Tradeshows

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  • Trade Show Table Cloths - Enhance Your Display Area

    Trade Show Blog
    31 Aug 2014 | 8:36 pm
    Want to make more impact at your next trade show? Have your own trade show table cloths custom made with your logo and color scheme to make your exhibit more noticeable and impressive...
  • Does Your Show Mobile App Deliver Value that Prompts Attendees to Use It?

    CEIR Blog
    mtucker2014
    28 Aug 2014 | 1:03 pm
    By Nancy Drapeau, PRC, Research Director In the recently released CEIR report, 2014 Young Professional Attendee Needs and Preferences Study sponsored by the Society of Independent Show Organizers, it is revealed that only a minority of young professionals, 26 percent, use a mobile app version of an exhibition program to plan and stay on schedule. These results are a big surprise. The adoption rate among young professionals is only two percent higher than what is recorded in the study looking at attendee needs and preferences in general, What Attendees Want from Trade Exhibitions. And for…
  • SLS Las Vegas Debuts on North End of the Strip

    Exhibitor News Network
    27 Aug 2014 | 5:00 pm
    After years in the making, SLS Las Vegas, the lifestyle-driven resort by global hospitality leader sbe, will open its doors at midnight as the first m...
  • The Most Current Insights on Young Attendee Needs and Preferences Now Available

    News and Events
    13 Aug 2014 | 10:00 pm
    DALLAS, 14 August 2014 – The Center for Exhibition Industry Research (CEIR) has teamed with the Society of Independent Show Organizers (SISO) to produce its latest publication, 2014 Young Professional Attendee Needs and Preferences Study. This study provides a comprehensive overview of the latest insights on what young attendee business professionals are looking to experience when attending a business-to-business exhibition for their jobs as well as how they find out and decide which exhibitions to attend.
  • Outdoor Retailer Summer Market Recap (and Awards)

    Tradeshow Guy Blog
    Tim Patterson
    12 Aug 2014 | 10:24 am
    Outdoor Retailer is so big sometimes I wonder why it’s not in Vegas. But no, Salt Lake City is the perfect setting for this fun, extravagant and energetic national tradeshow. With mountains only a short drive away, SLC is positioned perfectly to host this confab of outdoor enthusiasts from all over the country (and around the world). There’s so much going on in the outdoor industry that they hold the show twice a year: once in winter and once in summer. The recent OR Summer Market took place the week of August 4th at the Salt Palace Convention Center. On Tuesday, attendees were invited to…
 
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    CEIR Blog

  • Does Your Show Mobile App Deliver Value that Prompts Attendees to Use It?

    mtucker2014
    28 Aug 2014 | 1:03 pm
    By Nancy Drapeau, PRC, Research Director In the recently released CEIR report, 2014 Young Professional Attendee Needs and Preferences Study sponsored by the Society of Independent Show Organizers, it is revealed that only a minority of young professionals, 26 percent, use a mobile app version of an exhibition program to plan and stay on schedule. These results are a big surprise. The adoption rate among young professionals is only two percent higher than what is recorded in the study looking at attendee needs and preferences in general, What Attendees Want from Trade Exhibitions. And for…
  • Planning for the Future

    mtucker2014
    21 Aug 2014 | 3:13 pm
    By Mary Tucker, CEIR Blog Manager “Let our advance worrying become advance thinking and planning.” – Winston Churchill Predict : CEIR’s Annual Exhibition Industry Outlook Conference will be held in three weeks at the Intercontinental Hotel Chicago, bringing together the exhibition industry’s best and brightest for a look at what the future holds and how to plan accordingly. Hosted by financial journalist Ron Insana and featuring keynote speakers Ryan Sweet and Marina Gorbis, more than 20 experts will discuss current and future trends applying to each industry sector as identified in…
  • When Innovating – Protect and Enhance Valued Aspects of the F2F Marketing Experience

    mtucker2014
    15 Aug 2014 | 1:23 pm
    By Nancy Drapeau, PRCCEIR Research Director I just returned from SISO’s Executive Leadership Conference that took place this week in Atlantic City. The venue, Revel, and the city did a wonderful job hosting this dynamic event. It was a privilege to be part of the conference program, where I was able to share key findings from the recently released CEIR report sponsored by SISO, the 2014 Young Professional Attendee Needs and Preferences Study. It was a pleasure to share the stage with leading researchers in the industry, and discuss lessons learned on how exhibition organizers can use…
  • The Data Keeps Coming for Young Professionals

