Tradeshows

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  • Should You Hire a Trade Show Professional for Your Booth?

    Smash Hit Displays RSS feed
    14 May 2015 | 6:31 am
    Are you thinking about bringing in some extra help at your trade show booth? Hiring a professional could be a great solution. Here are 5 reasons it may work for you.
  • Trade Show Resources | Trade Show Supplier Directory

    Trade Show Blog
    23 May 2015 | 10:29 pm
    To maximize exhibiting impact,utilize these valuable trade show resources, exhibit display providers, supplier contacts, marketing tools and...
  • AmpliVox Sound Systems Introduces its Mobile Event Booth

    Exhibitor News Network
    20 May 2015 | 5:00 pm
    AmpliVox proudly introduces its new Mobile Event Booth, an all-in-one promotional center that makes a bold statement with digital media displays. The ...
  • IAEE Congratulates its 2015 International Excellence Award Recipient

    News and Events
    20 May 2015 | 10:00 pm
    DALLAS, 21 May 2015 – The International Association of Exhibitions and Events™ (IAEE) congratulates this year’s recipient of the IAEE International Excellence Award, Edward Liu, Managing Director of Conference & Exhibition Management Services Pte Ltd in Singapore. The IAEE International Excellence Award recognizes an individual or organization that has made exceptional strides in creating, launching and managing an international event in the exhibitions and events industry on an international scale.
  • T3 Expo and Trend Micro: A trusted partnership

    e-Vent
    admin
    7 May 2015 | 5:28 am
    Every now and then we like to acknowledge a successful working relationship with a client that thrives on knowing what to expect.For the last three years, T3 Expo has provided client Trend Micro with a custom turnkey exhibit program. The program entails full 3D booth design, integration of custom-designed graphics into the layout of the booth, and full turnkey exhibit show services at all Trend Micro shows. Turnkey, in this case, means we (T3 Expo) design the booth, produce the graphics, configure the rental booth properties, and handle all delivery and breakdown services at the venue. Our…
 
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    News and Events

  • IAEE Congratulates its 2015 International Excellence Award Recipient

    20 May 2015 | 10:00 pm
    DALLAS, 21 May 2015 – The International Association of Exhibitions and Events™ (IAEE) congratulates this year’s recipient of the IAEE International Excellence Award, Edward Liu, Managing Director of Conference & Exhibition Management Services Pte Ltd in Singapore. The IAEE International Excellence Award recognizes an individual or organization that has made exceptional strides in creating, launching and managing an international event in the exhibitions and events industry on an international scale.
  • IAEE 2015 Art of the Show Competition Now Open

    12 May 2015 | 10:00 pm
    DALLAS, 13 May 2015 – The International Association of Exhibitions and Events™ (IAEE) announces that it is now accepting entries for its 2015 Art of the Show Competition, which awards those who demonstrate excellence in the development of promotional and marketing materials for their exhibitions and events. IAEE has implemented a new system this year that makes it easier, faster and more user-friendly than ever to enter the IAEE Art of the Show Competition.
  • Art of the Show Competition

    12 May 2015 | 10:00 pm
  • IAEE Public Events Council Releases 2014 Survey Report

    26 Apr 2015 | 10:00 pm
    DALLAS, 27 April 2015 – Today, the International Association of Exhibitions and Events™ (IAEE) Public Events Council released its Public Events Industry Report: 2014 Results. In 2009, the Public Events Council distributed a survey to public event organizers across 22 public events industry sectors to examine overall industry performance. The report identified which public events industry sectors fared well, which sectors struggled and their expectations for the future. As a follow-up to the benchmark report, the survey is repeated annually with subsequent reports detailing individual and…
  • North American Meetings Industry Day

    16 Apr 2015 | 10:00 pm
    We are thrilled to share with you a new op-ed by Bill McDermott, CEO of SAP and friend of the industry. The piece ran today on CNBC.com and focuses on the important role that in-person meetings and events play in our businesses and communities with personal anecdotes from Bill.
 
