Tradeshows

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  • Trade Show Banner Stand - Benefit from Impact and Versatility

    Trade Show Blog
    10 Apr 2015 | 11:53 am
    A trade show banner stand is a cost-effective way to add visual impact to your display and can be used in a variety of different settings to deliver your marketing message with...
  • Brian Casey Interview at ACCESS – Insights on Current and Near-Term Trends

    CEIR Blog
    ceirblog
    17 Apr 2015 | 8:11 am
    Take a moment to hear CEIR CEO and President Brian Casey, CEM share his insights about the outlook and trends for the exhibition industry at last December’s EDPA annual meeting, ACCESS. EDPA – Brian Casey, CEM President & CEO, CEIR – Interview at ACCESS2014 Brian’s comments shared at that time about the anticipated performance of the industry are affirmed by the newest CEIR Index, released on April 13, 2015. To learn more, download the newest CEIR Index. Millennials are the future of the exhibition industry, Brian shares some key traits to pay attention to when…
  • Los Angeles Wins Bid for 4th International STEMfest 2017

    Exhibitor News Network
    15 Apr 2015 | 5:00 pm
    The Global STEM States today announced that Los Angeles has secured the rights to host the 4th International Festival of Science, Technology, Engineer...
  • North American Meetings Industry Day

    News and Events
    16 Apr 2015 | 10:00 pm
    We are thrilled to share with you a new op-ed by Bill McDermott, CEO of SAP and friend of the industry. The piece ran today on CNBC.com and focuses on the important role that in-person meetings and events play in our businesses and communities with personal anecdotes from Bill.
  • Employee Spotlight: Brittny Lyons

    e-Vent
    admin
    31 Mar 2015 | 7:39 am
    It’s that time again! To highlight one of our many outstanding employees here at T3 Expo. Brittny brings many years of trade show experience to our company and she treats her colleagues like friends and family. We are thrilled to have her as an Eventgineer. Learn a little bit more about Brittny in her interview below. And connect with her on LinkedIn here! 1. How did you get started in the expo and trade show industry? Can you provide insight into some of your past experience? I like to think I got started when I was a child. My father was an artist who would travel and exhibit his…
 
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    CEIR Blog

  • Brian Casey Interview at ACCESS – Insights on Current and Near-Term Trends

    ceirblog
    17 Apr 2015 | 8:11 am
    Take a moment to hear CEIR CEO and President Brian Casey, CEM share his insights about the outlook and trends for the exhibition industry at last December’s EDPA annual meeting, ACCESS. EDPA – Brian Casey, CEM President & CEO, CEIR – Interview at ACCESS2014 Brian’s comments shared at that time about the anticipated performance of the industry are affirmed by the newest CEIR Index, released on April 13, 2015. To learn more, download the newest CEIR Index. Millennials are the future of the exhibition industry, Brian shares some key traits to pay attention to when…
  • Advice from a Leading Data Analytics Expert on Where Organizers Need to Focus Efforts

    mtucker2014
    1 Apr 2015 | 9:05 am
    Jeff ‘John’ Tanner, Jr., Ph.D. and author of Analytics and Dynamic Customer Strategy Dean, Strome College of Business, Old Dominion University Dr. Tanner, a noted expert in the field, offers advice based on his extensive research on trends in the use of data analytics in business-to-business and business-to-consumer marketing. His clients include major companies including IBM, Pearson-Prentice Hall and Cabela’s. When it comes to analytics, does it really matter whether your data is big or small? Or does it matter whether you have the right data to make the right decision when you need…
  • If You Are at EXHIBITORLIVE Next Week, Join Me If You Can!

    mtucker2014
    26 Feb 2015 | 8:47 am
    By Nancy Drapeau, PRC, CEIR Research Director I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the high caliber brand marketers who travel to this event. Next week’s lectures will focus on two important topic areas: Do You Have a Digital Playbook for Your Exhibit Program? This session looks at trends and approaches to integrating digital into an exhibit program. Adam Polaszewski, my colleague and co-presenter always brings great energy and passion to this discussion. Align Your Face-to-Face Interactions with What…
  • Top Five Reasons Why Young Professionals Offer Exhibitions an Exciting Future

    mtucker2014
    6 Jan 2015 | 9:07 am
    By Nancy Drapeau, PRC, CEIR Research Director CEIR research with young professionals suggests an exciting future awaits business-to-business exhibitions and exhibitors that deliver the content they crave. Here are the top five reasons for this position: Reason #1: Young professional attendees have a strong connection to the exhibition channel, 98% identify one or more high value takeaways from attending. The most popular takeaways reflect the best of what exhibitions have to offer: keeping informed of leading trends/new products; gaining a deeper understanding of available products/services;…
  • Big Data and Analytics: Hype or Opportunity?

    mtucker2014
    7 Dec 2014 | 6:00 pm
    Stephanie Hedlund, Director, Customer Insights & Analytics Diversified Communications As Expo! Expo! 2014 fast approaches, I’ve been reflecting on my first visit to the event 7 years ago atThe Mandalay Bay in Las Vegas. Concurrent with Expo! Expo!, also at the Mandalay Bay, was the National Conference on Database Marketing. I attended both events and, being the numbers geek that I am, wondered if there was anyone else doing the same. What was the cross-over percentage? If I were marketing one of these events, how would I have identified potential targets for both? Would the conference…
 
