – Even for Millennials

    mtucker2014
    9 Sep 2014 | 7:46 am
    By Warwick Davies, Principal, The Event Mechanic! Who knew? While many assume that the younger generation has gone totally digital and social media focused, some new research suggests that you still need to include some traditional elements if you want your event to be successful. It seems that Millennials actually prefer some of the 20th century communications tools, despite our efforts to incorporate every newfangled technology into our conferences and trade shows. This was part of the findings in the 2014 Young Professional Attendee Needs and Preferences Study, a recently-released survey…
  • Does Your Show Mobile App Deliver Value that Prompts Attendees to Use It?

    mtucker2014
    28 Aug 2014 | 1:03 pm
    By Nancy Drapeau, PRC, Research Director In the recently released CEIR report, 2014 Young Professional Attendee Needs and Preferences Study sponsored by the Society of Independent Show Organizers, it is revealed that only a minority of young professionals, 26 percent, use a mobile app version of an exhibition program to plan and stay on schedule. These results are a big surprise. The adoption rate among young professionals is only two percent higher than what is recorded in the study looking at attendee needs and preferences in general, What Attendees Want from Trade Exhibitions. And for…
  • Planning for the Future

    mtucker2014
    21 Aug 2014 | 3:13 pm
    By Mary Tucker, CEIR Blog Manager “Let our advance worrying become advance thinking and planning.” – Winston Churchill Predict : CEIR’s Annual Exhibition Industry Outlook Conference will be held in three weeks at the Intercontinental Hotel Chicago, bringing together the exhibition industry’s best and brightest for a look at what the future holds and how to plan accordingly. Hosted by financial journalist Ron Insana and featuring keynote speakers Ryan Sweet and Marina Gorbis, more than 20 experts will discuss current and future trends applying to each industry sector as identified in…
  • When Innovating – Protect and Enhance Valued Aspects of the F2F Marketing Experience

    mtucker2014
    15 Aug 2014 | 1:23 pm
    By Nancy Drapeau, PRCCEIR Research Director I just returned from SISO’s Executive Leadership Conference that took place this week in Atlantic City. The venue, Revel, and the city did a wonderful job hosting this dynamic event. It was a privilege to be part of the conference program, where I was able to share key findings from the recently released CEIR report sponsored by SISO, the 2014 Young Professional Attendee Needs and Preferences Study. It was a pleasure to share the stage with leading researchers in the industry, and discuss lessons learned on how exhibition organizers can use…
 
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    News and Events

  • IAEE and IEIA Sign Reciprocity Agreement

    15 Sep 2014 | 10:00 pm
    DALLAS, 16 September 2014 – The International Association of Exhibitions and Events™ (IAEE) entered into a reciprocity agreement with the Indian Exhibition Industry Association (IEIA) during the recent IEIA Open Seminar in Hyderabad, India. The agreement demonstrates IAEE’s and IEIA’s commitment to the international exhibitions and events industry, and it provides additional global opportunities for IAEE and IEIA members to connect to develop new exhibitions and face-to-face events.
  • Latest CEIR Report Offers Critical Advice on Disengagement Techniques for Exhibit Booth Staff

    15 Sep 2014 | 10:00 pm
    DALLAS, 16 September 2014 – The Center for Exhibition Industry Research (CEIR) announces the release of its latest Guru report, Once the Conversation is Over – It’s Over! Written by exhibit marketing expert Barry Siskind, this report reviews essential disengagement techniques to enable exhibit staff to effectively and positively conclude conversations with attendees.
  • CEIR BREAKING NEWS: CEIR Releases Second Quarter Results at CEIR Predict Conference

    10 Sep 2014 | 10:00 pm
    CHICAGO, 11 September 2014 – Today, at the CEIR Predict Conference, the Center for Exhibition Industry Research (CEIR) released second quarter data collected for the annual CEIR Index report, and the results marked a modest year-on-year gain of 1.0 percent. All four metrics posted year-on-year gains with the strongest performance in Real Revenues, which rose 1.4 percent.
  • The Most Current Insights on Young Attendee Needs and Preferences Now Available