    mtucker2014
    12 Aug 2014 | 1:30 pm
    By Mary TuckerCEIR Blog Manager CEIR and SISO will be releasing a new study this week, 2014 Young Professional Attendee Needs and Preferences Study, that continues to look at the young professional attendee. This study provides a comprehensive overview of the latest insights on what young attendee business professionals are looking to experience when attending a business-to-business exhibition for their jobs as well as how they find out and decide which exhibitions to attend. The report provides a profile of young professionals by their career attitudes, extent of participation in…
  • Beauty is in the Eye of the Beholder – Immersive Experiences that Connect

    mtucker2014
    5 Aug 2014 | 2:31 pm
    By Nancy Drapeau, PRCDirector of Research, CEIR Comic Con San Diego 2014, Reuters Just a couple of weeks ago, Comic-Con International 2014 took place in San Diego. During that event, mass media channels of all kinds – broadcast tv, cable tv, multiple social media outlets, print and digital press – were buzzing with images and stories from that event, a veritable candy store of branding impressions. Comic book writers, artists, filmmakers and lots of other players convened with their most passionate consumers, those who take the time to travel to this event from near and far and many who…
 
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    News and Events

  • The Most Current Insights on Young Attendee Needs and Preferences Now Available

    13 Aug 2014 | 10:00 pm
    DALLAS, 14 August 2014 – The Center for Exhibition Industry Research (CEIR) has teamed with the Society of Independent Show Organizers (SISO) to produce its latest publication, 2014 Young Professional Attendee Needs and Preferences Study. This study provides a comprehensive overview of the latest insights on what young attendee business professionals are looking to experience when attending a business-to-business exhibition for their jobs as well as how they find out and decide which exhibitions to attend.
  • Expo! Expo! IAEE’s Annual Meeting & Exhibition 2014 Registration Now Open

    6 Aug 2014 | 10:00 pm
    DALLAS, 7 August 2014 – Registration is open for exhibitions and events industry professionals to take advantage of the best rates for Expo! Expo! IAEE's Annual Meeting & Exhibition to be held 9-11 December 2014 at the Los Angeles Convention Center in Los Angeles, Calif. Visit www.myexpoexpo.com for the special discount rates in effect until Tuesday, 30 September.
  • IAEE and International Trade Administration Sign Strategic Partnership to Focus on Trade Activities for Job Creation and Growth

    30 Jul 2014 | 10:00 pm
    DALLAS, 31 July 2014 – Today, the International Association of Exhibitions and Events™ (IAEE) and the U.S. Department of Commerce’s International Trade Administration (ITA) signed a Memorandum of Agreement (MOA) to increase awareness about exporting in the U.S. business community.
  • Savvy and Influential Speaker Line-Up Announced for Predict

    28 Jul 2014 | 10:00 pm
    DALLAS, 29 July 2014 – Unlike any other event for C-Level executives, the fourth annual Predict industry outlook conference focuses on the performance of the exhibitions and events industry and a look at what is forecasted for the next several years. Scheduled for 11 September 2014 at the Intercontinental Hotel Chicago, this year CEIR Predict takes on a new energizing format, with Ron Insana, host of a nationally-syndicated daily radio show and senior analyst and commentator for CNBC, hosting and facilitating conversations throughout the day. The program is designed for executive-level…
  • CEIR Reports on Exhibition Organizer Efforts to Attract and Retain Young Professionals

    23 Jul 2014 | 10:00 pm
    DALLAS, 24 July 2014 – Since 2009, the Center for Exhibition Industry Research (CEIR) has conducted generational research to keep a pulse on what young professionals are looking for when they attend events, and how best to market to them. CEIR’s latest offering, Best Practices by Exhibition Organizers to Attract and Retain Young Professional Attendees, offers business-to-business exhibition management insights on how to effectively market to and retain young professionals who attend business-to-business exhibitions.
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    Tradeshow Guy Blog