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    News and Events

  • North American Meetings Industry Day

    16 Apr 2015 | 10:00 pm
    We are thrilled to share with you a new op-ed by Bill McDermott, CEO of SAP and friend of the industry. The piece ran today on CNBC.com and focuses on the important role that in-person meetings and events play in our businesses and communities with personal anecdotes from Bill.
  • CEIR BREAKING NEWS: Landmark Study on Young Professional EXHIBITOR Preferences

    14 Apr 2015 | 10:00 pm
    DALLAS, 15 April 2015 – The Center for Exhibition Industry Research (CEIR) has teamed again with the Society of Independent Show Organizers (SISO) to produce its latest publication, 2015 Young Professional Exhibitor Needs and Preferences Study.
  • CEIR Breaking News: 2014 CEIR Index Results Released

    12 Apr 2015 | 10:00 pm
    DALLAS, 13 April 2015 – Today, the Center for Exhibition Industry Research (CEIR) released the CEIR Index Report. The CEIR Index analyzes the 2014 exhibition industry and provides a future outlook for the next three years. In 2014, the Total Index increased by a moderate 1.8% for the year as a whole, one percentage point higher than in 2013 and just slightly below the 2.0% forecasted growth.
  • IAEE Celebrates Another Sold Out Women’s Leadership Forum

    9 Apr 2015 | 10:00 pm
    DALLAS, 10 April 2015 – The International Association of Exhibitions and Events™ (IAEE) confirms another successful Women’s Leadership Forum on 8 April 2015 at the Washington Marriott Marquis in Washington, D.C. More than 150 attendees sold out this year’s event which featured education sessions for women at all stages of their career.
  • Karen Chupka Named IAEE’s 2015 Woman of Achievement

    7 Apr 2015 | 10:00 pm
    DALLAS, 8 April 2015 – The International Association of Exhibitions and Events™ (IAEE) proudly congratulates this year’s recipient of the IAEE Woman of Achievement Award Karen Chupka, Senior Vice President, International CES and Corporate Business Strategy for the Consumer Electronics Association (CEA)®. This award recognizes a woman who has led the way in the advancement of women in the exhibitions and events industry, exhibited outstanding leadership, and made significant contributions to the industry and her community.
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    e-Vent

  • Employee Spotlight: Brittny Lyons

    admin
    31 Mar 2015 | 7:39 am
    It’s that time again! To highlight one of our many outstanding employees here at T3 Expo. Brittny brings many years of trade show experience to our company and she treats her colleagues like friends and family. We are thrilled to have her as an Eventgineer. Learn a little bit more about Brittny in her interview below. And connect with her on LinkedIn here! 1. How did you get started in the expo and trade show industry? Can you provide insight into some of your past experience? I like to think I got started when I was a child. My father was an artist who would travel and exhibit his…
  • Employee Spotlight: Pete Dorson

    admin
    17 Mar 2015 | 11:39 am
    T3 Expo prides itself on its employees. We aim to bring only the most talented and thoughtful team  players to design, build, and sell award-winning exhibition and event space to our customers. With  that, we are very excited to announce the most recent addition to our team. Meet Pete Dorson,  Director, New Business Development for Exhibits, Events and Environments. Pete has been in the tradeshow industry for two decades and is a veteran and true expert at his craft.  He will be responsible for all custom exhibits for T3’s clients and we are so excited to see the kind of…
  • 4 Days into 4 Minutes – A Sneak Peek at What Goes into a Tradeshow

    admin
    12 Mar 2015 | 11:34 am
    A lot of work goes into producing our clients’ tradeshows. A lot, and we love every second of it. We thought it would be fun to document the efforts of our hard-working staff from pre-to-post show by taking a time-lapse video. This video shows set-up to break-down of the American College of Foot & Ankle Surgeons Conference 2015. You’ll see the entire progression of the empty floor to full live event and back to empty floor. 4 days compressed into 4 minutes. And to sum it up, this show featured: – hundreds of exhibitors, – hundreds of posters, – thousands of…
  • T3 Expo Spotlight: Greg McCormack and Washington, D.C. Presence

    Chris Young
    16 Dec 2014 | 2:20 pm
    In the past year, we have witnessed remarkable growth, both in the number of trade shows we have produced and also with our corporate operations. At our 5th year anniversary a few months ago, we surpassed more than 50 employees with offices in both Boston and San Francisco. And as we close out 2014, we are thrilled to announce the opening of our third office in the Washington, D.C. area. Leading the charge in D.C. is our newest hire, industry veteran Greg McCormack. Greg has been appointed our Director of National Sales and brings a wealth of industry knowledge and contacts with him to T3. He…
  • T3 Expo awarded first place for signage and decoration in IAEE’s Art of the Show Competition

    Chris Young
    5 Dec 2014 | 8:22 am
    For the third year in a row, T3 Expo was recognized by IAEE’s Art of the Show Competition for our excellence in exhibition and event marketing materials. We received first place for signage and decoration at ESX 2013, as well as an honorable mention in the same category for our work with Workday Rising 2013. These awards, in combination with our 2010 Best of Show at Expo! Expo!, make us winners four years running! IAEE received 162 submissions and selected only 33 entries and we are so honored by the recognition. If you are attending Expo! Expo!, IAEE’s Annual Meeting and Exhibition…
 