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    e-Vent

  • T3 Expo and Trend Micro: A trusted partnership

    admin
    7 May 2015 | 5:28 am
    Every now and then we like to acknowledge a successful working relationship with a client that thrives on knowing what to expect.For the last three years, T3 Expo has provided client Trend Micro with a custom turnkey exhibit program. The program entails full 3D booth design, integration of custom-designed graphics into the layout of the booth, and full turnkey exhibit show services at all Trend Micro shows. Turnkey, in this case, means we (T3 Expo) design the booth, produce the graphics, configure the rental booth properties, and handle all delivery and breakdown services at the venue. Our…
  • Employee Spotlight: Rick Baptista

    admin
    27 Apr 2015 | 10:28 am
    It’s that time again! To highlight one of our many outstanding employees here at T3 Expo. Meet Rick Baptista. Rick brings many years of trade show experience to our company and is currently Director of Operations in our San Francisco office. Learn a little bit more about Rick in his interview below: 1. How did you get started in the expo and trade show industry? Can you provide insight into some of your past experience? I had been a Teamster since I was 18 years old and at 35 a good friend of mine encouraged me to come work in the trade show industry. With my teamster experience, I…
  • Employee Spotlight: Brittny Lyons

    admin
    31 Mar 2015 | 7:39 am
    It’s that time again! To highlight one of our many outstanding employees here at T3 Expo. Brittny brings many years of trade show experience to our company and she treats her colleagues like friends and family. We are thrilled to have her as an Eventgineer. Learn a little bit more about Brittny in her interview below. And connect with her on LinkedIn here! 1. How did you get started in the expo and trade show industry? Can you provide insight into some of your past experience? I like to think I got started when I was a child. My father was an artist who would travel and exhibit his…
  • Employee Spotlight: Pete Dorson

    admin
    17 Mar 2015 | 11:39 am
    T3 Expo prides itself on its employees. We aim to bring only the most talented and thoughtful team  players to design, build, and sell award-winning exhibition and event space to our customers. With  that, we are very excited to announce the most recent addition to our team. Meet Pete Dorson,  Director, New Business Development for Exhibits, Events and Environments. Pete has been in the tradeshow industry for two decades and is a veteran and true expert at his craft.  He will be responsible for all custom exhibits for T3’s clients and we are so excited to see the kind of…
  • 4 Days into 4 Minutes – A Sneak Peek at What Goes into a Tradeshow

    admin
    12 Mar 2015 | 11:34 am
    A lot of work goes into producing our clients’ tradeshows. A lot, and we love every second of it. We thought it would be fun to document the efforts of our hard-working staff from pre-to-post show by taking a time-lapse video. This video shows set-up to break-down of the American College of Foot & Ankle Surgeons Conference 2015. You’ll see the entire progression of the empty floor to full live event and back to empty floor. 4 days compressed into 4 minutes. And to sum it up, this show featured: – hundreds of exhibitors, – hundreds of posters, – thousands of…
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    Promo Tips by Motivators.com

  • 3 Reasons They Didn’t Stop at Your Tradeshow Booth

    Adam Brown
    24 May 2015 | 7:35 am
    It’s not just money that goes into tradeshow engagement. No, it is also time and manpower, in addition to the cost of space on the floor, apparel for attendants, displays and giveaways. So what happens when you put all of that time, money and effort into your tradeshow booth and you don’t get the results you expected? Well these are the three biggest reasons you may not have seen the tradeshow engagement you wanted: #3 – You Were Not Inviting So often when planning on attending a tradeshow we worry so much about where the booth will be placed on the floor. We want to be right up…
  • 6 Gifts Grads Actually Want

    Jill Wisner
    17 May 2015 | 9:11 am
    It is hard to believe that those years fly by so quickly. Suddenly within the blink of an eye, they are graduating from pre-school, elementary school, middle school, high school and then college. These graduates need to be prepared to face this bold new world that they are entering. Motivators has some great products to make that transition easier for graduates of all ages. 1) Lunch Bags For those pre-school graduates a must-have is a new insulated lunch bag. It is a new experience with a longer day, so you need to keep that lunch fresher longer. Lunch bags are a great start, and we have lots…
  • 5 Things You Never Knew about Beach Balls