  • Outdoor Retailer Summer Market Recap (and Awards)

    Tim Patterson
    12 Aug 2014 | 10:24 am
    Outdoor Retailer is so big sometimes I wonder why it’s not in Vegas. But no, Salt Lake City is the perfect setting for this fun, extravagant and energetic national tradeshow. With mountains only a short drive away, SLC is positioned perfectly to host this confab of outdoor enthusiasts from all over the country (and around the world). There’s so much going on in the outdoor industry that they hold the show twice a year: once in winter and once in summer. The recent OR Summer Market took place the week of August 4th at the Salt Palace Convention Center. On Tuesday, attendees were invited to…
  • Outdoor Retailer Summer Market on the Horizon!

    Tim Patterson
    18 Jul 2014 | 10:10 am
    Hey, I’m heading to Outdoor Retailer in early August. Salt Lake City hosts this fun and engaging national show twice a year: one for winter market (think skiing!) and once for the summer market (boating, hiking, bicycling and more!). Thousands of exhibitors and tens of thousands of attendees take over the Salt Palace Convention Center the first week or so of August. …and I’ll be there doing some tradeshow booth performance tests. You know, a look at how companies are using their tradeshow booths to live up to the promise of gathering leads, attendee engagement and…
  • 21 Tips to Maximize Your Tradeshow ROI

    Tim Patterson
    3 Jul 2014 | 10:58 am
    The following is a guest article from Jennifer Callahan of Fathom: It can come as a directive from the top, but most likely it’s Sales or Marketing trying to squeeze company budgets to allow a team to exhibit at a tradeshow. So if you’re part of a team trying to get dollars approved to set up a tradeshow booth but are facing increasing pressure to prove that it’s worth not only the money, but the time away from the office, you need to read on. No matter which industry you’re in, you have likely seen budget restraints over the past five years. Proving a Return on Investment for Sales…
  • Tradeshow Marketing Analysis, Part 4: Which Shows to Attend

    Tim Patterson
    23 Jun 2014 | 12:38 pm
    Check out Part 1, Part 2 and Part 3 of this ongoing series. One of the most pressing challenges for exhibitors is determining what shows to exhibit at on a regular basis. Just because your company has been going to the same show for twenty years doesn’t mean it’s the right show for you to go to. The exhibit industry changes and evolves. Audiences and interests change. Some shows expand. Others downsize. Some vanish altogether or are folded into similar shows. All of this means that you should examine what shows you go to on a regular basis and determine the reasons for attending…
  • Tradeshow Attendee Infographic

    Tim Patterson
    20 Jun 2014 | 9:49 am
    After perusing an array of statistics from CEIR, Exhibit Surveys and others, I thought it might be fun to grab a handful of them and stick them in a cool infographic. Here’s what I came up with: Download the PDF here: Tradeshow Marketing Share and Enjoy • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS
 
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    TT Chicago

  • WHAT IS YOUR CALL TO ACTION FOR YOUR TRADE SHOW MARKETING?

    Gretchen Makela
    29 Aug 2014 | 7:26 am
    Marketers should understand the need to use a Call to Action (CTA) for their marketing campaigns, promotions, direct mail and advertising; or pretty much any marketing initiative generated to get a response. So what about your trade show or event marketing? What sort of Call to Action are you using to get people to act and show up at your exhibit on the show floor? A CTA is an image or text used to request visitors to take action, with words like; subscribe, view, register and request. A CTA should be used for your event marketing campaigns regardless if you are giving away a free hand out or…
  • LUNCH & LEARN EVENT, NOVEMBER 20, 2014

    Gretchen Makela
    28 Aug 2014 | 8:53 am
    COME TO OUR UPCOMING LUNCH & LEARN ON… “PRE, AT AND POST-SHOW MARKETING!” How Trade Show Marketing Campaigns Influence your ROI Our lunch & learn event will be hosted by Bill Lauf, an acclaimed and certified client facilitator in seven Wilson Learning Worldwide courses. Bill Lauf Jr., the president of William Lauf Consulting LLC and a 30-year veteran of the trade show industry. Visit Bill’s LinkedIn profile here. THE AGENDA FOR THIS LUNCH & LEARN WILL INCLUDE: The critical role pre, at and post-show marketing How the best campaigns for event marketing…
  • TRADETEC SKYLINE WELCOMES NEW ACCOUNT COORDINATOR, DAN HENDRY TO JOIN THE TRADETEC TEAM