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    Promo Tips by Motivators.com

  • My Wedding in Mexico (with Cinco de Mayo Ideas)

    Alison Derkatch Strauss
    9 Apr 2015 | 5:57 am
    Cinco de Mayo is absolutely one of my favorite holidays! I love the idea of a fiesta and the spirit of the holiday in general – especially the excuse to drink margaritas. Can you blame me? While many of us focus on the excitement of the day, it is important to remember the real reason to celebrate. The date is observed to commemorate the Mexican Army’s unlikely victory over French forces at the Battle of Puebla on May 5, 1862. The holiday is celebrated not only in Mexico, but also in the US. After being married in Mexico in March 2014, I have a first had experience with…
  • Five Fantastic Easter Giveaways

    Jon Borowka
    24 Mar 2015 | 10:05 am
    Meat on Fridays! No more depriving yourself of that chocolate bar, soda, or whatever else you gave up for lent this year. Easter is here! It’s one of those symbolic holidays that you don’t have to give a ton of gifts, you get together with friends and family and you eat. What can be bad about that? Here are my top five Easter giveaways that can make your holiday a little more special. 1. Plastic Easter Eggs First and foremost you need some eggs. For those of you who don’t want to make a mess or hard-boil any extra eggs, we have empty plastic Easter eggs that you can put…
  • Patriotic Items for Honoring Patriots’ Day

    Stephen Taglione
    19 Mar 2015 | 11:43 am
    Patriots’ Day is a civic holiday commemorating the Battles of Lexington and Concord, which were the first battles of the Revolutionary War in April of 1775. This holiday is a perfect opportunity to showcase your brand or logo, while also celebrating your country. Here are a few patriotic items for honoring Patriots’ Day! US Flag Stress Ball Key Chain                   One of the most patriotic products that we have is the American flag. With this great 2-in-1 keychain/stress reliever, you can honor Patriots Day’, while also…
  • Stay Stress Free During Stress Awareness Month

    Samantha Barbero
    18 Mar 2015 | 6:52 am
    Since 1992, Stress Awareness Month has been held every April. Stress does not just affect your mind; it can also affect you on a cellular level. In fact, long-term stress can lead to a wide range of illnesses, ranging from headaches to stomach disorders to depression. Stress can even increase the risk of serious conditions such as stroke and heart disease. April’s goal is to bring light and understanding to the mind/stress/health connection that can help you better manage stress and improve your health and well-being. Here are ways that you can remain stress free during Stress Awareness…
  • Five Items for Celebrating National Golf Day

    Adam Brown
    17 Mar 2015 | 11:09 am
    Recently, for the first time in over a month, the temperatures in the tri-state area broke 40 degrees! If you live in Florida or California, this may seem very cold to you, but to those of us in the northeast, we had visions of the spring and summer. Now is the time to get ready for National Golf Day, which occurs on April 15th. What better way to enjoy the warm weather than by relaxing and playing a round of golf? Here are fiver items for celebrating National Golf Day Grande Deluxe Boxers Box If you are hosting a tournament, a golf kt may be the best way to go in regards to promotional…
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    Tradeshow Guy Blog

  • Write More Orders at Trade Shows by Replacing Paper with Digital Technology

    Tim Patterson
    13 Apr 2015 | 6:00 am
    This is a guest post by Sarah Leung Looking at your trade show strategy, you may already be doing a lot of things right: a perfectly designed booth, a well-trained staff, high foot traffic, and the ability to build great rapport with customers and prospects. You may also be part of the shrinking majority of trade show exhibitors still writing orders on paper. If this is the case, it’s likely that you’re still not getting the most out of your trade shows. For anyone who’s ever attended a trade show, it quickly becomes apparent that they can be extremely hectic. In a sea of competition,…
  • Tradeshow Exhibit: Rent or Buy?

    Tim Patterson
    30 Mar 2015 | 12:17 pm
    It’s an oft-asked question: Should we rent or buy a new display? Purchasing that brand new booth might bust your budget quickly, especially if you are new to tradeshow marketing and still exploring how best to get involved. Yet renting can save money. If you’re at the decision stage for a new booth, here are some thoughts that should help you compare buying versus renting. How many times a year do you plan to exhibit? How important is the function of the booth? How important is the ‘look and feel’? Will a rental booth provide you with the custom look you want? What is your…
  • Is your booth stuck out in ‘left field’?