    13 Aug 2014 | 10:00 pm
    DALLAS, 14 August 2014 – The Center for Exhibition Industry Research (CEIR) has teamed with the Society of Independent Show Organizers (SISO) to produce its latest publication, 2014 Young Professional Attendee Needs and Preferences Study. This study provides a comprehensive overview of the latest insights on what young attendee business professionals are looking to experience when attending a business-to-business exhibition for their jobs as well as how they find out and decide which exhibitions to attend.
  • Expo! Expo! IAEE’s Annual Meeting & Exhibition 2014 Registration Now Open

    6 Aug 2014 | 10:00 pm
    DALLAS, 7 August 2014 – Registration is open for exhibitions and events industry professionals to take advantage of the best rates for Expo! Expo! IAEE's Annual Meeting & Exhibition to be held 9-11 December 2014 at the Los Angeles Convention Center in Los Angeles, Calif. Visit www.myexpoexpo.com for the special discount rates in effect until Tuesday, 30 September.
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    e-Vent

  • T3 Expo Turns Five!

    Chris Young
    12 Sep 2014 | 10:31 am
    Photo taken on T3′s 5th anniversary, September 10, 2014 showing some of our team working at Intel Developer Forum 2014 in San Francisco. From left to right; Dan Merolla, Chris Hoffman, Jennifer Parisi, Chris Young, Nate Derby, Pam Mason, Flynn Sauer, Laura Burce, Andy Trask and Brian Cooke When Chris Valentine, Nate Derby and I started T3 Expo in September 2009, we could only have dreamed that in five years, we would be where we are right now. The fall season has always been an incredibly busy one – and this season is no different – but we want to pause briefly to recognize that…
  • Globalization: Changing World Views, Changing Events

    Chris Young
    24 Jun 2014 | 9:15 am
    When we founded T3 Expo in 2009, we had big plans for the company, but never anticipated that we would be producing events abroad so soon after our inception.  In the past five years, we have traveled extensively and have had the pleasure of working in North America and Europe, including Toronto, Vancouver, Davos, London, Copenhagen, Dusseldorf, Munich, Paris, to name a few, making our passports as important as our gang boxes. Our success overseas has much to do with our expertise in designing brand experiences, operations and logistics combined with the growing demand for global corporate…
  • Together T3 Expo & ServiceNow take Knowledge14 to the next level

    Chris Valentine
    21 May 2014 | 3:19 pm
    With ServiceNow’s Knowledge14 event at the Moscone Center behind us, we wanted to take a minute to acknowledge all the hard work that went into pulling off one the largest gatherings of IT professionals. Last year, the event took place in a smaller ballroom at a Las Vegas hotel, and this year, Knowledge14 took place in all of Moscone South and West. So, along with the typical amount of planning that goes into an event of this size, we had the additional opportunity to help guide our client in the transition to a large convention center space. The T3 Expo team is proud to have helped our…
  • T3 Expo Spotlights: West Coast Office and National Sales Manager Dan Merolla

    Chris Valentine
    30 Apr 2014 | 9:00 am
    With the addition of our West Coast office, T3 has been able to better serve our current customers, as well as our growing portfolio of nationwide customers. The momentum shift we are experiencing is incredible and there is a buzz in the industry around our expansion. The opening of our West Coast operations was prompted by the demand from our clients, who have been thrilled with the large-scale events that have been produced thus far, including The 21st Annual California Charter Schools Conference and the Amazon Web Services Summit 2014. We are excited for continued growth in our…
  • Where in the world is T3 Expo?