    Gretchen Makela
    27 Aug 2014 | 7:59 am
    LOMBARD, IL — TradeTec Skyline, an Elite Partner of Skyline exhibits and one of the event management companies in Chicago, recently welcomed Dan Hendry to their team of employees. As an Account Coordinator, Dan works on client projects with the Account Manager and Sales Executives to organize details, oversee orders, meet deadlines, and coordinate with design and production teams on project tasks and processes. Dan is also cross-trained with the Account Manager so that he is able to step in and cover the position in the case of the Account Manager’s absence. Dan’s daily…
  • FREE WEBINAR: 10 MISTAKES EXHIBITORS MAKE

    Gretchen Makela
    25 Aug 2014 | 10:08 am
    Wednesday, September 10, 2014 Two Convenient Times: 11:00 AM CDT & 1:00 PM CDT 1 hour webinar: 30 minutes presentation, 30 minutes Q&A In this no-cost webinar, we will reveal 10 mistakes exhibitors make again and again, then tell you how to fix them. These are easily preventable mistakes in such major exhibiting areas as exhibit design, promotions, booth staff training, lead management, and logistics. Then after the presentation, get your burning trade show questions answered in a lively Q&A session. Register now for Session I of 10 Mistakes Exhibitors Make Register now for…
  • BOOTH STAFFING FOR SUCCESS

    Gretchen Makela
    25 Aug 2014 | 9:30 am
    Too many companies participating in b2b trade shows and events are suffering due to the lack of professionalism and training of their trade show booth staff. They are losing the opportunity to be face-to-face with their key prospects and customers; therefore they need to take advantage of what the human magical element can still deliver in this digital age. So where do you focus your efforts on to guarantee success with your booth staff? Here’s what to concentrate on. First Impressions: Over 3/4 of what exhibit attendees feel about your company comes from their interaction with your…
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    Trade Show Tales Blog - classicexhibits.com

  • Who’s Derek Nollman at Classic Rental Solutions?

    Jim Shelman
    29 Aug 2014 | 7:10 am
    Doesn’t He Look Friendly? Introducing Derek Nollman Derek has joined the Classic Rental Solutions team and is working directly with me (Jim Shelman) in rental sales. Derek’s still a young guy, but has over 20 years of experience in the trade show industry, mostly on the contractor service side, but also in show management where he sold booth space for one of the larger Portland shows. Derek’s past experience (including many years with GES and some time with Freeman) offers a valuable new perspective while working with our distributor network on rental projects. First, he…
  • 197 Miles of Painful Bliss! The Hood to Coast Relay

    Kevin
    27 Aug 2014 | 7:26 am
    Chief Wacko On August 22, 2014 @ 3:30 a.m. 12 whackos and 2 dedicated drivers woke up to take on a challenge, one that they called FUN. I am one of those whackos — the Chief Whacko if you will. The event is called Hood to Coast, aka …The Mother of All Relays. It’s an event in which 12 people with two support drivers and two vans run 197 miles from about 6000 feet on Mt. Hood to the beautiful Oregon Coast, Seaside, Oregon to be specific. I have done this run before. This was actually my 13th year, but this year was truly different. Why? Because this year we ran for a purpose…
  • You Can’t Fix Stupid — Material Handling

    Mel
    20 Aug 2014 | 8:15 am
    Special Handling Charges? Really! Rising Drayage and Material Handling Costs If you are a fan of the comedian Ron White, you know his signature line, “You Can’t Fix Stupid.” I was reminded of this line three weeks ago while attending a material handling session by Amanda Helgemoe from NuVista and Sue Huff from Medtronic at the Red Diamond Congress in Chicago. The presentation was based on a 2013 study endorsed by the Exhibit and Event Marketers Association (E2MA) Advocacy Committee. In short, it’s disturbing. The presentation consists of 50 informative slides, mostly case studies…
  • Dealing with Conflict. Are You an Elephant?: Word on the Street — August 11th thru August 15th

