June 18, 2013 by Rachel Wimberly The Exhibit & Event Marketers Association (E2MA)'s Red Diamond Congress will head to Chicago July 30-Aug. 1 and feature 45 high-level conference and education sessions, as well as The Expo Group’s Exhibit Manager of the Year Award (EMOTY) that will be unveiled at the event’s gala. "Definitely, the draw this year for exhibit and event managers at Red Diamond Congress (RDC) is the creative and collaborative format built around more than 45 new education and conference sessions focused on the top issues that drive exhibit marketing…
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Most Topular Stories
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E2MA’s Red Diamond Congress Will Offer 45 Education Sessions
TSNN Tradeshow News Network18 Jun 2013 | 6:44 am -
Trade Show Entertainment - Strategies to Increase Booth Traffic
Trade Show Blog17 Jun 2013 | 1:59 pmUnique, enjoyable trade show entertainment in your booth gives trade show attendees an enticement to visit your exhibit if they are were not aware of your company before. And if they... -
A Changing Wind
CEIR Blog18 Jun 2013 | 9:22 amThis post written by Cathy Breden, CAE, CMP, Executive Director, CEIR The Center for Exhibition Industry Research (CEIR) conducted two major studies on the implications of generational shifts in demographics to the exhibition industry. The core values of the GenX and GenY demographics have been well documented. Research being conducted by organizations on the GenZ generation, born from the mid 1990’s through the late 2000’s, is just now revealing insights into what can be expected of that generation and the implications of their core values. By 2020, approximately 15 percent of the U.S. -
CEIR Index First Quarter Results Report 1.3% Increase for Eleven Quarters of Consecutive Growth but Lags Behind Macro Economy as Real GDP Gains 1.8%
News and Events12 Jun 2013 | 10:00 pmDALLAS, 13 June 2013 – Steadied growth for 2013 is the outlook for the exhibition industry based on first quarter results reported today by the Center for Exhibition Industry Research (CEIR). Data collected for the first quarter of 2013 CEIR Index was in line with CEIR forecast and reveals that the Total Index increased by 1.3 percent compared to the same period in 2012, but fell behind real GDP which gained 1.8 percent during the same period. -
Getting Someone's Attention - A Second Time Around
The Trade Shows Blog17 Jun 2013 | 8:23 amYou had the time of your life at the recent trade show. You planned ahead using our Trade Shows Blog, created custom imprinted products to grab people's attention and actively networked with customers and industry leaders. Now what? Your bags have been unpacked and your jet-lag is long gone. Although the trade show is over, your work has just begun. It's time to get your connections' attention - again. The Trade Show News Network website released an article regarding e-mail marketing. Written by Lew Hoff, the article explains the importance of such marketing, especially after a large…
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TSNN Tradeshow News Network
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E2MA’s Red Diamond Congress Will Offer 45 Education Sessions
18 Jun 2013 | 6:44 amJune 18, 2013 by Rachel Wimberly The Exhibit & Event Marketers Association (E2MA)'s Red Diamond Congress will head to Chicago July 30-Aug. 1 and feature 45 high-level conference and education sessions, as well as The Expo Group’s Exhibit Manager of the Year Award (EMOTY) that will be unveiled at the event’s gala. "Definitely, the draw this year for exhibit and event managers at Red Diamond Congress (RDC) is the creative and collaborative format built around more than 45 new education and conference sessions focused on the top issues that drive exhibit marketing… -
U.S. Travel Association’s International Pow Wow Set to Return to Las Vegas in 2020
17 Jun 2013 | 8:06 pmJune 17, 2013 by TSNN News With International Pow Wow breaking records in Las Vegas recently, the Las Vegas Convention and Visitors Authority (LVCVA) and U.S. Travel Association announced the event will head back to the city in 2020. "We plan on breaking more IPW records in 2020 by bringing even more international delegates and media to Las Vegas than ever before," said Clark County Commissioner Tom Collins, chairman of the LVCVA Board of Directors. He added, "As the Entertainment Capital of the World, the energy and excitement that can only be found in Las Vegas… -
International Production & Processing Expo on Track for Even Bigger 2014 Show