    Tim Patterson
    25 Mar 2015 | 2:22 pm
    Earlier this month I attended Natural Products Expo West at the Anaheim Convention Center. Yes, it’s a big show with a few thousand exhibitors, and over 70,000 attendees. And it continues to grow. I spoke with literally a few hundred exhibitors, and almost all of them said the show was ‘great,’ ‘excellent,’ ‘busy’ and so forth. I say ‘almost’ because there were a few exhibitors who felt they weren’t getting all they could or should. One exhibitor said that he felt ‘stuck out in left field of Dodger Stadium!’ and wished his small 10-foot booth could have been in a…
  • Expo West 2015: Blisters, Wacky Booth Awards and Show Reflections

    Tim Patterson
    11 Mar 2015 | 5:03 am
    After 62,219 steps, a couple of achy legs and a few foot blisters in four days of Expo West, it came to me: “Tradeshows ain’t for wimps!” Certainly not if you’re walking the floor, nor if you’re an exhibitor who’s shepherding a booth (and staff) from the home office location to the show floor, through day(s) of set-up, three days of visitors, then dismantling and shipping it back. Thanks to Fitbit’s tracking device that’s 28.96 miles, give or take… Tradeshows ain’t for wimps. I know it, and every year I say the same thing: I should have gone into…
  • SWOT Analysis for Tradeshows

    Tim Patterson
    23 Feb 2015 | 3:26 pm
    If you’ve been attending and exhibiting at tradeshows over the years, no doubt you’ve had many chances to examine what went right and what didn’t. What brought in leads and what didn’t. What opportunities were open and those that weren’t? But unless you’ve been trained in marketing, or spent a lot time reading about marketing and the analysis of it, you may not have ever done a SWOT analysis. What’s A SWOT analysis? The SWOT stands for Strengths, Weaknesses, Opportunities and Threats. A through SWOT analysis will look at internal and external factors, but even a short…
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    TT Chicago

  • SAVE YOUR BUDGET WITH A CHICAGO TRADE SHOW RENTAL

    Gretchen Makela
    9 Apr 2015 | 7:18 am
    Each trade show offers a different experience, yet exhibitors often approach each one the same. They send off the same exhibit, use the same giveaways they purchased in a big quantity, and assign the same crew to work the show. After the show, their booth staff hands off about same number of leads and hope to move some along in the sales cycle. One way to shake things up and achieve better results is to use a trade show booth rental in Chicago from TradeTec.  Change Your Booth, Not Your Brand You may be thinking, “Why do I want to do that? We spent thousands on branding ourselves a…
  • MAKE YOUR CHICAGO TRADE SHOW BOOTHS STAND OUT WITH WINDSCAPE®

    Gretchen Makela
    8 Apr 2015 | 7:13 am
    When you have a trade show booth at a Chicago event, how do you make it stand out? Is it the booth itself? Is it the presentation in the booth? Is it a combination of both? A WindScape display from TradeTec has both the interest and visual appeal to attract customers.  Use WindScape for Compelling Trade Show Booths In Chicago WindScape, the first air-powered display system was introduced in 2013. Since it has taken booth design to a whole new level. This unique series of shapes help create panels, signs, and other components to produce a fully functional exhibit The exhibit features vibrant…
  • SELECT THE RIGHT STAFF TO GET THE MOST OUT OF YOUR TRADE SHOW

    Gretchen Makela
    7 Apr 2015 | 7:07 am
    Who do you send to man your trade show displays at Chicago shows? No matter how beautiful your booth is, you won’t be successful if you have the wrong staff. The people representing your booth, your product and your business must be the right combination of friendly, knowledgeable, and sales oriented. Trade show experts TradeTec, have some pointers to help you select just the right exhibit staff. Staffing Your Trade Show Exhibit At Chicago Shows For some people, going to represent their company at a trade show is a benefit, while for others it’s cruel and unusual punishment. The ideal…
  • FREE WEBINAR: DESIGN YOUR EXHIBIT AS A MARKETING TOOL

    Gretchen Makela
    18 Mar 2015 | 1:18 pm
    WEDNESDAY, APRIL 15, 2015 Two Convenient Times: 11:00 AM CDT & 1:00 PM CDT 1 hour webinar: 30 minutes presentation, 30 minutes Q&A Attend our free webinar and learn the process of developing effective exhibits that generate more leads, sales, and better results. Topics covered in this educational webinar include: Ensure your message actually gets across to your customers and prospects Know what elements make your exhibit more productive as a workspace Squeeze more out of your exhibiting budget and ensure it’s viewed as an investment, not as an expense, whether you have a small…
  • SPRING INTO A NEW EXHIBIT

    Gretchen Makela
    16 Mar 2015 | 2:52 pm
    When is the best time to start looking for a new exhibit house or to create a new exhibit design? Some may argue that at the end of each year or beginning, but I say, what about spring? Let the winter cold and snow dry up and the sun warm your bones and begin thinking about your event marketing budget. Here are the pros for “springing” for a new exhibit this spring. Busy Season is Winding Down: The fall and early spring months are some of the busiest times for trade shows. Depending on your show calendar, you could participate in events from October to April each year. Once the…
 
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    Trade Show Tales Blog

  • YOUR Invisible, Inc.: Word on the Street — April 13th thru April 17th

    Kevin Carty
    17 Apr 2015 | 7:08 am
    Kevin Carty, VP Classic Exhibits We recently welcomed several new, very talented employees to the Classic Family. And as is our custom, Mel and I sit down with these employees to check-in and see how things are going after about a week of training and immersion. During this time, we take the opportunity to talk about “Who Classic is” both internally as well as externally to our customers/partners. In that discussion, we use the term “Invisible Inc” quite often. It’s a phrase that was spawned from our participation in EDPA ACCESS Meetings. The concept is not new…
  • Your Trade Show Booth Staff Sucks!