    Laurie O'Shea
    13 May 2015 | 6:13 pm
    Beach balls are one of the most popular giveaways once the spring comes. We receive constant calls for orders and many calls asking product information. The most common information that I tell my customers before buying a beach ball is: 1) Beach balls are measured around the outside while inflated. Measuring a beach ball is different than measuring other round items. A beach ball is considered 16 inches when inflated and measured from end to end. We have found that customers are disappointed when they receive their beach ball because it is smaller than what is expected. To help troubleshoot…
  • Products for Honoring Military Spouse Appreciation Day

    Samantha Barbero
    7 May 2015 | 5:43 pm
    This year on May 8th, Military Spouse Appreciation Day will be held. President Ronald Reagan first recognized the profound importance of a spouse’s commitment to the readiness and well-being of military members and declared May 23, 1984 the first Military Spouse Day. Now the day is celebrated on the Friday before Mother’s Day in May annually. On Military Spouse Appreciation Day, we celebrate military spouses and all that they do as the supportive backbone of the families who support our troops. They are the silent heroes who are essential to the strength of the nation, and they serve…
  • 5 Items for Celebrating National Teacher Appreciation Day

    Cara Breslin
    5 May 2015 | 1:55 pm
    National Teacher Appreciation Day is May 5th this year. This day is celebrated on the first Tuesday during National Teacher Appreciation Week, which is in the first full week of May each year. Like parents, teachers play an important role in our children’s formative years. Teachers are true professionals, who patiently dedicate their time to educate our children, which will mold them for a positive future. Why not show your appreciation for teachers with these great gift ideas: Journal Books Ambassador Bound Note Book (item #45811) This beautiful notebook is made of Ultra Hyde and comes…
 
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    Tradeshow Guy Blog

  • Top 8 Ways to Justify The Cost of a New Exhibit

    Tim Patterson
    21 May 2015 | 2:34 pm
    What are the indicators that tell you when it’s time to invest in a new tradeshow exhibit? What does it take to justify the expense, which can often be very large? Naturally, there’s no single answer that applies across the board. However, if you, as a tradeshow marketing manager, feel it’s time to make a major upgrade, you’re put in a position of having to sell the investment to management. Here are a few things that you might consider in the process. 1. Can you point to tradeshow marketing as a consistent method of bringing in leads? And are you turning those leads into clients? If…
  • Lifecycle of a Tradeshow Booth

    Tim Patterson
    6 May 2015 | 1:36 pm
    Where are you in your tradeshow booth life cycle? What impact would it be to your company to upgrade at this point vs. waiting another year or two? The life of a tradeshow booth generally goes something like this: Realizing your company has outgrown the old booth and making plans for a new one. Designing a new booth based on current company needs. Brand new booth and loving it! Year 1 – 2: It doesn’t exactly fit your needs but you’re still doing fine. Years 2 – 4: Making small adjustments and liberal use of on-site repairs. You feel like MacGuyver. Making bigger adjustments and…
  • Setting a Social Media Strategy

    Tim Patterson
    24 Apr 2015 | 9:13 am
    By setting a social media strategy for your organization, you’re saving time, reaching people more effectively and getting more mileage out of your efforts. Neil Patel of Quicksprout recently published this great infographic on creating a social media strategy and kindly offered to let us share it.   Courtesy of: Quick Sprout
  • Write More Orders at Trade Shows by Replacing Paper with Digital Technology

    Tim Patterson
    13 Apr 2015 | 6:00 am
    This is a guest post by Sarah Leung Looking at your trade show strategy, you may already be doing a lot of things right: a perfectly designed booth, a well-trained staff, high foot traffic, and the ability to build great rapport with customers and prospects. You may also be part of the shrinking majority of trade show exhibitors still writing orders on paper. If this is the case, it’s likely that you’re still not getting the most out of your trade shows. For anyone who’s ever attended a trade show, it quickly becomes apparent that they can be extremely hectic. In a sea of competition,…
  • Tradeshow Exhibit: Rent or Buy?