    Kevin
    15 Aug 2014 | 1:03 pm
    Kevin Carty, VP Classic Exhibits Is there an elephant in your office? If you don’t see one, it might be YOU! An observation was recently shared with me. The context was leadership and dealing with conflict, and how leaders handle or don’t handle conflict in the workplace. The speaker said,  “Show me the leader that doesn’t confront conflict, and I’ll show you the biggest elephant in the room.” And I have to admit, it made me think about my leadership skills and the leadership skills of those I admire. Handling conflict is a skill that I am still learning.
  • How Your Eyes Move on a Website [Cool Inforgraphic]

    Mel
    13 Aug 2014 | 2:59 pm
    Single Grain designed this excellent infographic that explains: How our eyes move on a website or blog, How web design influences eye movement and interaction, and Proposes tips for creating an effective website design. I thought this might be helpful to Classic Distributors redesigning their website. It’s a topic I hear almost every day since so many distributors have branded versions of Exhibit Design Search. Enjoy! –Mel White http://www.linkedin.com/in/melmwhite mel@classicexhibits.com Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular,…
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    Skyline Trade Show Tips

  • Don’t Just Stand There in Your Trade Show Exhibit, Do Something!

    Mike Thimmesch
    2 Sep 2014 | 7:00 am
    Do you want to stand out in your trade show exhibit? Then don’t just stand there, do something! Gone are the days when you could just stand in your booth and enough people would walk in. Now, while a few will, it won’t be enough to make your trade shows profitable. To get more people into your booth, you’ve got to do something. You need to do something that catches their eye, stops them in their tracks, and draws them in. Here are 4 suggestions: 1. Get on Your Feet and Talk to Attendees For most booth staffers this is a big challenge. Talking to strangers as they pass by their booth is…
  • Using a CRM to Follow Up on Trade Show Leads

    Michael Flavin
    27 Aug 2014 | 6:35 am
    CRM stands for Customer Relationship Management, and the term is self-explanatory because all companies & organizations strive to meet customer needs and expectations. CRMs have been in use by organizations for years, but the actual term came into use during the advent of technology in business. Implementing a CRM system is the best way an organization has a chance at succeeding in this competitive era. At trade shows, businesses get a chance to gain new leads, make new contacts and even sell their products & services to actual buyers. 86% of the people attending a trade show…
  • Upset the Status Quo

    Philip Foust
    21 Aug 2014 | 7:05 am
    One of your company’s biggest competitors isn’t another company at all… it’s the status quo. Today’s companies and the people who “are” the company, don’t have time or energy to change. Change is scary. Making the wrong change can cost you your job! You have heard the old adage, “better the devil you know than the devil you don’t know.” That seems to be true in today’s business climate, now more than ever. So, upsetting the status quo enough to garner a change is a serious obstacle to any sales organization. Enter, the Trade Show! American Business Media reports…
  • 8 Trade Show Ideas That Pay Off

    Jill Amerie
    20 Aug 2014 | 9:10 am
    Successful trade show exhibiting isn’t something that just happens. The most successful exhibitors have done a lot of legwork before the show to set themselves up for success. These successful exhibitors have developed a process that they follow for every show to help prepare. The actions taken during this time will help prepare you for the experience, and having a strategy to implement your trade show ideas will prevent many headaches. 8 Trade Show Ideas to Implement Now Set Goals and Objectives. You must set goals for the trade show from the moment you decide to attend. You also need…
  • 6 Tips for Boosting Your Trade Show ROI

    John Hamari
    14 Aug 2014 | 8:31 am
    You’ve invested a hefty sum of money into your trade show display. You hope that it will perform well enough to deliver a positive return on your investment. The good news is that your success is within your control. The ROI of your trade show exhibit is directly influenced by your actions and decisions. But that control is a double-edged sword. With it comes the burden of knowing that your decisions might also set the stage for poor performance. Although your success remains in your hands, we can offer several bits of advice to help ensure that your display generates a positive return.
 