    Mel White
    10 Apr 2015 | 4:26 pm
    This shouldn’t surprise you. You know your staff sucks. They are lazy. They don’t know the products. They look like shit after Day 1. And, worst of all, they don’t have a clue why they’re there. Yet, you tolerate it show after show. Why? There shouldn’t be any reason why your staff isn’t spectacular. It’s time to put on your adult pants and do it right. Who Should Be There That’s easy. Bring employees who know the products or services, who have charismatic people skills, who are personally invested in results, and who participate in pre-show…
  • Trade Show Marketing | The Bare Minimum

    Mel White
    9 Apr 2015 | 4:26 pm
    4 Basic Trade Show Tips 1. What are some basic tips you would suggest for a business going to their first trade show? Even if you majored in marketing, you probably learned diddly squat about trade show marketing. Which is sad since trial and error is very, very expensive at a trade show or event. My advice is to work with a professional, or at the very least, consult with colleagues who have gone through the process several times. Trade show success isn’t hard — if you know what you are doing and have done it repeatedly. In the end, it comes down to experience, planning, and…
  • The Three Rules of Trade Show Marketing

    Mel White
    31 Mar 2015 | 9:37 am
    Trade Show Marketing isn’t complicated. It can be reduced to three simple rules. Everything else is a business decision. Here’s the difference: Buying a 10 ft. portable vs. 20 ft. custom island — that’s a business decision. Staying at the Hilton vs. the Quality Inn — that’s a business decision. Getting a professional presenter for the booth — that’s a marketing decision. Confused? Here’s ALL YOU NEED TO KNOW about trade show marketing to be successful. Rule #1. Problem and Solution. Your message must state a problem and a solution, either…
  • Cool Technology at EXHIBITORLIVE 2015

    Mel White
    25 Mar 2015 | 11:14 am
    Coffee Table Charging Station with LED Lights I try my darndest to walk EXHIBITOR each year. Usually, that means a quick tour an hour before the hall opens. And while I “see” the displays, I rarely get to talk to most exhibitors. So you can imagine how excited I was when Marlys Arnold from Trade Show Insights compiled a video of the Best of the Best Technology. According to Marlys, “At this year’s EXHIBITOR Live (formerly known as the EXHIBITOR Show), there were a lot of clever innovations, especially in the world of tech. Here are a few worth paying attention to: Custom…
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    New Media Expo Blog

  • Podcast Alley Schedule

    David Jackson
    10 Apr 2015 | 10:45 am
    Podcast Alley is the stage on the NMX floor where podcasters will be recording LIVE. The excitement of the floor, and having a live audience is exhilarating. Here is the current schedule MONDAY APRIL 13 10:30- 11:30  Open 11:45 – 12:45 Over Coffee – Dot Cannon 1:00 – 2:00 The Waves of Tech – Steve Lee [...]
  • 360Heros Brings Virtual Reality to NMX

    Deb Ng
    7 Apr 2015 | 4:06 pm
    by Justin McLaughlin Digital & Social Media Specialist 360Heros Interested in seeing the latest in virtual reality 360 video technology? Look no farther than 360Heros and booth N7213 at the 2015 New Media Expo. As an NMX sponsor, 360Heros will be sharing their complete VR 360 video production workflow including content capture hardware, workflow management [...]
  • Chris Jericho Announced as Co-host of 10th Annual Podcast Awards at NMX

    Deb Ng
    1 Apr 2015 | 4:48 am
    NMX is thrilled to announce Chris Jericho as co-host alongside Emily Morse for the 10th Annual Podcast Awards. Chris will replace Dennis Miller who had a scheduling conflict and had to bow out as co-host. However Chris Jericho is no condolence prize, and the NMX team couldn’t be more stoked to have him in participate in this year’s event. [...]
  • Breaking It Down: What The Different NMX Passes Get You Into

    Deb Ng
    26 Mar 2015 | 11:27 am
    NMX attendees have the option of registering for several different pass types: VIP Pass, Content Creator Pass, and Exhibits Only pass. As we have a variety of events happening at NMX, I thought it would be a good idea to list the type of passes we offer and the events you can get into. Here you [...]
  • Telling More, With Less

    Deb Ng
    25 Mar 2015 | 8:39 am
    by Donna Freedman – NMX Speaker Want to keep people reading your site? Keep this old journalism adage in mind: “Show, don’t tell.” Your job as a writer isn’t to force-feed facts so that readers will be sure to Get Your Point. Yesterday was the hottest day I can ever remember. My clothes were sticking [...]
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    Smash Hit Displays RSS feed

  • Effectively Promote Your Brand with Vector Trade Show Displays

    15 Apr 2015 | 7:28 am
    Looking for a great way to promote your business on and off the trade show floor? The new Vector Displays are the perfect solution. Keep reading to find out why.
  • How to Use Event Apps for Trade Show Success

    13 Apr 2015 | 7:10 am
    Mobile apps are perfect for keeping your audience informed with what to expect at your trade show display, including presentations, speakers, demonstrations, and who your sponsors are. Here are several ways to use mobile apps before, during, and after the event for success.
  • 5 Jobs Your Trade Show Exhibit Staff Should be Doing

    10 Apr 2015 | 6:54 am
    Instead of having your staff standing around, twiddling their thumbs while waiting for attendees to approach them, keep them engaged with their audience by doing the following tasks at your booth.
  • Finding the Perfect Booth Location

    7 Apr 2015 | 6:18 am
    The right location at the trade show can make a huge difference in the amount of attention and traffic you receive. Here are some tips in finding that perfect spot.
  • Why You Should Consider Renting a Truss Display

    31 Mar 2015 | 6:38 am
    Truss displays are heavy-duty, stable, and most have customizable designs. Yet, if you aren't ready to purchase one, truss rentals are the next best thing. Here's why.
 