    Tim Patterson
    30 Mar 2015 | 12:17 pm
    It’s an oft-asked question: Should we rent or buy a new display? Purchasing that brand new booth might bust your budget quickly, especially if you are new to tradeshow marketing and still exploring how best to get involved. Yet renting can save money. If you’re at the decision stage for a new booth, here are some thoughts that should help you compare buying versus renting. How many times a year do you plan to exhibit? How important is the function of the booth? How important is the ‘look and feel’? Will a rental booth provide you with the custom look you want? What is your…
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    TT Chicago

  • TRADETEC LAUNCHES FIXED RATE LABOR & FREIGHT WEBSITE, “NOPOSTSHOWBILLING.COM”

    Gretchen Makela
    20 May 2015 | 9:00 am
    LOMBARD, MAY 18, 2015 – TradeTec,  a Full-Service Exhibit Studio located outside Chicago, IL, recently launched NoPostShowBilling.com to market to clients and prospects about their Fixed Rate Labor and Freight Pricing Program. Troy Trice, President of TradeTec Skyline said, “We have been offering our fixed rate pricing model for the last seven years. More and more clients are choosing to do business with us to take advantage of our fixed freight and labor, and no post show billing platform. It is a unique selling proposition for our clients who are consistently trying to stay within…
  • HOW TO EXHIBIT OUTSIDE YOUR TRADE SHOW BOOTH IN 3 EASY WAYS

    Gretchen Makela
    14 May 2015 | 8:47 am
    When it comes to trade shows, many think you can only exhibit within the four corners of your booth space. Sure, that is where your actual booth will sit, but there are many ways you can expand brand awareness and reach beyond the square footage. Here are 3 easy ways to exhibit outside your booth. Giveaway in hand: Marketers have to think outside the norm to come up with exciting unique giveaways.  My advice on this is not just to get a giveaway your target audience will like and use, but one everyone on the show floor will want. It could be a backpack, bag, hat or plush toy, no matter what…
  • TRADE SHOW MARKETING GUERRILLA STYLE: ON USING GAMES TO ATTRACT ATTENDEES

    Gretchen Makela
    12 May 2015 | 7:27 am
    As a smart exhibitor, you’re always on the lookout for ideas to attract people to your trade show booth. Giving away promotional items, such as pens and calendars can be effective, along with raffles or free food and popcorn. But suppose other exhibitors are already using those tactics to funnel traffic to their booths. You need a way to stand apart from the pack. Fortunately, there is an easier way to do that, by hosting games. The right games with the right execution will draw attendees willing to participate. Their involvement will lay the groundwork for your staffers to turn the…
  • HOW TO MAKE A LASTING IMPRESSION WITH YOUR TRADE SHOW EXHIBIT

    Gretchen Makela
    8 May 2015 | 7:48 am
    Put yourself in the shoes of a typical trade show attendee. You walk through the doors of the convention hall and see an ocean of booths. Each one is clamoring for your attention. Each one is trying to outdo the other exhibits that surround it. After a few hours, you’re bored, tired, hungry and weighed down with giveaway items you’ll never use. Plus, your feet hurt, which makes you wonder whether it’s worth jumping back into the fray. As an exhibitor, your job is to attract targeted prospects into your trade show exhibit and find out how you can help them. That’s a…
  • FREE WEBINAR: GET THE RIGHT PEOPLE INTO YOUR TRADE SHOW BOOTH

    Gretchen Makela
    7 May 2015 | 11:00 am
    WEDNESDAY, JUNE 10, 2015 Two Convenient Times: 11:00 AM CDT & 1:00 PM CDT 1 hour webinar: 30 minutes presentation, 30 minutes Q&A Attend our free webinar and learn the process more about how to choose the right trade show promotions, marketing and more. The average trade show attendee only visits about 5% of a show’s exhibitors — and attendees mostly decide who they’ll see before the show even starts. How do you beat those odds? With better trade show promotions! Boost your booth traffic and get key decision makers to visit you with: The 3 questions you need to…
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    Trade Show Tales News