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    Smash Hit Displays Trade Show Blog

  • Trade Show Displays: Unleash Your Inner Artist

    29 Aug 2014 | 7:28 am
    If you are looking for effective ways to promote your business or products, trade show displays are the way to do it. If done correctly, your display stand will be able to build awareness to your target audience, attract new leads, and make a few sales. Instead of focusing on the size and configuration of your show display, you should be spending a good amount of time on designing your trade show graphics
  • Top Portable Displays for the Traveling Exhibitor

    28 Aug 2014 | 7:58 am
      These days, it takes more than posting ads in newspapers to drive sales. It takes you going out and fighting for the attention of your target demographic, which is one reason so many people are exhibiting at trade shows and conventions. If you are at the right show for your industry or products, then you will be amazed at the number of people you will get the chance to meet and turn into possibly new clients.
  • Guidelines for First Time Trade Show Exhibitors

    26 Aug 2014 | 8:11 am
      So you are deciding to take promote your company outside of the normal marketing tools by setting up a trade show exhibit. First of all, you are taking a step in the right direction to increase sales and exposure to your small or large business, or even online businesses. Second, it is important you take the correct steps to get the best return on investment from the show.
  • Attract and Gather Leads at Trade Shows in 3 Simple Steps

    21 Aug 2014 | 9:08 am
    One of the main reasons for exhibiting at trade shows is to get new leads, right? For most companies, that is the number one reason for participating in conventions. Below are a few ways you can effectively generate leads at your trade show booth.
  • 4 Little Known Social Media Tips at Trade Shows

    20 Jan 2014 | 8:31 am
    Technology today has made it so much easier for your business to be found. Using the Internet combined with mobile apps and social media is not only excellent coverage for your business, but also for trade show booths.
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    FMG Talking PointsFMG Talking Points | The Power to Attract

  • What’s Your Story? Tell it to Attract Customers.

    Sarah Kennedy
    19 Aug 2014 | 7:52 am
    B2B marketing is filled with spec sheets, product descriptions and statistics. All very useful when making purchasing decisions, but alongside all this data should be the story of your organization to draw customers in. Who are you? What is your mission? What is special about your team? Customers need the softer side of your product or service to make a connection, build trust and ultimately make a buying decision. Here’s three ways to share your story and reach your customers’ and prospects’ emotions: Soften Your “About Us”—if the page on your website only uses industry jargon or…
  • 4 Mistakes You’re Making in B2B Content Marketing

    ejohnson
    22 Jul 2014 | 7:36 am
    Content marketing isn’t easy. It requires marketers to be thoughtful and creative in their choice of tactics and subject matter. In trying to produce content that’s successful in reaching business objectives, many marketers get off track and let’s start there in my list of content marketing mistakes… Content is nice, but isn’t aligned with business goals. Establishing a Facebook page “just because everyone else has one” and posting cute pictures of employee’s cats may be amusing, but isn’t a business strategy (unless you’re in the pet industry). Prior to launching a…
  • World Cup 2014: Advertising Round Up

    Sarah Kennedy
    15 Jul 2014 | 5:03 am
    While most people reserve the Super Bowl as the place to watch the year’s best commercials, brands dominated this World Cup ad season. Companies were willing to throw their budgets not just at commercials, but at social media campaigns too, and we noticed. Even for the non-soccer fans the commercials this year were on point. Here’s a few of our favorites. Commercials Not to be cliché, but McDonalds seriously rocked it this year. The ad is almost two minutes long, but it’s nearly impossible to look away. While most brands sprang for the famous athletes and celebrities, McDonalds took a…
  • 11 Tech Trends B2B Marketers Should Watch

    Sarah Kennedy
    17 Jun 2014 | 12:38 pm
    Think it’s time to step up your digital marketing game? This year, marketing teams will spend $135 billion on digital marketing collateral. Here are some digital techniques that will help elevate your business-to-business marketing. 1.) Infographics – A picture’s worth a thousand words, so what about a picture that’s driven by words? Infographics offer a unique graphic solution for presenting topics that typically lack visual appeal – statistics, charts, and processes to name a few. And people love to share them online. 2.) Instagram – As our own Sarah Kennedy mentions, Instagram…
  • Spring Brings Success for Clients