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    Skyline Trade Show Tips

  • WiFi or Hardwired Internet – What’s Right for You?

    Traci Browne
    15 Apr 2015 | 7:00 am
    The WiFi vs. hardwired Internet connection question is not simple and straightforward. The question “can I get away with a WiFi connection?” prompts the answer, “it depends.” Even “can I get away with using the show provided WiFi or do I need to bring my own hotspot?” results in the same, “it depends” answer. It depends on what you plan on doing via the Internet. Will you be playing video or will you just be tweeting? It also depends on how many devices are connected at one time. Will the WiFi network you purchase from the show be solely for your booth or are all exhibitors…
  • 101 Proven Ways to Stretch Your Trade Show Budget

    Mike Thimmesch
    13 Apr 2015 | 7:00 am
    Imagine you stood in a room with 393 fellow exhibitors, and asked them the question, “How did you stretch your exhibiting budget over the past two years?” Think of all the great advice they could share. Well, now you have all their proven advice in one place — right here. In late 2014, Skyline Exhibits, in conjunction with Red 7 Media Research & Consulting, received survey responses from 393 exhibitors who wrote in 514 answers for stretching their trade show budgets. Some exhibitors simply did less – going to fewer events, taking smaller booth spaces, and sending fewer…
  • How to Make the Most of Your Exhibiting Experience

    Mary Buffa
    9 Apr 2015 | 7:00 am
    Every exhibitor wants to know how they can make the most of their trade show display. There are so many different factors to consider, and if we’re being honest, sometimes thinking about all the different aspects of exhibiting can feel overwhelming. That is why it is important to organize your thoughts and clearly define what it is you need to do in order to maximize exhibiting ROI. The following list provides several practical ways to make the most of your trade show display. Goals and Objectives: Compare and contrast your exhibiting goals to those of your entire organization. It is…
  • The 7 Things Your Exhibit Designer Needs to Know to be Creative

    Mike Thimmesch
    6 Apr 2015 | 7:49 am
    This started as a blog post about creative exhibit design, but turned into a post about creative exhibit designers, because without the designers, you don’t get the creative design. It’s that simple. Creative exhibit designers are skilled at solving the many problems that arise when you build a shippable, temporary structure in order to attract, host, and convince a group of buyers walking a crowded trade show floor. But what actually makes them creative? Joshua Spodek writes that creativity is usually not caused by the stereotypical flash of genius, but is simply problem solving by an…
  • Think Outside the Box! 5 ways to Promote Beyond Your Booth Space

    Amy Armstrong
    2 Apr 2015 | 8:24 am
    As the gatekeeper for your event and exhibit budget, you are undoubtedly looking for ways to make your dollar stretch as far as possible, while also creating a dynamic presence with your exhibit space. However, there are other ways to promote your company at events and trade shows that go beyond the square footage of your exhibit. These 5 tips will help you get started: 1. Present and show your expertise. Some events and trade shows host seminars or educational sessions during show hours. Show your expertise by submitting topic ideas (usually done in the form of an abstract or “call for…
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    Smash Hit Displays RSS feed

  • Effectively Promote Your Brand with Vector Trade Show Displays

    15 Apr 2015 | 7:28 am
    Looking for a great way to promote your business on and off the trade show floor? The new Vector Displays are the perfect solution. Keep reading to find out why.
  • How to Use Event Apps for Trade Show Success

    13 Apr 2015 | 7:10 am
    Mobile apps are perfect for keeping your audience informed with what to expect at your trade show display, including presentations, speakers, demonstrations, and who your sponsors are. Here are several ways to use mobile apps before, during, and after the event for success.
  • 5 Jobs Your Trade Show Exhibit Staff Should be Doing

    10 Apr 2015 | 6:54 am
    Instead of having your staff standing around, twiddling their thumbs while waiting for attendees to approach them, keep them engaged with their audience by doing the following tasks at your booth.
  • Finding the Perfect Booth Location

    7 Apr 2015 | 6:18 am
    The right location at the trade show can make a huge difference in the amount of attention and traffic you receive. Here are some tips in finding that perfect spot.
  • Why You Should Consider Renting a Truss Display

    31 Mar 2015 | 6:38 am
    Truss displays are heavy-duty, stable, and most have customizable designs. Yet, if you aren't ready to purchase one, truss rentals are the next best thing. Here's why.
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    MC2 eConnections

  • One Minute With … Ken Dec

    Editor
    13 Apr 2015 | 1:21 pm
    Bringing Humanity Back Into Our Stories Ken Dec, senior vice-president of client services at MC², has plenty of stories to tell over his 25 years as a brand builder. An avid supporter of experiential storytelling, Dec wants the industry to understand that brand marketing isn’t about B2B success or B2B2C connections. It’s about the humans, and it always has been. We sat down with Dec for a quick minute to talk about experiential storytelling and wanted to share his thoughts with you. eConnections: From a B2B standpoint, what is experiential storytelling and why is it important? Ken Dec:…
  • Scantily-clad Booth Babes Getting a Wardrobe Check