    Chris Young
    5 Mar 2014 | 10:14 am
    Almost five years ago now, we launched T3 Expo with the hopes of introducing exciting new event branding and structural design and furnishing options to the event world, creating straightforward and equitable pricing models, and providing personalized service solutions to tradeshow and corporate event managers. Ever since then, we have been focused on tackling these objectives while simultaneously building our company, investing in our team, and developing a loyal and distinguished client base, including such organizations as Salesforce.com, Amazon, and HENAAC. While we have encountered much…
 
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    Tradeshow Guy Blog

  • Tradeshow Marketing Analysis, Part 5: The Booth

    Tim Patterson
    22 Sep 2014 | 10:44 am
    This is number 5 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend Let’s tackle the BIGGEST part of your tradeshow strategy – at least in terms of potential cost. The BOOTH. We can agree that booths come in all shapes and sizes. We can also agree that they usually cost a LOT MORE than you anticipated, right? Let’s leave the cost and size up to your particular company’s available budget, goals and marketing presence. For some companies, a 20×30 booth would be a huge investment, more than they could possibly justify.
  • What’s Your Biggest #Tradeshow #Marketing Challenge? (Survey Results)

    Tim Patterson
    17 Sep 2014 | 9:57 am
    A couple of weeks ago I posted a one-question survey which asked tradeshow marketers to identify their BIGGEST challenge when it came to creating a successful experience. To me, success means coming away form the show with more leads than last time, having a booth staff that’s on top of their game, a booth that really shows your company’s brand and identity and in general leaves you wanting to get back and do it again! The survey went out via our tradeshow marketing list twice and was posted a handful of times on a few social media sites. In other words, it wasn’t scientific but was…
  • Outdoor Retailer Summer Market Recap (and Awards)

    Tim Patterson
    12 Aug 2014 | 10:24 am
    Outdoor Retailer is so big sometimes I wonder why it’s not in Vegas. But no, Salt Lake City is the perfect setting for this fun, extravagant and energetic national tradeshow. With mountains only a short drive away, SLC is positioned perfectly to host this confab of outdoor enthusiasts from all over the country (and around the world). There’s so much going on in the outdoor industry that they hold the show twice a year: once in winter and once in summer. The recent OR Summer Market took place the week of August 4th at the Salt Palace Convention Center. On Tuesday, attendees were invited to…
  • Outdoor Retailer Summer Market on the Horizon!

    Tim Patterson
    18 Jul 2014 | 10:10 am
    Hey, I’m heading to Outdoor Retailer in early August. Salt Lake City hosts this fun and engaging national show twice a year: one for winter market (think skiing!) and once for the summer market (boating, hiking, bicycling and more!). Thousands of exhibitors and tens of thousands of attendees take over the Salt Palace Convention Center the first week or so of August. …and I’ll be there doing some tradeshow booth performance tests. You know, a look at how companies are using their tradeshow booths to live up to the promise of gathering leads, attendee engagement and…
  • 21 Tips to Maximize Your Tradeshow ROI

    Tim Patterson
    3 Jul 2014 | 10:58 am
    The following is a guest article from Jennifer Callahan of Fathom: It can come as a directive from the top, but most likely it’s Sales or Marketing trying to squeeze company budgets to allow a team to exhibit at a tradeshow. So if you’re part of a team trying to get dollars approved to set up a tradeshow booth but are facing increasing pressure to prove that it’s worth not only the money, but the time away from the office, you need to read on. No matter which industry you’re in, you have likely seen budget restraints over the past five years. Proving a Return on Investment for Sales…
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    TT Chicago

  • WINDSCAPE® EXPANDED SOLUTIONS FOR EXHIBITORS

    Gretchen Makela
    5 Sep 2014 | 2:25 pm
    August 2014 – TradeTec Skyline has expanded their Skyline® WindScape® display offerings to include more flexible shapes and technology innovations for an even better customer experience. WindScape is the Revolutionary Air-Powered Display platform designed and manufactured exclusively by Skyline. No other Exhibit House in the world has come up with anything close to this innovative display solution.  The WindScape platform not only saves customers time and money, but continues to expand with new inventive shapes to concoct hundreds of exhibit designs. The latest WindScape shapes…
  • A SWOT ANALYSIS FOR YOUR TRADE SHOWS