17 Jun 2013 | 8:00 pmJune 17, 2013 by Rachel Wimberly With seven months remaining until the show, the 2014 International Production & Processing Expo (IPPE) continues to expand. IPPE has already surpassed 350,000 net square feet of exhibit space, with more than 85 percent of the exhibit floor sold. Comprised of the three collocated shows - International Poultry Expo, International Feed Expo, and International Meat Expo - more than 790 exhibitors have registered for the 2014 IPPE as of the beginning of June. The show was sponsored by the U.S. Poultry & Egg Association, the American… -
Nielsen Expo Unit's Sale to ONEX Completed; Company Renamed Emerald Expositions
17 Jun 2013 | 12:55 pmJune 17, 2013 by Rachel Wimberly Nielsen Holdings N.V.’s sale of Nielsen Expositions to private equity firm ONEX for $950 million in cash consideration has been completed. Under the new owner, Nielsen Expositions’ name was changed to Emerald Expositions. “Onex’ acquisition of our business has given us a partner that will help Emerald pursue new growth opportunities while continuing to deliver exceptional value to our exhibitors and attendees,” said David Loechner, CEO of Emerald Expositions. Onex Partners III made an equity investment of… -
InfoComm, Latin Press Partner to Launch New Brazilian AV Show in 2014
17 Jun 2013 | 6:58 amJune 17, 2013 by Rachel Wimberly InfoComm International and Latin Press have partnered to form TecnoMultimedia InfoComm, and in 2014 will collocate a new AV show, TecnoMultimedia Brasil, with the ExpoSec security event, held at the Centro de Exposicoes Imigrantes in São Paulo. “Brazil is a vibrant pro-AV marketplace, with companies in the region experiencing double-digit growth each year for the last three years,” said David Labuskes, executive director and CEO, InfoComm International. He added, “By collocating with ExpoSec, we get to leverage our strong…
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Trade Show Blog
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Trade Show Entertainment - Strategies to Increase Booth Traffic
17 Jun 2013 | 1:59 pmUnique, enjoyable trade show entertainment in your booth gives trade show attendees an enticement to visit your exhibit if they are were not aware of your company before. And if they... -
Trade Show Resources | Trade Show Supplier Directory
17 Jun 2013 | 1:11 pmTo maximize exhibiting impact,utilize these valuable trade show resources, exhibit display providers, supplier contacts, marketing tools and... -
Trade Show Success Strategies - How to Increase Exhibit Impact and Sales Results
17 Jun 2013 | 12:53 pmLearn how to maximize trade show visibility, sales leads and revenue. Information covers exhibit displays, design, promotions... -
Trade Show Planning Timeline ... Plan for Exhibiting Success
10 Jun 2013 | 11:22 amUse this trade show planning timeline and these checklists to better organize, manage,and achieve results from trade show participation... -
Trade Show Expenses - Know the 5 Costs You Can't Control
10 Jun 2013 | 11:19 amThese are the five trade show expenses that are the most challenging to control - and what you can do about them...
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CEIR Blog
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A Changing Wind
18 Jun 2013 | 9:22 amThis post written by Cathy Breden, CAE, CMP, Executive Director, CEIR The Center for Exhibition Industry Research (CEIR) conducted two major studies on the implications of generational shifts in demographics to the exhibition industry. The core values of the GenX and GenY demographics have been well documented. Research being conducted by organizations on the GenZ generation, born from the mid 1990’s through the late 2000’s, is just now revealing insights into what can be expected of that generation and the implications of their core values. By 2020, approximately 15 percent of the U.S. -
Need to Partner with DMO’s and Hotels to Better Quantify Economic Impact of an Exhibition
13 Jun 2013 | 7:28 amThis post written by Cathy Breden, CAE, CMP, Executive Director, CEIR I attended a session at this week’s CMP Conclave in beautiful Spokane, Washington. The Conclave is a unique event open only to those with their Certified Meeting Professional designation. The closing session, Crucial Conversations: Meetings of the Future, was facilitated by Dave Radcliffe, President of the Radcliffe Company. Joining him was Marco Bloemendaal, with Visit Seattle; Cheryl Kilday of Visit Spokane and Christine Shimasaki, CDME, CMP, with EmpowerMINT.com, DMAI. I had a couple of takeaways from this session. We… -
Are You in Strategic Planning Season? Attend a Webinar Offering Insights and Ideas on What Attendees Want from Trade Exhibitions!