  • coach outlet

    Reid Sherwood
    24 May 2015 | 1:21 pm
    Where To Find Discount Designer Handbags,coach outlet store online? 4There are legion women tennis shoes that any woman can take pleasure from. It will help to see for several things when talking of finding the best possible shoes on your needs. Of those ingredients all items that are needed to ensure that a shoe look and feel its ultimate.4Slightly smaller compared to Blackberry Bold, this one fits in easily with your pocket or any shopping bags. You can carry around easily without feeling heavy. Bring this phone to anywhere particularly if you reason to go to meetings to obtain things done…
  • SKU-Tastic!: Word on the Street — May 18th-May 22nd

    Kevin Carty
    24 May 2015 | 6:51 am
    Kevin Carty, VP Classic Exhibits Another Fantastic Shared Knowledge University Last week was not your normal May at Classic Exhibits. Why? We held our most recent edition of Shared Knowledge University (SKU), Classic’s bi-annual distributor training session. This SKU was so great that my friend Dave Brown from Optima coined the term “SKU-Tastic!” I wholeheartedly agree. Like other SKU’s, we had a terrific mix of folks from all over the country, folks who gave their time to learn more about the Classic Family and products. And learn they did. They were engaged during…
  • Join Us at 2015 Red Diamond Congress

    Mel White
    22 May 2015 | 8:59 am
    You are cordially invited to the 2015 Red Diamond Congress from July 20-22 in Quincy, MA. The RDC provides education, information, and networking opportunities for Exhibit and Event Marketers Association members and industry colleagues. It also explores new models, new methods, and new practices for the entire community of exhibit and event industry professionals. Classic Exhibits is proud to be an official sponsor of the Red Diamond Congress. Should you have any questions, please contact Jim Wurm at E2MA (jimwurm@e2ma.org) or feel free to email or call me, Mel White, at Classic Exhibits. See…
  • Where’s Waldo at the Trade Show!

    Mel White
    21 May 2015 | 7:14 am
    Go ahead and waste an hour or two at work. Your boss won’t care. –Mel White http://www.linkedin.com/in/melmwhite mel@classicexhibits.com Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com. Leave Blank:Do Not Change:Your email: 
  • Spiffs are Spiffy | Inline Exhibit GiftCard Promotion

    Mel White
    14 May 2015 | 9:21 am
 
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    Skyline Trade Show Tips

  • How Flexible Modular Exhibits Help You Adapt to the 11 Changes that Affect Your Trade Shows

    Mike Thimmesch
    19 May 2015 | 7:31 am
    The world we live in is a constantly changing place: Of the original Fortune 500 from 1955, only 11 are still on the list. Since 1969, the only artist to twice have the #1 Billboard pop single of the year was George Michael, in 1985 (as part of the band Wham!) and 1988. Since 1978, China’s share of global GDP has grown from 5% to 16%. In 2000, the top 5 girl’s baby names were Emily, Hannah, Madison, Ashley, and Sarah, yet in 2013, the top 5 were Sophia, Emma, Olivia, Isabella, and Ava. That’s 4 ways our world has changed substantially. And yet, your trade show booth has to adapt even…
  • Oh No! Where Is My Freight?

    Philip Foust
    14 May 2015 | 7:49 am
    What do you do when you arrive at your booth space but some or all of your freight has not? The worst nightmare of any trade show manager or coordinator is having a trade show booth at a show with no exhibit in it when the show starts! If that scenario has happened to you, it is not only embarrassing, but very costly. So, what do you do if you show up at your booth space on the first day of install and your exhibit freight is not there? First off, don’t panic… yet. There are several important things that you need to always do or make sure your exhibit vendor does every time your exhibit…
  • Why Experienced Exhibitors Care More About Great Customer Service