    Gretchen Makela
    3 Sep 2014 | 10:10 am
    Those in Marketing can identify with a SWOT analysis and how important it is to do for your business, personal growth and strategy. SWOTS clearly help us to establish where our business is currently and which areas to focus on for improvement. If you are not seeing the ROI in your trade show and event marketing initiatives wouldn’t it also be beneficial to understand your strengths, weaknesses, opportunities and threats for your b2b events? What can we find? A SWOT Analysis can help you determine the strengths in your event marketing initiatives. Ask yourself what are we doing right,…
  • WHAT IS YOUR CALL TO ACTION FOR YOUR TRADE SHOW MARKETING?

    Gretchen Makela
    29 Aug 2014 | 7:26 am
    Marketers should understand the need to use a Call to Action (CTA) for their marketing campaigns, promotions, direct mail and advertising; or pretty much any marketing initiative generated to get a response. So what about your trade show or event marketing? What sort of Call to Action are you using to get people to act and show up at your exhibit on the show floor? A CTA is an image or text used to request visitors to take action, with words like; subscribe, view, register and request. A CTA should be used for your event marketing campaigns regardless if you are giving away a free hand out or…
  • LUNCH & LEARN EVENT, NOVEMBER 20, 2014

    Gretchen Makela
    28 Aug 2014 | 8:53 am
    COME TO OUR UPCOMING LUNCH & LEARN ON… “PRE, AT AND POST-SHOW MARKETING!” How Trade Show Marketing Campaigns Influence your ROI Our lunch & learn event will be hosted by Bill Lauf, an acclaimed and certified client facilitator in seven Wilson Learning Worldwide courses. Bill Lauf Jr., the president of William Lauf Consulting LLC and a 30-year veteran of the trade show industry. Visit Bill’s LinkedIn profile here. THE AGENDA FOR THIS LUNCH & LEARN WILL INCLUDE: The critical role pre, at and post-show marketing How the best campaigns for event marketing…
  • TRADETEC SKYLINE WELCOMES NEW ACCOUNT COORDINATOR, DAN HENDRY TO JOIN THE TRADETEC TEAM

    Gretchen Makela
    27 Aug 2014 | 7:59 am
    LOMBARD, IL — TradeTec Skyline, an Elite Partner of Skyline exhibits and one of the event management companies in Chicago, recently welcomed Dan Hendry to their team of employees. As an Account Coordinator, Dan works on client projects with the Account Manager and Sales Executives to organize details, oversee orders, meet deadlines, and coordinate with design and production teams on project tasks and processes. Dan is also cross-trained with the Account Manager so that he is able to step in and cover the position in the case of the Account Manager’s absence. Dan’s daily…
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    Trade Show Tales Blog - classicexhibits.com

  • “Buy” Button on Exhibit Design Search

    Mel
    17 Sep 2014 | 8:54 am
    Nearly nine years ago, we launched Exhibit Design Search (EDS), using OSCommerce. It required each distributor to maintain their EDS site and have an online ecommerce account. For all but a few distributors, it was a disaster. They didn’t have time to maintain their site, and the ecommerce function was superfluous. Rarely, rarely, rarely did anyone buy an exhibit online. So, we changed. We created a Classic-maintained EDS and removed the shopping cart. Since then, there have been countless version changes, but the basic approach has been consistent and successful. One of the features…
  • CEIR Predict Conference Summary: Word on the Street — September 8th thru September 12th