11 Jun 2013 | 8:15 amThis post written by Nancy Drapeau, PRC, Research Director For many exhibitions, the summer months are a time to retool and reflect on lessons learned from the last edition, and a moment to strategize for the next event cycle. Kimberly Hardcastle-Geddes, CEM,President of the Marketing Design Group and I will present a one-hour session which will examine the major trends in what attendees seek to achieve when they take the time to travel to an exhibition, and what they hope to experience. Insights are also offered that can help marketers craft messaging that will resonate with… -
Effective and Persistent Follow-up Leads to New Business
7 Jun 2013 | 8:07 amThis post written by Gwen Parsons, Senior Vice President Nomadic Display Your pre-show promotion campaign was a hit. Your exhibit was awesome. Your booth staff was jazzed to meet with so many customers and potential buyers. You’re back from the exhibition with a batch of sales leads. Now the real work begins. Most business gained from business-to-business exhibitions is the result of follow-up efforts. Without it, you have little hope of winning any sales. Think of the exhibition as the start of a dialogue. You need to continue the dialogue in order to develop a client relationship. -
A Good or Bad Time to Be in the Tech Show Biz?
4 Jun 2013 | 3:19 pmThis post written by Chris Brown, Executive Vice President, Conventions and Business Operations National Association of Broadcasters I wish I knew . . . for sure anyway. Without a doubt there are some helpful clues in the 2012 CEIR Index Report. I read the report’s overall analysis and section on the Communications and IT Sector with great interest. As always, the analysis is extremely well done, comprehensive and insightful. It is a must read if you produce shows in the tech sector. Yet, after reading, I found myself still hoping against hope for some magic answer; some pure and…
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News and Events
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CEIR Index First Quarter Results Report 1.3% Increase for Eleven Quarters of Consecutive Growth but Lags Behind Macro Economy as Real GDP Gains 1.8%
12 Jun 2013 | 10:00 pmDALLAS, 13 June 2013 – Steadied growth for 2013 is the outlook for the exhibition industry based on first quarter results reported today by the Center for Exhibition Industry Research (CEIR). Data collected for the first quarter of 2013 CEIR Index was in line with CEIR forecast and reveals that the Total Index increased by 1.3 percent compared to the same period in 2012, but fell behind real GDP which gained 1.8 percent during the same period. -
IAEE Midyear Meeting
12 Jun 2013 | 10:00 pm -
IAEE Launches IAEE-TV Newscasts Series with CNTV
11 Jun 2013 | 10:00 pmDALLAS, 12 June 2013 – The International Association of Exhibitions and Events™ (IAEE) announces the launch of IAEE-TV with strategic partner Convention News Television (CNTV). The bi-monthly newscast is designed to highlight best practices as well as showcase new concepts initiated by IAEE members. Also included will be timely news and trends in the face-to-face marketplace. In addition, breaking news impacting the industry will also be distributed as warranted. -
BREAKING NEWS: CEIR Announces Keynote Speaker for Predict
10 Jun 2013 | 10:00 pmDALLAS, 11 June 2013 – The Center for Exhibition Industry Research (CEIR) announces the 2013 keynote speaker for Predict to be held 12 September in New York City will be Clay Shirky, adjunct professor for New York University’s graduate Interactive Telecommunications Program, where he teaches a course named “Social Weather.” The author of several books including Cognitive Surplus: Creativity and Generosity in a Connected Age, 2010 and Here Comes Everybody: The Power of Organizing Without Organizations, 2009, Shirky has consulted with many organizations including Nokia, the BBC,… -
IAEE’s First Women’s Leadership Forum Exceeds Expectations
4 Jun 2013 | 10:00 pmDALLAS, 5 June 2013 – The International Association of Exhibitions and Events™ (IAEE) held the Collective on 28-30 May in Washington, D.C., and the initial response has been extremely positive. Nearly 200 individuals attended one or more of the programs offered, which included the first Women’s Leadership Forum, CEM Learning Program, Sales Academy and Marketing Academy. These programs were designed by the IAEE Education Committee with the specific purpose of addressing key issues and developing strategies for niche audiences within the exhibitions and events industry.