    Editor
    13 Apr 2015 | 5:00 am
    from CNET The booth babes – we’ve all seen them. The attractive women brought on solely to tout products while showing as much skin as possible. But groups are organizing to put an end to the use of provocative clothing at trade shows. Read more… The post Scantily-clad Booth Babes Getting a Wardrobe Check appeared first on MC2 eConnections.
  • 13 Things Successful ‘Mad Men’ Characters Do (and You Should Too)

    Editor
    13 Apr 2015 | 5:00 am
    from Inc. Whether you watched Mad Men or not, this article identifies 13 qualities we learned about the show’s characters over the seven-season run. There are great lessons about entrepreneurship to be learned from Don Draper and Co. Read more… The post 13 Things Successful ‘Mad Men’ Characters Do (and You Should Too) appeared first on MC2 eConnections.
  • Your answers to “Any way to make everybody happy?”

    Editor
    13 Apr 2015 | 5:00 am
    Ronald, an event coordinator, wrote in: “Our company has multiple divisions that need their full attention every time we prepare for the next trade show. Everyone has an opinion and initiative they want us to take, but as with anything, we have limited resources – and patience!” “Sales staff all wants to go, executive leadership wants to promote a new branding initiative, and every department has a product they want featured. I’m the type of person who wants to accommodate everyone, but it’s just not possible. “Should I step back and let them sort it all out?
  • Are Universities Doing Enough to Encourage Entrepreneurial Event Managers?

    Editor
    13 Apr 2015 | 5:00 am
    from Event Manager Blog Everywhere you look around on the show floor – and online – there’s a new startup touting something new. We see high levels of entrepreneurial spirit in at trade shows, but it got one blogger wondering: Why don’t universities encourage this type of innovation? Read more… The post Are Universities Doing Enough to Encourage Entrepreneurial Event Managers? appeared first on MC2 eConnections.
 
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    FMG Talking PointsFMG Talking Points | The Power to Attract

  • Build Your Event’s Brand – Boost Your Organization’s Revenue

    Sarah Kennedy
    10 Apr 2015 | 9:01 am
    A conference or tradeshow has dozens of moving parts – from developing content and selling exhibit space, to attracting attendees and managing logistics. But one element—perhaps the most important one—is often forgotten or left to chance. Branding. I recently addressed a group of association executives about how to re-energize their events’ brands. I reminded them that an event brand is not its logo, color scheme or even its marketing materials. An event’s brand is how the people who participate in it perceive it. Think about the iconic TED Talks – one of the most recognizable…
  • Why You Can’t DIY Your Facebook Ad Campaign

    ejohnson
    20 Mar 2015 | 5:58 am
    Sure, Facebook makes it look simple. Click here, they say. Set up your ad in seconds , they say. True, you can easily set up a campaign yourself and you’ll likely increase likes to your page, but are they genuine leads? If you’re looking for real results that build your business, this is an area you shouldn’t hesitate to outsource to the professionals. Here’s why. Facebook has managed to take a seemingly simple process and complicate it unnecessarily. This is mostly a result of its vague communication style. It offers a large number of tools that are essentially hidden to the average…
  • Your Website Needs a Video. 3 Questions to Ask Before Your Start

    Sarah Kennedy
    12 Mar 2015 | 12:10 pm
    Recent data should convince you that your company needs video on its website. Pages containing video get three to five times more visitors than pages without video. Regardless of the type of video you choose to produce, videos are becoming an integral part of a brand’s marketing strategy. But before you take the leap, start by answering these three questions: What’s your goal? What do you want to accomplish with this video? Are you trying to explain your company or a specific product or service? This is the first step in determining what purpose this video will serve on your website, so…
  • Think Content Marketing Can’t Help Membership Renewal? Think Again.

    Sarah Kennedy
    19 Feb 2015 | 10:35 am
    According to MGI’s 2014 Membership Marketing Bench Report, after two years of citing budget cuts and economic hardship as the number one reason for not renewing, association executives now believe that it is the member’s lack of engagement with the organization that is the number one reason for not renewing. Wow! It’s no longer about fighting the money. It’s about fighting for members’ interests and attention. And that’s where content marketing can help. Content marketing is a valuable tool that pushes buyers through the decision making process. An organization’s content…
  • “Oh fun! You make things look pretty!”