    Sarah Kennedy
    11 Jun 2014 | 6:32 am
    New clients for FMG have blossomed this spring and the lineup of annual events for our long-term clients has brought success once again. FMG welcomed two new clients in May through Tradeshow Logic, a full service event solutions company. Tradeshow Logic tapped us to provide a comprehensive marketing campaign for the 2015 Electronic Security Expo (ESX), which will be held June 22-26 at the Baltimore Convention Center in Baltimore, MD. We also look forward to the opportunity to promote the SMI Metal Engineering Expo, held October 19-22, 2015 at the Charlotte Convention Center in Charlotte, NC.
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    Trade Show InsightsTrade Show Insights

  • Why You Must Get Attendees Involved

    Marlys K. Arnold
    29 Aug 2014 | 11:12 am
    Ever wondered why simply telling attendees about your company or products just doesn’t seem to sink in? Here’s why. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Exhibit Display Types Defined

    Marlys K. Arnold
    28 Aug 2014 | 6:31 am
    Prefer to listen instead? Just click the play button at the bottom of this entry! If you’re new to the world of exhibiting (or perhaps even if you’ve been around awhile), you’re... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly News & Insights: Attracting Young Attendees

    Marlys K. Arnold
    22 Aug 2014 | 8:00 am
    The recent Center for Exhibition Industry Research (CEIR) report on attracting and retaining young professional attendees brings to light a common problem: show organizers don’t even know who... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly News & Insights: Cities That ‘Get’ the Meetings Biz

    Marlys K. Arnold
    15 Aug 2014 | 8:00 am
    The latest list of top destinations for meetings and trade shows is out and it’s not a huge surprise that Chicago tops the list, although that’s new this year. As recently as 2012 Chicago... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly News & Insights: Staying on the Right Side of the Law

    Marlys K. Arnold
    8 Aug 2014 | 8:00 am
    When you’re planning for a trade show, conference or special event, you’re focused on the experience you’re creating and the endless list of tasks you must complete on time. But... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    American Image

  • Trade Show Marketing In The “Age Of Me”: Internet Savvy Consumers

    Charles Dugan
    2 Sep 2014 | 10:50 am
    Have you started seriously thinking in terms of your audience? In recent years, a change has begun in marketing that’s likely only going to keep growing. Because the Internet has created so many new ways for buyers to inform themselves while conversing with others, and because the mobile explosion has taken that buyer-friendly Internet everywhere, […] The post Trade Show Marketing In The “Age Of Me”: Internet Savvy Consumers appeared first on American Image.
  • The 15 Deadliest Trade Show Mistakes

    Charles Dugan
    28 Aug 2014 | 10:42 am
    We’ve written before on the subject of mistakes people make at trade shows, and I wish I could say that was the end of the story. However, people keep making mistakes—in some cases, the same darn mistakes over and over! So we’re revisiting the issue with this list of the fifteen most deadly trade show […] The post The 15 Deadliest Trade Show Mistakes appeared first on American Image.
  • The Persuasive Power of Trade Show Give-Aways

    Charles Dugan
    26 Aug 2014 | 10:30 am
    Are trade show giveaways a blessing or a curse? Turns out, it all depends on how you use them. The wrong way to use these giveaways (also called swag or tschotkes) is to choose a tired, common item and put your company’s name on it. Chances are, the majority of those won’t even make it […] The post The Persuasive Power of Trade Show Give-Aways appeared first on American Image.
  • Using Social Media At Trade Shows

    Charles Dugan
    22 Aug 2014 | 2:40 pm
    These days, it’s not enough to set up a booth and place an ad in the show directory. Exhibitors need to be more proactive to entice attendees to visit their booths and create opportunities for selling to take place. One of the best—and most cost effective—ways of doing this is by using social media at […] The post Using Social Media At Trade Shows appeared first on American Image.
  • You Can’t Fix Stupid — Material Handling

    Charles Dugan
    20 Aug 2014 | 10:27 am
    This post first appeared on Classic Exhibit’s blog; we thought it was important and worth posting unedited here too, to help spread the word.   Rising Drayage and Material Handling Costs If you are a fan of the comedian Ron White, you know his signature line, “You Can’t Fix Stupid.” I was reminded of this […] The post You Can’t Fix Stupid — Material Handling appeared first on American Image.
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