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The Trade Shows Blog
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Getting Someone's Attention - A Second Time Around
17 Jun 2013 | 8:23 amYou had the time of your life at the recent trade show. You planned ahead using our Trade Shows Blog, created custom imprinted products to grab people's attention and actively networked with customers and industry leaders. Now what? Your bags have been unpacked and your jet-lag is long gone. Although the trade show is over, your work has just begun. It's time to get your connections' attention - again. The Trade Show News Network website released an article regarding e-mail marketing. Written by Lew Hoff, the article explains the importance of such marketing, especially after a large… -
Still Growing
14 Jun 2013 | 12:39 pmThe trade show industry is still on the rise. The Center for Exhibition Industry Research (CEIR) just released the results of a new study showing a 1.3 percent increase in the first quarter of 2013. This is the 11th straight quarter with an increase, indicating that the exhibition industry has survived the recession. The CEIR takes net square feet of exhibit space sold, professional attendance, number of exhibiting companies, and gross revenue into consideration when determining increase or decrease. Trade show attendance was down this quarter but the other key metrics were all up enough to… -
B2B Trade Shows on the Rise
6 Jun 2013 | 12:22 pmDid you know that the business-to-business (B2B) marketplace for media, business data and trade shows increased by 2.2 percent last year? That's according to PricewaterhouseCoopers' "Global Entertainment and Media Outlook 2013-2017." MediaDailyNews reports that the upward trend, combined with digital advertising, more than makes up for the "continuing decline in print advertising" for B2B companies. Some big, upcoming B2B trade shows include: 1. China Sourcing Fair 2. Anime Expo 2013 3. Comic Con 4. Content & Communications World 2013 5. PGA Merchandise Show 2014 Have you… -
Break Down Conventional Convention Walls
3 Jun 2013 | 7:24 amI usually like to discuss interesting trade shows and great ways you can reach out to your audiences - whether it is a marketing campaign, promotional products or a combination of both. For this post, I'm breaking the mold by suggesting you do the same. Typically, industry trade shows are a great way to introduce yourselves to people already using products/services in a particular industry or networking with like-minded businessfolk. Industry trade shows do have a downside though: they tend to pigeonhole your demographic. What if you want to expand to other regions, audiences and other… -
Mexico: The Next Big Trade Show Capital?
30 May 2013 | 1:35 pmDid you know that trade and tourism between the U.S. and Mexico is at an all-time high? It's no wonder that Mexico has become a prime location for trade shows! According to The Monitor, "Trade between the two nations in 2012 was estimated at $535 billion." That's an increase of more than $200 billion in a mere three years. Furthermore, the Trade Show News Network reports that in April 2013, the International Association of Exhibitions and Events (IAEE) created a chapter in Mexico. The organization cited the country's rapid growth as a deciding factor. A quick look at a list of upcoming…
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Tradeshow Guy Blog
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Social Media Metrics Webinar (replay)
4 Jun 2013 | 8:56 amHere’s the Social Media Metrics Webinar that Roger Pike and I did last month. A few people were curious to watch it again, or had to leave early. Hey, that’s what the blog is for! Enjoy: -
Are You STILL Using QR Codes?
21 May 2013 | 12:52 pmAre QR codes even worth using anymore? I admit it. I carry a cell phone around with me that can read QR codes in an instant. Yeah, it’s the new iPhone 5. Works a whole a better than my last phone, the iPhone 3, which was my last phone. Why is it so hard to optimize a QR Code link landing page for smartphones? Nonetheless, I scan QR codes all the time. Why? Because I want to see if they work. And, it appears that many of them fail miserably. Most QR codes miss at least one of the three main items that are required for a successful QR code. One, they have to be easy to scan. Two, there… -
It’s a commercial, it’s a commercial!!!