    Kevin
    12 Sep 2014 | 1:10 pm
    Kevin Carty, VP Classic Exhibits Kudos to Rachel Wimberly on her comprehensive summation of the CEIR Predict Conference on September 11, 2014 in Chicago. If you did not read it, here is the link to the full article from TSNN. http://www.tsnn.com/news-blogs/ceir-predict-conference-trade-show-industry-track-positive-growth-20152016 Some Key Points/Comments 1. When the U.S. economy rises, it lifts all boats. 2. CEIR expects to see a 2% uptick by year’s end in the industry. 3. Industry specific . . . attendance was on track to grow faster in future years, which is a very good sign. It’s a…
  • 10 Things Bosses Never Tell Employees, But Should: Word on the Street — September 1st thru September 5th

    Kevin
    6 Sep 2014 | 7:14 am
    Kevin Carty, VP Classic Exhibits So, it’s Friday, September 5. The end of the first week of what is often one of the craziest months for orders and quotes. And it’s BUSY! And we thank you for that. I have been thinking all week about what to write. Several thoughts came to mind, usually influenced by “in the moment circumstances,” but none seemed to hit me just right.  Then, a LinkedIn Pulse hit my inbox, one I felt compelled to share. So forgive me if it seems like I am just passing along an article, which I am. In doing so, I am not positive I agree 100%, but I…
  • The Magnificent, Magical Middle of Trade Show Displays

    Mel
    4 Sep 2014 | 8:10 am
  • Who’s Derek Nollman at Classic Rental Solutions?

    Jim Shelman
    29 Aug 2014 | 7:10 am
    Doesn’t He Look Friendly? Introducing Derek Nollman Derek has joined the Classic Rental Solutions team and is working directly with me (Jim Shelman) in rental sales. Derek’s still a young guy, but has over 20 years of experience in the trade show industry, mostly on the contractor service side, but also in show management where he sold booth space for one of the larger Portland shows. Derek’s past experience (including many years with GES and some time with Freeman) offers a valuable new perspective while working with our distributor network on rental projects. First, he…
 
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    Skyline Trade Show Tips

  • 4 Exhibit Design Mistakes to Avoid

    Kristie Jones-Damalas
    18 Sep 2014 | 7:00 am
    It’s important to discuss the many critical factors that hinder optimal event success. First, the importance of having a polished and professional exhibit design should be discussed. Many first time exhibitors wrongfully assume that simply showing up at a live marketing function is all that it takes to make the initial time, money and resource investment worthwhile. However, this simply is not the case. The businesses that consistently and successfully work the showroom floor have one key factor in common: a trade show exhibit design with a seamless fit and finish that visually…
  • The Easiest Customer to Sell

    Bill Dierberger
    16 Sep 2014 | 7:00 am
    Everyone wants to grow their sales. We all want to sell more so our companies can grow their bottom lines, create more jobs, and be solid corporate citizens. It’s no secret that we are in a tough industry that has had marginal growth in the past few years. So how can you grow? You can and should find new customers. Let me say that a little stronger: you MUST find new customers. You certainly have laid the groundwork to attract new clients. The tools you’ve established, when used properly, will at least get you an audience with potential clients who have not done business with you in the…
  • How to Not Pay a Hunk for a Piece of Junk

    Rob Wheeler
    11 Sep 2014 | 7:00 am
    Did Anyone Remember the Duct Tape? We’ve all been there before. Whether it was buying a bargain car that costs more to repair every month than the payments, the great deal on a TV that keeps showing everyone’s faces in green, or the exhibit booth that was going to save us a lot of money but the graphics look awful and keep falling off. None of us are immune to that feeling in the pit of our stomach that tells us we made a mistake. We find ourselves frantically checking to see if anyone has perfected a design for a time machine so we could turn back the clock and have a “do over.” It…
  • Incorporating On-Site Social Media Into Your Trade Show Exhibit

    Jennifer Snyder
    9 Sep 2014 | 7:00 am
    Are you looking for ways to improve your on-site strategy at your next trade show? Even if you have an outstanding trade show exhibit, with innovative displays that make your product almost jump off the shelf, compelling literature, and giveaways that everyone wants, your company will not get the most out of the show unless booth staffers are prepared to do a good job of selling for your company. Preparing Your Booth Staffers After all, that’s why you have people in your booth – to sell. Even if you take no orders on the show floor, there are many sales functions that take place…
  • Does Your Trade Show Vendor Partner Measure Up?