    Mike Thimmesch
    12 May 2015 | 7:41 am
    In a recent survey of inline exhibitors, we discovered that, while Skyline has the largest market share among portable display buyers, there is an interesting split within the whole: New exhibitors are more likely to buy their displays over the internet based on price, while veteran exhibitors are more likely to buy face-to-face, based on value. The value veteran exhibitors find with Skyline most of all is service – it’s the #1 reason clients tell us they choose us. (They also value our innovative design, quality, and education). Clients, especially repeat clients, rave about Skyline…
  • Renting vs. Buying Technology – The Pros and Cons of Each

    Traci Browne
    7 May 2015 | 7:00 am
    We recently conducted an Event Tech Survey and exhibitors had a lot of advice and questions on the topic of renting technology vs. buying technology. Some found it more cost effective to own the technology they used in their booth while others found renting technology to be better suited to their budgets. As with anything, there are pros and cons for both options. Renting Pros When you rent equipment, you eliminate hefty shipping and drayage fees. Your provider is responsible for getting everything from their warehouse to your trade show booth. When you rent technology, you do not need to…
  • 5 Ways Your Display Trade Show Graphics Can Make a Great First Impression

    Larry Zollo
    5 May 2015 | 7:00 am
    When it comes to trade show displays, first impressions are everything; every little detail counts! From your banners, walls and lighting, down to the brochure and computer tablet stands; everything has to be strong, especially your graphics. Your graphics need to be clean and professional. Many spend hundreds of thousands of dollars on a new display, only to use uninspiring, amateur graphics. You should always hire a professional graphic designer. They know how to source quality files, format them, and design your graphics or, at the very least use native ones. Here are 5 ways to make your…
 
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    MC2 eConnections

  • 3 Secrets for Successful Trade Show Lead Generation

    Editor
    19 May 2015 | 5:00 am
    With some basic lead generation legwork done in advance, your company will be better positioned to maximize ROI at your next show. Read more… The post 3 Secrets for Successful Trade Show Lead Generation appeared first on MC2 eConnections.
  • 10 Personal Productivity Tips You Might Not Have Thought Of

    Editor
    12 May 2015 | 5:00 am
    For maximum productivity, consider tackling your most daunting or thought-intensive tasks first thing in the morning, when your energy and focus are fresh. Read more… The post 10 Personal Productivity Tips You Might Not Have Thought Of appeared first on MC2 eConnections.
  • 5 Strategies for Subtly Dominating Meetings

    Editor
    11 May 2015 | 5:00 am
    from Entrepreneur With about 11 million meetings taking place in America every day, it behooves everyone to understand how they can subtly command the room to get what they need. Here are some ways to get the most out of a meeting. Read more… The post 5 Strategies for Subtly Dominating Meetings appeared first on MC2 eConnections.
  • Measurement and the Trade Show Exhibit — From Business Card to iPad

    Editor
    11 May 2015 | 5:00 am
    by Eric Swartwood, Global Data Capture This is the second of a two-part article tracing the evolution of trade show lead capture from the business card to audience response systems. (Read Part 1 here.) Here, Global Data Capture CEO, Eric Swartwood takes a look at the futuristic capture technologies which are available now and how they can affect the measurement success of a trade show program. PART 2: “Space” Age Lead Capture Technology Last month, I took a look at the inevitable pitfalls of old-time lead capture and set the stage for the digital revolution. Let’s look at…
  • Booking.com Finally Enters the Corporate Travel Business

    Editor
    11 May 2015 | 5:00 am
    from Skift It took long enough, but Booking.com has launched for Booking.com for Business, a new free service focused on providing accommodations and coordinating company bookings for small businesses without travel programs. Read more… The post Booking.com Finally Enters the Corporate Travel Business appeared first on MC2 eConnections.
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    FMG Talking PointsFMG Talking Points | The Power to Attract