25 Apr 2013 | 7:40 amProud to be associated with the good folks at Classic Exhibits: Check out our Exhibit Design Search here… -
How GoPro Dominates Using Social Media and Tradeshow Marketing
26 Mar 2013 | 3:49 pmI first encountered GoPro at the 2009 Outdoor Retailer Winter Market show in Salt Lake City. Nick Woodman was making a spectacle of himself. About once an hour, he would get on top of a platform and start yelling at the top of his lungs. He would exhort visitors to check out the brand-new product – a small HD camera that captured crazy video with a wideangle lens. It was small enough to strap to a helmet, chest, end of a ski pole, wherever. Trying to get your hands on a GoPro camera at Outdoor Retailer Winter Market 2013 During these hourly exhortation’s Nick would regale his audience… -
Expo West 2013 Re-Cap
14 Mar 2013 | 3:57 pm(Warning: self-promotional blog post. Not recommended more than once or twice a year…) It was my 11th year at Expo West as a representative of a company that provides exhibit booths for exhibitors. First: 11 years? Kidding, right? No. The first booth client I had way back in 2003 was Kettle Foods of Salem, Oregon, which lead to doing a booth for Nancy’s Yogurt / Springfield Dairy, Natracare, Hyland’s Homeopathic, gDiapers and many others. Besides having to basically eat your way through the day with the glut of food samples, I spent time meeting exhibitors and making connections. And…
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tradeshowmarketing.com
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Trade Show Ideas: Keep Shows Relevant Through The In-Person Experience
17 Jun 2013 | 7:18 amIn the “old days” before anyone with an internet connection could see your company’s flashiest, newest presentation online, trade shows were often the forum for launching new products, releasing updates, and making company announcements. Visitors included some decision makers, along with many junior personnel who walked the floor to learn and enjoy a couple days of business travel in a different city. Now that the internet can both deliver the presentation and facilitate online meetings, are trade shows irrelevant? Diminishing trade show attendance numbers may suggest this,… -
Walking A Trade Show Can Benefit Your Future Trade Show Marketing
1 Apr 2013 | 8:12 pmEven if your prime reason for attending a trade show for your company is to work the booth, you can learn a lot by walking the trade show in your off hours. You will not only get a needed break from being on display as one of the go-to people in the booth, you will also gain some valuable information that will benefit your company’s trade show marketing efforts in the future. Maximize Your Time As An Attendee The average attendee spends seven or eight hours roaming the floor. If you are working your own company booth, you will have even less time or may have to split up your time to see… -
Effective Exhibiting: 3 Quick Tips For Stellar Displays And Booth Staff Training
1 Apr 2013 | 8:07 pmHaving a trade show booth can be a great boost to your marketing efforts. You can demonstrate your product and talk face-to-face with many potential customers in a relaxed atmosphere. How much benefit you reap from your trade show marketing depends on the appeal of your booth and the way your booth staff interacts with the crowd. A lackluster presentation or poorly trained staff can prevent you from making the impact you want to. A Stellar Display Makes For Effective Exhibiting Your booth is an opportunity to bring your marketing message to life, so having a large photo of your logo on your… -
Trade Show Trends For 2013: Engaging Tech Savvy Visitors
4 Feb 2013 | 1:29 pmTrade shows remain a great way to show off your products and talk face-to-face to potential clients, but the trade shows of today are not your father’s tradeshow. In the “old days,” starting in the 60s, you might place a few products on a table, hand out some literature, hope to engage in conversation, and get a business card so you could follow-up. The goal of getting leads might be the same today, but the process is conducted in a very different atmosphere, characterized by interactive displays that are bright and eye-catching. Current trade show trends for 2013 reflect… -
Trade Show Ideas: New Technology For Lead Acquisition
1 Feb 2013 | 6:13 amMaking connections and acquiring leads is the basis for your trade show marketing strategy, right? Your goal is to come away with a stack of leads and hopefully turn them into sales. With technology affecting so many aspects of modern trade show practice, what has changed in lead capture? New Technology For Trade Show Success The goal at trade shows is to acquire the name, email, phone number, and maybe even something about the lead’s potential so you or your sales department can follow up with them. Writing down names, swiping badges, and collecting business cards are the old ways of…
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Trade Show Tales Blog - classicexhibits.com
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Let Your Fingers Do the Talking: Word on the Street — June 10th thru June 14th
15 Jun 2013 | 6:29 pmWord on the Street by Kevin Carty It’s on your desk, in the battery charging cradle at home, or in the tray in your car. Some are black, some are white, some are shiny. They all have numerical keypads . . . keypads that rarely get used by anyone under 35. It’s Your Phone A phone, by definition, is an instrument that converts voice and other sound signals into a form that can be transmitted to remote locations and that receives and reconverts waves into sound signals. In other words, it’s intended to talk to other people, something that is clearly lost on anyone between the… -
Don’t Be Fooled by This Copy