    Glenn Diehl
    4 Sep 2014 | 7:05 am
    Top face-to-face marketers view their well-qualified vendors as partners. From creative design to trade show exhibit construction, they know the right vendor will educate, challenge and collaborate as only a true “partner” can. These clients recognize the value of a high-level vendor/client relationship and how it will set them apart from their competition, every time. There is no one simple report card for qualifying a strong vendor resource. You can try to reference the right studies and ask the right questions but on paper, results rarely equal real-world quality and performance. When…
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    Smash Hit Displays Trade Show Blog

  • Trade Show Displays: Unleash Your Inner Artist

    29 Aug 2014 | 7:28 am
    If you are looking for effective ways to promote your business or products, trade show displays are the way to do it. If done correctly, your display stand will be able to build awareness to your target audience, attract new leads, and make a few sales. Instead of focusing on the size and configuration of your show display, you should be spending a good amount of time on designing your trade show graphics
  • Top Portable Displays for the Traveling Exhibitor

    28 Aug 2014 | 7:58 am
      These days, it takes more than posting ads in newspapers to drive sales. It takes you going out and fighting for the attention of your target demographic, which is one reason so many people are exhibiting at trade shows and conventions. If you are at the right show for your industry or products, then you will be amazed at the number of people you will get the chance to meet and turn into possibly new clients.
  • Guidelines for First Time Trade Show Exhibitors

    26 Aug 2014 | 8:11 am
      So you are deciding to take promote your company outside of the normal marketing tools by setting up a trade show exhibit. First of all, you are taking a step in the right direction to increase sales and exposure to your small or large business, or even online businesses. Second, it is important you take the correct steps to get the best return on investment from the show.
  • Attract and Gather Leads at Trade Shows in 3 Simple Steps

    21 Aug 2014 | 9:08 am
    One of the main reasons for exhibiting at trade shows is to get new leads, right? For most companies, that is the number one reason for participating in conventions. Below are a few ways you can effectively generate leads at your trade show booth.
  • 4 Little Known Social Media Tips at Trade Shows

    20 Jan 2014 | 8:31 am
    Technology today has made it so much easier for your business to be found. Using the Internet combined with mobile apps and social media is not only excellent coverage for your business, but also for trade show booths.
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    MC2 eConnections

  • Exhibits going stale? Try these 5 things to stay out of a rut.

    Editor
    16 Sep 2014 | 10:50 am
    Your booth design has another three years to go before budget will allow a redesign. And you visit the same shows every year. What five things can you do to your exhibit fresh and your message engaging in the meantime? Read more… The post Exhibits going stale? Try these 5 things to stay out of a rut. appeared first on MC2 eConnections.
  • Building an effective team in 7 easy steps

    Editor
    9 Sep 2014 | 6:30 am
    from Ricoh Putting together a good team is as much art as it is science. The right combination of talent and personalities on your team can mean the difference between a successful project and lackluster performance. Here are seven steps to help you build an effective team. Read more… The post Building an effective team in 7 easy steps appeared first on MC2 eConnections.
  • 6 Habits of Highly Successful Exhibit Managers

    Editor
    9 Sep 2014 | 5:10 am
    As an exhibit manager, it is naturally your goal to constantly strive for the excellence that will get the attention of your bosses and take your career to the next level. There are six habits all highly successful exhibit managers follow. Adopt these six habits as part of your work and your career will skyrocket in no time. Read more… The post 6 Habits of Highly Successful Exhibit Managers appeared first on MC2 eConnections.
  • Why Branding is Crucial to Your Exhibit Program

    Editor
    8 Sep 2014 | 6:27 am
    A business brand is far more than just a name or a logo. Beyond image (although that’s a part of it, too), your company’s brand is a feeling, an attitude — and perhaps, to some of your customers, even a way of life. The most successful brands are immediately identifiable, instantly powerful and provide a bridge between a company and its customers. Branding: A Holistic Approach Brands are conveyed via logos, signage, brochures, product packaging, websites, and other online content. Public relations, advertising and other media also help to flesh out a brand identity. The…
  • How can I position for a promotion?