  • The Complex World of Developing Prospect Lists

    ejohnson
    11 May 2015 | 9:26 am
    One topic that consistently generates angst among trade show organizers is list development. Everyone knows the importance of developing and maintaining strong prospect lists, but few admit to having mastered it, and the majority struggle to develop good, cost-effective lists. The Problem(s) The biggest challenge with maintaining a prospect list is how quickly they become worthless. As a rule, a prospect database becomes ineffective after three years. According to a survey by Compensation Force, the average turnover rate among all industries is 15.1 percent (some industries are as high at 29…
  • Build Your Event’s Brand – Boost Your Organization’s Revenue

    Sarah Kennedy
    10 Apr 2015 | 9:01 am
    A conference or tradeshow has dozens of moving parts – from developing content and selling exhibit space, to attracting attendees and managing logistics. But one element—perhaps the most important one—is often forgotten or left to chance. Branding. I recently addressed a group of association executives about how to re-energize their events’ brands. I reminded them that an event brand is not its logo, color scheme or even its marketing materials. An event’s brand is how the people who participate in it perceive it. Think about the iconic TED Talks – one of the most recognizable…
  • Why You Can’t DIY Your Facebook Ad Campaign

    ejohnson
    20 Mar 2015 | 5:58 am
    Sure, Facebook makes it look simple. Click here, they say. Set up your ad in seconds , they say. True, you can easily set up a campaign yourself and you’ll likely increase likes to your page, but are they genuine leads? If you’re looking for real results that build your business, this is an area you shouldn’t hesitate to outsource to the professionals. Here’s why. Facebook has managed to take a seemingly simple process and complicate it unnecessarily. This is mostly a result of its vague communication style. It offers a large number of tools that are essentially hidden to the average…
  • Your Website Needs a Video. 3 Questions to Ask Before Your Start

    Sarah Kennedy
    12 Mar 2015 | 12:10 pm
    Recent data should convince you that your company needs video on its website. Pages containing video get three to five times more visitors than pages without video. Regardless of the type of video you choose to produce, videos are becoming an integral part of a brand’s marketing strategy. But before you take the leap, start by answering these three questions: What’s your goal? What do you want to accomplish with this video? Are you trying to explain your company or a specific product or service? This is the first step in determining what purpose this video will serve on your website, so…
  • Think Content Marketing Can’t Help Membership Renewal? Think Again.

    Sarah Kennedy
    19 Feb 2015 | 10:35 am
    According to MGI’s 2014 Membership Marketing Bench Report, after two years of citing budget cuts and economic hardship as the number one reason for not renewing, association executives now believe that it is the member’s lack of engagement with the organization that is the number one reason for not renewing. Wow! It’s no longer about fighting the money. It’s about fighting for members’ interests and attention. And that’s where content marketing can help. Content marketing is a valuable tool that pushes buyers through the decision making process. An organization’s content…
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    Trade Show Insights » Trade Show Insights

  • Weekly Insights: How Secure is Your Trade Show?

    Marlys K. Arnold
    22 May 2015 | 1:06 pm
    This week at the National Restaurant Association Show in Chicago, a handful of protesters were able to use fake badges to enter McCormick Place. Their goal was to speak to the NRA president regarding... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly Insights: Have Fun with Your Brand

    Marlys K. Arnold
    15 May 2015 | 7:24 am
    Who says trade show exhibits have to be all stuffy and corporate-like? Chances are unless you’re focused on a life-or-death topic, you can find room to lighten up a bit and let some personality... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly Insights: Trade Shows & Direct Mail – A Winning Combination

    Marlys K. Arnold
    8 May 2015 | 10:14 am
    One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They somehow think people will just magically show up at their booth, or perhaps that... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Weekly Insights: Branding in a Bottle

    Marlys K. Arnold
    1 May 2015 | 10:46 am
    At the recent ASI Road Show, one of the most unique items I discovered was this business card sculpture in a bottle. The company takes a quantity of your cards (say 25-50) and forms them into any of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Using Trade Shows for Competitive Intelligence

    Marlys K. Arnold
    30 Apr 2015 | 6:51 am
    Trade shows are not just about exhibiting and getting the word out about your company. They’re also a great way to learn about your competitors. So why would you want to conduct some type of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    American Image