8 Jun 2013 | 10:09 pmPatent Pending Swivel Stop Whenever I hear someone say, “Imitation is the sincerest form of flattery,” I know it’s because they just copied something. We see that a lot with our designs and our innovations. At EXHIBITOR2013, there were two exhibits, one from a Chinese manufacturer and one from an American distributor, that were EXACT copies of our designs. Sigh. Recently, we stumbled upon an iPad swivel mount by a competitor. The clamshell “seemed” similar to our patent pending Swivel Stop™. It rotated 180 degrees, encased an iPad in a clamshell frame, and… -
An Example of a Video Testimonial by a Classic Exhibits Distributor
6 Jun 2013 | 3:00 amIn February, we built a custom 30 x 30 island for Communication One Exhibits in Salem, OR. The client was Bob’s Red Mill, a manufacturer of whole grain products. Anyone who has visited us is familiar with Bob’s Red Mill. The company has a visitor center and restaurant just down the road from Classic Exhibits. Tim Patterson, the owner of Communication One, did what so many of us should do — he created a video testimonial and then emailed it to his client list. With Tim’s permission, we’re sharing his video. We hope you enjoy (and that it serves as an inspiration… -
10 Reasons to Love June and July in the Exhibit Biz
2 Jun 2013 | 11:55 pmWhat Doesn’t Kill You Makes You Stronger Everyone knows the trade show biz is cyclical. It’s busy in August, September, and October. November is a snoozer. December is always a gamble. Then comes January, February, March, and April when all hell breaks loose. And just when you can’t possibly work any harder or sleep any less, it’s late May. Suddenly, no one calls. No one faxes. Your morning emails are from someone in Russia promising you, well, something 6 inches bigger. You have a choice. You can panic, tell co-workers the “sky is falling,” and spend the day smoking Lucky… -
Celebrating Grandma: Word on the Street — May 27th thru May 31st
2 Jun 2013 | 10:18 amWord on the Street by Kevin Carty This weekend, the Carty Family celebrates my grandmother’s 95th birthday. I come from a huge Irish Catholic family, meaning we’ll have 40-50 in attendance at her party. She has chosen an ice cream social, and it’s sure to be a great event. She is an amazing woman! Her birthday got me thinking . . . 95 years. What she has seen and experienced over the past century — good and bad? Her life began at the end of World War I. There was Prohibition, segregation, the Depression, the Vietnam War protests, the Great Recession, and the…
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New Media Expo Blog
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How to Use the Scientific Method to Write Better Blog Posts
18 Jun 2013 | 10:00 amDespite science not being a strength for me in elementary school, lesson I do remember is the scientific method. I liked the step-by-step process of discovery, and even won the fourth-grade science fair because I was so good at executing this method of experimentation. If you think elementary school science has no bearing in your life, you’re missing out on a great opportunity to use the scientific method to write blog posts. Not every blog posts lends itself well to the scientific method, but if you’re testing a theory or making an argument, it can help lend credibility to your… -
Special Announcement: Introducing Our First Group of Speakers for NMX 2014!
17 Jun 2013 | 6:00 amThis year, we opened registration for NMX earlier than ever before. Today, we’re happy to announce our first group of speakers, which includes several NMX speaker alumni and a few new faces. Early bird ticket prices expire this week, so if you haven’t yet picked up your ticket, register now to see sessions with the following speakers: Aaron Hockley Aaron is no stranger to the NMX stage. In addition to speaking at NMX, he has also written several posts here on the NMX blog. Check out his posts “Image Manipulation Tricks For Bloggers!” and “More Than Words: Better… -
How Social Media is Changing the Face of Hiring
14 Jun 2013 | 10:00 amSocial media has made a huge impact on recruitment and the recruitment process. Companies, head hunters, and recruitment agencies are turning to social media sites to promote available positions, research potential applicants, and make a decision on whether the applicant they have chosen is the best match for their business. On average, recruitment statistics show that around 89% will use social media at some point during the recruitment process to make a decision, with 80% of recruitment agencies using LinkedIn in particular to find potential applicants for positions they are working on. Why… -
10 Tips You Didn’t Know About Attending Conferences
13 Jun 2013 | 10:00 amI’ve been working with NMX for about three years now, and it amazes me the behind-the-scenes info I’ve learned in that time. In order to make your next conference experience go a little more smoothly, I put together this blog post to share some of the secrets I’ve learned. I hope to see you at NMX 2014 putting these tips into effect! (Register for NMX here.) 1. Our hands are often tied…but it can’t hurt to ask. Talk to us! If you have a creative idea or a request, always reach out to the conference staff. Often, the answer you’ll get is no, but don’t… -
How Lying Can Vastly Improve Your Blog
12 Jun 2013 | 10:00 amAllison Boyer (that’s me) is a liar. Lest I be accused of sensationalizing a title for a post that doesn’t live up to the hype, I want clarify something right now. This post is not going to be able how to trick or mislead your readers. So before you start thinking I’m a major scumbag, please understand that I’m only a huge, stinkin’ liar, but to one person: myself. And this post is going to teach you how I lie to myself and why it has helped me vastly improve my posts. It all started with a challenge to myself. After NMX 2013, I heard someone mention that they…
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Skyline Trade Show Tips
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Are You Letting Qualified Leads Slip Through Your Fingers?