    Editor
    7 Sep 2014 | 9:51 am
    I’ve been an exhibit manager for 3 years. I both love it and hate it. I love the rush of the show floor. I hate the inexorable details and deadlines. I want to move up and am working on my CTSM, but I can see that another colleague wants the promotion I feel I should get. I need a strategy. Has anyone been in a similar position? - Dolores, Exhibit Manager What's Your Best Advice? Provide your best advice.NameFirstLastTitleCompanyEmailPhonePlease indicate your choice about using your answer, name and company in an upcoming issue.I give my permission to publish my answer, name, and…
 
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    FMG Talking PointsFMG Talking Points | The Power to Attract

  • 4 Quick Takeaways From Digital East 2014

    Sarah Kennedy
    18 Sep 2014 | 10:02 am
    Last week I attended the Digital East 2014 Conference and there’s something about walking into a digital conference when you work in the public relations world that makes you feel instantly at home. It might be one of the only places I don’t feel guilty for being on my phone or computer the whole time. Because you can’t not live-tweet when you’re at a digital conference! The conference is focused on educating and promoting thought-leadership on topics such as content marketing, social, design, mobile, search, digital strategies and probably a lot more, but one can only attend so many…
  • It Pays to be First: Marketing Lessons from the Ice Bucket Challenge

    ejohnson
    4 Sep 2014 | 10:53 am
    I was nominated. I dumped icy water on my head. And I’m not alone. Millions did it. Heck, even my 3-year-old son has seen so many challenges that he started pouring buckets of water on his head in the bathtub while announcing that he was “here today to complete the Ice Bucket Challenge”. In a matter of weeks the #ALSIceBucketChallenge swept through social media raising awareness and donations to the ALS Association by staggering numbers—topping $100 million in a 30-day period as compared to $2.8 million during the same time last year. The Association didn’t start the challenge (it…
  • What’s Your Story? Tell it to Attract Customers.

    Sarah Kennedy
    19 Aug 2014 | 7:52 am
    B2B marketing is filled with spec sheets, product descriptions and statistics. All very useful when making purchasing decisions, but alongside all this data should be the story of your organization to draw customers in. Who are you? What is your mission? What is special about your team? Customers need the softer side of your product or service to make a connection, build trust and ultimately make a buying decision. Here’s three ways to share your story and reach your customers’ and prospects’ emotions: Soften Your “About Us”—if the page on your website only uses industry jargon or…
  • 4 Mistakes You’re Making in B2B Content Marketing

    ejohnson
    22 Jul 2014 | 7:36 am
    Content marketing isn’t easy. It requires marketers to be thoughtful and creative in their choice of tactics and subject matter. In trying to produce content that’s successful in reaching business objectives, many marketers get off track and let’s start there in my list of content marketing mistakes… Content is nice, but isn’t aligned with business goals. Establishing a Facebook page “just because everyone else has one” and posting cute pictures of employee’s cats may be amusing, but isn’t a business strategy (unless you’re in the pet industry). Prior to launching a…
  • World Cup 2014: Advertising Round Up

    Sarah Kennedy
    15 Jul 2014 | 5:03 am
    While most people reserve the Super Bowl as the place to watch the year’s best commercials, brands dominated this World Cup ad season. Companies were willing to throw their budgets not just at commercials, but at social media campaigns too, and we noticed. Even for the non-soccer fans the commercials this year were on point. Here’s a few of our favorites. Commercials Not to be cliché, but McDonalds seriously rocked it this year. The ad is almost two minutes long, but it’s nearly impossible to look away. While most brands sprang for the famous athletes and celebrities, McDonalds took a…
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    Trade Show Insights » Trade Show Insights