  • Adopt New Technology to Easily Create a Very Profitable Trade Show

    Charles Dugan
    24 May 2015 | 2:46 pm
    If you haven’t done so yet, a word of advice: “Just get over it already adopt new technology in your trade show booth and marketing techniques, or you’ll be left in the dust by your competitors.” Okay, admittedly, that was a bit of tough love. But if that’s what we have to do to make […] The post Adopt New Technology to Easily Create a Very Profitable Trade Show appeared first on American Image.
  • 3 new social networking updates and how to use them in your trade show marketing

    Emma Fitzpatrick
    19 May 2015 | 12:47 pm
    Social networking seems to evolve faster than anything we’ve ever seen in the marketing world. Each time you log in, it seems like something — whether huge or minor — has changed. This week, we’re here to help you pinpoint exactly what’s different. Below are three ways Google+, Facebook and Instagram have changed in the […] The post 3 new social networking updates and how to use them in your trade show marketing appeared first on American Image.
  • How to Easily See When a Trade Show Has Become Futile

    Charles Dugan
    17 May 2015 | 4:04 pm
    No one likes going through a breakup. Sometimes the toughest ones are actually with tradeshows. By and large, tradeshows are fantastic investments into your company’s future. They are a great way to get perspective on your industry, learn directly from customers and buyers and do plenty of great networking. That being said, not all trade […] The post How to Easily See When a Trade Show Has Become Futile appeared first on American Image.
  • Stop Selling and Start Being Memorable – 11 Ways to Stand Out at Your Next Trade Show

    Charles Dugan
    14 May 2015 | 10:00 am
    When you think about it, trade shows are akin to speed dating. Exhibitors, like prospective romantic partners, have taken the time to make sure they look their best (usually by making sure they’ve got the biggest and glitziest booth and state-of-the-art gadgets) – but often don’t look beyond that initial impression. But once you get […] The post Stop Selling and Start Being Memorable – 11 Ways to Stand Out at Your Next Trade Show appeared first on American Image.
  • How to Quickly Digitize an In-Person Event

    Steve L.
    5 May 2015 | 8:58 am
    The power of the World Wide Web has brought with it significant benefits for the business world that can’t be ignored. Everything from lead generation to networking is now not only easier, but something that can essentially carry on 24 hours a day, seven days a week. Despite this, trade shows are still one of […] The post How to Quickly Digitize an In-Person Event appeared first on American Image.
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    Northwest Creative Imaging Blog

  • Six Off-the-Wall Displays Your Company Should Try

    nwcidisplays
    20 May 2015 | 7:01 am
    Trade show attendance continues to grow at a feverish pace. Expectations seem to grow at about the same clip. For example, attendance at the Palm Beach International Boat Show was up 17% year over year, and the Consumer Electronics Show had more … Continue reading →
  • How to Drive Publicity for Your New Trade Show Display

    nwcidisplays
    6 May 2015 | 10:17 am
    It takes a well-planned, coordinated effort before, during and after a trade show to maximize your investment. Your trade show display is set up to attract customers to win new business and make new connections. Having a good PR campaign … Continue reading →
  • Does Your Trade Show Booth Work?

    nwcidisplays
    30 Apr 2015 | 7:10 am
    While you can’t design your trade show booth with a giant magnet to draw people to you, there are many ways your booth can help attract prospects and engage them once there. Work with an expert Working with companies that specialize … Continue reading →
  • Successful Trade Show Displays 2015

    nwcidisplays
    9 Apr 2015 | 11:06 am
    Trade show displays in 2015 have become nearly as important as the product or service being offered. The first impression that a trade show or expo attendee gets from a display can determine whether they walk on by or give … Continue reading →
  • What You Need to Know About Trade Shows in 2015

    nwcidisplays
    20 Mar 2015 | 9:55 am
    Social media, blogging, email marketing and YouTube clips present so many opportunities for businesses to grow, and it might seem like the best investment when it comes to generating leads. In fact, all of this falls under ‘content marketing’ and … Continue reading →
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