19 Jun 2013 | 8:37 amSo, before I really get into the gist of this blog I have to come clean and admit that, for some very specific trade shows, I am nothing more than a bag stuffer. Yes, that dreaded passer-by who cannot increase your ROI, will not distribute your product to end users and cannot, in any way, help you achieve your sales goals. I am there for the free stuff and that’s it. Let’s face it, there are things we need that simply cost a lot of money, like moisturizer, natural, dye-free soaps and skin toner. The fact that I get it all at a trade show, and that some of the labels specifically… -
7 Reasons Why Not All Exhibitors Are Exhibit Marketers
14 Jun 2013 | 8:53 amIn a recent blog post on btoboonline.com (“I just flew in from the trade show and boy are the booths tired“), Tom Nightingale laments the poor trade show habits of exhibitors at a show he just attended, and offered 7 concise, valuable tips on how exhibitors could do better. Tom was frustrated that, even with the wealth of best practices available with just a Google search, too many exhibitors were not searching for and implementing exhibiting best practices. I know we’ve tried to help them, too – we’ve published about 200,000 words on this blog over the past few years,… -
Your Trade Show Display Didn’t Arrive – Now What?
10 Jun 2013 | 7:42 amDespite proper planning, exceptional organization and diligence on your part, there are some things that are beyond your control when planning for a trade show. If you arrive on the floor to discover that your trade show display is nowhere in sight, don’t panic! It may merely be misplaced. But, if it is missing, there are steps you can take to salvage even this disaster. Make Every Attempt To Locate Your Trade Show Display Don’t bother pestering the labor crew while they’re busy trying to set up dozens of booths for other exhibitors who are just as frazzled as you are. -
Why Use Social Media With Your Trade Show Strategy?
6 Jun 2013 | 7:00 amFor many marketers, social media has not been embraced to the fullest extent. But social media is not going away, and it has become a communication tool to use before, during, and after a trade show. Why have event organizers begun to use social media as a trade show strategy? And why and how should you – as a marketer create a social media trade show strategy? Because it allows attendees to network, locate industry trends, new products and services, and find specific information. Networking – Social media helps to create a community around a trade show. Before the trade… -
Take The Fear Out Of Trying A New Trade Show Exhibit Design
30 May 2013 | 7:05 amIf your marketing department has designed a fresh approach to marketing your company at industry expos and conventions, you may have reservations. Despite endless test markets, surveys and marketing reports, some new campaigns fall flat and lead to a significant monetary loss when companies invest a large chunk of their marketing budget in a new exhibit design. But fear of committing to a complete overhaul of your booth elements can be even more devastating. If you hesitate to implement new ideas, your bannerstands and pop-up displays will soon look tired and out-of-date. The solution?
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MC2 eConnections
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Hiding Out During Those Business Meetings?
14 Jun 2013 | 2:01 pmEight ways to show off your speaking skills by Jeff Wuorio – microsoft.com Almost every company or department has a weekly or at least a monthly meeting, where the troops are brought together to discuss old and new business. You may be tempted to sit quietly and hope no one notices you. But that would be a mistake. These meetings can be a great forum to show management your business savvy, if you follow some basic steps. What are they? Read original article. -
Have a Disengaged Boss?