    Sarah Kennedy
    10 Feb 2015 | 10:55 am
    I went to a Caps game the other night with a big group of friends. Some people I was just meeting that night. As I was speaking with one guy, the conversation led to our careers. I told him I was a web designer and his reply was “Oh fun! You make things look pretty!” I’ve heard similar sentiments many times and to be honest, it always makes me cringe a little. Oh how misunderstood my profession often is. So what is a web designer’s job? Well sure, aesthetics are important. I strive to create stunning sites, but there is so much more than that. I mean what good is a “pretty” site…
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    Trade Show Insights » Trade Show Insights

  • Weekly Insights: Creativity in Bloom at the ASI Spring Roadshow

    Marlys K. Arnold
    17 Apr 2015 | 11:45 am
    This week, I had the opportunity to check out what’s fresh and innovative in the world of promotional products and I only had to drive a few miles from my home. Each year, the Advertising... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Interview with Marlys Arnold at EXHIBITOR Live 2015

    Marlys K. Arnold
    10 Apr 2015 | 6:39 am
    Michael Gray from Exhibit Edge interviews Trade Show Insights founder Marlys Arnold at ExhibitorLive 2015. The discussion covers reasons to attend EXHIBITOR Live, what aspect of trade show marketing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Spring Cleaning for Exhibitors

    Marlys K. Arnold
    3 Apr 2015 | 10:21 am
    As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it. But what about your exhibit marketing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Teaming Up to Reinvent Trade Shows

    Marlys K. Arnold
    31 Mar 2015 | 5:55 am
    Too often trade shows become an “us vs. them” conflict between show managers and exhibitors. But the truth is that each would not succeed without the other and with a bit of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Creative Theme & Design at EXHIBITOR Live 2015

    Marlys K. Arnold
    27 Mar 2015 | 11:52 am
    One of my favorite aspects of attending EXHIBITOR Live (formerly known as the EXHIBITOR Show) is seeing all the creativity on the show floor. This year was no exception, and here are some of the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    American Image

  • Forget campaigns: Build your marketing stack

    Randall Craig
    20 Apr 2015 | 9:20 am
    Most marketers think of themselves as builders. Their work grows the organization, grows market share, grows the portfolio of products and services. A bit more tactically, the marketer builds page views, conversions and social engagement. Underlying all of these activities, the marketer builds relationships. But is there merit in growing marketing itself? Not the ad […] The post Forget campaigns: Build your marketing stack appeared first on American Image.
  • How to Use Direct Mail to Achieve Better Trade Show Results

    Charles Dugan
    16 Apr 2015 | 9:35 am
    With the explosion of social media platforms, it’s logical to think that these communication portals would be a good means of promoting your trade show participation. While embracing the new, however, don’t make the mistake of thinking that good old direct mail is ineffective or passé in this digital age. In fact, direct mail can […] The post How to Use Direct Mail to Achieve Better Trade Show Results appeared first on American Image.
  • 10 Ways To Spot When You Should Refurbish Your Exhibit

    Charles Dugan
    11 Apr 2015 | 7:04 pm
    You’ve made a sizeable investment in an elaborate new booth, and your company plans to amortize its cost over five years (a typical exhibit’s lifespan is three to seven years, depending on its frequency of use and the level of care and maintenance it receives). But a couple of years down the road, there’s a […] The post 10 Ways To Spot When You Should Refurbish Your Exhibit appeared first on American Image.
  • How to Get Free Publicity at your Trade-Shows

    Charles Dugan
    9 Apr 2015 | 9:00 am
    Do you often find visitors coming to your trade show displays with a copy of a trade publication featuring your product? Have your top executives been introduced to the editors at those trade publications? Have those magazines published case studies from your exhibit, pictures included? What about your exhibit being seen on national television or stories […] The post How to Get Free Publicity at your Trade-Shows appeared first on American Image.
  • Don’t Let Negative Reviews Break You

    Jessica Taylor
    6 Apr 2015 | 3:22 pm
    Whether you’re a small or large company, you live or die by your reputation. Most of reputation management is focused on pushing down negative search results — in particular, negative reviews. Responding to your negative reviews may attempt to bridge the gap between how a company perceives itself and how others view it. But does […] The post Don’t Let Negative Reviews Break You appeared first on American Image.
 
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    Northwest Creative Imaging Blog

  • Successful Trade Show Displays 2015

    nwcidisplays
    9 Apr 2015 | 11:06 am
    Trade show displays in 2015 have become nearly as important as the product or service being offered. The first impression that a trade show or expo attendee gets from a display can determine whether they walk on by or give … Continue reading →
  • What You Need to Know About Trade Shows in 2015

    nwcidisplays
    20 Mar 2015 | 9:55 am
    Social media, blogging, email marketing and YouTube clips present so many opportunities for businesses to grow, and it might seem like the best investment when it comes to generating leads. In fact, all of this falls under ‘content marketing’ and … Continue reading →
  • How to Use Digital Signage Effectively at Your Next Trade Show

    nwcidisplays
    12 Dec 2014 | 1:49 pm
    At the next trade show you attend, take a good look around the displays and see just how much digital signage is being regularly used. The amount of electronic screens will astound you! Digital signage has become a regular and … Continue reading →
  • How to Give a Great Elevator Pitch [INFOGRAPHIC]

    nwcidisplays
    21 Nov 2014 | 1:43 pm
    Giving a great elevator pitch can be an art form, which requires practice and skill. Our infographic is designed to re-iterate and educate on the basic steps to a great presentation.  Every situation will require a specific plan to target … Continue reading →
  • 6 Reasons Why Your Trade Show Display Needs a Makeover

    nwcidisplays
    12 Nov 2014 | 7:45 am
    If you’re exhibiting at trade shows, but not getting the foot traffic you’re hoping for, then it might be time to take a really close look at your trade show display. Is it inviting to show attendees? Is it visually … Continue reading →
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