  • Slow, but Steady is the Industry Report from CEIR

    Marlys K. Arnold
    19 Sep 2014 | 8:00 am
    Earlier this month, the Center for Exhibition Industry Research (CEIR) held their Predict Conference in Chicago to report on the health of the trade show industry. Data collected from the second... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly News & Insights: More Data on Young Attendees

    Marlys K. Arnold
    12 Sep 2014 | 11:43 am
    Here’s a handy infographic highlighting just a few of the findings from the recent report published by the Center for Exhibition Industry Research (CEIR) & the Society of Independent Show... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly News & Insights: Time for a Change

    Marlys K. Arnold
    5 Sep 2014 | 12:29 pm
    The trade show industry is not exactly known for being on the cutting-edge of most things. In fact, sometimes it can be a real dinosaur. If there’s one excuse I hear constantly for resisting... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Why You Must Get Attendees Involved

    Marlys K. Arnold
    29 Aug 2014 | 11:12 am
    Ever wondered why simply telling attendees about your company or products just doesn’t seem to sink in? Here’s why. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Exhibit Display Types Defined

    Marlys K. Arnold
    28 Aug 2014 | 6:31 am
    Prefer to listen instead? Just click the play button at the bottom of this entry! If you’re new to the world of exhibiting (or perhaps even if you’ve been around awhile), you’re... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    American Image

  • Economy Doesn’t Mean Low Quality when Good Design is Involved

    Jacob Norris
    19 Sep 2014 | 9:33 am
    Working on a budget to promote your business can be frustrating. You have grand visions of what you want to do, but are limited by the resources available. However, good design can often solve some aspects of this dilemma and get you better results than you expect. A large number of clients begin their Trade […] The post Economy Doesn’t Mean Low Quality when Good Design is Involved appeared first on American Image.
  • Shopping To Save Money On Your Trade Show Booth?

    Charles Dugan
    18 Sep 2014 | 9:30 am
    It’s no secret that trade shows are one of the most expensive forms of promotion that a company can engage in. Trade show booths are costly to set up and maintain, even just for a couple days, but in return you get a truly unique opportunity at marketing and outreach that will be one of […] The post Shopping To Save Money On Your Trade Show Booth? appeared first on American Image.
  • Top Quality Trade Show Accessories that Boost your Booth Performance

    Charles Dugan
    16 Sep 2014 | 10:30 am
    New trade show displays, like new cars, look great, give you all the latest features, and help boost your spirits and enthusiasm. But most businesses can’t afford a new car every time they go to a trade show. So how can you get the benefits of a newer-looking display without the higher price tag? One […] The post Top Quality Trade Show Accessories that Boost your Booth Performance appeared first on American Image.
  • Tune your Trade Show Booth to Actually Communicate with your Leads

    Charles Dugan
    9 Sep 2014 | 10:30 am
    Every exhibitor wants to fine tune their trade show booth, so that their exhibit, and more importantly, their company, will be remembered long after the show is over. But most are lucky to be remembered for as long as it takes to get to the snack bar. How do you carve out a niche for […] The post Tune your Trade Show Booth to Actually Communicate with your Leads appeared first on American Image.
  • 15 Of The Most Deadly Trade Show Mistakes (pt 2)

    Charles Dugan
    4 Sep 2014 | 10:22 am
    In last week’s column, I began to list the problems I see frequently on the trade show floor. I’ve settled on fifteen of the most egregious common mistakes that can’t literally kill you, but they can deaden the results you hope to achieve when exhibiting at a trade show. We’ve already covered the first seven, […] The post 15 Of The Most Deadly Trade Show Mistakes (pt 2) appeared first on American Image.
 
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