13 Jun 2013 | 12:17 pmHow to deal with a manager who doesn’t manage by Gilbert Manda – ehow.com Bosses come in a variety of types: the micromanager, the bully, the idea thief, the wimp. But perhaps the worst of all is the disengaged boss, the manager who is so uninvolved with the business and staff that no one knows what he or she is thinking or expects from them. Are there ways you can survive a leadership vacuum? Read original article. -
Don’t Maximize Your Multitasking
12 Jun 2013 | 11:15 amOptimize it by John Rossheim – monster.com Ah, multitasking. It’s not just a buzz word; it’s a way of life in the corporate world. And chances are, it’s something you’re obliged to do every day. Some people find it invigorating switching from one task to another throughout the day. But if you’re not one of them, you can take some of the stress out of the process and actually optimize your multitasking. How? Read original article. -
Hiring a Design Partner?
11 Jun 2013 | 10:59 amGet your relationship off on the right foot by Sean Madden – Harvard Business Review Establishing a relationship with a designer is akin a successful marriage. You need someone who understands your needs, your shorthand, what you hope to get from the relationship and always has your best interests at heart. If you can develop this kind of relationship with a designer, your prize will be an exhibit that’s both creative and useful. But how do you find Mr. or Ms. Right? Read original article. -
The Future of Exhibit Design
10 Jun 2013 | 1:06 amBemidji students inspire industry professionals eConnections speaks with Philip Lauzon, MC2 creative director Most of today’s exhibit designers come from an industrial, architectural or interior design background. But the times are changing. At Minnesota’s Bemidji State University, students can earn a bachelor’s degree in exhibit design. Each spring, industry professionals evaluate the students’ portfolios. One of this year’s judges was Philip Lauzon, MC2 creative director. Below, he discusses his experience at Bemidji, the changing world of exhibit design and what industry…
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FMG Talking PointsFMG Talking Points | The Power to Attract
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Association Branding—Are You Like Karen Black or Betty White? As presented at ASAE MMCC 2013
11 Jun 2013 | 8:20 amHas your association aged gracefully? Remained consistent over time? Not strayed from its vision and mission Through tides that rise and decline In that way, is your association kind of like…Betty White? Or has it changed with passing fads? Changed visions with each new Board? Developed a new voice? Sometimes scary, and not through choice Is your association like Karen Black? Exactly. Who is Karen Black? Now, Betty White hasn’t changed much, From the 50s to today. You know what to expect when you see her, Someone witty, silly and gay, Someone, if you follow her, Is relevant in… -
Clients Host Groundbreaking Events
10 Jun 2013 | 6:13 amMuch like the end of school year, we wrapped up another round of projects with a number of our clients who hosted their annual events this month. NVCA held a revamped event that included a number of new features to add energy and interest to the meeting. Digestive Disease Week also held a successful show. MINExpo International was recognized by Tradeshow Executive Fastest 50 with its Grand Slam Award, meaning it grew in all three metrics—total net square feet, total numbers of exhibiting companies and total attendance. We also want to welcome new client, ISPE (International Society for… -
Trend: Marketing to Millennials
29 May 2013 | 10:45 pmWe get a lot of questions related to marketing tradeshows to Millennials. We always recommend targeting a particular audience within a strategic marketing plan that encompasses the entire audience. Here are a few things you can do to ensure you are creating a message that resonates with the youngest members of the workforce. According to some widely accepted demographic profiling, the millennial generation, defined as people born after 1980, doesn’t expect to “pay their dues”. They want to grow their careers and climb the ladder quickly and will work hard to do so. Evaluate the features… -
6 Ways to Use Vine to Market Your Event
14 May 2013 | 7:59 amTwitter Vine, the 6-second video mobile app, is a hot new social media trend picking up steam. In April, it became the top downloaded app. Users create brief videos and share them through Twitter or Facebook. So how does apply to associations and event managers? If you already have an active Twitter and/or Facebook presence, a Vine campaign can be the next step in your social media marketing. It’s a fun and different way to create excitement and buzz about your event online. Instead of just telling people why they should attend, show them. In addition, six seconds is a short commitment for… -
Welcome!
6 May 2013 | 12:17 amThis month, we want to extend a warm welcome to two of our newest clients, AMSUS- The Society of Federal Health Agencies, and the Association for Healthcare Philanthropy. We’re happy to be a part of your teams and eager to work with you on your exciting projects.
